At Benisouk, we bring the timeless art of Moroccan craftsmanship to homes worldwide. Focused on authenticity, our collection includes handcrafted rugs, brass lighting, dinnerware, and more, all made by skilled artisans from the Atlas Mountains of Morocco. Each piece tells a story, carefully crafted using traditional methods passed down through generations. Our mission is to celebrate Moroccan heritage while offering unique, high-quality products that add beauty and warmth to every space.We believe in the beauty of preserving Moroccan heritage while offering functional, high-quality products that elevate any space. From vibrant rugs that add warmth to your living room to unique ceramics that celebrate Moroccan artistry, every item in our collection is a testament to the passion and skill of its maker.As we continue to grow, we are proud to share these beautiful traditions with our global community, offering not just decor, but a connection to the rich history of Morocco. With Benisouk, you’re not just purchasing a piece for your home — you’re embracing a story of craftsmanship and culture.
Written by the business, not verified by us.
Is benisouk.com legit?
benisouk.com (benisouk.com) has a 4.1 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Hobbies & Crafts and its reputation is good. 78% of reviews are 4 stars or higher and 18% are 1 star; The business has replied to 35% of negative reviews; Reviews mostly discuss Product, Quality. Last updated 2026-08-24.
What reviewers say
AI generated
Reviewers had a great experience with this company, expressing deep satisfaction and joy with their purchases. Customers frequently praise the stunning designs, rich colors, and exceptional quality of the handcrafted rugs that arrive at their homes. Many people note that these decorative pieces are wonderfully soft, comfortable to walk on, and add an elegant touch to living spaces.
However, some customers also noted that shipping took significantly longer than initially expected, resulting in prolonged delivery times and sparse tracking updates. A few individuals additionally mentioned that the items experienced noticeable shedding and required extra care during the first few weeks of regular use.
Auto-generated from all reviews of this business. For reference only.
Great rug, great service, photo colors on website are off
I purchased a large one-of-a-kind vintage Moroccan rug from Benisouk. Because it was vintage, I had a question about if it had been professionally cleaned before I purchased it, and the representative got back to me within 24 hours (yes, they clean all vintage rugs before sale). The rug was in-stock and shipped immediately. It arrived in less than four days, which I was shocked by given that it came from Morocco to California. I love the rug and it is beautiful, however the colors of the rug as depicted in the photo on the website were inaccurate - the rug is many colors, but a large section I thought was a subdued grayish pink is actually a very bright pink. I still love the rug and the color still works with my decor, but I probably would not have purchased this rug had I known the true color. I am positive it was not due to my monitor as I always make sure to look at decor items on multiple screens and ensure any screen filters I have are off. If you are someone who is picky about exact colors, this may not be the place to purchase your rug. All that said, it is very high quality, very soft, and I get compliments on it all the time.
Benisouk gets an extra bad review for their lack of customer service. It started with the shipment when there was no notification of how long it would take or that it would take over a month more than listed anywhere on their website (it took 2!) to receive my order. And then when one of the rugs arrived, the color was NOT as photographed in the image. Red vs. Pink is very different when you're designing a room and paying a lot of money for something. Since I emailed to inquire, they have stopped responding. Quality of the rug seems fine but the color is what I'm concerned about. Based on reading other reviews, if something goes wrong, good luck. It's a risk/cost you have to be willing to take.
I ordered a custom rug. After 3 1/2 months of waiting I was sent the wrong sized rug. They even sent me an email before shipping it with a photo that looked like the wrong size. So I emailed back to confirm the dimensions. They replied stating the dimensions of the rug I ordered, which was almost a square, not the one they sent me, 5x8. Instead of making and sending me the custom rug I ordered they sent me the stock 5x8 rug. I'm still waiting on them to get back to me but so far I'm being ignored. Don't order from them.
Edit- they sent me the "correct" rug. However the tassels on my white rug are brown, they look dirty and don't match the rest of the rug. The reason the rug took 4 months was because it "didn't pass quality control" the first time so they had to remake it. But not sure why it was allowed to pass quality control this time. They did let me keep both rugs as an apology but really wish I had a better experience.
Returning rugs 'stuck in customs' - no refund. Buyer beware!
I've since come to realise my experience is identical to dozens of others, making me wish I had read reviews prior to falling for the glitzy website. The rug I bought was returned to Benisouk well within the 14 day returns window, and FEDEX has even said it was delivered. But according to Benisouk it is apparently 'stuck in customs'. Benisouk provide no proof of this, no evidence of any communication with customs, constant reassurances that they are 'working hard' to retrieve it from customs, but now six months in, I hold zero hope of ever receiving a refund for this and now they are not returning my emails. Benisouk states that we should use their own 'authorised' returns company, to guarantee delivery, but this is ludicrous. They quote you virtually the price of the rug to return it. I got a quote from the same company at a fraction of the cost of the return that they quoted me. Naturally I pursued that route. Now there is nothing to show for it. If you are thinking of purchasing any product with this company - spend a moment reviewing all the 1 star reviews first, and then draw your own conclusions.
Firstly, I would like to acknowledge the high quality of the products we have received from Benisouk, including one of the rugs from our most recent purchase. If there wasn't an issue with one of the rugs, we would have been singing their praises! This positive experience amplifies our disappointment with the issue at hand.
The rug in question, a black and white Mrirt rug, exhibits a pronounced stripe of discolouration. This defect significantly detracts from its aesthetic appeal and overall quality. It has taken three attempts to get a response from Benisouk. We have now received a response indicating that this marking was a result of sunlight exposure during the drying process – are they saying it is not a defect? It clearly is.
At no point during the purchasing process were we informed that such variations could arise due to the drying process. Had this been communicated, we would not have bought the rugs. Why would anyone spend a lot of money on a sun-damaged rug?
Given the premium price and Benisouk's reputation for quality, such a conspicuous imperfection is unacceptable. It undermines the value and enjoyment of the rug.
The lack of communication from the customer service team has been appalling - for a company that prides itself on quality, there is an issue here. They still haven't replied to me regarding my last email.
My rug is nice and the pattern and stitching are what I expected based on the pictures. It's really Soft and cushy under foot.
Important note: it is more like beige not really white I wish it were more white as it's noticeable against my white walls and I don't love that
I was updating my home office/bedroom and was inspired by a photo that they had in their marketing. I ordered a rug that was perfect for my space, it's so thick lush and beautiful. The quality is very good.
I love the products from this company. In addition to being unique works of art unto themselves, their products are well made with high quality and comfortable materials.
I initially purchased an 8'x10' Nabta rug, and have since purchased several cactus pillows to compliment the rug. It has completely transformed my living space and I couldn't be happier.
Another positive thing worth mentioning, Benisouk does not charge shipping or taxes on orders!
A modern take on classic Moroccan artistry; love our rug!
Our rug is gorgeous! Colors are true to the photos online and the weave is thick and soft. Very pleased with the quality of the Ouraida Shag Moroccan Rug; it's made our space so colorful and cozy.
The lead time would be my only flag. I know handmade, quality items take time to be constructed, but there was no communication after purchase to keep us updated on progress and timing. I had to chase for an update when 12 weeks passed and we hadn't received our rug or any communication. Our rug arrived 14 weeks after purchase, which was 2-4 weeks later than the estimated 10-12 weeks provided on the website.
I ordered a 10x14 Shag Moroccan Rug. It arrived before its expected delivery time and looks and feels great! Very pleased with the company and our rug.
The rug took about two months to get to me which was what the original timeline was for the delivery. It came well packaged and was exactly as advertised. Gorgeous coloring, soft foot feel, and really elevates the room. I got the Ouraida rug.
It felt risky to buy a vintage rug online and I had trouble choosing. They were very responsive and gave me further information about the rugs I was considering. When I chose my rug, it was absolutely beautiful when it arrived. We love it, so unique, soft and vibrant. Would love to get another rug from Benisouk !
I ordered two rugs from Benisouk - Rushda and Elegance. The Rushda rug perfectly brought together my bedroom decor, and the Elegance rug is an amazing soft and complimentary addition to my living room. The rugs are exactly as imaged on the website and arrived within the promised time frame. There was ample information regarding shipment and delivery details. A very positive experience overall.
Benisouk has products of high quality and unusual design. I bought a wool rug and it's very complimentary in my minimalist space. Shipping was as scheduled, without delays. I'd order again from Benisouk.
We love our rug. It's so soft and beautiful. And it feels good to have ordered it to be handmade, to have waited for it to be created. Good things come to those who wait.
BohemiaMarrakech
TilesDirect™
Perigold
Elegant Gifts
KitchenAdvisor
ACityDiscount
Soufeel 
LinenTablecloth