Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Written by the business, not verified by us.
Is Happy Howl legit?
Happy Howl (thehappyhowl.com) has a 4.4 out of 5 rating on OK.one, based on 280 user reviews collected here. It is listed under Animals & Pets and its reputation is good. 84% of reviews are 4 stars or higher and 9% are 1 star; The business has replied to 72% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the products, noting that even the pickiest pets eagerly eat the meals and show remarkable overall health improvements. Consumers also deeply appreciate the very convenient, shelf-stable packaging that saves valuable storage space, alongside the consistently fast, dependable, and reliable delivery service provided.
Some reviewers were not happy with customer service responses when attempting to resolve urgent account problems or inquiries. A few people additionally reported experiencing quite frustrating issues regarding missing items from their monthly shipments or receiving heavily damaged delivery boxes.
Auto-generated from all reviews of this business. For reference only.
My dogs give me the look, they know the box and smell, the tails start wagging, Henney starts barking until I fill her bowl. They love all flavors.
Reply from Happy Howl2026-08-04
This made us smile! 🐾🤍 We love that your pups recognize the box and smell, and that the tail wags and excited barks start before the bowls are even filled! It’s wonderful to hear they love all the flavors. 🐶✨
Thank you for sharing and for being part of the Happy Howl pack!
The Happy Howl Team
Always on-time delivery, our dog still loves her food! All is great!!! Thank You!
Reply from Happy Howl2026-08-04
Thank you so much for the wonderful feedback! We’re thrilled to hear your deliveries are always on time and, most importantly, that your doggo still loves her Happy Howl meals! 🐾🤍
We truly appreciate you being part of the Happy Howl pack!
The Happy Howl Team
The quality of the food is fantastic! My pups are still getting used to eating Happy Howl. I have two very picky eaters.
Reply from Happy Howl2026-08-04
Thank you so much for sharing your experience! We’re thrilled to hear you’re enjoying the quality of Happy Howl. 🐾🤍
With two picky eaters, it can take a little time to adjust to something new. A gradual transition and mixing Happy Howl with their current food can help make the change easier. We’re rooting for your pups and hope they find a recipe they love! 🐶
Cheers,
The Happy Howl Team
The agents were friendly and willing to help, the food was delivered soon after l ordered it, l love that the fresh food doesn’t have to be frozen, and best of all, my dogs love it!
Reply from Happy Howl2026-08-04
Thank you so much for your wonderful feedback! We’re thrilled to hear our team was friendly and helpful, your order arrived quickly, and you’re enjoying the convenience of fresh, shelf-stable meals, especially since your doggos love them! 🐾🤍
We’re so grateful to have you and your pups as part of the Happy Howl pack!
Cheers,
The Happy Howl Team
The ordering and delivery went great, but there seems to be more fillers in the food lately, instead of the actual expensive protein that we're paying for. Please explain.
Reply from Happy Howl2026-08-04
We completely understand your concern, but please rest assured that we have made absolutely no changes to our recipes, suppliers, or manufacturers! Delivering the highest quality, protein-rich nutrition without cheap fillers is our top promise to you and your pup. Because natural ingredient textures can occasionally vary slightly from batch to batch, we would love to inspect what you received. Could you please send photos of the food and the lot code stamped on the top of the carton to [email protected]? Our quality assurance team will investigate this immediately!
So easy to work with - we ran out before our next shipment date, and all I had to do was e-mail and our shipment was on the way! Always there if you need anything!
Reply from Happy Howl2026-08-04
Having your back when your pup needs food is what we are here for! We never want a tail-wagger to run out of their favorite meals, so we are always more than happy to move up a shipment whenever you need it. Thank you so much for your kind words about our team—we are so grateful to have you in the Happy Howl family!
Delivery and the product is great. Sometimes I feel my answers on the amount of the product or changes I need aren't answered. For example: why can't you just order 1 product like the beef stew and not the other 2 products. I have an overwhelming amount of lamb product and just needed the beef product. Maybe you need to consider that an option is to have just one product price.
Punctual deliveries and full bowls—that is how we roll! We are so glad to hear that your shipments consistently arrive right when you expect them. Thank you for being a fantastic part of the Happy Howl family!
I've had problems with delivery with this company. Everything was straightened out but it didn't last. As a result, my order was sent back again and then came in one box when we agreed to split the shipment because it's too heavy for me.
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Maria C Irizarry Rivera美国 · 2 reviews · Verified · Experienced 2026-07-24 ·
★★★★★
Easy website
Easy website, options, fast delivery
Reply from Happy Howl2026-08-04
Simple ordering, great choices, and speedy delivery—that is what we aim for every single time! We want making mealtime effortless for you to be as easy as enjoying the food is for your pup. Thank you so much for taking a moment to leave a review, and we are so happy to have you in the Happy Howl pack!
On Mon, Aug 03, 2026, at 07:02 PM, Maria C Irizarry Rivera <[email protected]> wrote:
My 3 large dogs DEVOUR HAPPY HOWL they love it so much!!!
Reply from Happy Howl2026-08-04
That is three big round of applause for three very happy pups! Keeping three large dogs fed and satisfied is no small task, so hearing that they devour every single bite brings a huge smile to our entire team. Thank you so much for trusting us to fuel your incredible pack, and we cannot wait to keep those bowls full!
On Mon, Aug 03, 2026, at 07:02 PM, LG <[email protected]> wrote:
My 3 large dogs DEVOUR HAPPY HOWL they love it so much!!!,
No ability to resolve problems. Ai made to look human with a photo- no human reply despite asking. Also no way to reach a human - automated mail responses for over a year gives a different email to reply to - even when emailing the one it lists. Was given NO human reply upon contacting them re the passing of our dog despite asking for one & trying to escalate email as “ATTN Clyde”. Then was simply sent a label to return the last food that had arrived crushed. Had to box & struggle with 35+ lbs of food to UPS- for no refund yet- after losing our dog. NO REPLY to email with damage photos previous to this. At ONE point previously had an email reply from “Clyde” but never able to reach him again. NOTHING EVER IMPROVED IN A YEAR + This company is not what it pretends to be.
Reply from Happy Howl2026-08-04
We are deeply sorry for the loss of your dog. 🤍🐾
We can only imagine how difficult it has been to navigate unanswered messages while grieving.
We also want to assure you that this review is being responded to by a real member of our team. You deserved timely, compassionate support when you reached out, and we’re truly sorry that your experience did not reflect that.
We would like to personally review all your concerns. We can also arrange for one of our customer care representatives to give you a call so we can speak with you directly, make sure everything is addressed, and help bring this to a resolution.
Again, we’re sincerely sorry for your loss and for the frustration and hurt this experience has caused.
The Happy Howl Team
HAPPY, HEALTHY DOG! A friend of mine has been using your…
A friend of mine has been using your Dog food. He gave me a box last week to try. I have been making Foxy’s food for over a year. I tried the food last week and started out slow with the portions. She loved it and ate it with no hesitations. I am planning a couple
Of trips and this will make
It so much easier. I started making it when Foxy was having stomach issues. She doesn’t hesitate to empty her bowl, and is doing great. So hopefully your product will let her continue her joy of dinner time and all of her energy!
Reply from Happy Howl2026-08-04
Thank you so much for sharing your experience! 🐾 We’re thrilled to hear that Foxy is happily emptying her bowl. It’s wonderful that the shelf-stable convenience will also make your upcoming trips a little easier! ✈️🐶
We’re so glad Foxy is doing well and hope Happy Howl continues to bring her joyful mealtimes and plenty of energy. Thank you for welcoming us into her routine! 🤍
The Happy Howl Team
I can never reach anyone. Calling during business hours. Very frustrating.
Reply from Happy Howl2026-08-05
We’re sorry to hear you’ve had difficulty reaching our team. We understand how frustrating that must be, especially when you’re trying to get timely support. 🤍
Please email us at [email protected] with your contact information and a summary of how we can help. A member of our team will review your concern and follow up directly.
Thank you for bringing this to our attention. We appreciate the opportunity to improve your experience.
The Happy Howl Team
Ace's food came really fast! He seems to like the Grandma's Beef in Gravy & the Turkey!!! The Lamb not so much!! But there are times he won't eat any of it???
But I relate that to his age. He just turned 13 & it seems he thinks he in old age??? He just slowed down drastically a week before his birthday??? Seemed weird, so my wife is having him checked out at the Vet's!!! As far as the food issue, I ordered another 2 samplers to make sure this is what he likes??? He did not like the frozen food from Petco!! Ace is a very picky eater!!
Reply from Happy Howl2026-08-05
Thank you so much for sharing Ace’s experience! 🐾 We’re glad his order arrived quickly and that he’s enjoying the Grandma’s Beef in Gravy and Turkey recipes. It sounds like you’re doing a great job learning what works best for your picky pup!
We hope everything goes well with Ace and that he’s feeling more like himself soon. Warm cuddles from all of us🤍
Thank you for giving Happy Howl another try with the additional sample packs. We’re rooting for Ace and hope he continues to enjoy his favorite recipes! 🐶
The Happy Howl Team
everything was good but Charlie will not eat it, so i gave it to my neighbor
Reply from Happy Howl2026-08-05
Thank you for sharing your experience! 🐾 We’re sorry to hear Happy Howl wasn’t the right fit for Charlie, but we’re glad the food could be passed along for another pup to enjoy. 🤍
Every doggo has their own unique tastes, and we’d love the opportunity to learn more about Charlie and see if there’s another recipe or option that may be a better fit. Please reach out to our support team at [email protected] so we can help find something Charlie may enjoy! 🐶🐾
The Happy Howl Team
M
Matthew A. Starr美国 · 8 reviews · Verified · Experienced 2026-07-31 ·
★★★★★
Looking forward to trying first meal…
Looking forward to trying first meal tonight!
Reply from Happy Howl2026-08-05
Thank you for giving Happy Howl a try! 🐾 We’re so excited for your pup’s first meal and can’t wait to hear what they think. We hope it’s the start of many happy mealtimes! 🤍🐶
The Happy Howl Team
I have noticed that since my dogs have been eating Happy Howl they are happier and healthier. My husky lab mixed is 15 years old and at one time I was getting very scared for her, she did not look or act healthy. Then when I started feeding her Happy Howl, I noticed that her fur started looking better and she starting playing again like when she was a younger dog. My Chiweenie too is at a perfect weight and also very healthy. My German Shephard the same, just healthy and thriving.
Reply from Happy Howl2026-08-04
Hearing that your 15-year-old Husky-Lab mix is playing like a young dog again truly brought tears to our eyes! Knowing that our food helped bring back her energy, shine, and playful spirit—while keeping your Chiweenie and German Shepherd healthy, thriving, and at a great weight—means everything to our entire team. Thank you from the bottom of our hearts for trusting us with your beautiful pack!
Amazing product! Great quality and my dogs love the taste.
Reply from Happy Howl2026-08-05
Thank you so much for sharing your experience! 🐾 We’re thrilled to hear your dogs love Happy Howl!
We’re grateful to have you and your pups as part of the Happy Howl pack! 🤍
The Happy Howl Team
My dogs love this food! I have been able to cut their kibble down to 50% of what they used to get. I give them about a third of a carton each in addition to small quantities of kibble. It’s so convenient, and is truly human grade. I like that i dont have to refrigerate an unopened carton and it will Be great for traveling .
Reply from Happy Howl2026-08-05
Thank you so much for sharing your experience! 🐾 We’re thrilled to hear your dogs love Happy Howl and that it has become such a convenient part of their mealtime routine. It’s wonderful that the shelf-stable cartons make storage easier and will be a helpful option for your travels, too! 🐶✈️
We’re so grateful to have you and your pups as part of the Happy Howl pack! 🤍
The Happy Howl Team