Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Written by the business, not verified by us.
Is Happy Howl legit?
Happy Howl (thehappyhowl.com) has a 4.4 out of 5 rating on OK.one, based on 280 user reviews collected here. It is listed under Animals & Pets and its reputation is good. 84% of reviews are 4 stars or higher and 9% are 1 star; The business has replied to 72% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the products, noting that even the pickiest pets eagerly eat the meals and show remarkable overall health improvements. Consumers also deeply appreciate the very convenient, shelf-stable packaging that saves valuable storage space, alongside the consistently fast, dependable, and reliable delivery service provided.
Some reviewers were not happy with customer service responses when attempting to resolve urgent account problems or inquiries. A few people additionally reported experiencing quite frustrating issues regarding missing items from their monthly shipments or receiving heavily damaged delivery boxes.
Auto-generated from all reviews of this business. For reference only.
My ten year old terrier mix is a very picky eater! After trying several different brands of food, we were very happy that we found Happy Howl. We first found it in our local CVS. But then they no longer carried it. Even though it’s a little expensive, it’s worth it, because he really likes it!
Reply from Happy Howl2026-08-03
Hi Cristina,
Thank you so much for taking the time to leave us a review!
We're so happy you found Happy Howl—and even happier to hear it's been a hit with your picky terrier! 💛 We know how exciting it is when you finally find a food they're genuinely excited to eat.
We do offer bulk packs! You can order packs of 48 or 96 meals at a discounted rate. They're great for multi-dog households or long-term storage, each meal stays fresh for up to 2 years when unopened.
For example, our 48-pack subscription saves about $41 compared to purchasing the same number of cartons in our 18-pack size. No pressure at all—I just wanted to mention it in case it's helpful!
https://happyhowl.com/products/happy-howl-bulk-pack
We hope your sweet pup continues to look forward to every meal.
Warm Wags,
The Happy Howl Team
Hi Nadine,
Good news: picky eating is super common, and most pups just need a little convincing. Here are a few tricks that usually get even the pickiest pups on board.
Feeding Tips to Try:
- Start small & mix in: Try mixing a small amount of the food with something your pup already enjoys (like their previous food) and gradually increase the amount over a few days
- Warm it up: Slightly warming the food can enhance the aroma and make it more enticing in a microwave safe bowl for 10 seconds (NOT in the packaging)
- Add a topper: A splash of warm water, low-sodium bone broth, or even a little plain boiled chicken can help spark interest
- Stick to a schedule: Offer the food for about 15–20 minutes, then pick it up if your pup doesn't eat. This can help reinforce mealtime routines
- Hand feeding (short-term): Sometimes offering a few bites by hand can help reintroduce the food in a positive way
Warm Wags,
The Happy Howl Team
my dogs love the food. I just wished every time I ordered it wouldn't be signed me up for a new subscription. Other than that, I love Happy Howl.
Reply from Happy Howl2026-08-04
We are thrilled that your pups love the food, but we hear you on the order confusion! Because subscriptions run automatically, manual reorders are usually not needed. If you check out manually while selecting the 20% subscriber discount, it will generate a new subscription, though choosing a standard one-time purchase will not! We are more than happy to clean up your account and ensure you only have one active delivery plan. Please give us a call at 1-888-436-7490, and our team will gladly get your settings adjusted. Thank you for your feedback!
We love hearing that your pups are enjoying Happy Howl! 💛 Knowing it's become an easy part of your routine is exactly what we hoped for when we created our recipes.
Wishing your pups many more happy mealtimes!
Warm Wags,
The Happy Howl Team
It makes us smile knowing mealtime has become a little easier for both you and your pup. 💛 That's exactly what we hope for!
Here's to many more happy meals ahead. 🐶
Warm Wags,
The Happy Howl Team
It was really nice to get a discount. Delivery was very fast. Having good quality shelf stable dog food is always plus.
Reply from Happy Howl2026-08-03
Thank you so much for taking the time to leave us a review!
We're grateful to be part of your pup's mealtime. We hope it continues to make feeding time a little easier for you!
Warm Wags,
The Happy Howl Team
My dog loved the food! I combine it with kibble to keep it affordable. My only complaint is the way that the box opens and that it has to be covered to refrigerate the leftovers. Maybe a container with its own top?
Reply from Happy Howl2026-08-03
I'm so happy to hear your pup loved the food! 💛 And thank you for sharing your thoughts on the packaging. I completely understand what you mean once it's opened.
I actually went ahead and added one of our spoons and a set of our reusable storage bags to your next order at no charge. 😊 We love the bags because they're great for sealing leftovers in the fridge, and they also make it easy if you ever want to portion meals out ahead of time. If you ever need another set, just send us an email—we'd be happy to send more your way.
Warm Wags,
Rachel
The Happy Howl Team
Easy packaging to open and store for a long time. My three GOD'S go nut for it. I like the slow cooking and preservation plus the fact it's healthy.
Reply from Happy Howl2026-08-03
We're so happy to hear your three pups go nuts for Happy Howl!
😊 It means so much to know you're enjoying the convenience of the packaging, the long pantry shelf life, and the care we put into gently cooking our recipes with wholesome ingredients.
We hope your trio keeps looking forward to every meal! 🐶🐶🐶
Warm Wags,
The Happy Howl Team
It means so much to hear you had a great experience with our customer service. We're always here whenever you need us. Give your pup an extra belly rub from all of us! 🐶
Warm Wags,
The Happy Howl Team
My dogs really love it and my order is always on time.
Reply from Happy Howl2026-08-03
I'm so happy to hear your pups are loving Happy Howl! It also makes me smile knowing your orders have been arriving on time—we know how important it is to have your pup's food when you need it.
Thanks again for sharing your experience. Give your pups an extra belly rub from all of us at Happy Howl! 🐶🐶
I ordered the two flavor combo. I should have received 24 of each flavor instead I received 30 of one flavor and 18 of the other. My 2 dogs like different flavors which means one will be happy but the other will not after the 18th day.
Reply from Happy Howl2026-08-04
We are so deeply sorry for the mix-up with your order! Getting an uneven split of 30 and 18 instead of the 24-and-24 combo you purchased is completely our mistake, and we certainly do not want either of your pups running out of their favorite flavor early. We would love to send out an exchange right away to swap out those extra cartons for the correct flavor so both of your dogs stay happy and fed! Please reach out to our support team with your order number, and we will get this corrected for you immediately. Thank you for bringing this to our attention!
Very fast deliver for 1st order! Each box contains a great amount of food. I love not having to worry about freezing, and remembering to thaw. AND, my dogs LOVED it!
Reply from Happy Howl2026-08-04
Talk about a successful first order! We are so excited to hear that your pups loved every bite and that you get to say goodbye to the hassle of freezing and thawing meals forever. Delivering generous portions quickly to your doorstep is what we strive for every single time! Thank you so much for joining the Happy Howl family, and we cannot wait to keep those bowls full!
I’m very happy with the dog food, but the weight of the size of the order was almost too heavy for me to lift. I need to change my order to half the amount.
Reply from Happy Howl2026-08-04
We are so glad to hear that you are loving the food, but we completely understand how heavy and difficult a 48-carton box can be to lift! To make sure your deliveries are comfortable and easy for you to manage, we have updated your account starting on August 20th. Moving forward, your future orders will automatically be split into two separate packages of 24 cartons each instead of one single heavy box! This way, you still get all the food your pup needs without any of the heavy lifting. Thank you so much for sharing your feedback with us!
Happy pups and clean bowls—that is what it is all about! We are so glad to hear that your dogs are loving every single bite. Thank you for your wonderful support, and we look forward to sending their next favorite box!
My puppy loves the food. She gets super excited when it's meal time!
Reply from Happy Howl2026-08-04
There is nothing better than those happy puppy mealtime dances! We are so thrilled to hear that your little girl is loving her food and gets so excited whenever it is time to eat. Thank you so much for taking a moment to share the joy, and welcome to the Happy Howl pack!
There is nothing better than seeing a dog genuinely obsessed with mealtime! We put so much care into making wholesome recipes that pups truly crave, and knowing we hit the mark for your boy means the world to us. Thank you for your fantastic review!
It’s a falsifying company and they know that their product isn’t any good so when they give you the 40% off, they’re trying to say because you get that you can’t return even though they posted on their site if you don’t like within 30 days from purchase you can return no problems. The discount is automatic from them so should I have deleted and and not get the promotion? It’s getting people into a scam buying the product knowing it’s bad, knowing your not going to get a refund then to deal horrible customer service is just all wrong.
Reply from Happy Howl2026-08-04
We’re sorry to hear about your experience, and we understand how frustrating this can feel. 🤍🐾
Per our 30-Day Refund Policy, refunds are only applicable to products purchased at full price. Orders that include a discount or promotion are not eligible for refunds.
As outlined in our policy, the following items are excluded from refunds:
• Orders where a discount code has been applied
• Sample Packs/Trial Packs
• Subscription Purchases (unless an item arrived damaged)
• Gift Cards
• Supplements
• Limited-Time Sale Items
• Shipping and handling costs
• Apparel, Gear, or Supplies
We’re sorry if that wasn’t clear during checkout, and we appreciate you bringing this to our attention.
That said, we’d still like the opportunity to review your experience and see how we can help. Please reach out to our support team at [email protected] with your order details so we can look into your situation and work toward a resolution. 🐶
The Happy Howl Team
We just started using your product and my pups love it! Thank you for making such a great product!
Reply from Happy Howl2026-08-04
Thank you so much for giving Happy Howl a try! Knowing we’re helping bring more happy mealtimes to your doggos means so much to us! 🤍🐶
We’re so grateful to have you and your pups as part of the Happy Howl pack!
The Happy Howl Team