Welcome to WOWANGEL, a leader in high-quality human hair wigs. We are committed to providing our customers with a unique, superior and thoughtful online shopping experience. We have high quality manufacturers and suppliers. At the same time, we are constantly optimizing our purchasing and production processes to ensure that our products are of high quality. Please feel free to buy our products on the website.
Written by the business, not verified by us.
Is WowAngel legit?
WowAngel (wowangel.com) has a 4.6 out of 5 rating on OK.one, based on 102 user reviews collected here. It is listed under Beauty & Well-being and its reputation is excellent. Praise is nearly unanimous, with 91% rating it 4 stars or higher; The business has replied to 78% of negative reviews; Reviews mostly discuss Customer service, Product, Quality. Last updated 2026-08-11.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers are extremely happy with the customer service, frequently mentioning that staff responses are prompt, detailed, and very professional when answering questions. People constantly praise the incredible quality of the hair, describing the products as soft, full, and durable for everyday wear. Shoppers also appreciate the fast delivery times and smooth ordering process from start to finish.
Some reviewers were not happy with the hair density, mentioning that the bundles felt a bit too thin or sparse. A few other people also felt that the lace quality was rough and thick, while others encountered unexpected order delays.
Auto-generated from all reviews of this business. For reference only.
Falsely advertised as human hair: Matted after one wash, insulting refund offer
I bought the Kinky Straight Half Wig on tiktok shop, as a student who saved up specifically for my first wig. It arrived quickly and I was genuinely pleased with it, it blended seamlessly with my natural hair, I wore it out and got compliments every time.
On 20 May, I washed it for the first time following normal care. The hair matted into a solid, unusable clump, the kind of damage that should not happen to genuine human hair. This is being sold as human hair. It is not behaving like it.
I contacted customer service expecting a reasonable response to a clear quality issue. Instead I was told to burn a piece of the hair to "test" whether it was real, not something I was willing to do to a wig I'd already paid £89.99 for. When I pushed for an actual resolution, I was offered £10. Just over 10% of what I paid, for hair that failed on its very first wash.
I get that their refund window had technically closed. But when a product fails this badly this early, a serious company works with the customer, they don't lowball them and suggest a burn test instead of an explanation.
Avoid this seller if you want hair that actually holds up to washing.
I ordered a wig for my graduation from this company. When it came I wasn’t completely satisfied but they were very understanding and offered different alternatives and offered a refund. They also helped me to understand about the wig I ordered. 5 stars for their swift responses, kindness and professionalism.
Im so disappointed in wowangel....I bought what I thought was a HD wig and paid full price......they gave me this fake transparent wig in the mail after waiting 2 weeks......I showed them a picture complaining about the wig and t hey just disegarded me......I would not trust this company with my money
Reply from WowAngel2026-07-31
Hi Jamila,
I apologize for the less than satisfactory experience.
Due to weekends, our response is delayed, but we never meant to disregard you or the issue, thanks for your understanding.
We’d really like to make this right and find a solution that works for you—kindly reply to the incoming WhatsApp message for a timely solution.
I ordered a 26 inch wig and after unboxing it, I immediately noticed it looked shorter than all of my other 26 inch wigs, which is my go-to length. I measured it, and it was barely 21 inches fully stretched, including the way their manual says to measure the hair (from the top of the head). The cost difference between both of those lengths is around $100-$115 if both were on sale. However, upon bringing this to their attention, they denied sending me the wrong length, and again told me to measure it despite me sending them a video of me measuring it in multiple areas. They can continue to try to justify it, but the reality is, anywhere I measure on the wig (starting at the base of ANYWHERE) *should* measure 26 inches, considering that I did not order a layered wig. Despite this, they only offered me a partial refund of $80, which is completely unreasonable. They did offer for me to send it back and they’d send a replacement upon receiving it, but insisted that I would have to cover shipping costs myself.. which is also unreasonable. I did not have time to fool around with them, as I was going out of town and didn’t have a wig alternative. Additionally, the lace does not at all look HD, and is rough and thick.. which is the complete opposite of the lace description on their site.
I gave them a chance to make things right, but they weren’t budging. I wanted my wig in the size I ordered and paid for, but that seemed to be too big of a task for them.
That being said, I will also be making a video review on TikTok, IG and YouTube where I have nearly 200k followers, with proof of my receipts and their blatant theft and disregard.
***Update:
They continue to tell me to measure the hair from the top of the head and that’ll prove the 26 inches (which I already did, with video proof.. still barely 21 inches) yet at the same time they’re saying it’s “industry standard” for customers to receive shorter than what they ordered? Which one is it!? That just doesn’t make sense. No one should have the option to order a specific length, then be left to wonder what they’ll actually receive in the mail. This is blatant theft and incredibly deceptive behavior. Now they’re saying I can return the wig for a full refund, yet as I previously told them, I’ve already worn the wig because it was my only option at the time.. and I was relying on it for my trip because I didn’t have time to style one of my others. I made it clear that the only way I’d be happy was if I actually received what I ordered originally, yet they’re unwilling to do so. This has all been extremely inconvenient for me, yet they’re still gaslighting ME as if I’m the one who did something wrong. Silly of me to think I’d actually receive what I ordered!
Another update:
They’re asking me to do the homework of sending them links to other websites where I’ve purchased 26 inch wigs from in the past, as if it has any relevance to the fact that they sent me a 20-21 inch wig when I ordered a 26 inch. IT IS NOT MY JOB TO SEND YOU INFORMATION ON OTHER COMPANIES.
BOTTOM LINE: They lie about the hair length and make it seem like the customers fault. No where on the wig is it 26 inches from the top to the bottom of the longest strand, after measuring and remeasuring. Not even close. Again, they’re being deceptive/blatantly lying. Also note that they’re responding here on Trust Pilot and making it *seem* like they’re trying to do the right thing, but our personal conversations have not been as such. Now they suddenly want to refund me the $29 that they should’ve refunded me to begin with, because they see my negative review. No. I gave them the chance to do the right thing last week, and they declined. I will continue to share my negative experience with this terrible company.
***Update: Everything they’re stating in their response is AFTER they initially only offered me a $25 gift card for the missing 5 inches of hair. In fact, they’ve made me fight with them every step of the way for fair compensation for the difference of the 20-21 inch wig I received, and the 26 wig I ordered. To be clear: it wasn’t until AFTER I told them how unreasonable they’re being that they then offered me a cheap and unreasonable $65 refund, and after explaining how unreasonable that was, they eventually offered me a $80 refund and said they would NOT give me the full refund for the difference of the hair length that I received vs what I ordered. I stated that by not refunding me difference that I’m entitled to would lead to me leaving a negative review, as I, the customer, was essentially stolen from in the end. - In what world should the customer just be OK with not getting what they ordered, and then you offer a lousy refund only after the customer has to fight for it, even though your company is the one scamming people? Lastly, they only offered me the full difference ($109) after they saw my bad review.
Reply from WowAngel2026-07-29
*Update:
We value customer experience and our solutions provided so far:
- 25% partial refund to keep item (issued, $80+$29)
We didn't provide such a high partial refund, because customer demands our product to meet their own standard for wig length, which is very different from the common practice in the wig industry.
Therefore, we provided gift card/less partial refund in the beginning. However, when customer escalate the matter despite our continuous efforts to explain the difference, we are enforced to provide further compensation to resolve the matter and improve customer experience.
Once again, the majority of our customer acknowledge the industry standard, and won't be asking for an unreasonable large refund amount just because they believe the industry should adapt to their own standard.
- An exchange for a 28-inch wig (no price difference to pay); customer denied due to ETA limit.
- We also mentioned we can accept a return & refund (even if used).
To better assess the situation, we kindly asked the customer to provide a few links to those "other 26 inch wigs" that clearly meet their high standard and can also keep price in the same ball park as our product.
The customer keep refusing to provide any and stating they are "unrelevant" to the current matter.
However, we believe it's most relevant, since hardly any competitors can meet this customer's unusual high standard with the current price we are offering. Therefore, this demostrates this customer's original intention clearly.
If there's no such thing as "other 26 inch wigs" owned by this customer to begin with, it makes us seriously doubt the customer's credibility of their whole claim.
Despite this, we still provided customer with a large 25% partial refund, for a product that fully meets the general length standard for a wig in the market.
May I point out that the way you are measuring the wig is different from what we described. We will send a sample video with similar model (also 26-inch) to demostrate how the measurement is performed by general wig companies, thank you.
Furthermore, if a 26-inch wig comes with the standard you expected (all strands should be 26 inches), it will look very unnatural, without layers, and unsuitable for its purpose.
Many customers choose this model "5X5 Lace Front Wig Glueless Wig", and the majority enjoy this wig without a complaint about the length, which proves this to be a mature product.
*Our products are a very cost-effective choice considering its genuine HD lace (customer no longer complains about this aspects after receiving our explanation), true human hair and its price.
Hi,
Thanks for your feedback.
We regret the disagreement regarding the hair length and definition of lace.
We are contacting via WhatsApp to offer further assistance and to find a satisfactory solution. Kindly check our message at your convenience.
1. HD lace
We offer true HD lace with serrated edges; please be aware that signature edges is the key difference between a HD lace and a transparent lace.
2. Hair length
Rest assured that we offer products with reasonable length at a very cost-effective price. The wig hair length can reach stated length, if measured from the top of the head, to the longest hair at bottom, which is the way commonly used in the industry, thank you.
Avoid Wow Angel at all costs.
My parcel was left unattended on my doorstep and was stolen. Instead of taking responsibility, Wow Angel refused to refund me and repeatedly directed me back to TikTok.
What I found most concerning was that they offered me a £17.60 “goodwill refund” only if I deleted my honest TikTok review first. Their message states: “Please delete the review first… we’ll arrange the gift immediately after confirming the review is removed.” I have screenshots of the entire conversation.
I refused to remove an honest review in exchange for money. Once I challenged this, there was no meaningful attempt to resolve my complaint.
I have also been unable to identify a UK-registered company for Wow Angel, making it extremely difficult to pursue legal action or enforce my consumer rights if something goes wrong.
I am now taking legal action against TikTok regarding this dispute because I believe this matter has been handled unfairly.
Based on my experience, I would never purchase from Wow Angel again.
Reply from WowAngel2026-07-25
Thanks for your feedback; I apologize for the inconvenience caused by this logistic incident on TikTok.
For certain order placed on TikTok, they will be fulfilled by TikTok's logistic service directly. In a "not received" scenario, TikTok will decide whether to issue a refund or not based on their own investigation regarding the delivery.
We have already contacted you via email to discuss a fair solution to this matter.
Rest assured that for any order placed on wowangel.com, we take responsibility for any logistic-related problem ourselves, and will provide a satisfactory solution to our customers.
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Extremely disappointing experience with Wow Angel.
I ordered hair extensions costing £173 and my order arrived with what I believed to be a bundle missing. I personally opened the package and only received one bundle, despite paying for a complete set.
When I contacted customer service, instead of my concern being accepted, I was repeatedly asked to prove that the missing bundle was not included. The company relied on the parcel weight and DHL delivery information as evidence that both bundles were shipped, however parcel weight alone does not confirm what was inside the package at the exact point I received and opened it.
I also had concerns regarding the quality of the hair I received. The hair did not meet my expectations for the price paid, and I raised concerns about whether the product matched the description advertised. The company offered a burn test method, but my concerns were based on my own experience with the product.
During the resolution process, I was offered a replacement bundle, but I declined as I was unhappy with the product overall and did not want a replacement. I was then offered a partial refund, which I accepted to bring the matter to a close, although I still felt the resolution did not fully reflect my experience.
I also found it disappointing that updating my review was discussed during the resolution process. Reviews should be based on genuine customer experiences, not used as part of negotiations.
Although the company eventually provided a partial refund, the overall experience — from receiving an incomplete order, having my concerns questioned, and the difficulty resolving the issue — left me very dissatisfied.
This review reflects my honest personal experience, and I would advise customers to consider this before ordering.
UPDATE:
⭐☆☆☆☆
Updated review following the company’s response.
I feel it is important to clarify the situation after seeing the response Wow Angel provided regarding my review.
I ordered hair extensions costing £173. My issue was that when I personally opened the package, I received one bundle when I believed I had paid for and expected two bundles. I contacted the company immediately to try and resolve the matter.
The company relied on parcel weight and DHL records as evidence that the full order was shipped. However, weight records do not show what I personally received when I opened the package. I remained consistent throughout the conversation about what was inside the parcel.
I would also like to address the claim that I “stopped replying” after receiving the refund. This is not accurate. I replied to their emails and have evidence of my responses being sent on the same day.
Throughout the process, I attempted to resolve this directly. A replacement was offered, which I declined because I was also unhappy with the quality of the hair I received and did not want a replacement. A partial refund was eventually agreed as a way to close the matter, but accepting a resolution does not mean that my original concerns did not exist.
I also found it concerning that changing/updating my review was discussed during the resolution process. Reviews should reflect genuine customer experiences, not be dependent on whether a customer accepts a company’s proposed solution.
This review is based on my personal experience, the product I received, and the customer service process I went through. I have kept evidence of the communication throughout and stand by my review.
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Updating my review following the company’s response.
I attempted to resolve this matter directly with Wow Angel after my order did not match what I believed I had purchased. Although we eventually reached a partial refund agreement, the overall customer service experience remained disappointing.
During the process, my account of what I received was repeatedly questioned, I was asked about updating my review as part of the discussions, and after the matter concluded I was referred to as a “malicious buyer” in an email from the company.
I have retained the email correspondence relating to this matter. My review is based on my genuine experience with the order, the product, and the customer service I received.
Reply from WowAngel2026-07-25
Update:
This customer is now requesting a full refund without return (keep whatever they received), on top of the 65% refund we already provided, although all shipping records checks out.
Original reply:
After carefully reviewing the shipping record, package weight, and investigation result from DHL, we confirm that both bundles were shipped (in one package) without any problem.
The free gift bag, outer box and packaging weight have all been taken into account. If we only shipped one bundle, the package could not weigh near that much.
Additionally, DHL finished their investigation and reports no damage or re-packing during transit, which means this package was delivered properly and intact to this customer, without any incident. DHL provided a photo taken during delivery, which was confirmed by customer to be their home.
If there's any damage to the outer packing during delivery, the driver will notice and record that; the customer may also reject delivery or mention this to us, which they don't.
Therefore, we firmly believe the customer has indeed received full order.
After further discussion, the customer requests a *80% refund of the full order amount, for the "missing" item, which we find to be unreaosonable.
Alternatively, customer requests a return & full refund, when they will only return one bundle in total, which is incosistent with the shipped quantity, so we stated that a 50% refund will be issued in such scenario.
The customer also rejected our solution of sending a complimentary bundle.
In the end, customer keep denying receipt of full order when all material evidence was explained and shown to them. We then provided a 65% refund, which the customer accepted without any hesitations. They didn't mention any complaint regarding hair quality anymore, at this stage.
Our product is made from true human hair, and customer provided no evidence proving otherwise.
After receiving the said refund, the customer stops replying to our emails.
I purchased some boho hair and they kindly shipped this very quickly. I bought the Ombre coloured hair. These packs were quite small but was enough for my hair. I've only had my hair in for 2 days so i'm not too sure on longevity but so far it feels great! Thank you x
I’ve purchased from WowAngel before and have always been happy with the quality of the hair. Their customer service has also been very helpful with my latest custom order, especially with arranging a water wave closure to match my bundles. They responded quickly, explained everything clearly and made the ordering process easy. I’m looking forward to receiving my holiday hair.
I ordered some hair bundles which was supposed to come from the store in China and I panicked as I needed it to arrive before 4-6 business days. I contacted the team via WhatsApp asking them to help me so that I could receive my order earlier. The team member was able to amend my booking, change it so that the order could come from the UK store, and I received my bundles the very next day! The hair came silky straight & no smell. Really great customer service, I will be buying again. Thank you so much for this experience, you really saved my birthday! 🥰🥰🥰🥰🥰
Reply from WowAngel2026-07-19
Hi Michelle,
Thanks for your kind words:) We aim to meet customer's requirements with all effort.
In your case, we were lucky enough to locate a suitable UK substitute bundle to meet your needs; please be aware that we have limited selection of products store in the UK warehouse.
If you need any further assistance, feel free to contact us:)
Enjoy the rest of your day!
I have to say that WowAngel's customer service is phenomenal! When companies lack good customer service, I don’t care how much I enjoy their products; I will refrain from giving that company my business. I had a problem, and WowAngel was very professional in addressing it by reaching out to me.
Their customer service is fantastic. They were prompt, professional, and pleasant. I did a return because I no longer needed the hair and they were wonderful throughout the whole experience. I’ll definitely be back. Highly recommend working with this company and purchasing their products.
This is my third time purchasing wigs from WowAngel, I come back every-time cause of the quality and the long lasting of the hair. I recommend everyone to buy from them. The customer service is exquisite.
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