GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
Written by the business, not verified by us.GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has a 4.4 out of 5 rating on OK.one, based on 104 user reviews collected here. It is listed under Money & Insurance and its reputation is good. 83% of reviews are 4 stars or higher and 6% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss User experience, Customer service, Price. Last updated 2026-09-06.
Reviewers overwhelmingly had a great experience with this company, expressing deep satisfaction with the overall services provided. Customers frequently highlight that navigating the website is exceptionally simple and intuitive, allowing everyone to easily manage their physical asset investments online with complete clarity. People regularly praise the customer support team for being extremely knowledgeable, patient, and polite during phone conversations to resolve questions. Some reviewers were not happy with certain costs, mentioning that administrative charges or shipping fees can sometimes feel a bit high for everyday users. A few consumers also noted occasional frustrations regarding specific policy limitations or unnecessary delays when handling distribution requests.
Auto-generated from all reviews of this business. For reference only.The website is clean & efficient. I was sold when I saw Jim Rickards' endorsement. Jim needs to update his $2000/oz gold article ;) Travis Rager deserves a raise. He was professional, informational, efficient, warm - the whole package. Critically, he listened and responded appropriately. New VP of Communications?? Yes. I look forward to a long relationship with Travis and GBI.
Sidney did absolutely everything within his power to provide me with the information I needed - and facilitate my transaction. Outstanding customer service!
Jennelle was very professional, patient, and informative and she answered all my questions. I would definitely recommend your service because of her service. Thank youy.
I am relocating and called GBI Direct on May 20th to find out the cost of shipping eight (8) American Silver Eagle Monster Boxes to their NY vault. Several years earlier, I had purchased these metals from GBI Direct, and had had them delivered to my home. All the Monster boxes still had the original US Mint seal intact, and additionally, 7 of the 8 were still in their original cardboard shipping box. I was told GBI does NOT offer a service to ship previously delivered precious metals back to them for storage. Within an hour of that telephone conversation, I received a call back from the same GBI customer service gentleman who informed me that while everything he told me was true, he had spoken to one of his supervisors, and that GBI would probably make an exception for me. I was to expect a telephone call the next morning. The following morning I received a call from a different customer representative, who identified himself as working in GBI's Wealth Client Services. He queried me about my metals, and afterward concluded by telling me I had a "90%" chance of GBI accepting my metals. He told me he would call me the following morning. The next morning he called to confirm GBI's acceptance. He requested photos of the Monster Boxes and of my government - issued ID. After acceptance of the photos, he then coordinated a drop off appointment at a local Brinks facility for me on May 29th. There was no shipping or handling fee from Brinks. On June 3rd, he notified me that my eight (8) Monster Boxes had been positioned in to my account at GBI. Apparently, GBI Direct set up a new department a couple of years ago called Wealth Client Services, specifically to handle clients with larger accounts and transactions. I have been purchasing and storing precious metals for over 11 years with three (3) different companies and this level of service was completely beyond my expectation.
The process of acquiring gold is efficient and the staff is good but often they seem to be unwilling to spend extra time with customers
I was terribly stressed regarding the transition of my non IRA account over Memorial day weekend. I contacted GBI on Monday regarding my IRA account. Samantha personally walked me through what I needed and expedited the funds I was requesting. I have decided to remain with GBI instead of transferring to a different Gold and silver IRA account,
The call was answered quickly and the representative was knowledgeable and answered my questions quickly.
I have always received quick response and everyone I have dealt with especially Jenelle was so helpful and pleasant. I won't hesitate to call on your company for any further help.
spam machine. wont honor unsubscribe request
Hi Neal, sorry for the frustration. Every email includes an unsubscribe option except account transaction emails, like login location alerts, trade confirmations, and shipping notifications. Those are kept intentionally minimal and are there for your security and to keep you informed on order status, so they can't be turned off. If you're still seeing marketing or promotional emails after unsubscribing, let us know and we'll make sure that's corrected right away.
when I joined I made a mistake in the customer/password section. I sent an email or filled out a form asking for the account to be cancelled and all info deleted. Once that was done I would resign up. Got no response and account is still there. It took a lot of work to rectify the situation with other companies sign ins. Since then I have been forced to use other companies for the services was going to use from you. Don't know what the date was.
Rick thank you so much for allowing our team to speak with you regarding this case from years prior. We were so grateful you allowed us clear things up. Samantha
I would like GBI to explain how account valuation works. More specifically…….. every time I check account value, it is always lower than yesterday. Even if gold is up $100 today, my account is valued lower than yesterday. Why is this ?
Hi Jack, happy to explain. You may be looking at the historic graph rather than the live pricing. The graph on your portfolio will show the valuation according to the close of the live market price yesterday. When you click into your holdings you can view the actual sell price according to the live market today.
My biggest complaint are your fees, they are quite extraordinary and make buying metals from you quite costly.
Hi Paul, We understand that cost is a crucial part of your decision and we’re committed to full transparency, which means all fees are clearly outlined upfront so you always know exactly what to expect—no hidden costs. You have the flexibility to choose what works best for you: store your metals in our fully insured facility (covered up to full replacement value), or have them shipped directly to your door. For deliveries, we simply pass through the exact cost from FedEx, with all shipments fully insured and signature required for security—we don’t add any markup. Withdrawals via check are free, with a $25 fee only if you choose an expedited wire transfer. Metal pricing is based on the wholesale market and adjusts with supply and demand, and our GBI Direct platform allows you to trade 24/7. We’re always here to help answer questions and ensure you feel confident in every part of your experience.
I just added funds to my account. All my banking information was already in place, so the process was easy.
Great to hear Brian! Our team is here aid in setting up your accounts for success!
Keeps me informed of issues related to my metal investments
Easy to order and extremely fast shipping!
We appreciate that Dean, all shipments are sent signature required and fully insured. If there is ever a complication with your delivery our service team is here to help.
Timely response and ease of transactions.
Trading cash for small amounts of silver and gold. So far I been consistent doing this. I received the information about it from Jim Rickards Strategic Intelligence. I did not have much in savings. I don’t have a broker and I don’t know how to obtain one. I still receive update info from Jim Rickards Strategic Intelligence Pro, but have not acted on anything.
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