When Planet Beauty opened in sunny Newport Beach, California in 1992, we didn’t agree with the definition of a beauty retailer. Rows of little beauty counters crowded inside busy department stores surrounded by mazes of packed parking lots…mega-mall monotony. This was not our definition of beauty. So, we decided to create a curated beauty haven in convenient neighborhood locations.We provided professional beauty brands as well as trending products and innovative newcomers.We developed a structured educational program to ensure the best and the brightest beauty advisors in our stores. And we decided we were going to have our own definition of beauty. And for over 25 years, we’ve done just that. 37 locations and a successful website later, we deliver more than just the best in makeup, skincare, haircare, styling tools, bath and fragrance. We redefined what beauty means to us, and most importantly, to you.
Is Planet Beauty legit?
Planet Beauty (planetbeauty.com) has a 4.1 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 74% of reviews are 4 stars or higher and 17% are 1 star; The business has replied to 38% of negative reviews; Reviews mostly discuss Product, Price. Last updated 2026-08-12.
What reviewers say
AI generated
Reviewers had a great experience with this company, pointing out seamless interactions and overall satisfaction. Consumers frequently mention that the website is exceptionally easy to navigate, allowing them to quickly discover and purchase desired items without any hassle. People also love the extensive product selection and incredible pricing, noting that the deals available are consistently better than those found elsewhere.
Some reviewers were not happy with promotional offers, explaining that discount codes frequently failed to work or that promised reductions were not properly honored at checkout. Additionally, a few shoppers reported frustrating issues regarding their orders, mentioning unexpected shipping delays or receiving incorrect items instead of what they actually purchased.
Auto-generated from all reviews of this business. For reference only.
I discovered the Unbrush a couple of years ago and I've never found anything that works as well! It's an amazing tool for people with long hair. It gets out the biggest snarls easily and quickly. The company's website was excellent and easy to navigate and the price has remained reasonable even in these these horrendous economic times. I'm grateful.
I have really liked the hairspray I ordered and the price is so good. However, I ordered shampoo and when I used it, it seemed very watered down and not the high quality I was used to.
Processing time was several days before shipping. I emailed to ask about the status of my order, but there was no reply. Magically, the next day I received a shipping notice. Products were amazing as I expected. Price was good which is why I chose this place rather than Ulta. Maybe next time it'll be a better experience.
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Edgar DawsonUnited States · 1 review · Verified · Experienced 2026-05-31 ·
Mildred F GintzUnited States · 1 review · Verified · Experienced 2026-06-01 ·
★★★★★
Transaction was very easy
Transaction was very easy. No problems at all.
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Dan DaltonUnited States · 1 review · Verified · Experienced 2026-06-02 ·
★★★★★
Item I was looking for was easy to…
Item I was looking for was easy to find, my wife loves it so replacing her previous one. Check out was quick. If processing and shipping go just as smooth, it'll be a 10.
User friendly and reliable. I'm a 70 yr. old and I value an easy and competent website to make purchases. It encourages brand loyalty. As I now budget my non-essential purchases, if the product quality is as good as the customer service, I will be returning.
When I ordered online for in-store pickup, it said my items would be ready within 24 hours, which was great. Next day delivery is like Amazon for most items. Can’t get better than that, right? I certainly didn’t expect an email within the hour that said my order was ready. That’s pretty darn impressive customer service for a small business, which I prefer to support over big chain stores like Ulta or Sephora. I’m a very satisfied customer!
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Carol EleyetUnited States · 2 reviews · Verified · Experienced 2026-06-01 ·
★★★★★
Quickly found the products I was…
Quickly found the products I was looking for. Moved to checkout process quickly and painlessly. Extra discount was a super great bonus!