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Animals & Pets

Happy Howl

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280 reviews

4.4280 reviews
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About Happy Howl

Data updated
Website
thehappyhowl.com
Category
Animals & Pets
Location
United States
Status
Unclaimed
Last 12 months
280 reviews
Replies to negative
72% (23/32)
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About this business

Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder

Written by the business, not verified by us.

Is Happy Howl legit?

Happy Howl (thehappyhowl.com) has a 4.4 out of 5 rating on OK.one, based on 280 user reviews collected here. It is listed under Animals & Pets and its reputation is good. 84% of reviews are 4 stars or higher and 9% are 1 star; The business has replied to 72% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-09-03.

What reviewers say

AI generated

Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the products, noting that even the pickiest pets eagerly eat the meals and show remarkable overall health improvements. Consumers also deeply appreciate the very convenient, shelf-stable packaging that saves valuable storage space, alongside the consistently fast, dependable, and reliable delivery service provided. Some reviewers were not happy with customer service responses when attempting to resolve urgent account problems or inquiries. A few people additionally reported experiencing quite frustrating issues regarding missing items from their monthly shipments or receiving heavily damaged delivery boxes.

Auto-generated from all reviews of this business. For reference only.

What people say

My Yorkies Bowles Are Very Lose Can't…

My Yorkies Bowles Are Very Lose Can't Deal With This, I'll Need To CANCE MY FUTURE ORDERS IMMEDIATELY

Reply from Happy Howl2026-08-25

We are so sorry to hear that your Yorkies are experiencing loose stools—we completely understand how frustrating and messy that can be! When transitioning to a rich, human-grade food like Happy Howl, a dog’s digestive system can take some time to adjust. We recommend slowing down the transition by mixing a small amount of Happy Howl with their previous food, or adding a spoonful of pure pumpkin puree to help firm up their stool. We do see that you have an active subscription scheduled to process on September 9th. If you would still like to pause or cancel that order, please email us at [email protected] and our team will gladly assist you right away!

All my pups did love Happy Howl food

All my pups did love Happy Howl food. I recently lost two and I’m down to one but she still loves Happy Howl. She is a bit Lo Ely with out her brother and sister. We love our Furbabies and don’t want any to be unhappy or unhealthy. Thank you Happy Howl.

Reply from Happy Howl2026-08-24

Our hearts go out to you during this incredibly difficult time. Losing two of your sweet dogs is truly one of the hardest things anyone can go through in life, and we are so deeply sorry for your profound loss. We can only imagine how much she misses her brother and sister, and we are sending both of you so much love as you navigate this big change together. Knowing that our food is able to bring her a bit of comfort and joy at mealtime means the world to us. Thank you for taking the time to write to us, and please know that your whole family is in our thoughts.

Well in all honesty is a good title

Well in all honesty, my dog "Jet' just did not care for Happy Howl. For me, it was a bit too messy not that much of your competition doesn't have the same issue. Jet is a very pickey eater to be only 5 years old so I cannot hold that against your product. On a positive, I do like that it does not have to be refrigated. That is very much a plus!

Reply from Happy Howl2026-08-25

Thank you so much for taking the time to share such honest feedback with us. Picky eaters like Jet definitely know what they want, and we totally understand that every dog's palate is unique! Fresh, real-food recipes can certainly be a bit messier to handle than traditional dry kibble, but we are so glad you appreciated the convenience of our shelf-stable packaging. Thank you for giving Happy Howl a try, and we wish you and Jet the absolute best in finding the perfect mealtime match!

My Cairn Terrier really likes the food…

My Cairn Terrier really likes the food likes the food. There were some issues with missed communications on the delivery which is why i knocked off a star in the rating.

Reply from Happy Howl2026-08-25

Thank you for the 4-star review and for your candid feedback! Knowing that your Cairn Terrier is enjoying every meal means the world to us. We are so sorry for the missed communication around your shipment, and we are using your note to ensure our shipping updates are much clearer moving forward. We appreciate your support and look forward to serving you both again soon!

Personable customer service

The customer service team at HH is very personable and accommodating to my needs as I edited my recurring order between locations while adjusting the delivery dates.

Reply from Happy Howl2026-08-25

We love hearing that! Moving between locations can definitely make keeping a food delivery on schedule a little tricky, so we’re glad we could make those changes easy for you. We appreciate you trusting us to keep your pup’s meals coming wherever you are! 🐾❤️

my dogs love it

my dogs love it, but I just lost my job and cannot afford to buy it right now. Love the sample sizes. Great way to test it out first.

Reply from Happy Howl2026-08-25

Our hearts go out to you, and we completely understand where you are coming from. Caring for our pets through life's unexpected turns is so important, and taking a pause on subscriptions is 100% the right decision for your family right now. We are so happy to hear that your dogs loved the food and that our sample packs made it easy to test out. We wish you the absolute best in your job search, and we hope to see you and your sweet dogs again down the road!

Benji loves the food

Benji loves the food . He makes a music sound at the end of his food liking his bowl very hard 😂

Reply from Happy Howl2026-08-24

Okay, Benji clearly has his own little mealtime soundtrack! 😂🐾 There’s nothing better than those enthusiastic bowl-licking sessions when you know dinner was a success. Give Benji some extra love from all of us! And that name! Benji! Love!!☺️❤️ Warm Wags, The Happy Howl Team

My dog enjoys the meals

My dog enjoys the meals! I would like higher protein and less grains.

Reply from Happy Howl2026-08-24

Hi Lucinda Thank you for reaching out! That is a great question, and it is a very common point of confusion when comparing fresh food to dry kibble. The reason our guaranteed analysis lists protein between 5.5% and 7% on the carton is because our fresh food naturally contains 76% to 77% moisture. Kibble, on the other hand, has almost no moisture (usually around 10%), which makes its protein number look much higher at first glance on the label. To compare two foods fairly, you have to look at them on a Dry Matter Basis—which measures the nutrient levels after removing all moisture. When you convert Happy Howl to a Dry Matter Basis, our actual protein percentages range between 24% and 30%, which is right in line with—or higher than—premium dry kibbles! Here is the exact breakdown for each of our recipes, comparing both Wet Matter (As Fed) and Dry Matter: • Lamb Delight Wet Matter: 5.5% Protein | 3.5% Fat | 1% Fiber | 76% Moisture Dry Matter: 24% Protein | 16% Fat | 3.3% Fiber • Beef Stew Wet Matter: 6% Protein | 3% Fat | 1.5% Fiber | 77% Moisture Dry Matter: 28% Protein | 16% Fat | 3.8% Fiber • Turkey Feast Wet Matter: 7% Protein | 3% Fat | 1% Fiber | 76% Moisture Dry Matter: 30% Protein | 14% Fat | 2.3% Fiber How the quick math works if you ever want to compare other brands: Subtract the moisture percentage from 100% to get the Dry Matter percentage. Divide the labeled protein percentage by that Dry Matter percentage. Because our food retains its natural moisture, your pup gets high-quality, protein-rich nutrition along with essential hydration that kibble simply can't provide. Please let us know if you have any other questions at all—we’re always happy to help! Warm Wags, The Happy Howl Team

Great healthy food

Rocky loves his dog food. When there’s issues with shipping, the company will deal with it fast.

Reply from Happy Howl2026-08-24

Hi there! We’re so happy Rocky is enjoying his meals! 🐾 And thank you for the kind words about our team—we know how important it is to get your pup’s food where it needs to go, so we’re always happy to jump in when something goes off track. 💛 Warm Wags, The Happy Howl Team

Oops

I just opened a shipment and one package had 1/4 inch of mold on top. The package had a crushed corner, but the box it was shipped in was fully intact. I sent a text with photos of everything. Waiting to hear back

Reply from Happy Howl2026-08-25

Thank you so much for reaching out and sharing those photos with us! Because our recipes are made with fresh, natural ingredients without artificial preservatives, any small tear or crushed corner that exposes the food to outside air can cause mold to form. We sincerely apologize for that damaged carton! We have already added a replacement carton to your upcoming order processing on September 9th to make sure you are fully taken care of. Please let us know if there is anything else we can do to help you and your pup in the meantime!

Happy pooch!

We love the variety of Lamb, Beef Stew, and Bella’s favorite Turkey. The measuring guide make feeding easy, and the reorder reminder is one less thing to remember!

Reply from Happy Howl2026-08-24

This makes us so happy to hear! 🐾 It sounds like Bella has her favorite figured out with the Turkey! We’re so glad the variety and feeding guide make mealtime a little easier—and one less thing to remember is always a win. 💛 Thank you for being part of the Happy Howl family!

Veggies

when I opened the box I saw veggies..I used to cook veggies ..now I don't have to..have 2 dogs a Maltese and a sheep a doodle both around 6 years old...ordered a 18 pack my dogs seem to love the food...I want to thank you for making and taking the time ..your dog food is excellent....Jackie The Villages Florida

Reply from Happy Howl2026-08-24

We love hearing that both your Maltese and Sheepadoodle are enjoying their meals—and now you don’t have to spend your time cooking veggies for them, too! ☺️🐾 Thank you so much for giving Happy Howl a try and for taking the time to share such kind words. We’re so happy to be part of mealtime for your two pups! 💛

My dog loves the food

My dog loves the food. I just wish there was not so much packaging heading to our landfills. Maybe each box could contain more meals? But there would still be the shipping box to throw away. Don’t know what the solution is except to sell the food in markets or pet shops.

Reply from Happy Howl2026-08-23

Clean bowls for your pup and care for the planet are both super important to us! Our compact cartons are 100% recyclable and designed to minimize waste compared to traditional cans or plastic, but we love hearing customer ideas like bulk sizing and retail options as we grow. Thank you for sharing your thoughts with us!

Quick response when I had a problem…

Quick response when I had a problem with my order. Then a quick se t replacement. Very helpful and polite help.

Reply from Happy Howl2026-08-23

We are so glad our team was able to resolve your issue right away and get that replacement shipped out! Providing fast, helpful support when you need it is what we are all about. Thank you for trusting Happy Howl with your dog's meals!

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