Dailylook is a premium online personal styling service for busy women who want to look stylish without the stress of shopping, while saving time and upgrading their wardrobe. Each customer is matched with a dedicated personal stylist who curates a box of up to 12 handpicked clothing pieces, offering more items per box than many competitors.Your stylist selects items based on your style preferences, body shape, and lifestyle. The goal is to deliver outfits that feel polished, confident, and easy to wear. With a larger variety of pieces in each box, you can explore new styles and create multiple outfit combinations from home.Before your box ships, you can preview your items online. You can swap out up to three pieces you don’t love and add accessories if desired. You only pay for what you keep. Free shipping and free returns make the experience simple and risk-free.The styling process begins with a style quiz that helps your stylist understand your needs. You can communicate directly with your stylist to request outfits for special occasions, work, travel, or seasonal updates.Dailylook combines professional styling with flexible delivery options. Boxes can be sent monthly, every two months, or every three months. You can skip, pause, or cancel at any time, making Dailylook an easy way to enjoy fashion without the stress of shopping.
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Is DAILYLOOK legit?
DAILYLOOK (dailylook.com) has a 3.9 out of 5 rating on OK.one, based on 184 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. 77% of reviews are 4 stars or higher and 17% are 1 star; The business has replied to 97% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-09-07.
What reviewers say
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Reviewers had a great experience with this company. People frequently praise the exceptional quality of the clothing, mentioning that items fit wonderfully, look stylish, and are made with lovely fabrics. Customers truly enjoy interacting with the wonderful staff and personal stylists who listen attentively, answer questions compassionately, and help them discover flattering new looks.
Some reviewers were not happy with the high pricing, noting that certain clothing pieces can feel quite expensive for standard household budgets. A few other people also felt that the stylists occasionally sent items that completely missed their stated personal style preferences, leading to frustrating experiences.
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I hate shopping and now I have my own personal shopper to send me great finds that go well together! I absolutely love this service! The prices are fair and the quality of the clothing is great. I just try all the clothes on in the comfort of my home and send back what doesn't work.
I have had an amazing experience with DAILYLOOK so far. Boxes on time. The opportunity to review and reject what they are sending. Clothes have been well made and fit has been on point.
TERRIBLE!!!! Poor quality clothes. Worst part is there is no way to easily exchange sizes. Told by customer service she could email my stylist and see what they can do. Cancelled subscription. I also use Stitch Fix. I recommend them . Easy returns and exchanges.
Reply from DAILYLOOK2026-03-12
Hello Patricia,
I am sorry to hear that you were not happy with your first order and we apologize for any frustrations that you may have. While we do not offer direct exchanges we can always request that the preferred size be included in the next box, we are working towards a more direct method of exchanges for the future.
The DailyLook Client Service Team
High quality brands, honest business, great and flexible customer service
High quality brands, only charge for what you decide to keep, exceptionally warm and helpful customer service. I’ve used this brand on and off for years as my budget allows, and i always end up coming back because they help me expand my wardrobe without risk. I’ve enjoyed this by far the most for quality, price, and service compared to the other handful of similar brands I’ve tried
60% of my box included items that were a no on my profile. DailyLook's response was a refund of the styling fee and so sorry. Weak response.
Reply from DAILYLOOK2026-03-04
Hello,
I apologize that you were not happy with your recent experience as it is our goal to provide you with a box you will love, a member of our team will be reaching out to you to assist further.
The DailyLook Client Service Team
I had a credit and when I went to complete transaction and the credit dissapeared. I contacted customer service by text and the issure was corrected within 5 minutes. Excellent customer service along with great quality clothes. Way to run a respectful company
All I have to say is Thank You. I am unable to go shopping due to being disabled. It’s so nice to have beautiful, stylish clothes delivered to my home.
My first time ordering and they ask you pretty specific questions about your style, needs, likes, etc. When I received my preview email, describing the clothing that was coming in my box, none of it matched the actual photos of the clothing that was being sent. I specifically stated that I live in Florida and do not want heavy clothing and/or sweaters. When I received my box, the first thing I pulled out was a flannel shirt and two sweaters! I also indicated I didn't want anything brown or black, yet I was sent a pair of black leggings. It's like the stylist never read any of my preferences! Also, I asked for pieces under $50 (since that was one of the options they asked for) and my stylist also completely dismissed that request. Very disappointed.
Reply from DAILYLOOK2026-02-26
Hello Holly,
I am sorry to hear that you were not happy with your first box as it is our goal to style a box that you will love, a member of our styling team will be reaching out to assist you further.
The Dailylook Client Service Team
Like getting regular orders of clothes delivered to the door. Live in a small town where there is not much selection. Only problem is that the clothing tops are sometimes very wide and unwearable.