Clear explanation of fees
Clear explanation of fees. Add ability to match sales to basis.
About GBI Direct (Formerly Hard Assets Alliance)
Data updated- Website
- gbidirect.com
- Category
- Money & Insurance
- Location
- United States
- Status
- Unclaimed
- Last 12 months
- 104 reviews
- Replies to negative
- 100% (8/8)
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About this business
GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
Written by the business, not verified by us.Is GBI Direct (Formerly Hard Assets Alliance) legit?
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has a 4.4 out of 5 rating on OK.one, based on 104 user reviews collected here. It is listed under Money & Insurance and its reputation is good. 83% of reviews are 4 stars or higher and 6% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss User experience, Customer service, Price. Last updated 2026-09-06.
What reviewers say
AI generatedReviewers overwhelmingly had a great experience with this company, expressing deep satisfaction with the overall services provided. Customers frequently highlight that navigating the website is exceptionally simple and intuitive, allowing everyone to easily manage their physical asset investments online with complete clarity. People regularly praise the customer support team for being extremely knowledgeable, patient, and polite during phone conversations to resolve questions. Some reviewers were not happy with certain costs, mentioning that administrative charges or shipping fees can sometimes feel a bit high for everyday users. A few consumers also noted occasional frustrations regarding specific policy limitations or unnecessary delays when handling distribution requests.
Auto-generated from all reviews of this business. For reference only.What people say
Great customer service
Great customer service. App is easy to use. Love the email updates on price action.
One of the Best Precious Metals Companies.
I've experience with many investment firms and retirement accounts. I have found the people at HAA to be the most helpul, pleasent and knowledgable. Their IT is clean, to the point simple and easy. My dealings with many others has often been a struggle. Sometimes costing me money. I go to them first.
Easy to buy gold
Easy to buy gold, silver and other commodities. Fees for storage are high.
Very helpful but unsatisfactory result.
They answered my questions but could not obtain the result I was seeking.
Hard Asset Alliance makes it easy to buy and vault precious metals.
Hard Asset Alliance makes it easy buying precious metals on a dollar cost averaging strategy. Their process for spot purchasing fractionalized metals and coins is superior and with low fees. Their vaulting is very secure and low cost as well.
RESPONSIVE
Excellent business to use.
I have worked with this company for almost four years, and every aspect of my interactions have been perfect. Customer service is fast and efficient, buying and selling is incredibly easy and the costs are very clear in the final settlement. This is a phenomenal business to do any trading in hard assets with.
Longe term HAA client
I've been on the HAA platform for about 12 years. It has been reliable and easy to use. My experience with Customer Support is very good. They are knowledgeable and helpful. I recently spoke to them regarding the process for a Qualified Charitable Distribution.
I chose HAA because of the reputation of one of the founders.
I chose HAA because of my knowledge of one of the founders, whom I trust implicitly. For me, trust forms a large part of my financial dealings therefore I have every confidence in the selection of vaults around the world that my metals are stored in. This is backed up by the amount of value they have stored in their customer accounts. I have contacted Support on less than a handful of occasions, and then only for questions and instructions rather than any problems encountered. I have always been impressed by the speed and outcome. My only criticism, and it's only been happening recently, is that the invoice sent to me for the quarterly storage, audit and insurance has been arriving later and later, giving me very little time to have the amount in my account to cover it before the due date. In fact, the last quarterly invoice (for payment end 2025) was emailed only after the beginning of 2026. Fortunately, I had been informed on one of the previous occasions that I had a 2 week grace period that I had could utilize. I regard this as only a minor glitch. So, my impression of HAA is one of excellence in a world of decreasing standards, and I have no hesitation in calling it a 5-star organization, with a full recommendation to anyone looking for purchase and storage of precious metals, at a location of your choice.
Reply from GBI Direct (Formerly Hard Assets Alliance)2026-02-18
Brian what a wonderful review! And great feedback. We now offer a credit card option to make paying for storage invoices even easier!
Lending Opportunities Needed
The online access is fine, though other companies offer the ability to lend using one's metals as collateral. I'm considering moving my assets to one of those providers to offset the fees.
You are accurate
You are accurate. That is important to me.
Fast service.
Trusted Company
Once I was used to the program, I could find what I was looking for.
No problems for many years.
Web site ease of use
I sent an email asking how my assets…
I sent an email asking how my assets are valued and never got a response.
Easy to complete orders
Easy to complete orders, find out information, great customer service, and all around company dealings.
Very good security
Good reputation and easy access
Excellent employees who know how to…
Excellent employees who know how to help with technology issues and very professional!
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