Mifo manufactures and sells high end audio accessories including the award winning O5 Plus Gen 2 True Wireless earbuds with charging case.
Written by the business, not verified by us.
Is Mifo legit?
Mifo (mifo.co.uk) has a 1.4 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Sports and its reputation is poor. 74% of reviews are 1 star, a relatively high share; The business has not yet replied to negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-11.
What reviewers say
AI generated
Most reviewers were unhappy with their experience overall. People frequently struggled to reach customer support through the website and experienced major delays or complete silence when requesting refunds for defective items. Many customers reported that the earbuds suffered from constant connectivity dropouts, charging failures, and poor microphone quality during calls.
Conversely, a small portion of people felt the earbuds offered a comfortable, secure fit, reliable battery life, and clean sound for daily listening. Some reviewers were happy with the sturdy metal case design and found the devices handy for workouts and everyday use. A few users also noted that setup was quick and straightforward when first unboxing the product.
Auto-generated from all reviews of this business. For reference only.
Customer Service Dishonest Liars, Stay well clear!!!!
Please do not order anything from Mifo!!! If you want to return or cancel any order you will never get your money back!!! All reviews on their website are fake written by their affiliates. The website states that they have stock in the UK, this is a blatant lie. You will notice on the website no customer service contact number. The only way is via email and they just ignore anything you request. I have contacted Trading Standards and I think Mifo will not be trading in the UK for much longer.
Dreadful company and customer service!
I had to return my Mifo earbuds as it became clear they were faulty, despite numerous attempts to reset them.
I returned the earbuds to a UK address at my own cost and provided a tracking number so I know they were delivered that was over two weeks ago and despite follow up emails from me to which they haven’t responded.
At the moment they have the faulty pair that I returned, along with the money I paid for them £99 and are, for whatever reason, unwilling to reimburse me or send a replacement.
Appalling service.
Update 28/07/25 - Still no refund issued
If you have an issue, this company will do everything they can to avoid a refund. As a company trading online in the UK they are obligated to accept returns if requested within 14 days. Boy do that try and delay things! I finally got them to initiate their frankly ridiculously over complicated returns process (had to send them photos of every stage of the process, bloody mental) only to be completely ignored shortly after they confirmed receipt of their product. Basically they have stolen £100 from me. All email attempts to communicate now bounce so I'm clearly blocked. Great doing business with you MifoAudio. Very classy!
Caution!!! Dissolved company!!! Faulty Product, Poor Support, and No Refund After Over a Month
I received a faulty pair of earbuds. The right earbud would not charge due to a clear manufacturing defect (a misaligned charging contact). I contacted support and was told to return the product at my own cost, with a replacement offered.
I returned the item on 9 May 2025. It is now 17 June 2025, and I’ve received neither a replacement nor any meaningful update.
After weeks of silence and delays, I exercised my right under the Consumer Rights Act 2015 and requested a full refund on 10 June 2025. Despite repeated follow-ups, I have not received a single response since then.
Extremely disappointing customer service with no accountability, no urgency, and no resolution. I would not recommend to buy items from this company based on my experience.
Mifo was dissolved via compulsory strike‑off on 1 April 2025 so are no longer a legal trader.
I have previously brought a pair of MIFO ear buds. I had issues with the sound and sent them back to be replaced. They replaced them and they were perfect, from sound quality to comfort, with excellent battery life. Unfortunately I lost the left ear bus, so after such an amazing experience I decided to order a new pair. What a mistake. The first ear buds they sent me, looked fantastic, the only positive. The problems I experiences: 1. When I was out running they kept disconnecting, more often the left one. 2. The battery would not last more than an hour of exercise. 3. They kept connecting randomly, I would miss calls as they would just connect even though they were on charge. 4. I would put them on charge and they wouldn't charge, or one would but not the other. 5. They were not always in sinc, there would be a moment echo! 6. I told Mifo and they asked me to send them back, which I did. I received a fresh set of buds, unfortunately exactly the same issue. Making me think they just sent the same ones back. I let them know and I was asked to send a video of me using them, showing the issues I had complained about. How ridiculous. Anyway I didn't bother. I still use them occasionally, but only one at a time. More often I use a pair of old wifi headphones, bit bulky but they work and I don't suffer any of the issues. I was championing the original headphones as they were excellent, I wouldn't buy again, rubbish product and nearly £100!
For £100 these are terrible headphones. Interesting that their reviews here are much lower than their own website. I was fooled by the 4500 5 stars. These headphones struggle to connect to anything and stay connected. What a waste of money. There also seems to be absolutely no customer service.
I ordered and paid for the goods but never receved them, they claim its the couriers fault, Evri but nether Mifo or Evri will do anything about losing the order. No phone numbers , no emails just interactions with their bots. Wait 30 days and claim via my credit card. Avoid this company please.
I bought Mifo earbuds that were faulty from the moment I received them — they constantly disconnected and were unusable. I reported the issue within days of receiving them but have spent months dealing with unhelpful, slow support and no proper resolution. They've refused to refund me despite that being against UK Consumer Rights.
Do not buy this product.
The very expensive item arrived. Difficult to pair and very hard to keep in ear as they heavy and not very ergonomic. Finneky in use and not reliable . Just a very expensive purchase . Do not buy as there better alternatives.
ANother one star review! Wooo!
Bought ear phones from Mifo and they didn't respond for a week when I asked for a different delivery address. So that was the first issue. But I managed to get around this.
Second issue. They don't charge in the case, well documented issue that the electrodes don't fit snuggly against the earphones so they don't hold a charge. This means they constantly deplete.
Of course I asked for a refund, which was agreed to. I returned the item at my own cost (about a tenner). Now they are saying it needs to be inspected for 14 days before a refund can be issued. I am starting to suspect I will never get one and they have basically conned me out of my money.
AVOID LIKE THE PLAGUE These issues are common and the earphones themselves are not very good.
I wish I'd read the reviews before purchasing.
I bought these as they promised to stay in your ears, and they do, which is the only reason they are getting 2 stars and not 1. They don't hold a charge, they turn off intermittently, and you can't press on them to answer calls or turn the music on or off. Like all the others, they have not responded to my emails. I think they need to be featured in the next series of Watchdog
Headphones intermittently turning themselves between on/off or between quiet/active modes. Made them dangerous to use whilst exercising near roads. Company would not respond to emails and did not provide a returns address. Pitiful customer service and product. Had to involve my bank to I resolve the issue.
Do NOT shop here!
I have been waiting two weeks now for my refund. They refused to cancel my order when I requested one, after realizing that it would take two weeks to dispatch the item. They ignored multiple (10+) emails from me. It’s been two weeks since I returned the item without ANY confirmation or communication from Mifo Australia. They have ignored three follow up emails about my refund. They have refused to call me on the phone to speak to someone.
This is from Consumer affairs website: Consumer Affairs Victoria’s Director Nicole Rich has issued a warning to consumers about an online electronics supplier which has been the subject of numerous complaints.
Smartware Pty Ltd (ACN 634 806 821), trading as Mifo Australia, sells electronic goods including earbuds, headphones and speakers online through their website, mifo.com.au.
Absolutely rubbish company. Despite contacting them multiple times about my refund I have still not had one in over 2 months. Stay away! They literally rob you! We should get them shut down!
The Sonictrek H2O earbuds provide waterproof, wireless music directly while swimming, enhancing focus and motivation. They help you stay energized and improve performance with every stroke.
The XL Smart Bluetooth ensures stable and fast connections. This is lightweight and compact enough to carry around with ease. The connect via Bluetooth and control your music without any hassle.
Unfortunately for me didnt find out until after I had ordered to stay away from Mifo...
i ordered a pair of ear buds, while the sound quality was great that was all they had going for them, constant issues with one working and the other not, had to reset numerous times. also there was so much amplified background noise, cars, people talking, walking running, all surrounding noise, so to fix ... reset... again and again... now I have returned them in order to get a refund, but after nearly 2 months, I still have nothing, no refund no earbuds.. would not touch this company ... stay away... also on ithe nternet, I found Consumer Affairs Victoria have a say on Mifo... interesting read...
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