EquityZen, a subsidiary of Morgan Stanley, is a leading marketplace for pre-IPO investments, connecting shareholders of private companies with accredited investors. Through its category-leading technology and innovative approach, EquityZen delivers data-driven insights and tools that empower its 800,000 users to navigate the private markets with confidence. Having completed more than 51,000 private placements in nearly 500 private companies, EquityZen is on a mission to deliver “Private Markets for the Public.”
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Is EquityZen legit?
EquityZen (equityzen.com) has a 4.3 out of 5 rating on OK.one, based on 105 user reviews collected here. It is listed under Money & Insurance and its reputation is good. 82% of reviews are 4 stars or higher and 10% are 1 star; The business has replied to 44% of negative reviews; Reviews mostly discuss User experience, Customer service, Product. Last updated 2026-09-04.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently praise the seamless, fast, and efficient process designed for easily discovering and safely investing in exclusive private market shares. Consumers consistently appreciate the professional staff who provide exceptionally helpful guidance, patient assistance, and ensure clear communication throughout all complex transactions.
However, some reviewers were not happy with customer service, noting that responses frequently felt completely automated or lacked sufficient detail. A few other people also felt that obtaining necessary documentation and tracking investment distributions posed notable challenges. Additionally, some reviewers mentioned that communication from support teams could sometimes be improved significantly.
Auto-generated from all reviews of this business. For reference only.
The process was very smooth and frictionless. Very satisfied.
Reply from EquityZen2026-07-02
Hi Lloyd, thank you for sharing your experience! We work hard to take the friction out of private market investing, so it’s incredibly rewarding to hear that the process was smooth for you.
I have been a very satisfied customer for over a decade. EquityZen is trustworthy, performs excellent compliance work, and offers an easy-to-use platform. Their service has been a game charger.
Reply from EquityZen2026-07-02
Thank you for being a loyal EquityZen customer for over a decade! A ten-year partnership is something we don't take for granted.
Communication coming fromEquityZen has been excellent. Rarely do I have a question of what to do next on my deals.
Reply from EquityZen2026-07-02
Hi Corky, thank you so much for this review! We know navigating private market deals can sometimes feel complex, so ensuring clear, step-by-step communication is a huge focus for our team. We are glad to hear we are hitting the mark for you!
I've tried two of these deals and regretted both. I will never do this again.
Reply from EquityZen2026-06-16
Hi Michael, we are incredibly sorry to hear that your experience with these deals did not meet your expectations and left you with regrets. We take feedback like this very seriously. A member of our team will reach out to you directly via email to better understand what went wrong and see how we can assist.
Thank you for the great feedback! We always strive to make the entire process as simple and hassle-free as possible. We look forward to working with you again!
Easy to navigate. Excellent communication and follow-up. Plus the obvious ability to buy what you can’t get on many (at all) other platforms.
I also like that it’s owned by MS.
Reply from EquityZen2026-06-16
Hi Julie, thank you for this fantastic breakdown of your experience! We are thrilled that you’re enjoying our platform's exclusive access, communication, and navigation. We appreciate your trust in us and our broader ecosystem!
Great customer support and good transparent process and docs.
Reply from EquityZen2026-06-16
Thank you for your review! Transparency is incredibly important to us, especially when it comes to processes and documentation. We’re glad our team and platform delivered a clear, well-supported experience for you.
Easewide choice and diversity of companies of the process from interest to…
Ease of the process from interest to execution. Second to none customer service and an wide choice and diversity of companies
Reply from EquityZen2026-06-16
Hi Saud, thank you for the wonderful feedback! We're proud to offer a seamless process from start to finish, alongside diverse investment options. Hearing that our customer service is "second to none" is the ultimate compliment for our team.
Deal execution and customer service both get five stars!
Reply from EquityZen2026-06-16
Thank you so much for the 5-star review! We are delighted to hear that both our deal execution and customer service teams hit the mark for you. We appreciate your support!
It has improved a lot now. Communication is much better, and the commission fees have been reduced. More companies are also available in the platform, which is a positive sign for future growth.
Reply from EquityZen2026-06-16
Hi Sarbamangal, thank you for noticing and highlighting these updates! Your feedback lets us know we're on the right track for the future.