At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colorists at our Los Angeles Headquarters, our award-winning custom hair color takes into account your unique needs to create your color, your way. Similar to the salon experience, each bottle of hair color starts with a consultation. By taking our quiz, our licensed colorists get to know you and your color goals before crafting a completely customized hair dye, made-to-order just for you. From the name on the bottle to the personalized instructions, we’re revolutionizing at-home hair color and taking things to the next level by giving you access to a personal colorist at every step along your color journey. Whether you want to adjust your shade (our patented customization technology can adjust your hair color down to a ¼ of a shade) or want to learn how to get the best gray hair coverage, our professional colorists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colors and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia.In addition to our custom Color Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative color care (like toning treatments and at-home highlighting kits). Connect with a colorist today and start crafting your unique shade.
Written by the business, not verified by us.eSalon (esalon.com) has a 4.5 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Beauty & Well-being and its reputation is excellent. 89% of reviews are 4 stars or higher and 8% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-09-03.
Reviewers had a great experience with this company. Customers frequently praise the exceptional quality of the hair coloring products, noting how remarkably simple the application process is at home and how soft their hair feels afterward. People also appreciate the thoughtful personalized consultations and the wonderful support provided to achieve the exact shade they want. Some reviewers were not happy with the longevity of the results, mentioning that the color fades too quickly or fails to cover stubborn grays properly over time. A few consumers also experienced difficulties with specific shades not matching their initial expectations or desired tones.
Auto-generated from all reviews of this business. For reference only.I've used eSalon for years now. I really like that there are licensed haircolor experts who weigh in, making sure that my choices are good for my hair and skin tone. They respond quickly if questions arise. I love that I'm able to color my hair in my home, which saves time and money, and my hair looks healthy and great. I get compliments all the time.
Color is consistently correct and product arrives as scheduled.
Loving the independence of not having to go to hair salon. Esalons products have not failed me. My hair always looks and feels great. Still get compliments. Best thing I ever did was ordering my hair products from salon. … Very happy customer! Ginger Meyer
They are great on getting a color that is right for you! Everything is personalized and in the box that they send. I've never had any problems with E Salon. I will continue to order from them. The color is so much richer than what you can get at the store.
I've been using eSalon for many years. I love the color, how the colorist will adjust based upon my request. My hair is soft & healthy. I love the ease of it all!
eSalon's Customer Care is always very responsive. The hair color product is amazing and I have used it for over ten years. Whenever I have any concerns, they make immediate adjustments that work perfectly to address the needed change.
I’ve been using eSalon color for years. It constantly arrives on time and the color is easy to apply. I always get compliments on my color. When my grey was becoming resistant to color, eSalon changed my formula so that it covered better. I’ve been really happy with them.
I love esalon! My hair always looks so natural. Thank you!
Love this product! The color is so beautifully done. Even when I go to the salon for a trim, the stylists ask if my hair color is natural. I’ve also overheard other clients asking their stylist to use the same color that was used in my hair.😂🤣🙃
Such a reliable product! Always arrives on time and the color is rich and consistent each time. Love this excellent product and service.
This product comes with directions and all of the supplies you will need to do this yourself. The results are great! My hair is soft and shiny and such a beautiful color.
Always able to make color adjustments, very easy to send in a photo. The stylist is very prompt and has always been spot on with color choice.
eSalon, has to be the best hair color company ever I use to buy box color from the drug store until I found out I had celiac's disease, then I tried hair salons, they cost a fortune. My hair dresser told me I did the best job ever on my own, after I got tired of spending 150.00 ever 6 weeks I came across eSalon after 3 times my hair consultant found me the exact match!!! For the price they are awesome I highly recommend trying them the product is the best,it's the bestest,my hair never ever felt as great as it does today!!!
Love your product! Thank you so much
On time and the color is dependably great! I’m a grateful customer of many years. I know that my color will be awesome every single time!
Always pleased with customer service and my hair color.
Shipping my hair color on schedule, correct color, etc makes for an excellent experience. Thank you.
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