“For Every Memorable Day.”SOUFEEL was founded in 2009, since then we have been delivering the best shopping experience for customers all over the world. Soufeel's direct-to-customer model enables Soufeel to create the most beautiful jewelry, accessories and other personalized gifts at a very competitive price. For now, Soufeel Personalized Gift has over 262K followers on Facebook, 587K followers on Instagram, 5K followers on Tiktok.
Written by the business, not verified by us.Soufeel (www.soufeel.com) has a 3.9 out of 5 rating on OK.one, based on 203 user reviews collected here. It is listed under Home & Garden and its reputation is mixed. Opinions are polarized: 72% rate it 4 stars or higher while 25% give 1 star; The business has replied to 98% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-12.
Reviewers had a great experience with this company. Customers genuinely praise the wonderful quality of the personalized gifts and find the entire online ordering process exceptionally smooth and easy to navigate. People frequently mention that customer service is very helpful and responsive when sorting out prompt replacements or answering questions quickly. Though some reviewers were not happy with their purchases, mentioning specific issues like cheap build quality, manufacturing defects, or damaged items arriving in the mail. Some people were also dissatisfied with delayed shipping times, unhelpful tracking updates, and unresponsive support teams when trying to resolve delivery problems. Consumers also noted that obtaining refunds for defective products often took longer than expected.
Auto-generated from all reviews of this business. For reference only.A really imaginative concept. I bought this as a wedding anniversary present. The box was beautifully crafted and I got a nice gift box with it. The sound of the music and quality of the photo were excellent. Order completed and delivered really quickly, top quality service and product!
I received somebody else’s order and it is impossible to get in touch with these people to try and get the right order. I’m sure somebody else is enjoying my photos, but I am not enjoying theirs and I would love to get them back to them and get my actual order for my loved ones birthday coming up in a few weeks. I’m very upset.
Such a creative and unique item. I was so excited to get it for our anniversary! Despite a few discrepancies during shipment, Soufeel’s customer service was amazing. They responded quickly to my emails, handled everything professionally, and made sure my concerns were taken care of. I really appreciate how responsive and accommodating they were. Great customer service truly makes a difference! 💚
Absolutely amazing. I had a video on my phone of my nana who passed away in wishing my dad happy birthday. I easily converted to an mp3 and then added to a keepsake. The most amazing gift to be able to give my dad hearing his mum wish him happy birthday and tell him she loves him, on repeat whenever he wants to hear it. Thank you guys for making my vision come to life
I’m happy with services and gift, thank you. You are real professional
Replaced an order, were communicating consistently to ensure everything was as i wanted. Sent the order once I confirmed everything was good.
Very satisfied! 10/10
My first experience with Soufeel went really well. The gift brought a lot of joy. Thank you. Product quality: 4/5 Value for money: 5/5 Delivery service: 4,5/5 Support: 5/5
Had an issue with my delivery, but due to the great customer service, we found a good solution. Thanks Lindsay & Amy!
Fast delivery, good quality
The magnet I ordered arrived promptly after ordering it and it’s perfect! It looks exactly as it did online and the song plays perfectly! So happy!
It arrived on time. It was neatly packaged.
Ordered a couple of projection bracelets for neighbours who had lost a sibling. They are really happy with them and have discovered you can also shine a light through to project on wall to show others. Will definitely order again
I was so pleased with the music quality of this product. I chose to pay the small additional fee, for a better quality sound, and wasn't disappointed. The photos were as expected. The only small disappointment was that the fridge magnet is too heavy for the fridge! (I wish I had ordered a stand.) Also - a note about using Evri - delivery waa on time, but the box was damaged, which is a shame when being used as a gift!
Clear instructions from the beginning of the buying process, and the most important thing is their customer service, it is the best I needed to ask some questions they were very helpful and also contacted the delivery company for me to deliver as soon as they can, the product is amazing and has no flaws it is just as I saw it in the generator when I bought the Item
My daughter ordered a custom made bunny almost a month ago, on the 9th of July 2026, for her boyfriend's birthday. She was told it would take a max. of 10 days to arrive. His birthday has since come and gone on the 26th of July. Very disappointing and also concerning that we have not heard from Soufeel since they last said that her order is in China!
We are sorry to cause you concern. Your package is not lost. In order to prevent privacy leaks, our customer service has sent you an email and provided a more detailed explanation. Please check your email. Sorry again for the long logistics time.
Thank you, everything was great, quality, size, texture.
I ordered a custom personalized item from Soufeel on May 2026 with VIP/priority shipping and a paid security/insurance fee. As of today — over 90 days later — the package remains stuck in Ecuador customs with no expected delivery date, confirmed in writing by the local postal carrier (Correos del Ecuador) and customs office. What followed was not customer service. It was a textbook pattern of stonewalling that matches dozens of other complaints against this company: Repeated deflection to "contact local customs." I did this multiple times, provided screenshots of those communications to agents Lindsay, Haley, and Skye, and was still asked to do it again. Denial of services I paid for. Agent Haley claimed "no expedited shipping was purchased," despite my order confirmation showing VIP shipping and insurance charges. This is a documented tactic — other reviewers report the same misrepresentation. A $3 "gesture of goodwill" for a 90-day failure. This was offered for a missed Father's Day gift and a package that may never arrive. Other customers report similarly insulting partial refund offers. A 30% "restocking fee" for a product I never received. Agent Skye's latest proposal deducts $30% plus shipping for "custom merchandise" that cannot be resold. This is absurd: a restocking fee applies to returned goods, not to a package that never cleared customs. This exact fee structure appears in other Soufeel complaints. Complete refusal to honor the insurance I paid for. I explicitly purchased insurance to protect against loss or indefinite detention in transit. Soufeel has ignored this contractual obligation entirely. This is not a shipping delay. The local carrier (tracking LI006627677CN) has confirmed there is no delivery timeline. This is a failed delivery, and under any consumer protection standard, the seller bears the risk until delivery is completed. Soufeel has had every opportunity to resolve this professionally. Instead, they have chosen to misrepresent the services purchased, invent invalid fees, and shift 100% of the risk onto the customer. I am now proceeding with a credit card chargeback and reporting this to consumer protection authorities in both the U.S. (Soufeel's registered jurisdiction) and Ecuador. Avoid this store for any time-sensitive or custom purchase. The "custom" label appears to be used as a loophole to deny standard consumer rights. Order: JHSL942192 Tracking: LI006627677CN (China Post → Ecuador) First complaint date: June 25, 2026 Agents involved: Lindsay, Haley, Skye
We sincerely apologize for the inconvenience. We understand how frustrating this must be, and we truly appreciate your patience. Please know that we’ve already contacted you directly via email to address this. Your satisfaction is our priority, and we’re committed to making this right for you.
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