Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Written by the business, not verified by us.
Is Happy Howl legit?
Happy Howl (thehappyhowl.com) has a 4.4 out of 5 rating on OK.one, based on 280 user reviews collected here. It is listed under Animals & Pets and its reputation is good. 84% of reviews are 4 stars or higher and 9% are 1 star; The business has replied to 72% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the products, noting that even the pickiest pets eagerly eat the meals and show remarkable overall health improvements. Consumers also deeply appreciate the very convenient, shelf-stable packaging that saves valuable storage space, alongside the consistently fast, dependable, and reliable delivery service provided.
Some reviewers were not happy with customer service responses when attempting to resolve urgent account problems or inquiries. A few people additionally reported experiencing quite frustrating issues regarding missing items from their monthly shipments or receiving heavily damaged delivery boxes.
Auto-generated from all reviews of this business. For reference only.
I always give you a 5. The last 3 orders, the box that the order has been packed has been really beat up. Honestly this is not Happy Howls doing, but it kind of reflects on Happy Howl. With that being said, I don't believe for 1 minute there is any food better than Happy Howl!!.
Reply from Happy Howl2026-08-27
Thank you so much for your incredible loyalty and 5-star support! We completely agree that beat-up delivery boxes reflect on us, even when the shipping carrier is at fault, and we sincerely apologize for those rough deliveries. Hearing that you still believe Happy Howl is the absolute best food means the world to our team. Thank you for being such an awesome part of our pack!
Thank you so much for the review! Hearing that your dog loves his meals is the best news we could ask for. We are so happy to have your pup in the Happy Howl pack!
So far so good, my dog loves it . We will see how this 24 pack shipment goes and if my dog continues to like it. Delivery was on time as promised.
Reply from Happy Howl2026-08-27
We love hearing this! Smooth, punctual deliveries and happy pups are what we always aim for. Take your time working through the 24-pack, and we look forward to keeping those meals coming if your dog stays hooked!
We tried Spot and Tango and our 15 yr old Labrador needed to be coaxed to eat the food. Due to new onset tracheal stenosis, we need to change to wet food diet. I came across Happy Howl and my oh my! He LOVES this, as do my other picky eaters. My Lab gets so EXCITED when we are preparing this for his dish. it smells delicious and looks good too! I started using it as a topper for two of my picky eaters as well!
Reply from Happy Howl2026-08-27
Hearing that your sweet 15-year-old Lab gets so excited for mealtime brings the biggest smile to our faces! Switching to a soft, wet food diet for tracheal stenosis can be a big transition, so knowing Happy Howl makes it easy, delicious, and safe for him means the world to us. Winning over the rest of your picky eaters as a topper is the ultimate cherry on top! Welcome to the pack!
Thank you for the great feedback! We are thrilled that Eli is digging into his meals and loving every bite. We appreciate your support and look forward to serving him for many meals to come!
Had a little burp with delivery, but my babies are so happy to have their Happy Howl back again. I had to compromise and buy them some commercial dog food. They ate it but did not show the enthusiasm they show with Happy Howl. And my oldest girl's allergies have kicked in again from the commercial junk. Thank God for Happy Howl. I feel so much better feeding them Happy Howl and they feel so much better eating it.
Reply from Happy Howl2026-08-27
We are smiling from ear to ear reading this! Seeing that difference in enthusiasm and health really says it all, and we are so honored to be the wholesome choice your pups love and thrive on. Thank you for your patience during the shipping delay, and give your sweet senior girl an extra pat on the head from all of us!
Zarlee gets excited for dinner time. Wasn’t happening prior to switching to Happy Howl. Had a lot of wasted dog food but not any more!!
Reply from Happy Howl2026-08-27
We love hearing this so much! Transforming dinner time from a chore into a high-tail-wagging event is what we are all about. Say goodbye to wasted bowls and hello to a super happy pup. Give Zarlee a big pat on the head from all of us!
One of the two dogs I have didn’t like the lamb. That’s the only one I’ve fed so far. I’ll know about the other two in the sample pack at a later date. The look and smell of the food doesn’t look or smell bad. Also it said I was going to have a bag and scoop in the box. I never received that.
Reply from Happy Howl2026-08-28
Thank you so much for your honest feedback! We are so glad to hear the look and smell of the food passed the test, and we hope the other two recipes in your sampler are a big hit. If it turns out lamb just isn't their favorite, we can always customize a combo pack of beef and turkey for you! We are also so sorry to hear that your bag and spoon were missing from your order. We would be more than happy to send you a brand new sample pack completely free of charge—just reply directly to this message if you're interested, and we'll get that taken care of for you right away!
Excellent service and Excellent product. Thank you!!!
Reply from Happy Howl2026-08-28
Thank you so much for the fantastic review! Delivering excellent food alongside top-tier service means everything to us, and we are so happy to have you in the Happy Howl pack. We truly appreciate your support!
I've been trying healthier food options for my senior dog and this is LITERALLY the first time he's been enthusiastic about meal time. If he likes it - I love it!
Reply from Happy Howl2026-08-28
We love hearing this so much! There is nothing better than seeing a senior pup get truly excited for a fresh, healthy bowl. Thank you for giving us a try and trusting us with his meals. Give your sweet boy a big pat on the head from all of us!
That’s the best kind of feedback! 🐾 When the pups are excited for what’s in their bowl, we know we’re doing something right. Give them a little extra love from us! 💚
Warm Wags,
The Happy Howl Team
Prompt delivery. Packed very well. My dogs love this food!
Reply from Happy Howl2026-08-28
That’s a pretty great combination! 🐾 We’re especially happy your pups are giving Happy Howl their seal of approval. Thanks for welcoming us into their mealtime routine! 💚
Warm Wags,
The Happy Howl Team
Thank you so much for the kind words! We're thrilled to hear you had an excellent experience with Happy Howl. It means a lot to our team!
The Happy Howl Team
Recently worked with a CSR named Rachel. Rachel was super supportive and understanding with my issue. Rachel was able to work with us creating a positive result and a continued customer of Happy Howl! Great job Rachel!!
Reply from Happy Howl2026-09-02
Thank you so much for taking the time to share this! 💛 We’re so glad we could help get everything sorted out and find a solution that worked for you. We’ll definitely make sure Rachel sees your kind words — she’ll be so happy to know she made a difference! 🐾
We’re truly grateful to have you and your pup as part of the Happy Howl family! 🥰
Sometimes the food comes almost liquid like. I am guessing from transport it's sat in the heat to long. My dogs won't eat it like that.
Sometimes the box is full of ants also.
But the majority of the time it's good.
Thanks,
Deb P.
Reply from Happy Howl2026-08-30
Thank you for sharing your feedback! Because our recipes are cooked directly inside each carton, there can occasionally be slight variations in consistency from batch to batch, but it remains safe for your pups. However, having ants in your box is completely unacceptable! Please send photos of the damaged box and cartons to [email protected] right away so our team can investigate this issue with the shipping carrier and make things right for you.
We’re glad we could get everything squared away for you! 🐾 We’re always happy to jump in and get things sorted. Thanks for giving us the opportunity to help! 💚
Cheers,
The Happy Howl Team
Aww, we love hearing that Jackson has made Happy Howl part of his happy place! 🐾 Give him an extra little scoop of love from us at his next mealtime. 💚
Warm Wags,
The Happy Howl Team
My dog seems to like the food even though it's only been a week. The food looks good and nutritious. I will know better once she's been on it for a few weeks..
Reply from Happy Howl2026-08-28
A week in and already getting the tail-wagging approval—we’ll take it! 🐾 We hope she continues to enjoy every bowl as she settles into her new routine. And if she ever needs a little encouragement during the transition, there are a few easy tricks like gently warming the food or adding a splash of warm water to bring out the aroma. 💚
Warm Wags,
The Happy Howl Team
My dog really likes the food and I like the clean and simple packaging. Likewise I’m pleased with the service team. They are very responsive and helpful.
Reply from Happy Howl2026-08-28
We love a pup who knows what they like! 🐾 And it’s even better when the humans appreciate the little details too. We’re so glad our team has been there whenever you’ve needed a hand. Thanks for being part of Happy Howl! 💚
Warm Wags,
The Happy Howl Team
Easy ordering. Quick delivery. No refrigeration storage. My dog loves it.
Reply from Happy Howl2026-08-28
That sounds like a pretty perfect mealtime setup! 🐾 We’re thrilled your pup is a fan, and we love knowing Happy Howl makes things a little simpler for you along the way. Thanks for letting us be part of your pup’s routine! 💚
Warm Wags,
Rachel
The Happy Howl Team
PuppyPad
Puppies.com
Meowant
The Pets Table
PuppySpot
The iFISH Store
Nomador
Darwin's Natural Pet Products