A world-leading developer and manufacturer of specialty printing equipment including the LX-Series Color Label Printers, AP-Series Label Applicators, Eddie - The Edible Ink Printer, Bravo-Series CD/DVD/BD Disc Publishers, Signature Slide and Cassette Printers and more. Like us on Facebook Join our Facebook User Groups: Primera Label Printers User GroupEddie, The Edible Ink Printer, User GroupFollow us on Twitter: @PrimeraTechInstagram: @primeralabelprinters@eddie_edibleinkprinter See our products in action: YouTube
Written by the business, not verified by us.
Is Primera Technology legit?
Primera Technology (primera.com) has a 4.8 out of 5 rating on OK.one, based on 204 user reviews collected here. It is listed under Electronics & Technology and its reputation is excellent. Praise is nearly unanimous, with 93% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Customer service. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful staff and the quick support team for resolving technical questions and issues smoothly and efficiently over the phone. Many consumers also love the top-quality printers, noting that ordering new supplies is always simple and delivery arrives very fast.
Some reviewers were not happy with product reliability, mentioning that certain machines broke down unexpectedly or required multiple frustrating repairs. A few people also reported dealing with poor customer service interactions or unhelpful responses when trying to resolve serious problems.
Auto-generated from all reviews of this business. For reference only.
Eddie worked perfect right out of the box...support very helpful.
Reply from Primera Technology2026-05-04
Dear Lois,
That’s great to hear! It's exactly the kind of initial experience we aim for.
We’re glad your Eddie worked perfectly right out of the box and that our support team was helpful along the way. Thanks so much for sharing your feedback.
Best regards,
The Primera Team
the experience is great, delivery was fast, got everything I needed on time. The funny thing about the delivery is that I was talking to my husband about my order and saying that my order was supposed to be here by now and behold no more than an hour he calls me and says that the order just got here. Primera Thank You.
Reply from Primera Technology2026-05-02
Dear Leslie,
We love this story; what perfect timing!
It’s great to hear your order arrived quickly and right when you needed it. We’re glad everything showed up on time and that you had a great experience overall.
Thank you for sharing and for choosing Primera.
Best regards,
The Primera Team
Dear Leeann,
It’s wonderful to hear that you found our customer service so helpful. It means a lot to our team!
We truly appreciate you taking the time to share your experience.
Best regards,
The Primera Team
Well I received a good service from you sales department just you need to bring more bilingual personal because is very important in today’s world !
Reply from Primera Technology2026-05-01
Dear Rodolfo,
We’re glad to hear you had a positive experience with our sales team. Thank you for sharing that.
We also appreciate your feedback regarding bilingual support. That’s an important point, and we understand how valuable it is to be able to communicate comfortably. We’ll be sure to share your suggestion with our team as we continue to improve our customer experience.
Thank you again for your support!
Best regards,
The Primera Team
Ink is overpriced and shipping is outrageous. Why not offer post office delivery for a few dollar? I don't need to pay $18 for fast shipping!
* raised my rating to 4 stars after receiving an email explaining the pricing. I understand that tariffs are driving ink prices up and Primera is working on offering USPS shipping. I won't go to 5 stars because they should have addressed the shipping long before this.
Reply from Primera Technology2026-05-01
Dear Lance,
Thank you for updating your review. We truly appreciate your feedback.
You’re right that we should have addressed shipping sooner. With our recent eCommerce upgrade, we’re now actively working on adding USPS to provide lower-cost options, which we expect to have available within the next 30–45 days.
We also appreciate your understanding on ink pricing. Tariffs have impacted costs, and while we absorbed them for a period of time, we ultimately had to make adjustments. If conditions improve, we will revisit pricing.
Thank you again for your input and your business. It's appreciated.
Best regards,
The Primera Team
I've been using a manual, hand crank label machine for about a year. It has been great, but it is much more tedious in every aspect of the labeling process. From having to turn the handle for each label, to having to line them up perfectly, to taking so much time to switch out labels, you basically have to take the machine apart to swap on label rolls. I can across your labeling machine in my search and I tried to read as many reviews as I could. And from some of the reviews, I was worried about labels wrinkling or not always be applied to the bottles perfectly because some of my bottles are small, lightweight, and I sometimes I will fill label my bottles while they are still empty, making them either lighter. This machine is a beast! My only regret is not getting it sooner. This thing is FAST. It's way more accurate than the manual machine. And swapping out label rolls, thank you! Because the way you guys have it, it couldn't be easier. I can swap a roll of labels and be ready to go in seconds. I love the labeling machine! Thank you!
Reply from Primera Technology2026-04-30
Dear Andrew,
We really appreciate you taking the time to share such a detailed review. Thank you!
It’s great to hear how much of an upgrade the machine has been from your manual process. Saving time, improving accuracy, and making label changes quick and easy are exactly the benefits we designed it for, so it’s fantastic to know it’s delivering for you. We’re especially glad to hear it’s performing well even with smaller and lighter bottles—that’s often a key concern.
Your comment about wishing you had gotten it sooner means a great deal to us!
Thanks again for your support, and we’re excited to be a part of your workflow moving forward.
Best regards,
The Primera Team
My ink is always shipped super fast. I haven’t had an issues. But I’ve heard the customer service will do whatever they can to help if there are any issues. Also appreciate there’s an option to live chat!
Reply from Primera Technology2026-04-30
Dear Life’s a Batch,
We’re glad to hear your orders are arriving quickly and that everything has been running smoothly for you.
It also means a lot that you recognize our commitment to customer service—we truly do our best to help whenever needed. And we’re happy to hear the live chat option is a valuable resource as well!
We appreciate your support and your thoughtful feedback.
Best regards,
The Primera Team
Fast shipping and doing a transaction is a breeze! Love it! I also love eddie too! Customer service took care of me too. Because I messed up my order and get me situated! Thank you!
Reply from Primera Technology2026-05-01
Dear Guest,
We’re so glad to hear everything went smoothly for you!
It’s great to know your order was easy to place, arrived quickly, and that our team was able to step in and help when needed. We’re especially happy to hear you’re loving your Eddie. It’s what we love to hear!
Thanks so much for sharing your experience.
Best regards,
The Primera Team
Dear James,
We’re delighted to hear you had an excellent experience with both our service and technical support.
Your feedback means a lot to our team. Thank you for taking the time to share it!
Best regards,
The Primera Team
Dear LeAnne,
We’re glad to hear your order was turned around quickly—that’s exactly what we strive for.
We appreciate you taking the time to share your experience!
Best regards,
The Primera Team
Dear Jorgie,
We’re happy to hear your experience was easy and fast. That’s exactly what we aim for.
Thanks for sharing your feedback and for choosing Primera!
Best regards,
The Primera Team
We love your product it produces a quality image on our sugar cookies and has been a great resource of revenue.
Reply from Primera Technology2026-04-23
Dear Joel,
That’s fantastic to hear. Thank you for sharing!
We’re thrilled that your printer is producing high-quality images on your sugar cookies and contributing to your business’s success. It’s always great to hear how our products are helping customers grow their revenue.
We truly appreciate your support and wish you continued success!
Best regards,
The Primera Team
Customer service is absolutely fantastic. I highly recommend Primera and also Fedex as courier company. Excellent service! I have not received my printer yet, but both companies update me frequently. I am excited
Reply from Primera Technology2026-04-24
Dear Wanda,
It’s wonderful to hear how positive your experience has been so far. Thank you for sharing!
We’re especially glad that our team has kept you well informed throughout the process, and we appreciate your kind words about both Primera and FedEx. Keeping you updated every step of the way is very important to us.
We’re excited for you to receive your printer and can’t wait for you to get started. Let us know if we can ever be of further assistance!
Best regards,
The Primera Team
Dear Dan,
We’re glad to hear our tech associate was helpful. Providing knowledgeable support is always our goal!
Thanks for sharing your feedback and for choosing Primera. It is appreciated very much.
Best regards,
The Primera Team
Dear Kristen,
Thank you for your kind words and for taking the time to share your experience. We're delighted to hear that you received fantastic help — that’s exactly what we strive for with every interaction.
If there’s ever anything more we can assist you with, please don’t hesitate to reach out.
Best regards,
The Primera Team
Website easy to use. Product information clearly labeled along with description and use. Helpful videos on how to maintain equipment and install parts. Customer service for Eddie printer has also been great!
Reply from Primera Technology2026-04-17
Dear Cynthia,
We’re so glad to hear you found our website easy to use and the product information and videos helpful—that’s exactly what we aim to provide.
It’s also great to know you’ve had a positive experience with our Eddie support team. We truly appreciate you taking the time to share this!
Best regards,
The Primera Team
Great customer service. Fast shipping. Was quite disappointed with the speed of the 4202 unit, (replaced a 4102 publisher).
Reply from Primera Technology2026-04-16
Dear Gene,
Thank you for your review and for your kind comments about our customer service and fast shipping. We truly appreciate that.
We’re sorry to hear that the speed of the 4202 unit didn’t meet your expectations compared to your previous 4102 publisher. That’s helpful feedback, and we’d welcome the opportunity to better understand your workflow and see if there are any settings or optimizations that could improve performance for your specific application.
We’ve also alerted our Level 3 support team here at the factory, and they’ll be reaching out to you today with some suggestions. One example is ensuring the unit is connected to a USB 3.1 port instead of a USB 2.0 port. USB 3.1 offers significantly faster data transfer speeds, up to 10 Gbps compared to 480 Mbps for USB 2.0, which can make a noticeable difference in overall performance.
We look forward to working with you to get the best possible results from your system.
Best regards,
The Primera Team
They have communicated well for my missing ink order
Thank you
Reply from Primera Technology2026-04-16
Dear Somaya,
Thank you for your review and for your patience regarding the missing ink order. We’re glad to hear that our team has been communicating well and keeping you informed.
If there’s anything further we can do to assist or ensure everything is resolved to your satisfaction, please don’t hesitate to reach out.
Best regards,
The Primera Team
Love my Eddie and that Primera is always so quick with getting my order to me.
Reply from Primera Technology2026-04-14
Hi Dana,
Thank you for the 5-star review. We’re so glad to hear you love your Eddie and that your orders are arriving quickly.
We appreciate your business and your kind words.
Best regards,
Mark
The marketing team went above and beyond to assist me with a purchase and even upgraded my shipping to assist my needs.
Reply from Primera Technology2026-04-14
Dear Rodwell,
Thank you so much for the kind words and the 5-star review! We're delighted we were able to help make your purchase experience a smooth one — and that we could get your order to you when you needed it. That's exactly the kind of service we strive to provide every day. We hope you enjoy your new Primera product and look forward to supporting you for years to come.
Best regards,
The Primera Team