A world-leading developer and manufacturer of specialty printing equipment including the LX-Series Color Label Printers, AP-Series Label Applicators, Eddie - The Edible Ink Printer, Bravo-Series CD/DVD/BD Disc Publishers, Signature Slide and Cassette Printers and more. Like us on Facebook Join our Facebook User Groups: Primera Label Printers User GroupEddie, The Edible Ink Printer, User GroupFollow us on Twitter: @PrimeraTechInstagram: @primeralabelprinters@eddie_edibleinkprinter See our products in action: YouTube
Written by the business, not verified by us.Primera Technology (primera.com) has a 4.8 out of 5 rating on OK.one, based on 204 user reviews collected here. It is listed under Electronics & Technology and its reputation is excellent. Praise is nearly unanimous, with 93% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Customer service. Last updated 2026-09-03.
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful staff and the quick support team for resolving technical questions and issues smoothly and efficiently over the phone. Many consumers also love the top-quality printers, noting that ordering new supplies is always simple and delivery arrives very fast. Some reviewers were not happy with product reliability, mentioning that certain machines broke down unexpectedly or required multiple frustrating repairs. A few people also reported dealing with poor customer service interactions or unhelpful responses when trying to resolve serious problems.
Auto-generated from all reviews of this business. For reference only.I had label printer issues and Primera was the on k y one who saw the problem. My computer guy followed I we'd yo I r instructions and got my label printer working again.
Dear Karen, We are so glad we could help resolve your label printer issues. It's wonderful to know our instructions assisted your computer guy in getting everything working again. Thank you for your kind words! Sincerely, The Primera Team
Always a great experience! Super fast shipping, never disappointed!
Dear Kassi, We're so happy to hear you consistently have a great experience with us! Your kind words mean a lot. Sincerely, The Primera Team
The fact that we get more communication from your survey request bot than an actual customer service representative is comical at best. Check our account notes and put it together yourselves. Shame on Primera Technology. Primera ended up refunding one unit, but refused to refund the second one (which they recently replaced with a refurbished unit because of the excessive repairs it needed). We had been working with Primera for over 10 years, and have to say that within the last 1.5 years, not only have the quality of parts declined but so has their technical support. I would not recommend buying from them for those reasons. What a coincidence that their new printers bite the dust right as the 1 year warranty expires. Within 1 year, we've had to send in one printer to be repaired 5 times ... and often we'd have to resend it back out upon immediately receiving it back, because they did not fix it correctly. This used to be a company that a business could rely on. Sadly, it no longer is.
Update: July 22, 2026 Thank you for your feedback. We value our decade-long relationship with your business and regret that our recent technical support fell short of your expectations. A senior support manager is currently reviewing your account notes and technical history. We will be reaching out to you directly via email to address the refurbished unit and find a path forward, as we would genuinely like to resolve this situation with you. Best regards, The Primera Team Hi David, Your new replacement unit was on its way to you last week. You should have received it last Wednesday. I spoke with technical support, and they are helping you with your second unit as well. I will be sure that support reaches out again. We apologize for the inconvenience. Please let us know if you need anything else. Sincerely, The Primera Team
Dear Jason, Thank you for the 5-star review! We’re so glad to hear that your experiences with Primera are always enjoyable. We truly appreciate your support and look forward to continuing to serve you. Best regards, The Primera Team
The sales rep at Primera made my purchase incredibly easy and took the time to answer all my questions. I also LOVED the fact that when I called, I actually got a real person and they were helpful! :)
Dear Meagan, Thank you so much for your wonderful feedback! We’re thrilled to hear that our sales team made the purchasing process easy and took the time to answer all your questions. And honestly, we agree—being able to reach a real, helpful person when you call is something that still matters very much. We truly appreciate your support and are excited to have you as part of the Primera family! Best regards, The Primera Team
I love Primera printers and had a fall out because one order for ink failed to arrive and I was bummed... Perhaps I overreacted when Primera explained they did send out a note about the cancellation and I failed to receive it.. not a major issue, just lost time in my work. I re-ordered and in two days I was back to full production.. Good call in the end from Primera
UPDATE: May 22, 2026 Dear Al, Thank you very much for the updated review and for giving us the opportunity to clarify what happened. We truly appreciate your understanding, and we’re especially glad to hear you were able to get back into full production quickly after reordering. Lost production time is never fun, and we completely understand why you were disappointed initially. Most of all, thank you for your continued support of Primera and our products. Customers like you are the reason we work so hard to provide the best products and service we can. Best regards, The Primera Team Dear Al, First, thank you for the kind words in your headline about Primera—we truly appreciate that and are sorry this particular order experience was disappointing. After reviewing your order, we found that it included both custom labels and ink on the same purchase. Due to system limitations between our ordering and fulfillment platforms, we’re unfortunately unable to split-ship those types of mixed orders. Rather than delay the ink shipment indefinitely while the custom labels were being processed, the order was canceled. Our team did send a cancellation notice with an explanation on April 13 from [email protected] to the email address associated with the order. It’s possible the message may have landed in a spam or filtered folder, which would certainly explain why this came as such a surprise later on. If you have not yet reordered your ink, please contact us directly. We would be pleased to help with expedite shipping so you can receive it as quickly as possible. We truly appreciate the feedback, as situations like this help us improve our communication process moving forward. If you happen to locate the original email and feel this additional context helps clarify what occurred, we’d certainly appreciate you considering an update to your review. Your business with us is appreciated very much. Best regards, The Primera Team
Dear Janene, We’re so glad to hear you found our team helpful and informative—that’s exactly the kind of experience we strive to provide. Thank you for taking the time to share your feedback and for choosing Primera! Best regards, The Primera Team
Customer service is great. My orders arrive quickly.
Dear Katherine, Thank you for your wonderful 5-star review! We're so glad to hear that you've had a great experience with our customer service and that your orders are arriving quickly. Providing reliable service and fast delivery is very important to us, and we truly appreciate your support. Best regards, The Primera Team
I called customer service due to having a error code on the printer stating cookie left inside. The Customer service representative did trouble shoot via remote computer assistance. The issue did not resolve. I will say the tutorials that are provided on the website are very helpful and easy to follow. As it turned out I needed to replace the sensor which I had ordered anyway beforehand and that had solved the problem.
Hi Cheryl, Thank you for your review and for sharing your experience. As an electro/mechanical device, there can occasionally be issues like this during the life of a printer. However, when they do happen, we’re very proud of our fast, free tech support for the life of the machine. We’re glad to hear our online tutorials were helpful and that replacing the sensor resolved the issue. If there’s anything we can do in the future to earn that 5th star, please let us know. We’re always here to help! Best regards, The Primera Team
I usually make Purchases of Supplies for Individual Software Inc on Amazon - In purchasing Primera Ink (53335) for our Bravo SE Printer - Amazon Discontinued Supplying that Item - I searched for another Supplier and I Found Primera Technology - And When I contacted them - They said that They Could Help me and that they had Plenty in Stock - They really came through for me & I have Placed (2) Orders (QTY-8) since then
Dear Paul, Thank you for your wonderful 5-star review! We’re so glad you were able to find us when your usual supplier discontinued the Primera Ink (53335) for your Bravo SE Printer. It’s great to hear that our team was able to assist you quickly and keep you supplied with the ink carts you need. We truly appreciate your continued business and are delighted that you’ve already placed multiple orders with us. Your feedback means a lot to our team, and we look forward to supporting you again in the future. Best regards, The Primera Team
Fast and easy
Dear Suzy, Thank you for your 5-star review! We're glad to hear your experience with Primera was fast and easy. We appreciate you taking the time to share your feedback. Best regards, The Primera Team
Dear Juttie, Thank you for your 5-star review! We’re happy to hear that you found our online ordering process easy and that your delivery arrived quickly. Providing a smooth shopping experience and fast service is always our goal. We truly appreciate your feedback and your support of Primera! Best regards, The Primera Team
Kelly from Primera was super helpful with the questions I had regarding custom label sizes— I gave her a list of the sizes I needed, and she replied back with a clear detailed breakdown including pricing for the custom die cut (1-time fee), along with the price for each roll. She also told me the custom sizes they had in stock that were closest to the actual sizes I needed, in order to forgo the need to purchase and make a brand new die cuts. We ended up going with the LX610, and after ordering I was immediately emailed a confirmation from Kate, letting me know the details and process of receiving my printer. So far my experience with Primera has been great! Can’t wait to receive our label maker.
Dear George, Thank you for taking the time to share such a detailed review of your experience with our team! We’re thrilled to hear that Kelly was able to help you navigate the custom label sizing process and provide clear recommendations that helped you make the best decision for your application. Finding ways to save customers both time and money whenever possible is exactly the kind of support we strive to provide. It’s also great to hear that Kate kept the ordering and confirmation process smooth and informative from the very beginning. We’re excited for you to receive your new LX610 and can’t wait for you to get started with it. Thanks again for choosing Primera! Best regards, The Primera Team
needs a couple of replacements part for the AP 362, super easy and very helpful employees
Dear Cody, Thank you for the 5-star review! We're glad to hear our team was able to help you quickly with the replacement parts for your AP 362. Providing easy, reliable support is always our goal, and we appreciate you taking the time to share your experience. Best regards, The Primera Team
Everything I needed to know prior to purchasing my Eddie printer is on the Primera website, along with a Facebook page where I was able to do more personal research by looking at personal experiences of others who have purchased the Eddie printer. It made my decision making very easy and knowing that when purchasing the Eddie printer, it would be a great investment in my business long-term.
Dear Yvette, Thank you for taking the time to share such thoughtful feedback about your experience researching and purchasing your Eddie printer. We’re especially glad to hear that our website and the Eddie Facebook community helped give you confidence in your decision and showed the long-term value Eddie can bring to your business. That’s exactly what we hope new customers experience when exploring our products. We truly work hard to make every customer interaction a 5-star experience. If there’s anything more we can do to earn that extra star from you, we’d genuinely love to hear it. Thank you again for choosing Primera, and please accept our most sincere welcome to Eddie's family! Best regards, The Primera Team
As always great customer service very prompt and helpful
Dear Sean, It’s always great to hear from our loyal, long-term customers. Thank you so much for your continued support! We’re glad our team has consistently provided prompt and helpful service. Your feedback means a lot to all of us. Best regards, The Primera Team
Poor customer service, very rude!! Sent my order to a different address and told me that I have to look for it.
Dear Marjorie, My name is Mark Strobel, VP of Sales and Marketing at Primera. I personally review and respond to situations like this to ensure we fully understand what occurred and that our customers are treated fairly. We do not take comments like this lightly. After a thorough review of your order, all related communication, and our complete system audit trail, I’d like to clarify two important facts: (1) The shipment was sent to the exact address entered at the time the order was placed. Our system logs explicitly record that all original order details—including the shipping address—were entered directly by the customer. (2) The audit trail confirms that when our team assisted in updating the plug type, no changes were made to the shipping address at any point—only the SKU of the printer was updated. We understand that this situation is frustrating. However, the documented order history clearly shows that the delivery was completed based on the information provided at checkout. Our team worked in good faith to help locate the shipment and resolve the issue as quickly as possible. The unit is currently being returned to us, and we were prepared to promptly reship it to the correct address upon receipt. We also note that a chargeback has now been initiated through your credit card provider. Given the fully documented order history and confirmed delivery details, we will be submitting complete supporting documentation as part of that process. At Primera, we take pride in being transparent and standing behind both our team and our systems. We are confident in the accuracy of the information outlined above. If you feel this provides helpful context, we would encourage you to update your review accordingly. Best regards, Mark Strobel VP of Sales and Marketing Primera Technology, Inc.
I considered getting the Eddie for over a year. I am not computer savvy and was very intimidated. Folks, don’t wait! The support available from Primera is top notch and I can do so many designs in literal seconds!!
Dear Karen, We love hearing this! Thank you for sharing your initial experiences with Eddie. It’s especially great to know that you felt comfortable getting started, even after some initial hesitation. That’s exactly why our support team is here, and we’re thrilled they’ve helped make the process easy for you. Enjoy creating with your Eddie. We can’t wait to see what you come up with! And welcome to the Eddie family. :-) Best regards, The Primera Team
Easy ordering, website navigation easy and fast shipping
Dear Regina, We’re happy to hear that ordering was easy and that you found our website simple to navigate. It’s great to know your order arrived quickly as well. Thanks so much for sharing your experience! Best regards, The Primera Team
Your People we willing to work with me till the issue was Resolved
Dear Customer, We truly appreciate you taking the time to share your experience. Resolving issues completely is very important to us, and we’re glad our team stayed with you until everything was worked out. That level of support is exactly what we strive to provide every day. Best regards, The Primera Team
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