At Benisouk, we bring the timeless art of Moroccan craftsmanship to homes worldwide. Focused on authenticity, our collection includes handcrafted rugs, brass lighting, dinnerware, and more, all made by skilled artisans from the Atlas Mountains of Morocco. Each piece tells a story, carefully crafted using traditional methods passed down through generations. Our mission is to celebrate Moroccan heritage while offering unique, high-quality products that add beauty and warmth to every space.We believe in the beauty of preserving Moroccan heritage while offering functional, high-quality products that elevate any space. From vibrant rugs that add warmth to your living room to unique ceramics that celebrate Moroccan artistry, every item in our collection is a testament to the passion and skill of its maker.As we continue to grow, we are proud to share these beautiful traditions with our global community, offering not just decor, but a connection to the rich history of Morocco. With Benisouk, you’re not just purchasing a piece for your home — you’re embracing a story of craftsmanship and culture.
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Is benisouk.com legit?
benisouk.com (benisouk.com) has a 4.1 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Hobbies & Crafts and its reputation is good. 78% of reviews are 4 stars or higher and 18% are 1 star; The business has replied to 35% of negative reviews; Reviews mostly discuss Product, Quality. Last updated 2026-08-24.
What reviewers say
AI generated
Reviewers had a great experience with this company, expressing deep satisfaction and joy with their purchases. Customers frequently praise the stunning designs, rich colors, and exceptional quality of the handcrafted rugs that arrive at their homes. Many people note that these decorative pieces are wonderfully soft, comfortable to walk on, and add an elegant touch to living spaces.
However, some customers also noted that shipping took significantly longer than initially expected, resulting in prolonged delivery times and sparse tracking updates. A few individuals additionally mentioned that the items experienced noticeable shedding and required extra care during the first few weeks of regular use.
Auto-generated from all reviews of this business. For reference only.
My new @benisouk rug arrived today, and i wanted to say their customer service was incredible, the quality is fantastic, feels great under bare feet and i love that i am buying from artisans vs mass produced stuff from a chain. Really wanted to share a genuine experience and support a real, good and real good brand. Thank you. 🙏
Reply from benisouk.com2026-06-01
Thank you, Adriana. Supporting real artisans is exactly why we do this. So glad the rug feels as good under your feet as it looks. We'd love to see it in its home if you ever want to share a photo at [email protected]!
Beautiful handmade rugs. I ordered a custom rug and was so excited to receive it. It's even better than I imagined! Their customer service team is really helpful and responsive.
Reply from benisouk.com2026-06-01
Even better than imagined — that's exactly what we're going for with every custom piece! So happy it landed that way for you, Christy. Enjoy it!
I bought a gorgeous luxury beni mrirt rug from here. It was a bit of a gamble because it was a lot of money for us, and we didn't get to see it in person in advance. I was surprised after I bought it that it was shipped from Morocco. I think they accept returns in Florida, but I am not sure. Luckily, it is one of the most gorgeous and well-made rugs I have ever seen. We love it! It's on stone flooring, so we bought a rug pad separately to protect it. It's so soft and cozy on top of the stone. My only complaint, and the reason for 4/5 stars, is that I tried to contact the store twice after receiving it to ask how we can keep it clean. I didn't hear back from them. So, we ended up doing some googling on the topic. But all in all, I would buy from here again based on the quality of the rug.
Reply from benisouk.com2026-06-01
So glad the rug lived up to the gamble, Jane — and it sounds like a beautiful one! We're sorry your care questions went unanswered, that shouldn't happen. For future reference, feel free to email us anytime at [email protected]. We're always happy to share care tips!
The rug is a real show piece, the nicest in the house. The custom build didn't take too long either. I would get other rugs from Benisouk in the future.
Reply from benisouk.com2026-06-01
The nicest in the house — we'll take it! Thanks Dave, and we look forward to making your next one just as special.
Fantastic quality! Rug is plush and beautiful. Adore our piece, and customer service was as expected. Only complaint would be length of time it took to receive our rug. Many months.
Reply from benisouk.com2026-06-01
So glad you love it! The wait on custom pieces is real, and we appreciate your patience — it means a lot. Enjoy that plush pile!
Benisouk rugs and customer service support is great. I bought two vintage rugs within the past year. Both arrived promptly, were extremely clean and absolutely gorgeous. The quality and feel are great and both fit well in my rooms. I recommend Benisouk rugs to others and will definitely purchase additional items in the future.
I love our new rug, it’s beautiful, the design and craftsmanship, of very high quality, and even really easy to clean. The delivery was quick and all in all a 5 star experience. Happy customer 🙏
We ordered an incredibly beautiful runner for our entryway. The colors match exactly to what we saw on the website and the rug is plush and soft yet sturdy for this higher traffic area.
(PART 3) Rugs were dirty, sticky, and smelled of urine!
If you're reading this, chances are you've already been screwed over in some capacity by the infamous BeniSouk!
RUG CLEANING UPDATE:
The deep cleaning of the rugs that I paid for worked to rid them of the horrid smell of urine and the sticky texture that plagued each rug. This cost me $650.
One rug is still discolored in an area, but at least it doesn't smell like a herd of goats decided to use it as a toilet! The unfortunate silver lining one must draw when doing business with BeniSouk.
Also, if you're reading this, it goes without saying that this company is as corrupt as it gets, especially in the way that they absolve themselves from any and all responsibility when it comes to the rugs that they are selling.
P.S. They WILL remove your negative review as they have removed the last two of mine it seems :)
The rug we bought was really poor quality (didn't lie flat on the floor, corners not finished properly). I asked to return it. They said their courier charged £820 to return (rug was just under £1000). I found a quote of £125 to return but they said I'd have to pay the customs fee if I didn't use their courier. That is over £600, which they could claim back. Such poor service. Don't order as you'll not be able to return.
Reply from benisouk.com2024-11-04
Hello Rob,
Thank you for sharing your feedback. We understand that international return shipping costs can be substantial, and we sincerely wish it were within our control to reduce them. These fees are set by external shipping and customs agencies, which makes them challenging to adjust.
We work diligently to provide as much clarity as possible on shipping and return processes to ensure a smooth experience for our customers. Should you have further questions or need additional assistance, please don't hesitate to reach out to [email protected].
Warm regards,
The Benisouk team
The website was up to date with availability. There is a huge variety of rugs and other items to choose from, as well as advice and care instructions.
The delivery was smooth and the item was just as described.
Benisouk is ABSOLUTELY amazing. I ordered two vintage Moroccan rugs, and when they arrived they were BETTER than the photo. The process to order and receive was seamless. The rugs arrived beautifully packaged all the way from Europe to Hawai'i in less than a week.
Mahalo Nui Benisouk!
I absolutely love my rug. It is very high quality and beautiful. It even arrived several weeks early which was a pleasant surprise. I would only buy my Moroccan rugs at benisouk! Love it!!
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