A world-leading developer and manufacturer of specialty printing equipment including the LX-Series Color Label Printers, AP-Series Label Applicators, Eddie - The Edible Ink Printer, Bravo-Series CD/DVD/BD Disc Publishers, Signature Slide and Cassette Printers and more. Like us on Facebook Join our Facebook User Groups: Primera Label Printers User GroupEddie, The Edible Ink Printer, User GroupFollow us on Twitter: @PrimeraTechInstagram: @primeralabelprinters@eddie_edibleinkprinter See our products in action: YouTube
Written by the business, not verified by us.Primera Technology (primera.com) has a 4.8 out of 5 rating on OK.one, based on 204 user reviews collected here. It is listed under Electronics & Technology and its reputation is excellent. Praise is nearly unanimous, with 93% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Customer service. Last updated 2026-09-03.
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful staff and the quick support team for resolving technical questions and issues smoothly and efficiently over the phone. Many consumers also love the top-quality printers, noting that ordering new supplies is always simple and delivery arrives very fast. Some reviewers were not happy with product reliability, mentioning that certain machines broke down unexpectedly or required multiple frustrating repairs. A few people also reported dealing with poor customer service interactions or unhelpful responses when trying to resolve serious problems.
Auto-generated from all reviews of this business. For reference only.Worked out of the box, software easy to use and install
Dear Eric, Thank you for your 5-star review! We're delighted to hear your printer worked right out of the box and that you found the software easy to install and use. That's exactly the experience we strive to deliver. Best regards, The Primera Team
Great customer service
Dear Jennifer, Thank you for your 5-star review! We're delighted to hear you had a great customer service experience. We truly appreciate your kind words and your business. Best regards, The Primera Team
Great company! Quick shipping!
Dear Leanne, Thank you for your wonderful 5-star review! We're delighted to hear you had a great experience with Primera and that your order arrived quickly. Our team works hard to process and ship orders as fast as possible, so it's always rewarding to hear that effort is appreciated. Thank you for choosing Primera. We look forward to serving you again! Best regards, The Primera Team
Dear Tracy, Thank you for your 5-star review! We're glad to hear you were pleased with the quick service on your printer. We appreciate your business and look forward to helping you again whenever you need us. Best regards, The Primera Team
GREAT SERVICE, COMPETENT STAFF
Dear Keith, Thank you for your 5-star review! We're glad to hear you received great service from our team. Best regards, The Primera Team
Your first tried to help me online run some test on my printer advised me to ship my ink cartridge back to you. In a matter of days you replaced my cartridge. Thank you so much.
Dear Lois, Thank you so much for your wonderful 5-star review! We're pleased to hear that our support team was able to help troubleshoot the issue with you and quickly replace your ink cartridge when it turned out to be the best solution. We know how important it is to get you back up and running as quickly as possible, and we're glad we could do that for you. Thank you for your patience throughout the process and for taking the time to share your experience. We truly appreciate your business! Best regards, The Primera Team
Good customer services!! Good delivery services!!
Dear Mabel, Thank you for your wonderful 5-star review! We're so happy to hear that you had a great experience with both our customer service team and our delivery service. Providing friendly support and getting your orders to you quickly are two of our highest priorities. We truly appreciate your business and look forward to serving you again! Best regards, The Primera Team
Dear Joe, Thank you for your 5-star review! We're glad to hear everything went well. We work hard to make every experience with Primera as smooth and hassle-free as possible, so it's great to know we met your expectations. We truly appreciate your business and look forward to serving you again! Best regards, The Primera Team
Dear Jimmy, Thank you for your fantastic 5-star review! "Always awesomely easy" is exactly what we love to hear. We work hard to make every ordering experience simple, fast, and hassle-free, and it's great to know we're delivering on that promise. We truly appreciate your continued business and look forward to serving you again soon! Best regards, The Primera Team
After what was, for a couple of weeks, a terrible experience with the printer repair process, The situation was immediately rectified after the initial 1 star review was posted. I was contacted by the Vice President of the company who explained what had happened and was very clear that this is not the kind of experience that he wants any of his customers to have. I was satisfied by the next actions taken and I am grateful that they took my experience seriously and acted swiftly.
UPDATE: July 6, 2026 Dear Jennifer, Thank you very much for taking the time to update your review. I truly appreciate it. While I'm pleased we were able to resolve the situation to your satisfaction, I'm even more grateful that you gave us the opportunity to make things right. The delay you experienced was the result of an internal mistake that simply should not have happened, and we've already addressed it with our team so we're less likely to repeat it. After 45 years at Primera, I can honestly say that our people care deeply about our customers. When we occasionally fall short, we want to know about it so we can fix both the immediate problem and the process behind it. Thank you again for your patience, your understanding, and for giving us the chance to regain your confidence. We truly appreciate your business and look forward to serving you for many years to come. Warm regards, Mark Strobel Vice President, Sales & Marketing Primera Technology, Inc. Dear Jennifer, I'm very sorry to read about your experience. What you described regarding the repair process, communication, and follow-up is not the level of service we strive to provide. I've reached out to you personally because I'd like the opportunity to better understand what happened and do everything I can to resolve the situation. Your feedback is important to us, and I hope we'll have the chance to earn back your confidence. Best regards, Mark Strobel Vice President, Sales & Marketing Primera Technology, Inc.
I feel like I am never treated with respect. I bought this machine and it wasn’t cheap as you know. I feel like the technicians can be a little friendlier. Not sure if I would purchase another one due to the e lack of respect.
Dear Emily, Thank you for taking the time to share your feedback. I'm truly sorry to hear that your experience with our technical support team left you feeling disrespected. That is never the impression we want any customer to have, especially someone who has made the investment in one of our products. We work hard to provide knowledgeable and responsive support, but just as importantly, every customer should feel valued and treated with courtesy and respect. It sounds like we fell short of that expectation in your case, and I sincerely apologize. I would appreciate the opportunity to learn more about what happened and see how we can make things right. If you're willing, please contact me directly at Primera and I'll personally look into your experience with our support team. Thank you again for bringing this to our attention. Feedback like yours helps us improve. Best regards, Mark Strobel Vice President, Sales & Marketing Primera Technology, Inc.
friendly and efficient process for ordering
Dear Joan, Thank you for taking the time to leave us a 5-star review! We're delighted to hear that you found the ordering process friendly and efficient. That's exactly the experience we strive to provide for every customer. We truly appreciate your business and look forward to serving you again! Best regards, The Primera Team
Easy to order and so much help when I was setting up my new Eddie
Dear Diane, Thank you so much for your 5-star review! We're glad to hear that ordering was easy and, even more importantly, that our team was able to help you get your new Eddie up and running. We know there's a lot of excitement that comes with a new Eddie, and we're committed to making the learning process as smooth as possible. If you ever have questions or need assistance, we're just a phone call or email away. We appreciate your business and wish you great success with your new Eddie! Best regards, The Primera Team
Dear Print Shop, Thank you for taking the time to leave your feedback. We're sorry to hear that your experience hasn't met your expectations when you've needed assistance. We know that any equipment is only as good as the support behind it when something unexpected happens. If there's an issue you're still experiencing, we'd genuinely appreciate the opportunity to help resolve it. Our technical support team is available weekdays from 4:00 AM to 10:00 PM Central Time and is committed to getting customers back up and running as quickly as possible. If you're willing, please contact us or reply with a few more details about what happened. We'd welcome the chance to turn your experience into a better one. Best regards, The Primera Team
The speed Of order processing and shipment is incredible with every order I place! My Eddie stopped recognizing the ink cartridge right in the middle of an order at midnight Tuesday night. I immediately ordered another cartridge (Shame on me for not having a back up!). The order was due Friday, so I altered my cookie design and finished the order thinking I wouldn’t be able to get it completed in time. The new cartridge was at my front door by 10am Thursday morning - which would have given me plenty of time to get the order done! Thank you for your super speedy service!
Dear Kelly, Thank you so much for sharing your story and for the wonderful 5-star review! We're thrilled the replacement cartridge arrived in time. We know how stressful it can be when something unexpected happens in the middle of a customer order, especially late at night. While we're glad you were able to adjust your design and finish the order, it's even better to know that the new cartridge was on your doorstep by Thursday morning, giving you plenty of time if you had needed it. And don't be too hard on yourself—we've all learned the value of having a spare cartridge on hand! It's one of those things you don't think about until you need it. Thank you for choosing Eddie and for recognizing our shipping team. They work hard every day to get orders out quickly because they know our customers are often working against deadlines just like yours. We truly appreciate your business and wish you continued success with your cookie creations! Best regards, The Primera Team
Easy to re-order, quick shipping.
Dear Customer, Thank you for your 5-star review! We're delighted to hear that reordering was quick and easy and that your order arrived promptly. We work hard to make the entire process—from ordering to delivery—as simple and efficient as possible, so it's wonderful to know we met your expectations. Thank you for choosing Primera. We truly appreciate your business and look forward to serving you again! Best regards, The Primera Team
I am so glad I purchased the Eddie edible ink printer! It has made decorating my cookies so much easier and has saved me so much time. The print quality is excellent, and it allows me to create professional-looking cookies with far less effort. Looking back, I only wish I had bought it two years sooner. It has been one of the best investments I've made for my cookie business, and I highly recommend it to anyone considering an edible printer.
Dear MsDonnaDarling, Thank you so much for your amazing 5-star review! We're thrilled to hear how much Eddie has helped your cookie business by saving you time while producing professional-quality results. Comments like yours are exactly why we created Eddie—to help decorators spend less time on repetitive work and more time creating beautiful products and growing their businesses. We especially loved your comment that you wish you had purchased Eddie two years sooner. That's one of the highest compliments we can receive, and we're honored that Eddie has become one of the best investments you've made for your business. Thank you for your recommendation and for being part of the Eddie family. We wish you continued success and can't wait to see what you create next! Best regards, The Primera Team
Dear Teresa, Thank you for your wonderful 5-star review! We're delighted to hear that you've consistently found our ordering process easy and our delivery fast. Providing a smooth purchasing experience and dependable service is something we work hard to deliver every day. We truly appreciate your continued support and thank you for choosing Primera. We look forward to serving you again! Best regards, The Primera Team
Fast shipping. Help there when needed. Still getting used to the Eddie
Dear Cindy, Thank you for your 5-star review! We're glad to hear your order arrived quickly and that our team has been there to help whenever you needed us. Learning a new printer like Eddie takes a little time, but you're in good hands. As you continue getting familiar with Eddie, don't hesitate to reach out to our support team with any questions—we're always happy to help. The best way to reach them is by live chat at www.primera.com. They're available extended hours, too: M-F from 4:00 AM to 10:00 PM CDT, and on Saturdays from 11:00 AM to 8:00 PM CDT. Thank you for choosing Primera. We hope you enjoy creating amazing cookie designs with Eddie for many years to come! Best regards, The Primera Team
Dear Karen, Thank you for your 5-star review! We're glad to hear that your order arrived in a timely manner. Providing fast, dependable service is something we strive for every day, and we're pleased we met your expectations. We appreciate your business and thank you for choosing Primera! Best regards, The Primera Team
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