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Beauty & Well-being

Birchbox

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100 reviews

4.2100 reviews
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About Birchbox

Data updated
Website
birchbox.com
Category
Beauty & Well-being
Location
United States
Status
Unclaimed
Last 12 months
100 reviews
Replies to negative
63% (5/8)
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About this business

Birchbox is a monthly subscription box for beauty lovers, designed to help our members discover the best beauty and lifestyle products! Each month, members enjoy a customized box brimming with deluxe samples spanning makeup, haircare, skincare, wellness products, organic-based products, and other cosmetics. This membership makes it easy to try out a new makeup trend, be introduced to a new skincare brand, or discover a new favorite product. With Birchbox Customization, our customers now have the exciting opportunity to hand-pick the exact samples they want to receive each month, and can even opt for a few full-sized products! Join Birchbox today to unlock a world of beauty exploration tailored just for you!

Written by the business, not verified by us.

Is Birchbox legit?

Birchbox (birchbox.com) has a 4.2 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 77% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 63% of negative reviews; Reviews mostly discuss Product, Quality, User experience. Last updated 2026-08-11.

What reviewers say

AI generated

Reviewers had a great experience with this company. Customers frequently mention how much they enjoy being able to easily customize their monthly beauty boxes and discover exciting new items tailored to their personal preferences. Subscribers truly appreciate the helpful product descriptions provided on the website and the fantastic opportunity to test samples before buying larger sizes. However, some people mentioned receiving duplicate items, getting old products, or not receiving the exact items they originally selected for their monthly packages. Consumers also noted occasional delays in shipping times and finding dried out or unusable samples inside their boxes.

Auto-generated from all reviews of this business. For reference only.

What people say

Not good selections and what is good is…

Not good selections and what is good is sold out in an hour

Reply from Birchbox2026-05-20

Thank you so much for your feedback. We're so sorry to hear recent curations have missed the mark for you. While we love introducing members to exciting alternatives and new favorites they may not have otherwise tried, we will certainly share your feedback with our product team. Additionally, if you ever see a product out of stock that you were most hoping for, please don't hesitate to contact our team at [email protected] as we'd love to see if we can help! xo, Birchbox

I like that I can pick out what I want…

I like that I can pick out what I want every month. I like the quality of the products, and the opportunity to try out different things. I don’t like when the items I want are sold out before I even get a chance to make my selection. I also wish there were more items to select from on each page. It’s hard to pick one item when there are only 5 items on the page, and I don’t have a use for 4 of them, then the 5th one that I want is sold out.

I liked the old Birchbox better

I liked the old Birchbox better. I liked that I could go online and buy the larger container of products that were in the box. I've tried to purchase numerous items and you don't have them. I still love the fact that I get to try different products. I just want to purchase from Birchbox, not have to go look for them somewhere else.

The experience has really changed…

The experience has really changed… The price has doubled since I started my membership, but the products are still the same size. There are not separate boxes anymore, or encouraging names like “ the amazing Jane Doe” etc. those little things really made the experience fantastic. It has gone from a bright spot of fun in my month to a functional way to get samples that I can try before purchase while avoiding a department store.

Reply from Birchbox2026-05-20

We truly appreciate you taking the time to share your feedback regarding your membership experience. We are always working to improve our offerings and sincerely value your insights as we consider future enhancements. xo, Birchbox

Excited for the monthly product reveal!

So far, my experience with Birchbox has been great! I’ve had a few issues with packages not being delivered to my home address, but those problems were resolved quickly. I’m usually very happy with the product selections each month, except when some items are out of stock. I try to submit my monthly choices as early as possible so I have a better selection of products to choose from.

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