With over 30 years in the industry, Direct Line Cruises has grown to become one of the largest and most trusted cruise-only travel agencies in the United States. By offering highly competitive fares, unbeatable promotions and 5-star customer support, Direct Line Cruises is the #1 choice for planning and reserving your dream cruise vacation. Popular cruise lines available through Direct Line Cruises include Carnival Cruise Line, Celebrity Cruises, Holland America, MSC Cruises, Norwegian Cruise Line, Princess Cruises, Royal Caribbean, Viking River and more.Read the Direct Line Cruises' reviews today. Once ready, book online at www.DirectLineCruises.com or call to speak with a cruise specialist at 1-877-731-1915. LEARN MORE
Written by the business, not verified by us.Direct Line Cruises (directlinecruises.com) has a 4.9 out of 5 rating on OK.one, based on 203 user reviews collected here. It is listed under Travel & Vacation and its reputation is excellent. Praise is nearly unanimous, with 96% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss Customer service, Price. Last updated 2026-08-12.
Reviewers overwhelmingly had a great experience with this company. Travelers frequently highlight the exceptional customer service, noting that agents are incredibly patient, courteous, and always willing to go above and beyond to help. People consistently praise the staff for providing detailed guidance and seamless booking assistance for their family vacations. Consumers also appreciate the platform's user-friendly interface and highly competitive pricing options compared to direct bookings. Some people were dissatisfied with occasional communication delays, mentioning frustratingly long hold times when attempting to reach support over the phone. Reviewers also noted minor technical difficulties with computer systems or experiencing limitations regarding specific specialty dining and excursion bookings.
Auto-generated from all reviews of this business. For reference only.Marilyn was great for myself and my son booking our cruise and answering many questions and for helping with our room location.
Hi Janet, We are very happy to hear that you and your son had such a positive booking experience with Marilyn. I will certainly pass your kind comments along to her.
As always Linda provides the best customer service and is a real asset to DLC.
Hi Pauline, Thanks for giving Linda the "Shout-out" Have fun on your cruise.
Booked online, always glitches with online booking but was able to start over and book our cruise.
Hi...Sorry you had glitches with our site, but glad you were able to book. Bon Voyage!
Patrice was very pleasant and helpful. She resolved all of my requests in an efficient, professional manner. I appreciate her hard work and dedication. The excellent customer service is one of the reasons I continue to do business with Direct Line Cruises.
Hi Gayle, Thank you for giving Patrice the "shout-out". We're glad you found her manner professional and efficient. Have a great time on your upcoming cruise!
We have used DLC for all our cruises! Best prices!! Best customer service team!! They listen and take their time with you!!
Hi Teresa, Thank you for sharing your experience, and of course, for booking your cruise with us. Bon Voyage!
I just booked an Alaskan cruise on the Princess Ruby via Direct Line Cruise. Their pricing is exactly the same as on the Princess web site for this cruise. But I went through them because the booking page shows many benefits, such as: . Free Onboard Credits up to $1500 per states room . Independence Day Sale Extended: Up to $100 Onboard credit . 4 Princess Plus bonus offers included, including drinks, Wifi and tips . 10% Off shore excursions When my booking on the Princess site did not show any of the Plus packages, I question DCL and they said the package I book does not include this. But it was on their web page front and center when I booked. It turned out that each package has these tiny icons at the bottom that shows what benefit is included. But it is totally not obvious if you do not know where to look. And the packages that do include these benefits are not displayed unless you click to show more packages, and their prices are 700-800 dollar more each person. The next problem came when I tried to book the excursions. DCL gave me a discount code for the 10%. But when I tried to book it on the Princess web site, there is no place to enter a discount code. I called Princess and they said I have to contact DCL to book in order to use this discount code. DCL gave me a web link for booking these excursions and it is only through shoreexcursionsgroup.com. The excursions are totally different from the ones on Princess and a lot more limited, even no excursions on some of the ports. I went through what was available and found the ones at Princess more interesting. So, we ended up booking via Princess and paid full price. We did get a $25 credit plus a $25 Independence Day bonus credit. But that was it. I do have to say that DCL staff were nice and responsive, except that they close by 5pm PST. So, in total, the only benefit for booking through DCL was a 1,7% credit for the booking, plus a lot of time spent chasing down the details.
To Our Valued Client, Thank you for booking your Alaska cruise with Direct Line Cruises. We appreciate your business and are sorry to hear that some aspects of the booking experience did not meet your expectations. Regarding the advertised promotions, your reservation was booked under a highly discounted last-minute Princess fare. Unfortunately, that fare type was not combinable with the standard Princess Plus bonus offers, which may include items such as beverages, Wi-Fi, gratuities, and other added benefits. We understand how this can be confusing when comparing multiple fare options, especially since cruise pricing and promotional eligibility can vary based on the specific rate selected, stateroom category, sailing date, and cruise line restrictions. The onboard credit offers shown on our website can also vary by sailing, stateroom type, fare selected, and total cruise cost. In your case, the onboard credit applied was based on the specific fare and stateroom category booked. Regarding the shore excursion discount, that offer is provided through our third-party shore excursion partner, Shore Excursions Group, and is not applicable to excursions booked directly through Princess Cruises. We apologize if that distinction was not clear enough during the booking process. We do appreciate your kind words about our staff being responsive and helpful. Our team always strives to provide clear information and assist our clients as quickly as possible. Your feedback is valuable, and we will use it to review how promotional details are presented so we can make the booking experience even clearer for future clients. Thank you again for choosing Direct Line Cruises. On behalf of our entire team, we hope you have a wonderful Alaska cruise vacation.
Directline is the best for all cruise reservations, I have reserved with them for over 20 years. Everyone is helpful, knowledgeable and friendly. Thank you for always making our vacations enjoyable.
Hi Mary, Thank you for choosing Direct Line Cruises year after year. We truly appreciate your business.
I was not able to find any cruises from any other travel agencies website but Direct Line Cruises still had available cruises for us at the last minute and the price was less than the other agencies even it was the last minute purchase. I am so happy that I got the tickets for the cruises for July 25 when I only purchased on July 6. Great agency !!
Hi Ruth, It's great that we were able to assist with a last-minute reservation. Have fun!
I'm a bit disgusted with DLC right now..I tried to book a cruise and held a cabin for over an hour waiting for anyone to answer your phone..finally left a callback # and it was returned at noon the next day!! In that time all the balconys were taken. I still want to know how to get military discount, MSC club discount and use DLC points for OBC!!
Hi Janet, Thank you for booking with Direct Line Cruises, and we sincerely apologize for the extended hold time you experienced. Due to the high call volume from our Independence Day Sale, our response time was longer than usual, and we completely understand how frustrating that must have been. The good news is that we do still see balcony staterooms available on this sailing. If you are interested, we would be happy to review upgrade options for you. Based on current availability, the estimated additional cost to upgrade to a balcony stateroom is approximately $420. Regarding the military discount, we can contact MSC Cruises on your behalf to review eligibility. MSC will require proper military documentation before determining whether the discount can be applied to your reservation. For your DLC Loyalty Club account, we have also added 200 bonus points as a courtesy. In addition, your remaining loyalty point balance can be redeemed toward an additional $25 onboard credit. Please let us know if you would like us to redeem your loyalty points and/or check the balcony upgrade option for you. You may reply directly here or email us at [email protected], and our team will be happy to assist. Thank you again for your honest feedback and for continuing to book with Direct Line Cruises.
Jeanne has always been helpful and very responsive. We have booked many cruises with Direct Line and never had an issue after the booking. I feel comfortable endorsing them to anyone.
Thank you so much for your incredibly kind words! It is wonderful to hear that Jeanne has been such a consistent help to you over the years. We truly value your long-standing loyalty to Direct Line Cruises, and knowing that you have had such seamless experiences with us is the highest compliment we could receive.
Thank you! Such a sweet post!
The customer service person, Marie, made it very easy to book my family cruise. She was very knowledgeable and I was able to book everything i needed to make my cruise experience wonderful.
Hi Robin, I am delighted to hear that Marie made the booking process for your family cruise so seamless and that her knowledge was helpful in ensuring you had everything you needed.
Great prices and promotions
Thank you for booking with us.
Jeanne Arrengo was very helpful
Hi Edward, We're glad that Jeanne was able to assist with your reservation.
So glad to hear that Diane was able to assist!
Thank you, Consytance!
Hi Roger, I'm glad you found our website easy to navigate.
Customer focused- Our agent found us a better price on our upcoming cruise.
Hi Joseph, I'm glad our agent found you a better price on your upcoming cruise!
Assistant VIA telephone was very pleasant to work with and was able to address any questions or concerns I had in a professional manner. Direct Line is our preferred agency to use. We have worked with them for many years, and have always been pleased with the quality of service they provide.
Dear ML, Being your preferred cruise agency is a privilege we do not take lightly. We are so grateful for your loyalty over these many years, and we are delighted to know that we have consistently met your expectations for quality service.
Great service answers all your questions and very polite
HI Mary, Thank you for your post and for booking with us!
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