Dailylook is a premium online personal styling service for busy women who want to look stylish without the stress of shopping, while saving time and upgrading their wardrobe. Each customer is matched with a dedicated personal stylist who curates a box of up to 12 handpicked clothing pieces, offering more items per box than many competitors.Your stylist selects items based on your style preferences, body shape, and lifestyle. The goal is to deliver outfits that feel polished, confident, and easy to wear. With a larger variety of pieces in each box, you can explore new styles and create multiple outfit combinations from home.Before your box ships, you can preview your items online. You can swap out up to three pieces you don’t love and add accessories if desired. You only pay for what you keep. Free shipping and free returns make the experience simple and risk-free.The styling process begins with a style quiz that helps your stylist understand your needs. You can communicate directly with your stylist to request outfits for special occasions, work, travel, or seasonal updates.Dailylook combines professional styling with flexible delivery options. Boxes can be sent monthly, every two months, or every three months. You can skip, pause, or cancel at any time, making Dailylook an easy way to enjoy fashion without the stress of shopping.
Written by the business, not verified by us.
Is DAILYLOOK legit?
DAILYLOOK (dailylook.com) has a 3.9 out of 5 rating on OK.one, based on 184 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. 77% of reviews are 4 stars or higher and 17% are 1 star; The business has replied to 97% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-09-07.
What reviewers say
AI generated
Reviewers had a great experience with this company. People frequently praise the exceptional quality of the clothing, mentioning that items fit wonderfully, look stylish, and are made with lovely fabrics. Customers truly enjoy interacting with the wonderful staff and personal stylists who listen attentively, answer questions compassionately, and help them discover flattering new looks.
Some reviewers were not happy with the high pricing, noting that certain clothing pieces can feel quite expensive for standard household budgets. A few other people also felt that the stylists occasionally sent items that completely missed their stated personal style preferences, leading to frustrating experiences.
Auto-generated from all reviews of this business. For reference only.
I think the clothes are good quality, and my stylist works with me very well. I had gotten in such a rut with all my clothing being the same style and similar colors. She has come up with some great clothes and I feel much more confident.
I love opening the giant "mystery box" to see what goodies my stylist had chosen for me! I like that there's several items to choose from. Makes for better odds that I'll like something. This go around it was 3 items I kept, but I will be wearing them all Summer because they were ALL perfect for me!
I ordered and the stylist didn’t bother to read anything I wrote. So I went to cancel and they said the next style fee was on them. Instead, they charged me a style fee, gave me a credit for purchasing, and refuse to do as they said. My new box has obviously worn clothes and now I lose $40 that they said I wouldn’t have to pay to start with. Do not recommend, do not trust.
Reply from DAILYLOOK2026-04-14
Hello Brook.
I am sorry to hear that you were not happy with your recent experience, a member of our team will be reaching out to assist you with your concern further.
The Dailylook Client Service Team
I love the clothes selections made for me. I am a size 20, so hard to shop for, but everything looks great on and fits well. Fabrics are lovely, styles are trendy but age appropriate. Ease of returns is wonderful, though I admit I only return items that I already have or are seasonally inappropriate. It is like Christmas every time I open a box! Only downside is cost. The clothes are more expensive than I would usually spend. But I don’t really care, as the time saved over what I would have spent trying to find similar items is worth it.
If I could give this company negative stars, I would. I signed up for this subscription on 2/22/26, finally matched to a stylist on 3/1/26–but nothing happened. On 3/14/26, got a different stylist who ignored my age, my preferences, my body type & my lifestyle—I mean, she included WHITE PANTS/Blouse in a box after I told her I was looking for clothes to wear as a WEDDING PHOTOGRAPHER. WTH. So I tried exchanging those items before the box shipped & requested a new stylist before my box would be delivered On 3/18/26. 3/22/26 rolls around, and literally no movement/updates or box arrived, so I emailed customer service. After numerous emails back & forth, I was told on 3/28/26 that something unfortunate had happened to my box and it was lost, but not to worry—they’d contact the warehouse directly and get it shipped the following day. Several emails later, still no box, no tracking number and no new stylist, so I cancelled my subscription. Within 24 hours, I got another email saying I had 5 days to return my items or I’d be charged—so I emailed customer service AGAIN, and was assured that I wouldn’t be charged—they were aware I never received my box and apologized for the inconvenience. So tell me why…. Here it is, 4/7/26, and I wake up to an attempted charge to my card if $786.90. Yes, you read that right—almost $1k for a box of clothes that weren’t even remotely close to my style preferences that I never received. Total scam and waste of time/energy. This company is the most disappointing display of customer service I’ve seen in a long time.
Reply from DAILYLOOK2026-04-14
Hello Heather,
Thank you for bringing this to our attention.
I apologize on the mishandling of your package by our shipper and for any inconvenience that this may have caused you, I do see that a member of our client service team as previously assisted you with this concern and refunded any applicable fees.
The Dailylook Client Service Team
I absolutely love the quality and the fit of all of the items I chose to keep. Generous sizes for my size 16 pants-waist and hips fit beautifully. My swing dress lays and flares beautifully.
However I am spending 2x more than I usually budget for everything.
I am discovering that I am just going to spend more for quality fabrics, fit, and styles
My personal dresser really listens to me too which I so appreciate.
A
Ann T · 1 review · Experienced 2026-03-30 ·
★★★★★
Disappointing Customer Service
I have been using DAILYLOOK for over a year. It started out strong and they seemed to listen to my preferences. However my last few boxes have been very disappointing. I have been sent items that I specifically have requested NOT to receive (wide legs and skinny legs). Sizes have also been off. I have been sent the exact same pair of jeans 3 times in a row even though I purchased them the first time. I have requested a new stylist, maybe that will help.
The most disappointing thing happened when I ordered a scarf with my dollars that expire if I don’t use them. I received confirmation saying the scarf would be sent with my March order, it did not. I emailed them along with my confirmation number letting them know I didn’t receive the scarf. They said they would send it in my next box, which isn’t until August (I skipped a box because I haven’t been happy with it lately). I asked that they send it sooner because I have travel plans when I wanted to use the scarf. They said it was not their policy. I expressed my disappointment as it was their error. They have not replied at all to my latest email (2weeks ago).
Not happy in Minnesota.
Reply from DAILYLOOK2026-04-14
Hello Ann,
I am sorry to hear that you have not been satisfied with your recent experience, a member of our team will be reaching out to assist further.
The DailyLook Client Service Team
Total SCAM. Charged me a styling fee one year after I canceled my subscription. Still trying to get my money back! RUN!!!!!
Reply from DAILYLOOK2026-04-14
Hello Aimee,
Thank you for reaching out! I apologize for any confusion as to the status of your account being paused rather then canceled, I do see that an agent was able to assist you with fully cancelling your account and issuing a refund for the charge.
The DailyLook Client Service Team
First box I received I was happy with everything but sent back what I didn’t need at the time.
I have used Stitch Fix for years and maybe kept 5 things from their boxes.
Daikylook has much more selection and stylists that pay attention to your likes vs dislikes.
There was so much black in this box. I’m guilty of wearing too much black which is the point of me doing something like this so it helps me branch out. I did like most all of the pieces though! Looking for some more springy/short sleeve nice shirts for work too
Having never done anything like this before, I was not sure what to expect. The entire process was super easy. I really like how I received an email to review the items in my box before they shipped. This feature alone was impressive, and now that I feel more comfortable sharing my opinions, I know this feature will be even more helpful. So far, this entire process has been a delight!
They totally get me!
My stylist does such a great job of selecting clothes that fit MY style but elevating it. The clothes are more expensive than I would typically buy, but the quality is worth it, and I actually wear the clothes all the time in lots of different ways!