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Beauty & Well-being

Birchbox

ClaimedCollecting reviews

100 reviews

4.2100 reviews
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About Birchbox

Data updated
Website
birchbox.com
Category
Beauty & Well-being
Location
United States
Status
Unclaimed
Last 12 months
100 reviews
Replies to negative
63% (5/8)
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[email protected]birchbox.com

About this business

Birchbox is a monthly subscription box for beauty lovers, designed to help our members discover the best beauty and lifestyle products! Each month, members enjoy a customized box brimming with deluxe samples spanning makeup, haircare, skincare, wellness products, organic-based products, and other cosmetics. This membership makes it easy to try out a new makeup trend, be introduced to a new skincare brand, or discover a new favorite product. With Birchbox Customization, our customers now have the exciting opportunity to hand-pick the exact samples they want to receive each month, and can even opt for a few full-sized products! Join Birchbox today to unlock a world of beauty exploration tailored just for you!

Written by the business, not verified by us.

Is Birchbox legit?

Birchbox (birchbox.com) has a 4.2 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 77% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 63% of negative reviews; Reviews mostly discuss Product, Quality, User experience. Last updated 2026-08-11.

What reviewers say

AI generated

Reviewers had a great experience with this company. Customers frequently mention how much they enjoy being able to easily customize their monthly beauty boxes and discover exciting new items tailored to their personal preferences. Subscribers truly appreciate the helpful product descriptions provided on the website and the fantastic opportunity to test samples before buying larger sizes. However, some people mentioned receiving duplicate items, getting old products, or not receiving the exact items they originally selected for their monthly packages. Consumers also noted occasional delays in shipping times and finding dried out or unusable samples inside their boxes.

Auto-generated from all reviews of this business. For reference only.

What people say

L
Long time memberUnited States · 1 review · Verified · Experienced 2026-05-13 ·

Treat yourself

I like that Birchbox provides a wide selection based on my preferences. Many of the products I can select are top quality. Th customization email allows me to choose what I want but if I forget or can't that month I know I will still get great items. I also like that I can purchase a larger version. I feel the description provided with each item is very helpful and I like that I can 'like' my favorites. The website is easy to navigate too. I still get excited to get my box each month even after many years.

L
Leighe anne davisUnited States · 1 review · Verified · Experienced 2026-05-13 ·

I get a lot of repeat items

I get a lot of repeat items, and some of the items I won’t use ( not very good). I get Ipsy bocces and allure boxes for about the same price and they have great products and they don’t repeat items.

Reply from Birchbox2026-05-13

Thank you so much for taking the time to share your thoughts with us, although we're sorry you haven't been absolutely thrilled with all of your boxes. While we do occasionally bring back member favorites so longtime customers can restock products they love, and newer members can discover popular past selections, we of course want to make sure we are introducing fresh and exciting products each month, as helping our customers discover new favorites is at the heart of the Birchbox experience. We truly appreciate your feedback and will be sure to share your thoughts with our product team. Additionally, if you aren't already, we highly recommend customizing each box so you can self-select the exact items you would like to receive in your box for that month. Lastly, we’ve recently started sending monthly product surveys to gather input on the brands and products our customers would most like to see in future boxes. If you’d like to participate, we’d absolutely love to hear your suggestions! Thanks again for being part of the Birchbox Community, and for sharing your thoughts with us. We truly appreciate you!

c
customerUnited States · 1 review · Verified · Experienced 2026-05-13 ·

Birchbox used to be great

Birchbox used to be great, but it’s gone downhill really badly. The product quality and selection is very good anymore (cheap brands) and they repeat a lot of products. It’s definitely not worth $20+ a month anymore.

Reply from Birchbox2026-05-13

We sincerely appreciate you sharing your thoughts, although we're so sorry to hear that you have not been fully satisfied with the product quality and selection in recent boxes. While we do occasionally bring back member favorites so longtime customers can restock products they love, and newer members can discover popular past selections, we of course want to make sure we are introducing fresh and exciting products each month, as helping our customers discover new favorites is at the heart of the Birchbox experience. We truly appreciate your feedback and will be sure to share your thoughts with our product team. Additionally, we’ve recently started sending monthly product surveys to gather input on the brands and products our customers would most like to see in future boxes. If you’d like to participate, we’d love to hear your suggestions. Thank you again for sharing your experience and for being part of our community.

c
customerUnited States · 1 review · Verified · Experienced 2026-05-13 ·

Good, but a few issues

I enjoy getting to try new products and generally like the quality, but it is frustrating when the only selections available for some makeup products are nowhere near my skin tone. What was the point of our initial questionnaire asking our hair type and skin tone if the offered products are far from matching them?This has happened several times. I love the customization part, but sometimes the products I select during customization aren’t the ones that arrive in the box, but that’s more rare.

S
Sadee L.United States · 1 review · Verified · Experienced 2026-05-13 ·

I highly recommend Birchbox for anyone…

I highly recommend Birchbox for anyone looking for great products backed by even better service. I’ve been with them for seven years, and I truly appreciate their approach to customer care. They manage to be incredibly professional while still feeling personable and easy to talk to. I'll definitely be staying a loyal customer.My only suggestion for improvement involves the box customization process. I occasionally run into issues where items are out of stock, I receive multiples of the same product, or I'm matched with items I don't use (like lipstick). Improving the "skip" or "swap" logic for out-of-stock items would make the 7-year experience even better! Regardless, the service is great and I’m happy to remain a loyal customer. Otherwise ⭐️ ⭐️⭐️⭐️⭐️😊

V
ValerieUnited States · 1 review · Verified · Experienced 2026-05-13 ·

less value, more money

not sure there is a real value any longer. I started with Birchbox when the boxes were 10.00 a month- today they are 20.00 or more. Finding samples that are dried out and unusable ( mascara, liquid eyeshadow), or perfume samples missing the perfume ( sm. spray sample)- receiving products already sent perhaps a year or two ago such as jade face roller, dry skin brush- i have been considering cancelling my membership on more than one occasion.

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