At OUKU, we are not just a men's wear brand- We are friends to all men who cherish life and adventures. Our mission is simple: to design clothing that makes you feel confident, stylish, relaxed, and ready to take on the world. We prioritize quality over quantity, we hope to bring everyone high-quality fashion men's wear at an affordable price.
Written by the business, not verified by us.
Is OUKU legit?
OUKU (ouku.com) has a 3.1 out of 5 rating on OK.one, based on 933 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. 20% of reviews are 1 star, a relatively high share; The business has replied to 9% of negative reviews; Reviews mostly discuss Product, User experience, Quality. Last updated 2026-10-24.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers consistently find the official website extremely user friendly, regularly noting that searching for items, browsing selections, and placing orders is a wonderfully simple and direct process. Many people genuinely appreciate the clear product descriptions and the fantastic variety of goods available on the digital platform.
Some reviewers were not happy with unexpected sizing issues, mentioning that clothes arrived far too big or that the measurements tables were confusing. A few customers also experienced frustrating technical difficulties during checkout or noted that delivered items did not completely match the online pictures.
Auto-generated from all reviews of this business. For reference only.
I ordered three shirts XL and one was M when delivered. Return policy doesn't allow returns for wrong size. I selected merch credit then they say if I reorder, the total order must be twice the credit amount. Making money off their mistake? Not right.
Reply from OUKU2023-10-23
Dear Customer
We apologize for the inconvenience you had while you shopping with us, at OUKU we strive to give our customers a better experience.
We would like to offer you a solution that is satisfactory for you, to help you further with your demand, But unfortunately, we couldn`t proceed without your order number, would you be so kind to provide us with an 8-digit order number starting with 10 so we can help you further? Or provide the recipient's name on the shipping address so we can locate your order. Your reply will be deeply appreciated.
OUKU customer service
After publishing my previous review, I quickly received a letter from customer support asking me to improve my rating. I'll try to be as objective as possible in the review now! I've read other reviews and most of them have a lot in common. I agree with the following as well.
There are the common positive lines:
- Customer service and product quality are mainly praised after the purchase, but before the products arrive.
- The products of the online store look especially high-quality and handsome in the photos and descriptions.
- The selection of products is sufficient and the purchase process is fast and easy.
- There are many discounts in the online store and the overall price level is favorable.
- Online store newsletter and promotional emails work well and individually.
- Most customers are almost satisfied with delivery deadlines.
There are somewhat understandable problems:
- The quality of products from different manufacturers varies greatly.
- Product sizes do not always correspond to the measurement table given in the online store.
- The shipment tracking system is relatively unintelligible and does not respond in real time.
And now the common negative lines:
- Reviews with honest product criticism are not published in the online store (my account was even blocked).
- The ticket form for returning and exchanging products does not work and is practically impossible to do.
- After confirming the delivery of the order, it is impossible to contact customer support.
- Customer support only responds to a low rating on trustpilot.com.
- Those who have finally managed to return the product have had misunderstandings with the amount of money to be returned.
As some previous writers have noted, the OUKU online store would be like a system created to sell more, but not take responsibility. It is not enough if the buyer is only contacted after giving a low rating on trustpilot.com! These answers are also not convincing because the standard copy/paste answer is used. I have also personally received a promotional email promising bonus money for a high rating with a link to trustpilot.com! I hope this summary is a little helpful in making a purchase decision!
Reply from OUKU2023-10-20
Dear customer
We are glad that we could reach a consensus and we are happy we could offer you help. We hope you can continue to enjoy shopping with ouku, and we look forward to serving you again in the future.
Customer Service
The order process went OK, the products actually arrived earlier than expected. The products themselves were a mixed experience, some quite nice for the price, others terrible in quality. I liked the patchwork shirts so I ordered a couple. Not real patchwork, only printed on. The dye used is a rubber-like layer of paint that feels weird to the touch. The cloth is also not linen but some sort of plastic. I drafted mildly critical reviews on the site, the review process didn't let them through. That's why you find mostly positive reviews on the site.
Reply from OUKU2023-10-09
Good morning,
Sorry to bother you.
We found your order 10746395 and contacted you via ticket ID 101740803 .
We are waiting for your answer.
Cordially
OUKU
Shirt that arrived was nothing like the advertised product....product photos made out like it has real pockets but in reality they are printed on not real..
Also collar of shirt was completely different from sales images..
Very underwhelmed by actual product that arrived compared to sales photos
Wont be buying from Ouku again
Very low quality
Reply from OUKU2023-10-01
Dear Customer
We apologize for the inconvenience you had while you shopping with us, at OUKU we strive to give our customers a better experience.
We would like to offer you a solution that is satisfactory for you, to help you further with your demand, But unfortunately, we couldn`t proceed without your order number, would you be so kind to provide us with an 8-digit order number starting with 10 so we can help you further? Or provide the recipient's name on the shipping address so we can locate your order. Your reply will be deeply appreciated.
OUKU customer service
TheRe was noch way to send back shirts. Many customers protest in the net. This is Not a Serious company.
Reply from OUKU2023-09-27
Guten Morgen,
Entschuldigen Sie die Störung.
Wir haben Ihre Bestellung 10786501 gefunden und Sie über die Ticket-ID 101668420 kontaktiert.
Wir warten auf Ihre Antwort.
Herzlichst
OUKU
Ich habe 4 Hemden bestellt, alle leider zu groß.
Es war schon schwierig genug Zugang zum Rücksendeformular zu finden, als ich es dann ausgefüllt hatte, kam die Nachricht:
Access Denied; You don't have permission to access "......." on this server.
Reference #18.d2b3517.1695672189.213bb29
Leider kein Impressum.
OUKU hat sich zwischenzeitlich gemeldet, und sich nach einigen E-Mail-Wechseln bereit erklärt, mir den Kaufpreis zu erstatten ohne Rücksendung. Mal sehen, was daraus wird...
Letzte Nachricht von OUKU (27.9.2023):
Dear customer,
We understand that you are in a hurry to solve the problem quickly, and since the return time is relatively long and the cost is high, we recommend that you choose to keep the item. We want to compensate you with 100% of the value of the goods, and you can use this money to buy the right size for you.
Für mich ist damit die Sache erledigt. 3.10.2023
Reply from OUKU2023-09-26
Lieber Kunde
wir entschuldigen uns für die Unannehmlichkeiten, die Sie während Ihres Einkaufs bei uns hatten. Wir bei OUKU bemühen uns, unseren Kunden ein besseres Erlebnis zu bieten.
Wir würden Ihnen gerne eine für Sie zufriedenstellende Lösung anbieten, um Ihnen bei Ihrem Anliegen weiter zu helfen, aber leider können wir ohne Ihre Bestellnummer nicht weitermachen. Wären Sie so freundlich, uns eine 8-stellige Bestellnummer, die mit 10 beginnt, zu geben, damit wir Ihnen weiterhelfen können? Oder geben Sie den Namen des Empfängers auf der Lieferadresse an, damit wir Ihre Bestellung ausfindig machen können. Für Ihre Antwort wären wir Ihnen sehr dankbar.
OUKU-Kundendienst
The shirt they sent me is absolutely not the stylish one from the foto on the website. It is cheap. I tried to return it, but when I filled the formular, the website freezed. After giving a really bad review on trustpilot ouku contacted me and refunded my money.
Reply from OUKU2023-08-18
Guten Morgen,
Entschuldigen Sie die Störung.
Wir haben Ihre Bestellung 10759564 gefunden und Sie über die Ticket-ID 101398466 kontaktiert.
Wir warten auf Ihre Antwort.
Herzlichst
OUKU
The print is not at all the same as the one I saw in the image on your site
Impossible de faire une demande de retour sur le site car après plusieurs tentatives, la demande de retour reste bloquée et en attente.
Je viens de recevoir la chemise et je ne suis pas du tout satisfait de cette chemise. L'imprimé n'est pas du tout le même que celui que j'ai vu en image sur votre site. Aussi, la qualité du textile n'est pas celle du lin, c'est plutôt celle du polyester. Aucune étiquette fournie indiquant qu'il s'agit de lin.
Impossible to make a return request on the site because after several attempts, the return request remains blocked and pending.
I just received the shirt and I am not satisfied with this shirt at all. The print is not at all the same as the one I saw in the image on your site. Also, the quality of the textile is not that of linen, it is rather of polyester quality. No tag provided indicating it is linen.
Reply from OUKU2023-08-11
Dear Customer
We apologize for the inconvenience you had while you shopping with us, at OUKU we strive to give our customers a better experience.
We would like to offer you a solution that is satisfactory for you, to help you further with your demand, But unfortunately, we couldn`t proceed without your order number, would you be so kind to provide us with an 8-digit order number starting with 10 so we can help you further? Or provide the recipient's name on the shipping address so we can locate your order. Your reply will be deeply appreciated.
OUKU customer service
Shorts I received have no belt loop or draw string. They slide off of my hips. There is no way to return them, When I try to return the website crashes. There is NO email address or telephone number to call customer service. A total black hole.
after I wrote this review, OuKu's customer service contacted me and refunded my money, which was good. I am happy that they did it. But there should be a way on their website to contact customer service without the website crashing. Also having a telephone number where you can get ahold of a HUMAN would be stellar and then my complaint would never have gotten to this level.
I fell that only by writing this bad review that I received customer service, which in the end did solve one problem. The other problem is that their shorts do not have a tie string or beltloops and thus are non functional (in my opinion).
Reply from OUKU2023-08-09
Dear customer
We are glad that we could reach a consensus and we are happy we could offer you help. We hope you can continue to enjoy shopping with ouku, and we look forward to serving you again in the future.
Customer Service
The printing on the material lacked definition. Looks blurry.
Reply from OUKU2023-08-05
Dear Customer
We apologize for the inconvenience you had while you shopping with us, at OUKU we strive to give our customers a better experience.
We would like to offer you a solution that is satisfactory for you, to help you further with your demand, But unfortunately, we couldn`t proceed without your order number, would you be so kind to provide us with an 8-digit order number starting with 10 so we can help you further? Or provide the recipient's name on the shipping address so we can locate your order. Your reply will be deeply appreciated.
OUKU customer service
ordered two linnen shirts- delivere were two polyesther shirts ( 95% polyester/ 5% cotton)
#trying to use the send back function on the website look good until you hit submit
The server response is access denied.
So: This is a scam
After the trustpilot review I have been offered and received a full refund (6.8.23)
No explanation has been offered for the incorrect material.
Reply from OUKU2023-08-05
Lieber Kunde
wir freuen uns, dass wir eine Einigung erzielen konnten und sind froh, dass wir Ihnen helfen konnten. Wir hoffen, dass Sie weiterhin Freude am Einkaufen bei ouku haben und freuen uns darauf, Sie auch in Zukunft wieder bedienen zu dürfen.
Kundenbetreuung
Dear Customer
We apologize for the inconvenience you had while you shopping with us, at OUKU we strive to give our customers a better experience.
We would like to offer you a solution that is satisfactory for you, to help you further with your demand, But unfortunately, we couldn`t proceed without your order number, would you be so kind to provide us with an 8-digit order number starting with 10 so we can help you further? Or provide the recipient's name on the shipping address so we can locate your order. Your reply will be deeply appreciated.
OUKU customer service
The tracking the order. Gave no information over the 2 weeks I waited for delivery.
No customer service and a long wait
Reply from OUKU2023-08-01
Dear Customer
We apologize for the inconvenience you had while you shopping with us, at OUKU we strive to give our customers a better experience.
We would like to offer you a solution that is satisfactory for you, to help you further with your demand, But unfortunately, we couldn`t proceed without your order number, would you be so kind to provide us with an 8-digit order number starting with 10 so we can help you further? Or provide the recipient's name on the shipping address so we can locate your order. Your reply will be deeply appreciated.
OUKU customer service
I’m shopping to go on holiday. Website and prices are good, my order total £83. Then the sting in the tail, £44 for shipping. Needless to say they have lost my order.
My order number is 101264370.
Reply from OUKU2023-08-01
Dear Customer
We apologize for the inconvenience you had while you shopping with us, at OUKU we strive to give our customers a better experience.
We would like to offer you a solution that is satisfactory for you, to help you further with your demand, But unfortunately, we couldn`t proceed without your order number, would you be so kind to provide us with an 8-digit order number starting with 10 so we can help you further? Or provide the recipient's name on the shipping address so we can locate your order. Your reply will be deeply appreciated.
OUKU customer service
Delivery time took ages for such a simple order.
Would like to give a review about the item I bought but cannot find how I can do that.
The item was of very poor quality
Reply from OUKU2023-07-21
Good morning,
Sorry to bother you.
We found your order 10708050 and contacted you via ticket ID 101189742 .
We are waiting for your answer.
Cordially
OUKU
I ordered 2 white linen shirts and received 2 brown nylon shirts. This seems to be a common experience. Ouku want me to pay to return the items to Singapore when they were clearly posted from a warehouse in Birmingham. No postage label. Do not buy anything from these scammers.
***Update***
Ouku have now refunded me without me having to return the items to Asia. While I appreciate the refund, this was only given as a solution after I reviewed the company on Trustpilot. I am extremely suspicious about this company's business tactics.
Reply from OUKU2023-07-03
Dear customer
We are glad that we could reach a consensus and we are happy we could offer you help. We hope you can continue to enjoy shopping with ouku, and we look forward to serving you again in the future.
Customer Service
Very slow delivery, very dull colours, but did get a very cheap deal
Ouku offer customers a big discount voucher for providing a review. They offer this as soon as you buy, so well before you get delivery. Many of the reviewers clearly took up this offer and their review is based purely on the ordering experience and NOT on what was actually delivered. I have waited until delivery, which took 3 and a half weeks. About 2 weeks to despatch, around a further week to get to the UK and then 3 days for Royal Mail to deliver (mostly because of the weekend). I took the risk on ordering despite the many bad reviews as I had waited for a very special offer and got 2 shirts for under a tenner in total and felt that was worth the risk. Obviously the shirts are Polyester which I expected. The manufacturing quality doesn't appear to be too bad. Far from perfect but usable. The colours however are VERY FAR from being any where near as vibrant as shown on the website and are rather dull. The designs also seem to be different to as photographed, almost as if they've tried to reproduce them but not done such a good job as the photographed versions. One shirt is a little bit narrower and therefore tighter than advertised. Just a couple of cms though so another incentive to lose some weight! All in all it's disappointing but kind of what I expected and for the price I'll put up with them but am unlikely to order again, and certainly can't recommend.
trustPilot are now threatening to remove this review unless I give Ouku my details and details of the order. However I'm not YET ready to do that as they sent me another very cheap offer so I decided to try them again to see if my first experience was just bad luck. Until that 2nd order gets delivered (probably in about 3 weeks) I don't want to influence how they deal with it by giving them details of my first order as it wouldn't then be a fair test.
Order Date: 2023-06-09
Order Number: 2306091410651761
I've now had the first part of my 2nd order delivered so I'll write a new review for that.
Update: TrustPilot have now verified my review. Ouku have not come back to me with any resolution at all. I have today reviewed my second order (17/7/2023)
Reply from OUKU2023-06-30
Dear customer,
We are OUKU customer service team. We noticed you left a review on Trustpilot.
We are sorry that OUKU did not bring you a satisfactory shopping experience.
We cannot find your order number based on your name
, could you please provide an 8-digit order number starting with 102/103? Or provide the recipient's name on the shipping address so we can locate your order.
We will do our best to solve your problem. Please don't worry, we will definitely give you a satisfactory solution.
We are looking forward to your reply.
Sincerely,
OUKU
A few days after placing my order I got an email from DPD which was obviously a spam. It said they couldn't deliver as my address was not registered. They needed more details from me, why? My order contained all the necessary information. Order was paid by PayPal. Tomorrow I will ask my bank to cancel this payment if I Don't get a satisfactory answer to where is my order. I have now received a reply from Ouku and they have now offered me a refund
I have amended my rating slightly and if I receive item or refund will amend more.
Reply from OUKU2023-06-24
Dear Dave Hughes,
We would like to thank you for your time.
Our team of customer service representatives is here to help you. The Trustpilot review you left on our website caught our attention.
It is our sincere regret to hear that you had a poor shopping experience with OUKU.
It has been determined that your order 10569316 has been located! In order to provide you with a thoughtful solution, we are ready to share our suggestions with you.
Are you in favor of a refund of your purchase price in full? If so, what are your thoughts on that? You can still keep the order if you wish.
Every OUKU customer is important to us, and we sincerely hope that we have not left an unpleasant impression.
We would appreciate it if you could improve our Trustpilot rating.
We thank you very much.
Yours sincerely.
OUKU
I ordered 2 pants same size and same model, different in the color; one black and the other light blue.
I received the black one right but the light blue was a different model not required. Furthermore the sizes M of this light blue paint are different in respect of model I chose and unsuitable for me.
I asked suggestions in order to have a change and to obtain the right light blue pant I ordered but the only option was to return the wrong product you send for a mistake paying shipping fees.
Reply from OUKU2023-06-25
Dear customer
We are glad that we could reach a consensus and we are happy we could offer you help. We hope you can continue to enjoy shopping with ouku, and we look forward to serving you again in the future.
Customer Service
This is a very difficult c company to deal with when trying to return goods. I ordered a cycling jersey XL (£30) and received something completely different. To return the item cost me £20....no apology and no return of postage. Paid out £50, got back £30 and no goods. Won't be using OUKU again!
Reply from OUKU2023-06-17
Dear Robert Harris,
We would like to thank you for your time.
Our team of customer service representatives is here to help you. The Trustpilot review you left on our website caught our attention.
It is our sincere regret to hear that you had a poor shopping experience with OUKU.
It has been determined that your order 10628151 has been located! In order to provide you with a thoughtful solution, we are ready to share our suggestions with you.
Are you in favor of a refund of your purchase price in full? If so, what are your thoughts on that? You can still keep the order if you wish.
Every OUKU customer is important to us, and we sincerely hope that we have not left an unpleasant impression.
We would appreciate it if you could improve our Trustpilot rating.
We thank you very much.
Yours sincerely.
OUKU