Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Written by the business, not verified by us.
Is Happy Howl legit?
Happy Howl (thehappyhowl.com) has a 4.4 out of 5 rating on OK.one, based on 280 user reviews collected here. It is listed under Animals & Pets and its reputation is good. 84% of reviews are 4 stars or higher and 9% are 1 star; The business has replied to 72% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the products, noting that even the pickiest pets eagerly eat the meals and show remarkable overall health improvements. Consumers also deeply appreciate the very convenient, shelf-stable packaging that saves valuable storage space, alongside the consistently fast, dependable, and reliable delivery service provided.
Some reviewers were not happy with customer service responses when attempting to resolve urgent account problems or inquiries. A few people additionally reported experiencing quite frustrating issues regarding missing items from their monthly shipments or receiving heavily damaged delivery boxes.
Auto-generated from all reviews of this business. For reference only.
We have three dogs. One Pitbull age 9. One Pitbull mixed with Greyhound age 8. And one Malshipoo aged 11. We put all three dogs on this new food. Let me tell you they really love it! I love it because it doesn't take up freezer space like farmer's dog does. And it's less messy and doesn't take up fridge space like fresh pet does. So it's a win-win for all of us!
Reply from Happy Howl2026-08-26
We are smiling from ear to ear reading this! Winning over three dogs with such unique personalities and sizes is no small feat, and getting that triple stamp of approval means the world to us. We know how precious freezer and fridge space is compared to brands like The Farmer's Dog and Freshpet, so we are so glad our clean, shelf-stable packaging is giving you back your storage while keeping your pups thriving. Thank you for your support and for trusting Happy Howl with your fur family!
Our dogs have thrived on Happy Howl. They love it! One thing was great this time is that it came much faster! It didn’t sit in a truck for a week. Thank you!
Reply from Happy Howl2026-08-26
Thank you for the fantastic feedback! Thriving dogs and faster delivery times are exactly what we strive for with every order. We are so glad your shipment got to you in record time, and we look forward to keeping your pups happy, healthy, and well-fed for many clean bowls to come!
My dog loves the food. Easy to store and travel with.
Reply from Happy Howl2026-08-26
We love hearing this! Giving your dog wholesome, nutrient-dense meals without needing a refrigerator or freezer makes traveling and storing so much easier. Thank you for taking the time to share your experience, and we look forward to keeping your pup happy and well-fed wherever your adventures take you!
Products were shoved into a box and thrown onto a shipping truck. Several boxes damaged. Not a high end experience at all. I have pictures if interested.
Reply from Happy Howl2026-08-26
We are so sorry to hear about your experience! Receiving damaged packages is incredibly frustrating, and we apologize that your delivery did not feel like the high-end service you deserve. We take product quality and shipping standard very seriously and want to fix this for you. Please send those photos over to us at [email protected] so our team can investigate and issue replacements for any compromised food immediately. Thank you for letting us know so we can take care of you and your pup!
Tried multiple times unsuccessfully to cancel the subscription via the website. Contacted customer service for assistance multiple times via email yet received no response. Very disappointing!
I contacted customer service on Saturday Aug 22 regarding a problem my 2 dogs have with the Turkey food. Both dogs have had loose stools and diarrhea since I changed over to this flavor. I asked if I could return the unused boxes and purchase the Lamb. That is the flavor they used all the time. Anyway, since my initial email, no one has contacted me regarding this problem. I was promised a 24 hour call and it never happened. I have sent several emails today and still no one cares. I have cancelled my future orders since your company is a big disappointment.
When I called the person who answered was extremely pleasant, helpful and polite! Don’t recall his name but was wonderful! I was running low of dog food and was afraid I wouldn’t have enough for the next day or two. He immediately put my order through and it arrived the next day! Thank you
Reply from Happy Howl2026-08-24
We’re so glad we could get that order out to you in time! 🐾
We’ll be sure to pass along your kind words to the team. We’re so happy you had such a great experience, and even happier your food arrived the very next day! 💛
Loving this food for my dogs. Low fat, high taste.
Reply from Happy Howl2026-08-24
Hi Heather!
We’re so glad Happy Howl has been a hit with your pups! 🐾 It’s always wonderful when mealtime becomes something they genuinely look forward to. Thank you for giving us a try and for sharing the love! 💛
Warm Wags,
The Happy Howl Team
So grateful for this service. My dog has lost 20 lbs and feels better than ever! She absolutely LOVES mealtime. Thank you!
Reply from Happy Howl2026-08-24
This is such a sweet update to read! 🐾 We’re so glad she’s feeling better and that mealtime has become one of her favorite parts of the day. Give that girl some extra love from all of us—she sounds like one very happy pup! ❤️
You just don't listen! I'm tired of trying to get my delivery wishes fulfilled and thinking about switching back to Farmers Dog.
Reply from Happy Howl2026-08-25
Hi Debby,
I'm really sorry for the frustration this has caused. Based on what you shared, it sounds like you asked not to receive another box, but a new shipment was still sent, and now you have multiple boxes you're not able to use as you intended.
I'm going to hand this over to a team member to follow up with you. They'll review what happened with your subscription and your latest instructions, and get back to you within 24 hours.
Thanks for your patience, and I'm sorry again this wasn't handled the way you requested.
My dog has gotten more picky with age and I was so happy to try out happy howl. My husky loves it and the food is great for him too with human grade food!! We camp a lot so it makes it much easier to feed him on the go too. Super easy to purchase and delivery is fast, very happy dog mom.
Reply from Happy Howl2026-08-24
We’re so glad Happy Howl has made mealtime a little easier for both of you, especially with all your camping adventures. Here’s to many more happy meals and outdoor adventures together! ❤️
Company was fine,she hates the food!!
Will not reorder and need to cancel subscription or any future orders!!!
Reply from Happy Howl2026-08-25
Thank you for your feedback. We want to reassure you that your first purchase was a one-time order with no subscription created, so no future orders or charges will occur. We are sorry to hear that the food wasn't a good fit for your dog's taste buds, but we truly appreciate you giving Happy Howl a try and wish you both the very best!
It was put in my mail box when it was 113 degrees. Won’t do that again. My dog didn’t eat it either.
Reply from Happy Howl2026-08-25
We appreciate you letting us know! High summer temperatures can definitely be worrisome, but our packaging is rigorously tested to preserve safety and quality even in intense heat up to 119 degrees Fahrenheit. While the food is fully safe, we know every pup has unique taste preferences! If you ever suspect a carton has been compromised or smells off, please reach out directly to [email protected] so we can look into it and take care of you. We wish you and your pup the absolute best!
Love this high quality dog food. You can tell the difference in my dogs energy and that they want to eat again.
Reply from Happy Howl2026-08-24
There’s nothing quite like seeing that extra pep in their step and knowing mealtime has become something they genuinely look forward to. 🐾❤️ We’re so happy Happy Howl has been a great fit for your pups, and we truly appreciate you sharing your experience with us!
Warm Wags,
The Happy Howl Team
My dog loves it. She has had no problems. Her energy let is good and not stomach issues!
Reply from Happy Howl2026-08-24
That makes us so happy to hear! 🐾 It’s always a great feeling when mealtime is something your pup looks forward to and everything seems to be agreeing with her. Give that sweet girl an extra belly rub from us! ❤️
Warm Wags,
The Happy Howl Team
I was skeptical because I've tried so many different kinds of food. My two Shih Tzu love it. I'll be coming back for more!
Reply from Happy Howl2026-08-24
It sounds like your two little ones have officially made their decision for you.☺️ Thank you for giving us a chance—we’ll be ready when the pups are ready for their next Happy Howl delivery! ❤️
Hi Carol
Thank you so much for reaching out, and I'm so sorry to hear your pup hasn't been feeling well — that's never easy to see, and we want to help get to the bottom of it.
First, I want to reassure you: all of our recipes are produced in a USDA-certified facility, are third-party tested, and are FDA-audited, with packaging that meets FDA food-contact safety standards. So while we take this seriously, please know there isn't a known issue with the batch.
A couple things that could explain what you're seeing:
- A change in consistency between batches can happen naturally with fresh, minimally processed food — it's not a sign that anything is wrong, but we'd still love to take a look.
- If your pup transitioned to this recipe quickly, sudden diet changes (even between two foods they've had before) can cause stomach upset. Easing back in with a gradual transition can help:
Days 1–3: 75% current food / 25% Happy Howl
Days 4–6: 50% current food / 50% Happy Howl
Days 7–10: 25% current food / 75% Happy Howl
Day 11+: 100% Happy Howl
To help us look into this further, could you send over:
- A clear photo of the food inside the carton (showing the texture you're describing)
- A photo of the outer carton
- A photo of the shipping label
- The code printed on top of the carton
- Which recipe and how many cartons are affected
If the symptoms continue or worsen, please reach out to your vet right away — we always want your pup's health to come first.
Cain Loves Happy Howl, We love that it can go in a cabinet and not take up space in the freezer!
Reply from Happy Howl2026-08-24
Cain sounds like quite the Happy Howl fan! 🐾 And I have to say, anything that gives us back a little freezer space is a win in my book too! Give Cain a big pat from all of us. ❤️
Fred is very Happy with his Happy Howl . He was slowing down . He has become like a puppy again !
Reply from Happy Howl2026-08-24
That is so wonderful to hear! 🐾 There’s nothing better than seeing a pup get that extra pep back in their step. Give Fred a big hug from all of us—we’re so happy he’s feeling like a puppy again! ❤️