Dailylook is a premium online personal styling service for busy women who want to look stylish without the stress of shopping, while saving time and upgrading their wardrobe. Each customer is matched with a dedicated personal stylist who curates a box of up to 12 handpicked clothing pieces, offering more items per box than many competitors.Your stylist selects items based on your style preferences, body shape, and lifestyle. The goal is to deliver outfits that feel polished, confident, and easy to wear. With a larger variety of pieces in each box, you can explore new styles and create multiple outfit combinations from home.Before your box ships, you can preview your items online. You can swap out up to three pieces you don’t love and add accessories if desired. You only pay for what you keep. Free shipping and free returns make the experience simple and risk-free.The styling process begins with a style quiz that helps your stylist understand your needs. You can communicate directly with your stylist to request outfits for special occasions, work, travel, or seasonal updates.Dailylook combines professional styling with flexible delivery options. Boxes can be sent monthly, every two months, or every three months. You can skip, pause, or cancel at any time, making Dailylook an easy way to enjoy fashion without the stress of shopping.
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Is DAILYLOOK legit?
DAILYLOOK (dailylook.com) has a 3.9 out of 5 rating on OK.one, based on 184 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. 77% of reviews are 4 stars or higher and 17% are 1 star; The business has replied to 97% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-09-07.
What reviewers say
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Reviewers had a great experience with this company. People frequently praise the exceptional quality of the clothing, mentioning that items fit wonderfully, look stylish, and are made with lovely fabrics. Customers truly enjoy interacting with the wonderful staff and personal stylists who listen attentively, answer questions compassionately, and help them discover flattering new looks.
Some reviewers were not happy with the high pricing, noting that certain clothing pieces can feel quite expensive for standard household budgets. A few other people also felt that the stylists occasionally sent items that completely missed their stated personal style preferences, leading to frustrating experiences.
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I was assured there were “tall” clothes. If they have them they weren’t sent.
These clothes were well used and smelled of perfume.
The process of styling is lengthy and I expected the preferences were considered. I received 3 summer items in the throes of winter. I should have looked at the Google reviews they echo my dissent.
Reply from DAILYLOOK2026-01-31
Hello Cheryl,
Thank you for posting this review.
I am sorry to hear that you were not satisfied with your recent experience, a member of our team will be reaching out to assist further.
DailyLook Client Service
I just received my first box. I was very excited to receive it but disappointed by what I got! It was boring- 2 black tops(very similar) a white top black and white check dress and a black and white skirt. A set I’m not sure if it was PJ or athleisure in blue and a blue and white stripe top. Al’s a white silk top and plaid shacket. Most items were thin and or short sleeve (it’s January). Items were overpriced for how basic they were. Boring and just did’t feel like me, my age or the time of year! I almost canceled but decided to give them one more try.
Reply from DAILYLOOK2026-02-07
Hello Michael,
I am sorry to hear that you were not satisfied with your first box, a member of our team will be reaching out to assist you further.
The DailyLook Client Service Team
Good quality pieces that fit very well. Pretty expensive, but that may just be where quality clothing is at currently and why it's been challenging to purchase and enhance my wardrobe. Will not be able to be a recurring box at prices, but when I need a refresh a styled box could be an option a couple times a year.
Love their clothes. Quality is always top tier. A little more expensive but you get what you pay for and the stylists try to pick items near your price range when possible. Great customer service. Excited to open every box!
I was not impressed with the quality of the items or the items chosen for me. When I skipped a month, I was still charged for a styling fee that month as well. Payed way too much over the course of four months for only one item that I somewhat liked. The cost of the shirt I bought was $60.00 and I paid $150.00 in styling fees of which I only had two boxes delivered to me. They have turned me against this type of service which I was really hoping to love.
Reply from DAILYLOOK2026-01-26
Hello Laura,
Thank you for reaching out and providing this review!
I apologize that you were not happy with your experience, a member of our team will be reaching out to assist you further.
The DailyLook Client Service Team
I was sent beautiful, well fitting items. It was so hard to choose. I am 4’11 so it’s hard to find stylish items in my size. Dailylook did it though. I receive so many compliments in my new outfits.
I love these these clothes! I am always surprised by how high the quality is. My favorite thing is that I can see what's coming and cancel the things I don't think I will want. My last box was spot-on!
The stylist ignored all my notes on my preferences and never repied when I messaged her. The box was delivered to the wrong mailbox. When I finally got it every single item was polyester and cost 3x what they were worth. One n done. Not for me. Sent it all back
Reply from DAILYLOOK2026-01-26
Hello Traci,
Thank you for posting this review!
I am sorry to hear that you were not happy with your recent experience, a member of our team will be reaching out to assist you further.
The DailyLook Client Service team
Clothing is over priced for the quality. They most no attention to your preferences and requests. The box I just received looked like it was cobbled together at Goodwill. So done!
Option to give 0 stars? Check!!
Reply from DAILYLOOK2026-01-26
Hello Shirley,
Thank you for reaching out, I apologize that you were not happy with your recent experience, an agent will be reaching out to assist further.
The DailyLook Client Service team
It’s incredible how my stylist, Britney, has quickly grasped what I am excited to try! I’m looking for something a bit different in my style of clothing, and the questionnaire has helped to clear up some ideas.
Thanks Daily Look, I’m enjoying my box when it arrives.
Love the items my stylist has chosen: as she has gotten to know me, the items have been more flattering to my shape. The site seems to focus largely on average sizes, but there are lovely offerings for plus sized women like me as well. The items have all been well made, sweaters soft & luxurious in feel, jeans & slacks fit well & are stylish, coats & jackets perfect for my needs. Pricing is generally the manufacturer’s list price, but the site offers marked down merchandise as well.o
I just previewed my first box, and ended up canceling the shipment and ending my membership. Of the nine items in the preview, three of them were from categories I did not choose or indicated I did not want on the profile and one was an off shoulder top. Not really appropriate for a 71-year-old! I did not find it personalized at all, and that first impression was enough to decide I would save them and myself a lot of time and money. On the plus side, canceling the membership was easy and they even refunded my stylist fee so the customer service was positive.
Reply from DAILYLOOK2026-01-28
Hello Dee.
Thank you for your feedback about your recent customer service experience, we are sorry to hear that this first box did not work for you and that you were satisfied with the cancellation process.
Please bear in mind that the first box may not always be the best match as the stylist is getting to know your style or it may not be that the stylist was the right match, we would love to have you back as a member in the future, we would even waive your first styling fee when you reactivate.
The DailyLook Client Service Team
Hello Nancy,
Thank you for reaching out!
I am sorry to hear that the items were too big for you in your latest box. If you feel you may need to update your sizing or even if you wish to change your preferences you may do so by logging into your account and navigating to "update my style profile". You can also reach out directly to your stylist with fit requests as well.
The Dailylook Client Service team
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