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Food, Beverages & Tobacco

Purple Carrot

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101 reviews

2.7101 reviews
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About Purple Carrot

Data updated
Website
purplecarrot.com
Category
Food, Beverages & Tobacco
Location
United States
Status
Unclaimed
Last 12 months
14 reviews
Replies to negative
76% (38/50)
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About this business

Discover the power of a plant-based diet. Receive new plant-based recipes and pre-portioned ingredients delivered to your door each week.

Written by the business, not verified by us.

Is Purple Carrot legit?

Purple Carrot (purplecarrot.com) has a 2.7 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Food, Beverages & Tobacco and its reputation is poor. 39% of reviews are 1 star, a relatively high share; The business has replied to 76% of negative reviews; 14 of them were added in the last 12 months. Last updated 2026-08-12.

What people say

Thoroughly enjoying our Purple Carrot…

Thoroughly enjoying our Purple Carrot experience after 3 months. The variety of recipes really are incredible, and whoever is on their meal creation/culinary team is dynamite. My husband and I have loved incorporating these meals into our weekly meal prepping to help give us some additional veggies. It is worth mentioning that we have had meals with missing ingredients, missing meals altogether, or the vegetables/herbs have already turned bad; however, my experience with customer service has always been easy when it comes to remedying these issues/crediting our account.

Purple Carrot by far has exceeded my expectations!

What started out as a way to expand my knowledge base for vegetarian cooking, has turned into an exciting experience. Purple Carrot provides many meals that I would never think to make. They are surprisingly affordable, very delicious meals and the instructions are clear and make them very easy to make. I admit, when choosing my meals for the week, I am a bit skeptical, but after 3 months, there has not been a meal we have not enjoyed. My husband’s review is “yummy food!” After a busy day at work, the meals are fast, tasty and healthy. My one frustration is the vegetables. Lettuce, spinach, kale, asparagus, shredded cabbage, etc. These items arrive and a third have spoiled. If I do not use them same day they are only good for another day or two. May I suggest vacuum sealing these to retain as much freshness as possible. This will afford a few more days and I will avoid having to go to the store to repurchase the needed items. This is the reason for only 3 stars. If PC is able to figure out how to keep the fresh vegetables fresh, I will gladly give 5 stars. Thank you

Reply from Purple Carrot2023-05-01

Thank you so much for your feedback here! We're thrilled to hear you've been enjoying the meals, and are so disheartened that you've been seeing issues with these greens. If you haven't spoken with a Customer Advocate already, could you e-mail us at [email protected]? We would so appreciate the opportunity to review these issues in more detail in the spirit of continuous improvement! Our apologies for the inconvenience.

skeptical husband has been wowed by Purple Carrot

The meals from Purple Carrot are like going out to dinner! The entrees are creative, multi-layered in their flavors, easy to prepare and made with quality ingredients. My husband was skeptical at first about eating vegan, but he been wowed by these dinners and now looks forward to them. And I love having someone else make the decision about what to make for dinner!

Fresh is best!

Hey, thanks for the opportunity to provide feedback. I dig the meals--tasty and fun to cook. I've even learned a few culinary tips and tricks. I live alone, though, and have an active lifestyle and work schedule that limit time available for cooking--daily food prep is not realistic for me. That being said, it's a bit of a drag to be charged for shipping when I don't order "enough" meals. I understand you have a business to run, but by the time I get to the 3rd meal in the box, items are starting to go bad, and thus I'm reluctant to order a 4th meal, knowing it'll take even longer for me to get to the point of preparing it, and making it less likely to still be "fresh." I suppose I'll look into the frozen meal options, but still feel the recurring cost of shipping should be included. It may be an unsustainable meal delivery service for me. Have a nice day, be well, and thanks for the experience.

I am a carnivore who wanted to try…

I am a carnivore who wanted to try eating vegan for my health. I am lazy about looking stuff up in cookbooks so I thought I'd give it a try. So I am through 2 of my 3 entrees so far and I must say they were delicious. I forgot that there was no meat in them. The directions are a little dicey but I am working my way through that. Even with the missteps that I made, the food turned out well and I loved the entrees. I must say that I am quite pleased with Purple Carrot and that it is better than other meal services I have tried. In summary, YUM!

2 Problems

I am enjoying the meals I order but do have 2 issues: 1. The salt content of some of the dinners are so high that they contain the entire amout that should be consumed in a day. It is just way too high and if you lower it, consumers can just add more at home. 2. The meals are not even cool by the time I get them. I am starting to worry aout food borne illnesses. The cold packs are put beside the meals which is not doing the job. They need to be on top because cold moves downwatd. Please consider making these chages for the health and safety of your customers.

Reply from Purple Carrot2023-04-14

Hi Lucy! Thank you so much for sharing these concerns! We're so sorry to hear of these warm boxes, Lucy! Our Teams are always here to help with any issues you come across in your deliveries. If you haven't already, please be sure to send us a quick message to [email protected] so we can assist you further! We certainly understand your concern regarding the sodium in some of our dishes. That said, the sodium in our meals can vary greatly. As everything comes packaged individually - and as salt is typically added throughout the prepping process - the sodium amount is extremely customizable. Our Customer Advocates have direct access to our Culinary Team if you are ever curious on which steps you could take to help reduce the sodium in a specific recipe. Please do not hesitate to send us a quick email on this if you ever need any assistance navigating these, Lucy! We truly appreciate you taking the time to share your thoughts with us! As a small business, we really rely on customer insights and feedback, and this helps us ensure we're always aligned with all our subscribers. Thank you again for your time and for being a part of our plant-based community, Lucy -- We appreciate you!💜

Very inconsistent!!!

I hate waiting for these packages! Very unreliable delivery times and inconsistent contents. They say an eleven hour delivery window from 8am-9pm. That is unless it has to come the next day for whatever reason. The food is just as inconstant as the delivery times. You never know if you’re going to get rotten items, completely water logged box, or maybe everything is perfect. When the food is good and delivered at a reasonable time, it’s fantastic. The recipes are mostly great, only a few are lackluster and simplistic. The overall experience has been poor and this is upsetting because I really wanted to like Purple Carrot 😢

Reply from Purple Carrot2023-04-12

Thank you so much for taking the time to share your experience with us, Paul! We are very disappointed to hear of the issues you've encountered with your deliveries. If you haven't already, please make sure to reach out to [email protected] so that our Advocates may assist you further here! As a weekly service, we follow up with all our partners on a weekly basis to ensure our service remains consistent and convenient. As we rely on customer outreach to keep tabs on how our boxes are being received, we truly appreciate your help in reporting any inconsistencies you experience -- It is the only way we hope to hold our partners responsible for any issues you've experienced. Of course, please do not hesitate to reach out with any question, concern, or request that may arise. We are here to help whatever you need. We truly appreciate you as a customer, and hope to assist you further in this matter 🙂

Not worth it

I ordered the first box, and the next day after my delivery, I canceled but was still charged. They said I had to cancel a week and a day before my next delivery, which makes no sense. The food was tasty, but so much work to prepare that it didn’t save me any time versus my regular cooking. It was not worth it, and I was so upset that they charged me for a second box. I didn’t want that I am never ordering from them again.

Reply from Purple Carrot2023-04-12

We truly appreciate you taking the time to share your experience! We are very sorry for any confusion regarding the weekly nature of our service -- While our boxes are scheduled on a weekly cadence given the nature of our subscription, our customers enjoy the ability to skip any upcoming deliveries as they'd like as soon as they sign-up! Our systems will only ever confirm those boxes that are left as scheduled at the time of our deadline so customers can plan ahead to fit them into their schedules as they'd like! Our apologies if this was at all missed and for any trouble this confirmed order has caused! You can be assured that your message will be shared as direct feedback for our Strategy Teams. As a small business, we rely on honest customer feedback to assure this is what continuously drives us forward! Again, we appreciate your diligence in voicing your experience! Thank you so much for taking the time to share 💜

More pre-made options

The food taste good but there are a couple of things I would like to see: 1) Lower the fat 2) Show fat on the front and not have to click to open each on 3) have more pre-made options and not the same things each week 4) have some simple premade-meals like a veg lasagna, pad Thai, pizza. Etc

Reply from Purple Carrot2023-04-10

Hi Tracy! Thank you so much for taking time off your day to reach us with this thoughtful feedback -- As a small business, this is truly what drives us forward. We could not expect to grow without our customers' feedback and insights, so this very appreciated 🙂  We are thrilled to hear you've enjoyed our meals, Tracy! You can be assured we've flagged your message as direct feedback for all Teams involved in the production of our meals. We hope to expand our offerings and further refine our current ones as we grow, and these insights will help us ensure these changes resonate with our customers as well. We appreciate you as a customer, Tracy, and we cannot wait to see what the future holds! We hope you have a wonderful week ahead. And, thank you again for your help! 💜

The recipes are absolutely amazing

The recipes are absolutely amazing! So tasty. I love the fact everything is pre-measured & I don’t have to buy an expensive spice I rather use. It’s easy to order & swap meals. I like the fact I can skip a week. The only reason I didn’t give 5 stars is occasionally there are a few vegetable items that arrive not 100% fresh, I have had to throw out a few of the greens like spinach & green beans ( meaning a few in an order not the entire vegetable item if that makes sense). I’m a fan of the service, whoever comes up with the recipes does a great job ( I order GF as well).

Love the freshness and flavors

I have been using meal kits weekly for probably five years now. Your boxes have the freshest ingredients I’ve ever had with a meal kit company. It is a new diet for me, so I am exploring new things, and you’re providing an excellent resource for that. I have, however, had a minor ingredient that was either missing or not as described in the booklet you send on a couple occasions. These are the ones that I have not received an email notification for, which those are always appreciated. Even though the kits are more expensive than others, I feel they are worth the extra money. I continue to look forward to getting your unique and fresh boxes weekly.

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