Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Written by the business, not verified by us.
Is Happy Howl legit?
Happy Howl (thehappyhowl.com) has a 4.4 out of 5 rating on OK.one, based on 280 user reviews collected here. It is listed under Animals & Pets and its reputation is good. 84% of reviews are 4 stars or higher and 9% are 1 star; The business has replied to 72% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the products, noting that even the pickiest pets eagerly eat the meals and show remarkable overall health improvements. Consumers also deeply appreciate the very convenient, shelf-stable packaging that saves valuable storage space, alongside the consistently fast, dependable, and reliable delivery service provided.
Some reviewers were not happy with customer service responses when attempting to resolve urgent account problems or inquiries. A few people additionally reported experiencing quite frustrating issues regarding missing items from their monthly shipments or receiving heavily damaged delivery boxes.
Auto-generated from all reviews of this business. For reference only.
A hit with all four of my dogs!
I have four dogs with four very different palates, and getting all of them to agree on anything is rare — but this food is a unanimous favorite in our house. They get excited at mealtime, clean their bowls every time, and their coats have never looked better. No digestive issues, no picky eating, just happy, healthy pups. Highly recommend!
Reply from Happy Howl2026-08-30
WOW, 4 out of 4 is an absolute UNANIMOUS victory!! Getting four pups with four totally different tastes to agree on anything is a massive deal, so hearing that Happy Howl won over your entire crew has our whole team celebrating! We are beyond thrilled that mealtime is a high-energy event, their coats are glowing, and their tummies are super happy. Give every single member of your amazing pack an extra big scratch behind the ears from us!!
Very pleased with your service as well as your product!
Reply from Happy Howl2026-08-31
We’re so glad to hear we’ve made a great impression! 🐾 It means a lot to know both your pup and you are happy with your Happy Howl experience. Thanks for having us in your corner! 💚
Warm Wags,
The Happy Howl Team
My dog who is very picky demolishes his food at every meal. You can see that the food is human grade.
Reply from Happy Howl2026-08-31
That’s the kind of mealtime review we love to hear! 😂🐾 When a picky pup is cleaning his bowl every time, you know you’ve found something he approves of. And we’re proud that the quality is something you can actually see when you open the carton. Thanks for letting us be part of his meals! 💚
Warm Wags,
The Happy Howl Team
Our new puppy came to us underweight and she was afraid to actually eat kibble in front of anyone and Happy Howl made her have to work since we started with kibble and the soft food mixed. She loves the food and is eager to eat her meals now. We are pleased with the packaging too. Its easy to store on her shelf and take along if we travel .
Reply from Happy Howl2026-08-31
Oh, this made our hearts so happy to read. 🥹🐾 There’s something really special about watching a new puppy become comfortable enough to enjoy mealtime with confidence. We’re so glad Happy Howl has helped make her meals something she looks forward to, and that the easy storage has made things a little simpler for you, too. Give that sweet girl some extra love from us! 💚
Warm Wags,
The Happy Howl Team
Thank you for the helpful feedback! We want your subscription to work on your schedule. If getting your 18-pack every two weeks is too fast, we can easily extend your delivery frequency to every 3, 4, or 6 weeks to better match your pace. Just let us know or update your preferences in your account settings anytime!
My dog loves the food! He gobbled the first 2 sample spoons up like there was no tomorrow!
Reply from Happy Howl2026-08-31
Now that is what we call a successful first impression! 😂🐾 Sounds like your pup was more than ready for that first taste. We’re so happy to have earned a spot at mealtime! 💚
Warm Wags,
The Happy Howl Team
My picky eater loves this food. Doesn't upset his stomach.
Autoship is great and easy to order early if needed.
Reply from Happy Howl2026-08-31
Sounds like your picky guy finally found something he can agree on! 🐾 We’re so happy Happy Howl has become an easy part of his routine. And having the flexibility to get an order a little sooner when needed definitely comes in handy. 💚
Warm Wags,
Rachel
The Happy Howl Team
Quick delivery, as my dog was completely out of food. I would have preferred more natural ingredients, but he loves the food! The transition to Happy Howl was easy, and I love the silver spoon included in the packaging. Great job!
Reply from Happy Howl2026-08-31
We’re so glad your pup is loving Happy Howl! 🐾 And if you’re looking for a food made with ingredients you can feel good about, rest assured that we use human-grade ingredients, including real meat, wholesome fruits and vegetables, and no unnecessary fillers and no preservatives. 💚 Thanks for giving us a try!
Warm Wags,
The Happy Howl Team
I first tried Happy Howl with my dog almost a year ago. The variety pack has been perfect for her, eliminating the "boredom" of the same food, every day. The customer experience is top-notch and any inquiry I've made is always greeted with a courteous and professional response.
Reply from Happy Howl2026-08-31
We love that your girl gets to keep mealtime interesting! 🐾 A little variety can certainly make things more exciting when you have a pup who likes to keep her menu changing. And thank you for the kind words about our team—we’re always happy to be here whenever you need us. 💚
Warm Wags,
Rachel
The Happy Howl Team
Hi Louis! We completely understand wanting your order to arrive as soon as possible. 💚 I took a look and can see that your order is already on its way and is expected to arrive tomorrow. Our usual delivery window is 2–6 business days, so it looks like your Happy Howl will be there very soon!
We hope your pup enjoys it once it arrives! 🐾
Warm Wags,
The Happy Howl Team
I have asked on several occasions to stop sending me food I am running out of space yet you sent another UNWANTED shipment to day CANCEL MY SUBSCRIPTION YOU ARE NOT RESONSIVE TO MY REQUESTS . If you send another shipment after this I will call you a scam on social media enough is enough!
Reply from Happy Howl2026-08-30
Hi there, we are so deeply sorry for the frustration and stress this situation has caused. We hear you loud and clear! We have immediately paused your active subscription for the 36-pack variety, and your next order is currently on hold until September 29th to give you plenty of space and time with your current supply. Please rest assured that no food will ship to you without your approval. Whenever you are ready, we can completely cancel your account, or if you prefer, adjust your frequency and box size to fit your schedule (such as our 18-pack option or extending deliveries to every 4 or 6 weeks). Please reply directly to this message or email us at [email protected] so we can immediately make whatever exact change you prefer!
It may is good for lots of puppies, but my won’t eat, no matter how I try to feed him!
Reply from Happy Howl2026-08-30
💛 Every pup is so different, and sometimes some just need a little extra encouragement when trying something new. We’d truly love to help! I'll email you now, and I’d be more than happy to send you a few picky eater tips that may help make mealtime a little more exciting for your pup. 🐾
Warm Wags,
The Happy Howl Team
Question about delivery spoke with representative so helpful and delivery was on time.Great experience.
Reply from Happy Howl2026-08-30
We’re so glad everything came together for a great experience! It’s especially nice to hear that our team was able to help answer your delivery questions and make things easier. We truly appreciate you taking the time to share this! 💛🐾
Warm Wags,
The Happy Howl Team
As always delivery was on time. Ordering was fast and easy. Tucker loves the lamb delight.
Reply from Happy Howl2026-08-30
Tucker clearly knows what he likes! 🐾💛 We’re so happy the Lamb Delight has become a favorite and that everything from ordering to delivery has been smooth and easy. Give Tucker some extra love from all of us!
Warm Wags,
The Happy Howl Team
Easy to open my dog loves all the flavors. It’s the best food that he’s eaten. I’ve tried lots of other ones and this is I’m glad it’s shelfstable and it’s good food. Thank you I give it five stars.
Reply from Happy Howl2026-08-30
Five stars and a happy pup who cleans up every flavor? That’s the kind of review that makes our day! 🐾💛 We put a lot of thought into making Happy Howl both convenient for pet parents and something dogs get excited about at mealtime, so this truly means a lot to us. Thank you for giving us a try!
Warm Wags,
The Happy Howl Team
The company let me try the product before purchasing a large amount and that sold me on the company for sure but the dog loving the food is the best part.
Reply from Happy Howl2026-08-30
That means so much to hear! We know trying something new for your pup can feel like a big decision, so we love being able to make that first step a little easier. And honestly, once the pups give it their stamp of approval, that’s when we know we’ve really won them over! 🐾💛
Warm Wags,
The Happy Howl Team
We love hearing that your babies are enjoying their Happy Howl! 🐾💛 And we’re so glad it arrived quickly too—happy pups and fast deliveries are always a win in our book!
Warm Wags,
The Happy Howl Team
Thank you so much for your review! We’re so happy to hear you’ve been pleased with both the quality of the food and your delivery experience. Knowing we can make mealtime easier for you and your pup means so much to us! 💛🐾
Warm Wags,
The Happy Howl Team
I have Two dogs that really enjoy the freshness and flavor of the food. I do like the beef mix better. They seem to enjoy that particular flavor more than the others. But I do plan to do a mix of flavors from time to time. I do like the packaging also
Reply from Happy Howl2026-08-30
We love hearing this! That Beef recipe is definitely a crowd-pleaser, and it sounds like your two pups have great taste. Rotating in a mix of flavors is an awesome way to keep their bowls exciting, and we are so happy our convenient packaging makes it easy for you. Thank you for sharing your feedback and trusting us with your fur family!
Looks like high quality food, my two big Great Pyrs loved it, packaged great....the spoon was a little rough cut on the edges so I didn't keep that. So far so good with the digestion.
Reply from Happy Howl2026-08-30
Thank you for the great feedback! We are so glad your Great Pyrenees enjoyed the meals and are having great digestion so far. We also appreciate your note regarding the spoon edges so we can address it. We truly appreciate your support and look forward to serving your pack!
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