Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Written by the business, not verified by us.
Is Happy Howl legit?
Happy Howl (thehappyhowl.com) has a 4.4 out of 5 rating on OK.one, based on 280 user reviews collected here. It is listed under Animals & Pets and its reputation is good. 84% of reviews are 4 stars or higher and 9% are 1 star; The business has replied to 72% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the products, noting that even the pickiest pets eagerly eat the meals and show remarkable overall health improvements. Consumers also deeply appreciate the very convenient, shelf-stable packaging that saves valuable storage space, alongside the consistently fast, dependable, and reliable delivery service provided.
Some reviewers were not happy with customer service responses when attempting to resolve urgent account problems or inquiries. A few people additionally reported experiencing quite frustrating issues regarding missing items from their monthly shipments or receiving heavily damaged delivery boxes.
Auto-generated from all reviews of this business. For reference only.
HORRIBLE NOBODY STILL HAS GOTTEN BACK TO ME!?!?! NOW YOU WANT A REVIEW!! YOURE JOKING RIGHT!?!?!
Reply from Happy Howl2026-08-23
We are so sorry for the delay and for failing to get back to you sooner—you have every right to be frustrated. We have requested a replacement to be reshipped first thing tomorrow morning, and you will receive an email with updated tracking as soon as it processes. Thank you for your patience while we make this right for you.
I have sent several pictures about canceling my subscription. I can't get into my account. Please respond.
Reply from Happy Howl2026-08-23
Thank you for reaching out, and we apologize for any difficulty accessing your account! We can confirm that your subscription was officially canceled on August 13th. Please feel free to email us directly at [email protected] if you need help regaining account access or have any other questions.
Needs to get to the consumer faster. Took too long
Reply from Happy Howl2026-08-23
Hungry dogs shouldn't have to wait, and we completely agree that faster delivery is essential! We are actively making improvements to our shipping process to speed up transit times across the board. Thank you for sharing your thoughts with us so we can do better!
That is the absolute best news! Hearing that your pups give our food two paws up brings the biggest smile to our team. Thank you for the sweet review and support!
Mr. Solo loves and eats this food so I love this dog food. Service has always been great!
Reply from Happy Howl2026-08-23
Winning over Mr. Solo and providing you with great service is the ultimate compliment for our team! Thank you for trusting Happy Howl with his bowl and for taking the time to share such a sweet note. We look forward to serving you both for a long time to come!
Simba absolutely loves the food. He devours it. It also makes it pretty easy to hide his monthly medication in it and he takes it without any problems.
Reply from Happy Howl2026-08-23
We love a good life hack, and using Happy Howl to hide Simba's monthly medication is brilliant! We are so thrilled he devours every bite without suspecting a thing. Give sweet Simba an extra ear scratch from all of us in the pack!
The product is great. The service was super. I believe we found the answer to our picky dog eaters.so give Happy Howl a try…see the difference you won’t regret it.
Reply from Happy Howl2026-08-23
Clean bowls for picky pups and super service—that is what we love to hear! Thank you for spreading the word and sharing such an awesome recommendation for fellow pet parents. We're thrilled to have your dogs in the Happy Howl family!
Delicious for them and convenient for you is exactly what we strive for with every order! We truly appreciate you taking the time to share your feedback with us. Thank you for choosing Happy Howl for your dogs' meals!
I scooped about 2–3 tablespoons of topper onto my dog's regular food; they ate only the topper, left their regular food, and walked away. So it's safe to say, both of my babies love it 😆
Reply from Happy Howl2026-08-23
Talk about picking favorites! We are so glad our food is hitting the spot for both of your babies—even if it means they ignore the rest. Thank you for the laugh and for being such a wonderful part of the Happy Howl family!
My pup loves the food, took to it right away, and actually arrived a day early!
Reply from Happy Howl2026-08-22
Hi there!
Oh, we love hearing that! 🥰 I’m so glad your pup took to Happy Howl right away — that’s always a win, especially when introducing a new food! And arriving a day early is definitely something we can get behind. 😂🐾
Thank you so much for sharing, and give your pup an extra Happy Howl-approved belly rub from us!
Warm Wags,
The Happy Howl Team 🐾
Appreciate the reminder for the upcoming order. My dog happily gobbles up each flavor and cleans his bowl.
Reply from Happy Howl2026-08-23
Sending upcoming order reminders is just one way we try to make life easier for busy pet parents! We are so glad your dog is enjoying the variety of flavors and devouring every bite. Thank you for taking the time to share your review with us!
We definitely got a little ahead of ourselves with that survey! 😅 I took a look and see that your order was delivered on Monday.
We do send those surveys a little prematurely sometimes, but you’re absolutely not expected to respond until you’ve received the food and your pup has had a chance to try it! We apologize for the timing and hope your pup is enjoying their first Happy Howl meals. 🐾❤️
Good product, my dog loves it but it took so long to receive my order. Little on the expensive side for dog food.
Reply from Happy Howl2026-08-23
We’re so glad your pup is loving the food, but we hear you loud and clear on transit times and pricing. We pour 100% human-grade quality into every carton without cheap fillers, and we’re actively working to speed up our delivery times so your pup gets their favorite meals much faster. Thank you for giving us a try and sharing your honest thoughts!
My dogs wont eat this. I put some in their bowls with other foods and they did not eat it. My order and delivery was fine. I will keep trying to see if they will eat it. I do not want a subscription
Reply from Happy Howl2026-08-24
Hi there,
I completely understand! Sometimes our pups need a little time to warm up to a new food, especially when they’re used to having something different. Since you’re willing to keep trying, I wanted to share a few tricks that may help make Happy Howl a little more appealing.
I’ve also paused your subscription until December 1st, so you won’t have another shipment going out while you see how they do. You can decide what you’d like to do from there.
In the meantime, here are a few picky-eater tricks to try:
Feeding Tips to Try:
-Start small & mix in: Try mixing a small amount of the food with something your pup already enjoys (like their previous food) and gradually increase the amount over a few days
-Warm it up: Slightly warming the food can enhance the aroma and make it more enticing in a microwave safe bowl for 10 seconds (NOT in the packaging)
-Add a topper: A splash of warm water, low-sodium bone broth, or even a little plain boiled chicken can help spark interest
And just as a reminder, your subscription currently receives 40% off every recurring order, so if they end up becoming Happy Howl fans, you’ll still have that savings available. 😊
Hopefully one of these tricks does the job and we can win those picky little taste buds over!
Warm Wags,
Rachel
The Happy Howl Team
My order was late due to a technical issue. I was credited $10 very quickly. My dog has horrible allergies and I do think this food is helping him along with certain medications.
Reply from Happy Howl2026-08-24
Thank you so much for sharing your experience with us. While technical delays are rare, we always want to make things right immediately, so we are glad our team got that credit applied quickly for you. More than anything, we are thrilled to hear that our recipes are supporting your pup's allergy journey alongside his medications. Finding relief for a dog with severe allergies is huge, and we are so honored to be a part of his routine. Thank you for being a valued part of our pack!
We appreciate you sharing this with us! Since our food is cooked right inside the carton to preserve all the natural juices and essential vitamins, batch consistency can occasionally range from firm to a bit more broth-rich. That said, your peace of mind is our top priority! Please reach out to our customer care team at [email protected] with a quick picture of the carton, and we will be more than happy to investigate this batch for you. Thank you for your support!
My dog absolutely loved the food so it’s a win win.
However I did not receive the scoop with my order and have had no results after reaching out to you and sending pictures. I realize it’s a small issue but not something I would make up. With that said I will continue to order the food.
Reply from Happy Howl2026-08-24
Thank you so much for the feedback, and we are so thrilled to hear that your dog is loving the food! We are so sorry for the frustration regarding your scoop and any delay in our communication—we certainly never thought you were making it up, and your experience matters to us. To make sure you are completely taken care of, we have gone ahead and added a spoon as well as extra storage bags to your next shipment on September 4th, and every order after! Thank you for your patience, your loyalty, and for being a valued part of the pack!
My dogs are very picky eaters we’ve tried everything then we found Happy Howl. They both love it! We signed up for automatic delivery and love it. We never have to worry about running out! So glad we found Happy Howl!!!!!
Reply from Happy Howl2026-08-23
Finding a meal that picky dogs genuinely love can be such a journey, so knowing Happy Howl hit the mark for both of your pups means the world to us. We’re delighted that our subscription convenience gives you total peace of mind every month. Thank you for the wonderful review!
Please include the long plastic zip lock bags with order. I received these in previous orders, but not in any recent orders. They are the perfect size for storing opened dog food boxes in the refrigerator, which I often need. Thank you.
Reply from Happy Howl2026-08-23
Thank you for letting us know—we love that those storage bags help keep everything fresh in your fridge! We have updated your account to automatically include extra storage bags and a scooper with all future orders, starting with your next shipment on August 31st. Thank you for being such a wonderful part of the Happy Howl pack!
Customer service is great
cooper seems to enjoy food so far. Starting beef stew tomorrow
Reply from Happy Howl2026-08-21
We’re so glad to hear Cooper is off to a great start! 🐾💛 We hope the beef stew gets two paws up tomorrow, too! Thanks for giving Happy Howl a try and for the kind words about our team. 😊