GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
Written by the business, not verified by us.GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has a 4.4 out of 5 rating on OK.one, based on 104 user reviews collected here. It is listed under Money & Insurance and its reputation is good. 83% of reviews are 4 stars or higher and 6% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss User experience, Customer service, Price. Last updated 2026-09-06.
Reviewers overwhelmingly had a great experience with this company, expressing deep satisfaction with the overall services provided. Customers frequently highlight that navigating the website is exceptionally simple and intuitive, allowing everyone to easily manage their physical asset investments online with complete clarity. People regularly praise the customer support team for being extremely knowledgeable, patient, and polite during phone conversations to resolve questions. Some reviewers were not happy with certain costs, mentioning that administrative charges or shipping fees can sometimes feel a bit high for everyday users. A few consumers also noted occasional frustrations regarding specific policy limitations or unnecessary delays when handling distribution requests.
Auto-generated from all reviews of this business. For reference only.Navigating the site is easy. Idid have a problem in that I had funds available that were not used to pay my storage fees. I was informed my fees were unpaid so I quickly had funds transferred to my account' That's when I realized I had funds in my account before I did the transfer.
Prices on silver coins are consistently cheaper than other large dealers like APMEX or JM Buillon. Usually $1-2.5 cheaper retail price even when these dealer offer lower prices when one is buying large quantities. Can’t speak about gold because I have only bought silver from HAA. On the negative side I do not like waiting five days for funds to clear.
Thanks for sharing your experience! Providing transparent, market-driven pricing on precious metals investments is something we work hard to maintain for all order sizes. We appreciate your feedback regarding the five-day funding clearance. Clearing times are in place to ensure secure transactions and protect both our clients and our platform, but we understand that speed matters. We’re always evaluating ways to improve efficiency while maintaining security. Thank you for choosing us for your precious metals purchases — we truly value your business.
Your customer support folks are really good. They respond fast and are quite knowledgeable. Your clients need to know the procedures and rules for selling assets AND the rules for transferring resources in and out of your custody. I’ve been a client for years yet I didn’t know you can only send assets back to the exact same account as the initial funding. Recommend you send a simple and concise redemption procedure.
Samantha was fantastic and furthered my education on what the words on line during market closed hours really mean regarding what can reasonably be expected for the price when markets open. I Greatly appreciated the time she spent with me. She also helped me understand the storage fees schedule and calculations. Samantha was amazing and if I call again I hope I get her 😀
104 reviews matching
goldsilver.com
American Hartford Gold
Augusta Precious Metals
Noble Gold Investments
Orion Metal Exchange
Goldco
Priority Gold
Money Metals