Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Written by the business, not verified by us.
Is Happy Howl legit?
Happy Howl (thehappyhowl.com) has a 4.4 out of 5 rating on OK.one, based on 280 user reviews collected here. It is listed under Animals & Pets and its reputation is good. 84% of reviews are 4 stars or higher and 9% are 1 star; The business has replied to 72% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the products, noting that even the pickiest pets eagerly eat the meals and show remarkable overall health improvements. Consumers also deeply appreciate the very convenient, shelf-stable packaging that saves valuable storage space, alongside the consistently fast, dependable, and reliable delivery service provided.
Some reviewers were not happy with customer service responses when attempting to resolve urgent account problems or inquiries. A few people additionally reported experiencing quite frustrating issues regarding missing items from their monthly shipments or receiving heavily damaged delivery boxes.
Auto-generated from all reviews of this business. For reference only.
We’ve tried almost all the Fresh food deliveries for our pack. I finally found one I’m sticking with.
1. The dogs LOVE the taste
2. Affordable
3. Shelf stable.
Reply from Happy Howl2026-08-28
Thank you so much for the fantastic review! Having tried almost all the fresh food deliveries out there, your stamp of approval means the absolute world to us. We are so proud to deliver a recipe your pack loves that is both shelf-stable and affordable. Welcome to the Happy Howl pack!
Pickiest dog in the entire world actually ate the beef stew. I'm in awe! Hoping she continues. I bought the samples. If she's consistent I'll subscribe. Don't love support or the website though.
Reply from Happy Howl2026-08-27
We are in awe right along with you—there is nothing better than seeing a super picky pup dig into a fresh bowl! Fingers crossed she stays just as enthusiastic for the rest of her sampler pack. Thank you as well for your honest feedback about our website and support. If you ever run into any difficulty or have questions about finding the right routine, please drop us a line at [email protected] so we can help!
We love hearing this! Delivering wholesome, delicious meals that get dogs excited for mealtime is what we are all about. Thank you for taking the time to share your review and for trusting us with your pup's health!
Thank you so much for the wonderful review! Hearing how much your dog loves our food means the world to our entire team. We are so happy to have your pup in the Happy Howl pack and look forward to keeping those meals coming!
Thank you for the wonderful feedback! Happy dogs and clean bowls are our absolute top priority. We appreciate your support and look forward to keeping your pup well-fed for many meals to come!
Well they didnt try it yet because they ate before it was delivered on aug 25th
Reply from Happy Howl2026-08-26
Thank you for the update! It makes complete sense that they needed to wait for their next mealtime after August 25th's delivery. We hope your pups absolutely love their first taste of Happy Howl when they dig in, and we can't wait to hear how much they enjoy it. Thank you for giving us a try!
I had a box damaged from the shipper and customer service was great! They got a replacement sent out immediately. Thank you!
Reply from Happy Howl2026-08-26
Thank you for the fantastic feedback! We are so sorry your original box arrived damaged, but we are thrilled our support team was able to make things right for you immediately. We appreciate your patience and look forward to serving you and your pup for many smooth deliveries ahead!
We love hearing this! Providing an easy shopping experience and getting wholesome meals to your doorstep as fast as possible are top priorities for our team. We truly appreciate you taking the time to share your review and look forward to serving you again soon!
I was using another food service for our Lego, and their website has been having issues for the past few months, not allowing me to change recipes so I ended up with food Lego couldn't eat. So happy I found Happy Howl Shelf ready no more taking up freezer space and having to thaw out the food! Lego likes it too.
Reply from Happy Howl2026-08-26
Thank you for the wonderful feedback! We love knowing our recipes are serving as the 'building blocks' LOL for Lego's daily strength and playfulness. Freeing up your freezer space while keeping Lego excited for mealtime is the ultimate win-win. We appreciate your support and look forward to keeping those healthy meals coming!
My dog won’t eat it. At first I thought he might not be hungry. The second time I tried serving him the beef stew I know he was ravenous. He still wouldn’t eat it. I left it out for about 30 minutes hoping he would change his mind. He continued to refuse it. Such a disappointment as the packaging is so convenient and the ingredients look fine.
Reply from Happy Howl2026-08-26
Thank you for your review. We are so sorry your dog refused to dig into the Beef Stew! While our recipes are built for hassle-free storage and made with natural, high-quality ingredients, we know every dog's palate is different.
To help encourage a fussy eater, try warming the food slightly to boost its aroma, or gently mix a spoonful of Happy Howl into his familiar food to ease the transition. Thank you again for giving us a try!
Thank you for your review! We are so sorry your dog isn't loving the food just yet. To help tempt a picky eater, try warming the meal in the microwave for a few seconds to boost the scent, or mix a small spoonful into their current favorite food to ease the transition. We truly appreciate you giving Happy Howl a try!
The sampler pack came quickly and my super picky senior dog likes the food!
Reply from Happy Howl2026-08-27
We love hearing this so much! Fast delivery and a clean bowl from a picky senior is the best news ever. Thank you for giving our sampler pack a shot, and we look forward to keeping those delicious meals coming for your pup!
Pups love the food! Staff are very helpful and friendly!!
Reply from Happy Howl2026-08-27
Thank you for the awesome feedback! Happy pups and helpful service are what we strive for every single day. We truly appreciate your support and look forward to serving you and your dogs for many meals to come!
That’s great to hear! 🐾 Sometimes pups just need a little time to get used to something new. One little trick you can try is warming her portion for about 10 seconds in a microwave-safe bowl—it can bring out the aroma and make mealtime even more tempting. Hope she keeps loving it! ❤️
They listen to my concerns about how I need to get my dog food for my dog.
My dog loves their food. It's a little spendy, but I think it's worth it
Reply from Happy Howl2026-08-25
It means so much to know you feel heard and supported when it comes to something as important as feeding your pup. ❤️ And of course, hearing that your dog loves Happy Howl is the best part! We truly appreciate you choosing us and trusting us with their mealtime. 🐾
It’s getting hard to afford the product. The quality and customer service however is 5 star. Unfortunately though price matters a lot to people so that is affecting my rating.
Reply from Happy Howl2026-08-25
Thank you so much for being honest with us. We truly appreciate you sharing that, especially knowing that you feel so positively about the food and our customer service. ❤️
I completely understand that price is a big part of the decision, and we never want the cost to make Happy Howl feel out of reach. I’ll send you an email because I’d love to take a look at your current orders and see if there are some options that could help bring the cost down.
We really appreciate you giving us the feedback — and even more so, for being part of the Happy Howl family. 🐾
Warm Wags,
The Happy Howl Team
Thank you so much for the recommendation! ❤️ It truly means a lot to us when our Happy Howl families share us with other dog parents. We appreciate you and your pups! 🐾
Delivery spot on. Dog loves the food but I had difficulty opening the carton. Not sure if needs to be refridgerated after opening. I gave it a four because the carton is not user friendly.
Reply from Happy Howl2026-08-25
Thank you for the great review and candid feedback! We are so glad your dog loves Happy Howl. Our cartons are made extra durable so they can withstand our cooking process and remain shelf-stable for two years, but we hear you on the opening struggle and are always working to refine our design. After opening, simply store the carton in your refrigerator using the included storage bags, where it will stay fresh for five days. We appreciate your support and look forward to your next order!
Fast service and great product, my dog loves the food
Reply from Happy Howl2026-08-25
Thank you so much for the fantastic review! Fast service and happy, well-fed pups are exactly what we aim for with every single order. We are so thrilled to hear that your dog is loving Happy Howl, and we are so grateful for your support!