We make fine jewelry simple. We handcraft every single piece in our Los Angeles workshop and ship them directly to you without any middlemen, no heavy markups, just honest prices for real quality.We have been perfecting the craft for decades so you can own jewelry that looks beautiful, feels meaningful, and lasts a lifetime. Every piece is made with care, shipped with speed, and backed by people who truly care about what they create.
Written by the business, not verified by us.
Is Factory Direct Jewelry legit?
Factory Direct Jewelry (factorydirectjewelry.com) has a 4.3 out of 5 rating on OK.one, based on 102 user reviews collected here. It is listed under Shopping & Fashion and its reputation is good. 81% of reviews are 4 stars or higher and 12% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality, Price. Last updated 2026-08-27.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. People consistently mention that the products are stunning in person and exceed expectations with their incredible shine and elegant design. Purchasers love the reasonable pricing and state that ordering online is simple, secure, and completed without any hassle. Furthermore, consumers appreciate the prompt delivery service, noting that packages arrive safely and right on schedule.
Though some customers noted issues, a few people felt that certain pendants and rings were much smaller than pictures indicated. Others experienced occasional frustrations with fragile chains breaking quickly or minor shipping delays through the mail carrier.
Auto-generated from all reviews of this business. For reference only.
Wrong earrings sent to my daughter they were supposed to be like mine size large
Reply from Factory Direct Jewelry2026-08-11
Hello there,
Thank you for reaching out and sharing your feedback with us. We appreciate the opportunity to clarify the situation regarding your recent orders.
After reviewing our records, we found that your first order was indeed for a LARGE size version of the earrings. In contrast, the second order, which you mentioned in your review, was for MEDIUM sized earrings. We understand how important it is to receive the correct items, and we want to assure you that we processed your orders according to the sizes you selected at the time of purchase. We feel like the rating you have provided was unfair given that we fulfilled the order as you have requested, and that there was no mistake on our end.
Additionally, we have sent you a separate email regarding your invoice and the details of your purchase to provide further clarity. We strive to ensure that our customers are satisfied with their orders, and we are here to assist you with any further questions or concerns you may have.
Thank you for your understanding and for being a valued customer of Factory Direct Jewelry. If there's anything else we can do to assist you, please do not hesitate to reach out.
Best regards,
Factory Direct Jewelry Customer Service Team
Maybe a picture of the actual sized image of what you will receive will be helpful. Thia pendant was so small my 5 year old niece could have worn it on her chain. However I did receive quick/professional customer service when trying to return for a refund. It was very pretty but extremely too little
Reply from Factory Direct Jewelry2026-08-11
Hello there,
Thank you for reaching out to us regarding your recent order. We truly value your feedback and are sorry to hear that the item you received, did not qualify for a better rating. We are still happy that it is still not completely negative, and we still appreciate it. To be completely transparent, all dimensions of the item is on the website.
We understand that sometimes things may not go as planned, and we appreciate you bringing this to our attention. Your insights are invaluable in helping us improve our services and offerings.
We hope to have the opportunity to serve you better in the future.
Thank you for your understanding and support.
Best regards,
Factory Direct Jewelry
Placed an order and was very much content and went ahead and placed a second order. It got lost withing the mail and took alot longer to get here then the first order but i got it and didnt fail me. Both were gifts for my son and this far he has been happy with them and wears them daily. I have goen back and placed yet another order. So far 10/10 from me!
Reply from Factory Direct Jewelry2026-08-10
Hello ,
Thank you for reaching out to us. We wanted to let you know that your order has been fulfilled and shipped via FedEx. We recommend checking with members of your household to see if they might have received it on your behalf. For your convenience, I have attached a photo of the tracking details and proof of delivery. Thank you and Have a wonderful day!
We have sent you the tracking number for your reference.
Thank you!
Best regards, FDJ Team
The jewelry is nice, but deceptive checkout process
The jewelry is nice, what I expected given the detailed descriptions and weight of the items. The shipping was ok, FedEx with signature even though it was only an $800 order. Not horrible, but FedEx where we live is a pain the posterior. Lastly, the only detractor, and to me it is a MAJOR one, during the checkout process, the system automatically sneaks in an add on service that I wanted nothing to do with. I had removed it initially, but went back to look at the item one more time before purchasing and made sure it wasn’t there prior to checking out, but when the final receipt came out it tacked on about $25 for this bogus feature anyway! I am still on the fence about just sending it all back as a result of deceptive sales practice, despite the jewelry being quite nice. So watch you carts!
Reply from Factory Direct Jewelry2026-08-10
Thank you for your business and for taking the time to share your feedback. We’re pleased to hear that you are happy with the jewelry, and we also appreciate your comments regarding the shipping experience.
We’re sorry for the frustration surrounding the optional return coverage. We do not require customers to purchase this additional service. We would be happy to review your charges and refund the return-coverage fee if it was added unintentionally. Please note that removing this coverage would make you responsible for return shipping costs should you later request a return, refund, or warranty service.
Please contact us directly so we can review the order and assist you. While your experience was not entirely negative, we sincerely appreciate your honest review and the opportunity to address your concern.
Much smaller than expected. But design is very nice.
Reply from Factory Direct Jewelry2026-08-07
Hello there,
Thank you for reaching out to us regarding your recent order. We truly value your feedback and are sorry to hear that the item you received, did not qualify for a better rating. We are still happy that it is still not completely negative, and we still appreciate it. To be completely transparent, all dimensions of the item is on the website.
We understand that sometimes things may not go as planned, and we appreciate you bringing this to our attention. Your insights are invaluable in helping us improve our services and offerings.
We hope to have the opportunity to serve you better in the future.
Thank you for your understanding and support.
Best regards,
Factory Direct Jewelry
The necklace broke at the heartbeat within a week. I attempted to reply to the email address but customer service, but the mailbox was full.
Reply from Factory Direct Jewelry2026-08-07
Hello there,
Thank you for taking the time to share your feedback with us. We genuinely value your input and want to ensure that your experience with Factory Direct Jewelry meets your expectations.
To assist you further, we have sent you a separate email so that we can resolve the issues you have regarding your recent purchase.
Your satisfaction is our top priority, and we are committed to resolving this matter to your complete satisfaction.
Thank you for your cooperation, and we look forward to hearing from you soon.
Best regards,
Customer Service Team
Factory Direct Jewelry
The Jesus pendant is beautiful, the only gripe I have is the chain is super small. Worried I'll snap it.
Reply from Factory Direct Jewelry2026-08-07
Hello there,
Thank you for reaching out to us regarding your recent order. We truly value your feedback and are sorry to hear that the item you received, did not qualify for a better rating. We are still happy that it is still not completely negative, and we still appreciate it. To be completely transparent, all dimensions of the item is on the website.
We understand that sometimes things may not go as planned, and we appreciate you bringing this to our attention. Your insights are invaluable in helping us improve our services and offerings.
We hope to have the opportunity to serve you better in the future.
Thank you for your understanding and support.
Best regards,
Factory Direct Jewelry
I have ordered several rings and the last one I wanted a different size I had no problem sending that one back and getting the size I needed. They didn’t even question it just sent me a return label to send it back. Made it very easy.
Reply from Factory Direct Jewelry2026-08-07
It is always a pleasure to hear feedback from customers, and this is no exception. Your kind words mean a lot to us.
I had a warranty issue within one week of receiving my necklace. The warranty process was very easy and quick!! If you are on the fence with ordering from this company, rest assure you will be taken care of!! I am very satisfied with my purchase!
Reply from Factory Direct Jewelry2026-08-07
We appreciate the 5-Star Review, and we hope that you consider us in your next purchase. Thank you very much!
Bracelets was smaller n thinner then shown n the thing that hold its together cheaply made keeps unhooking
Reply from Factory Direct Jewelry2026-08-07
Hello there,
Thank you for reaching out to us regarding your recent order. We truly value your feedback and are sorry to hear that the item did not meet your expectations. At Factory Direct Jewelry, we are committed to ensuring that all our customers are satisfied with both our products and our customer support. All information regarding the dimensions, size and weight of our items are stated on the website for transparency.
We understand that sometimes things may not go as planned, and we appreciate you bringing this to our attention. Your insights are invaluable in helping us improve our services and offerings.
We hope to have the opportunity to serve you better in the future.
Thank you for your understanding and support.
Best regards,
Factory Direct Jewelry
Prompt delivery and quality workmanship. I spoke to customer service professional and to the point.
Reply from Factory Direct Jewelry2026-08-07
We are thrilled to hear that you are happy with your order! Your satisfaction is our top priority, and we are grateful for your positive feedback. Thank you for choosing Factory Direct Jewelry for your purchase. Enjoy your new jewelry!
I love the jewelry, fine quality and excellent customer service. I will purchase again.
Reply from Factory Direct Jewelry2026-08-04
We are thrilled to hear that you are happy with your order! Your satisfaction is our top priority, and we are grateful for your positive feedback. Thank you for choosing Factory Direct Jewelry for your purchase. Enjoy your new jewelry!
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