Birchbox is a monthly subscription box for beauty lovers, designed to help our members discover the best beauty and lifestyle products! Each month, members enjoy a customized box brimming with deluxe samples spanning makeup, haircare, skincare, wellness products, organic-based products, and other cosmetics. This membership makes it easy to try out a new makeup trend, be introduced to a new skincare brand, or discover a new favorite product. With Birchbox Customization, our customers now have the exciting opportunity to hand-pick the exact samples they want to receive each month, and can even opt for a few full-sized products! Join Birchbox today to unlock a world of beauty exploration tailored just for you!
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Is Birchbox legit?
Birchbox (birchbox.com) has a 4.2 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 77% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 63% of negative reviews; Reviews mostly discuss Product, Quality, User experience. Last updated 2026-08-11.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently mention how much they enjoy being able to easily customize their monthly beauty boxes and discover exciting new items tailored to their personal preferences. Subscribers truly appreciate the helpful product descriptions provided on the website and the fantastic opportunity to test samples before buying larger sizes.
However, some people mentioned receiving duplicate items, getting old products, or not receiving the exact items they originally selected for their monthly packages. Consumers also noted occasional delays in shipping times and finding dried out or unusable samples inside their boxes.
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Receiving our monthly boxes is very slow. It takes Birchbox at least 3 weeks to mail the box after we have made our selections. Sometimes I've selected my next months' items before my box is received.
Some of the sample sizes are extremely small for the monthly fee. For certain months' it not worth the monthly payment for what is received.
I have been with you guys a very long time even through the hiccups I have been in the cosmetic Industry for 42 years and you guys have really come along way since the beginning
Birchbox is my preferred subscription beauty service.
Birchbox is a pioneering subscription-based beauty and grooming company that offers a personalized product discovery experience. Customers can customize their monthly boxes by selecting specific beauty, skincare, and lifestyle products tailored to their individual preferences and needs. This innovative approach allows subscribers to explore and sample a curated selection of high-quality products from various brands, enabling them to discover new items that match their unique style and beauty routine without committing to full-sized purchases.
you all listen to what we need and want. You answer e-mails fast. when I had a problem you got right on it. For as many people as you serve and all the different items, You all Great! I wish for more things for older skin.I would give more than 5 stars. Lynda
Reply from Birchbox2026-05-14
You truly just made us blush! We’re so happy to hear your thoughts, and we can’t tell you how much we appreciate your kind words. We’re always working to expand and improve our offerings, and your suggestion for more products tailored to mature skin is incredibly valuable. We’ll be sure to pass this along to our team. Thank you again for your wonderful feedback and for being part of the Birchbox Community!
I’ve been enjoying it so far! The only thing, I feel like there are months were it’s a miss, like this previous one for example, where I selected more lipsticks because there were less options. But when there are good and varied options, I enjoy!
I really enjoy Birch Box and all the amazing products that they offer each month to sample. I am always impressed with the variety of the different products. My one main complaint is that i will immediately log on to select the products for my box and inevitably they are out of the product. It has happened several times and this is on the first day of selection. I do enjoy Birch Box and will continue as it’s always exciting when you receive your box in the mail!
Customer service has always been great! Every time I have had an issue, big or small, Birchbox's customer service has been great. I am pleased with the entire process and they make it easy to contact them. I have been with Birchbox, off and on for many years and I have never had an issue.
Love Birchbox so much. I have been loyal since day 1. However I want to be able to shop from the monthly deals you roll out but every time it says can’t ship to Texas at checkout. Please fix this. You’re missing out on selling your products monthly with this restriction. Thank you 😊
Sending the same things too often. I tried to get on this week to change my profile and could not find the area to put what I like such as more nail polish, maybe perfume, etc. And really the samples seem to have gotten smaller through the years even though the price has gone up. I had originally marked that I like skin care, but it is none stop every month.
It's great to get a box of surprises every month. My only critique is for the price sometimes it seems like we should get more . But I do enjoy what I get