Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Written by the business, not verified by us.
Is Happy Howl legit?
Happy Howl (thehappyhowl.com) has a 4.4 out of 5 rating on OK.one, based on 280 user reviews collected here. It is listed under Animals & Pets and its reputation is good. 84% of reviews are 4 stars or higher and 9% are 1 star; The business has replied to 72% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the products, noting that even the pickiest pets eagerly eat the meals and show remarkable overall health improvements. Consumers also deeply appreciate the very convenient, shelf-stable packaging that saves valuable storage space, alongside the consistently fast, dependable, and reliable delivery service provided.
Some reviewers were not happy with customer service responses when attempting to resolve urgent account problems or inquiries. A few people additionally reported experiencing quite frustrating issues regarding missing items from their monthly shipments or receiving heavily damaged delivery boxes.
Auto-generated from all reviews of this business. For reference only.
My 3 dogs have been eating Happy Howl now for well over a year and they absolutely L - O - V - E IT!!! Breakfast and dinner time are easy, effortless and there is never any left-overs in their bowls. I especially like it for its ease of use, storage and worry free traveling capabilities.
Reply from Happy Howl2026-08-02
Your review gave us such a smile! We can just picture your three pups getting excited for breakfast and dinner. 😊 It means so much to hear that Happy Howl has been part of their routine for over a year.
We're also so glad the pantry storage and easy travel have made life a little simpler. Thank you for sharing your experience with us, and please give all three of your pups an extra belly rub from the Happy Howl team! 🐶🐶🐶
Warm Wags,
The Happy Howl Team
I’m extremely intentional about what I feed my dog, Adonis, and Happy Howl has completely exceeded my expectations. Knowing that their food is truly human-grade gives me complete peace of mind—if I can’t pronounce the ingredients or wouldn’t consider them safe enough to eat myself, I don't want to feed them to my pup. Adonis absolutely devours every meal, and I love seeing him thrive on real, clean nutrition. Highly recommend to any pet parent who wants top-tier quality for their dog!
Reply from Happy Howl2026-08-02
Thank you so much for taking the time to leave such a thoughtful review! 💛
It really means a lot to hear how much care you put into Adonis's nutrition. We know our pups are family, so feeling confident about what's in their bowl is so important.
Hearing that Adonis gets excited for every meal absolutely makes our day!
Thank you for choosing Happy Howl and for sharing your experience with other pet parents. Give Adonis an extra head scratch from all of us—we hope he keeps licking that bowl clean! 🐶🐾
Easy order adjustments, & Brooks Loves his Happy Howl I like the conveinence..
Jc
Reply from Happy Howl2026-08-02
Happy pups and hassle-free account management are what we strive for with every order! We take so much pride in keeping our subscriptions as flexible as possible for pet parents, and knowing Brooks is loving his Happy Howl meals makes our day. Give Brooks some extra love from our entire team!
The product is great! My dog has variety. I feel confident in the quality of the food. The customer service took care of all my needs.
Reply from Happy Howl2026-07-31
Thank you so much for your kind review! 💛 It means a lot to know that you and your pup are having a great experience with Happy Howl. We put so much care into what goes into every carton, and we're grateful you chose us to be part of your pup's mealtime. 🐶
We're also so glad you felt supported by our team along the way. Thank you for being part of the Happy Howl family! Give your pup a head scratch from us. 🐾
My dogs love Happy Howl and the customer service is beyond compare.
Reply from Happy Howl2026-07-31
Thank you so much for the wonderful review! 💛 It means so much to know that we've earned a place in your pups' mealtime routine. And your kind words about our team truly mean a lot to us—we're always happy to be here whenever you or your pups need us. 🐶
We're so grateful to have you as part of the Happy Howl family. Wishing you and your pups many more happy mealtimes together! 💛 🐾💛
Reliable delivery of my pupper’s favorite food for over four years. His overall health shows just what great food it is!
Reply from Happy Howl2026-07-31
Four years of happy meals for your sweet pupper—that is what we call true loyalty! Hearing how vibrant and healthy he is after all this time is the greatest reward we could ever ask for. Reliable deliveries and thriving puppers are what keep us going every single day. Thank you so much for being such a special part of our Happy Howl family for all these years!
Happy Howl provides a high quality product and is very responsive to customer's needs. I like that the food is shelf stable making it easier to provide good nutrition to my dog.
Reply from Happy Howl2026-07-31
Thank you so much for your thoughtful review! 💛 We're so glad Happy Howl has made mealtime a little easier for you while giving you peace of mind about what you're feeding your pup. That's exactly what we hope to provide—great food without adding extra hassle to your routine.
We truly appreciate you choosing Happy Howl and taking the time to share your experience with us. Give your pup a head scratch from us! 🐶🐾
You keep packing dog food boxes too heavy without protection from UPS drivers throwing boxes around or dropping them - every shipment I have damaged shipping boxes and damaged, sometimes leaking dog food containers. Love the food, you need to get the packing right or you will lose more customers. We'll give it one more try.
When there was a mix-up in the order, the Happy Howl team moved quickly and generously to rectify the problem. I am a Happy Howler.
Reply from Happy Howl2026-07-30
Thank you for bringing this to our attention! We apologize for sending the wrong items initially, but we are glad our team could quickly ship out a correct replacement order for you! We also appreciate you passing the original shipment along to a local animal shelter to help other pups. Thank you for working with us to make things right!
My dog loves the food. The only comment I have is…..when ordering a larger quantity, it would be nice to be able to pick maybe 2 flavors instead of 18 of the same kind. I ordered the variety pack but my dogs favorite is the beef stew and the lamb. It would of been nice to order 9 beef and 9 veal and omit the turkey(not her favorite)
Reply from Happy Howl2026-07-30
Thank you so much for your review! 💛 We're thrilled to hear your pup is loving Happy Howl, especially the Beef Stew and Lamb recipes! We also really appreciate your feedback about having more flexibility with larger orders. If you're looking for a mix of two favorite recipes, we do offer a Beef & Lamb bundle that might be a great fit for your pup! You can check it out here: Beef & Lamb Bundle. Thanks again for sharing your experience—we truly appreciate your support! 🐶💛
Our dog Petunia loves your dog food. It is easy to order and if you call, they are so helpful. Couldn't ask for anything better!
Reply from Happy Howl2026-07-30
Petunia has officially stolen our hearts! Hearing how much she enjoys her meals—and that our phone team was able to give you a hand—is the absolute best news. We strive to make both mealtime and customer support completely hassle-free, so knowing we hit the mark for you and Petunia means everything to us!
We tried the 6 meal sample package and our dog loves it. We just receive the 35 meal monthly package with turkey, lamb and beef. Hopefully our sweet picky eater will continue to love Happy Howl. The transition from Farmers Dog to Happy Howl went smooth, with no hiccups. The delivery was received timely and packaged well. It is so nice to put a bowl of food down for our dog and see him enjoy the meal and finish all his food. So far so good.
Reply from Happy Howl2026-07-30
Thank you so much for this wonderful 5-star review! 💛 We absolutely love hearing that your sweet picky eater is enjoying Happy Howl and that the transition went so smoothly! There's nothing better than putting a bowl down and watching them happily finish every bite. 🥰
We're also so glad your first delivery arrived quickly and in great shape. Now that you have all three recipes, we're excited to hear if your pup develops a favorite! Sometimes picky eaters have a clear preference, so having a few recipes to rotate can be helpful. And if you ever have a meal where he's being a little hesitant, you can try warming the food for about 10 seconds in a microwave-safe bowl or adding a splash of warm water to bring out the aroma.
Thank you again for giving Happy Howl a try and for trusting us with your sweet pup's meals. We hope the happy mealtimes continue! 🐶💛
Shipment arrived on time in fact a day earlier than expected. It was delivered to the wrong address though and I had to carry the case of 36 boxes to my house next door. There were a few boxes that were crushed on the corners and 1 had the top box flaps partially up. But we still love the food.
Reply from Happy Howl2026-07-30
Carrying a 36-pack case next door is no small task, so thank you for going the extra mile to get your pup's meals home! We double-checked your shipping label on our end to ensure your address was listed perfectly, so we will definitely be following up with the shipping carrier regarding that misdelivery. We are so sorry about the crushed packaging along the way, but we are beyond thrilled to hear how much your dog loves the food!
I am happy that you provided me with the option of purchasing a trial pack of your product, instead of having to purchase a large amount of dog food (in case my pup rejected the menu). I have spent a lot of money trying so many other products, only to have him not like it. Hopefully, this one will be a "winner" for him.
Reply from Happy Howl2026-07-30
We completely understand the struggle of trying brand after brand! Finding the right food for a selective pup can be such a journey, which is exactly why we created the trial pack. We are crossing our fingers and toes that our real-food recipes turn out to be the ultimate winner for your pup!
The website is simple to navigate and the ordering couldn't be easier! The product speaks for itself, My Shorkie loves the lamb and so far everything is good with the other flavors. We will continue feeding him Happy Howl!
I like the packaging and the ease of not having to defrost the food a day prior. It makes feeding time so much easier especially when you are traveling.
Reply from Happy Howl2026-07-30
Shoutout to your little Shorkie! We are so thrilled to hear that the lamb recipe is a massive hit and that our shelf-stable cartons make mealtime a breeze whether you are at home or hitting the road. Skipping the freezer thaw is a total game-changer for travel, and we are so happy to have your pack feeding Happy Howl for the long haul!
My dogs love their Happy Howl. The boxes are easy to store and don’t need refrigeration unless opened. My deliveries arrive on time as expected. If I need delivery sooner, I just request delivery NOW. No problems. This food is great for dogs that don’t have teeth. There are no digestive problems.
Reply from Happy Howl2026-07-30
What an incredible review to read! We love hearing how easy our shelf-stable cartons make mealtime for you, especially with that quick "Get Order Now" feature whenever your pups get extra hungry! Knowing our soft, gently cooked recipes are keeping your toothless dogs happy, healthy, and digestively sound is the absolute best feeling. Thank you for being such an awesome part of our family!
My new Chihuahua puppy was having terrible digestive issues. She was vomiting and had terrible diarrhea often times with blood. Went to two different vets and had numerous testing done and everything was normal. I switched her to happy howl and I'm happy to say that she hasn't had any issues and she loves the food. I now have both my Chihuahuas on happy howl and am so glad I made the switch. I feel like I'm giving them the best food possible for a healthy long life.
Reply from Happy Howl2026-07-30
Thank you so much for sharing your experience. 💛 Reading about everything you and your little Chihuahua went through before finding Happy Howl really touched us. We can only imagine how worrying it must have been trying to get answers, so we're incredibly happy to hear she's now doing well and excited for mealtime. It also makes us smile knowing both of your Chihuahuas are now enjoying Happy Howl together! Thank you for trusting us to be part of their journey—it truly means the world to us. Please give your two sweet pups some extra cuddles from all of us at Happy Howl! 🐶🐾
I always have a good experience. Order was correct & processed quickly. Delivery was prompt & sat at front door.
Food quality is excellent!
Reply from Happy Howl2026-07-29
Thank you so much for your wonderful review! 💛 We're thrilled to hear everything from ordering and delivery to the quality of the food has been a great experience. Knowing your order arrived quickly and your pup is enjoying Happy Howl means the world to us. Thanks for being part of the Happy Howl family! 🐶✨
I would highly recommend Happy Howl for your dog. It is a great way to give your pups the best in nutrition and it looks and smells like food you would eat! They are always on time with your delivery and you just stack it on your shelf! No refrigerator or freezer, unless you don’t use the whole carton. They even give you bags that fit the carton into and you just seal and pop into your refrigerator. So easy! And your pups will love the food!!
Reply from Happy Howl2026-07-30
Wow, thank you so much for such an amazing review and recommendation! Hearing how much you and your pups love Happy Howl truly makes our day! We put so much thought into designing our human-grade meals to be as convenient as possible—from shelf-stable storage to our custom re-sealable fridge bags for leftover portions. We are so grateful to have you as part of the Happy Howl pack and thrilled that delivery and mealtime are a breeze for you!
Our dogs have been enjoying Happy Howl for quite a while. I appreciate not receiving the spoon and paperwork, we have a lot. This shipment of 2 flavors were nicely packed in separate boxes which made it so much easier than sorting 2 flavors in 1 box. Keep up the good work.
Reply from Happy Howl2026-07-26
Thank you so much for your kind words! 🐾 We're thrilled to hear your pups are loving Happy Howl, and we're so glad the separate boxes and reduced packaging made things a little easier for you. Thanks for being part of the Happy Howl family—we're looking forward to many more happy mealtimes together! 🤍🐶