MONAT is a privately owned multinational brand specializing in premium, naturally based haircare, skincare, wellness, and beauty products. Founded in October 2014 by the Urdaneta family—co‑chairman Luis Urdaneta and co‑founder & CEO Rayner Urdaneta—the company operates via a social‑selling direct‑sales model, empowering independent Market Partners across the U.S., Canada, UK, Europe, Australia/New Zealand. MONAT’s mission is to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products; a fun and rewarding business opportunity; and a culture of family.
Written by the business, not verified by us.
Is MONAT legit?
MONAT (monatglobal.com) has a 4.1 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 76% of reviews are 4 stars or higher and 15% are 1 star; The business has replied to 92% of negative reviews; Reviews mostly discuss Product, Quality, User experience. Last updated 2026-08-31.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers truly love how soft, strong, and healthy their hair feels after using the nourishing shampoos and natural oils. Consumers also appreciate the incredibly helpful staff members who take time to expertly guide buyers in finding the right items for their personal grooming needs.
However, some customers also noted that the formulas can sometimes feel a bit drying on certain hair types or leave an unwanted buildup. A few other people additionally felt that the overall cost is quite high and pricey for regular everyday purchases, making it less accessible.
Auto-generated from all reviews of this business. For reference only.
Scalp is burning and feels sore. Beware of this product
Reply from MONAT2026-02-11
Hi there, we’re really sorry to hear about your experience 😔. Everyone’s scalp and hair are unique, and reactions can vary depending on individual sensitivities.
Please stop using the product and reach out directly to MONAT Customer Care — they’re best equipped to review your situation, provide guidance, and help you find a safe solution 💌
With natural curly hair that tends to be coarse and very dry, I have found the hair routine that's changed the health and look of my curls completely.
I started out with the advanced hydrating shampoo/condition and a weekly deep condition treatment. I also treat my hair with the Rejuveniqe oil that has helped in so many ways.
I moved into the IR Clinical system for hair growth and thickness. I have not been disappointed. My curls show much more of their actual length.
Other products I have tried, the freshen curl spray, it does a great job for those gotta run days. The hairspray is nice, I don't use it too often.
Overall Monat is a hair changer for the good. Well worth investing and switching off store brands. Not to mention I am supporting a gal trying to run her small business through Monat!
Work with your gal to find what works to start. Experiment and see which ends up working best for you.
I hydrate weekly, deep condition 2x a week, and oil at least 5x a week. I love the oil.
I’ve been using monat for 2 years now. I like their IR clinical products for hair thickening (the serum, shampoo, and conditioner) it can be a little drying but they also sent me a free bottle of hair mask so I use that for help. ALSO I live in a city where package thieves are rampant. I ordered my hair care on Black Friday and wanted to cry when I saw my package got stolen off my front porch. Marium from customer service helped me in the live chat and was able to issue me a one time replacement for free I’ve never been so happy and genuinely surprised at a company’s response. This makes me love monat even more now!
The products are good. The website for ordering is not. Does not render well on an iPhone and always difficultly in trying to get discounts to apply. Sent email for help and no response.
Reply from MONAT2025-12-09
Hello Bonnie,
Thanks for your feedback!!
We are sorry to hear about your concerns with the MONAT website.
We would love to hear more, Please contact our Customer Care team at [email protected]
(888) 867- 9987. Monday to Friday: 10:00 a.m. - 7:00 p.m. ET
Saturday & Sunday: Closed (Limited email support)
I tried the skin revitalizing skincare product. Came up in a huge rash was burning my face. The only product i used 120ml 4floz
$70 TO HAVE THIS?
A JOKE IT WAS IMMEDIATE UPON PUTTING ALL OVER MY FACE NECK. Burning my face was like sunburn. Washed off 5 minutes later
ONE MONTH TO RETURN? NOT LONG. IT TOOK ME A WHILE TO START USING THE PRODUCTS.
I bought a kit of the stuff based on a friends say so.
Would never buy again rip off.
Janet smith - Ipswich Qld
Reply from MONAT2025-12-15
We are sorry to hear about your recent experience with
our products not meeting your expectations. Please
discontinue use of the product. We appreciate you
calling [Customer Care / Market Partner Care] so we
can assist you, once I have assisted you with your
account, we may include our Product Safety Concern
Specialist on the call to discuss more of your concern.
Started great, ended terribly. Hair-loss reversed after binning MONAT.
I had a mixed experience. Initially, I thought the products were working great. Even my hairdresser commented on how my hair was looking thicker and healthier. This was 6 months in. After a year, I noticed what seemed like hair loss, but thought perhaps I was overthinking it. My hair seemed to be breaking in front of fans and feeling very fragile, but I continued to use the products as I'd spent so much money on them. After 18 months, I noticed dramatic hair loss. One time after leaving in the rejuvenique oil to 'heal' my hair, I found my hands covered in hair when I was in the shower. I thought perhaps it was hormonal or due to illness, so I kept using the products. Then, I noticed that not only were there huge chunks coming out in the shower, just running my fingers through my hair resulted in 5-10 strands coming out all at once (repeatedly!).
So, I stopped using the products. Within a week, my hair-loss stopped. I look back now on photos when I thought I had great hair to realise how thin it looked. The MONAT products smell and feel great and even left my hair feeling super-soft. But the long-term results seemed to show that the products were not good for my hair. Perhaps the products expired and that was the cause, but in any case, my hair is much healthier after I have stopped using them.
Reply from MONAT2025-11-14
We are sorry to hear about your recent experience with
our products not meeting your expectations. Please
discontinue use of the product. We may connect our Product Safety Concern Specialist to discuss more of your concern.
I bought several shampoos and conditioners. My hair became so dry and had a buildup on it not long after I started using it. Unbeknownst to me, I was signed up for reoccurring shipments and had to pay $12 to send back the shipment.
Reply from MONAT2025-11-14
We are sorry to hear about your recent experience with
our products not meeting your expectations. Please
discontinue use of the product. We have reached out via email for further assistance. Thanks for your feedback.
Each bottle goes a long, long way. It is worth the money!
Monat is a great company. Their shampoos have helped my hair tremendously. I don’t order often because I usually order 6 bottles at a time while they are on one of their many, many sales. You have to use such a tiny amount at a time(and I have long hair) that the bottle lasts forever.
Amazing results from this hair product! cannot recommend this product enough
I cannot recommend this product enough! It completely stopped my hair from falling out in handfuls daily. My hair feels softer and after 2 months of use I can feel it already starting to get much thicker at the roots and it’s growing like crazy! I’ve never seen my hair grow so fast. I had it cut a month ago and already feel I need to cut it again. Can’t wait to see how it’s going to be after 6 months if it’s made this improvement already. I couldn’t be happier. :-)
I truly love this brand. They are constantly coming out with new products but still have the old trusty ones as well. Works very well but you do have to get used to.
Product gave me scabs , it took money out of my account without my knowledge, made my hair itchy and struggled with dandruff worst than before. For the outcome of that it is not worth the price.
Reply from MONAT2025-10-23
Hello! Thank you for your message. We are sorry the products did not meet your expectations. We'd love to hear more about your experience and see if we can investigate this further for you. We have requested your account information, alternatively you can email us at [email protected]
Trying to return an item. You need a return authorization. I reached out to the company through email. I received an automated response that they would really try to get back to me within 48 hours. That was two weeks ago! No response.
Reply from MONAT2025-10-14
We have verified you were able to speak with a Customer Care agent that has assisted with your request! Thanks for reaching out!
Please done use this! I’ve just had 3 massive hairbrush of hair fill out and about 2 inches lost on the length of the front of my hair. It’s been very traumatic I’m not sure when this will recover but please don’t be tempted to buy. I really hope whoever reads this listens to me don’t buy it. I’m distraught and had a panic attack when I couldn’t stop the hair falling out. My hair is everything to me and I was just trying to make it thicker and this has gone horribly wrong. If I have to go through this then at least I can try help other not buy it
Reply from MONAT2025-12-15
We’re deeply sorry to hear about your experience 😔
We understand how distressing this must be, and your safety and wellbeing are very important to us. Please contact our support team immediately so we can review your case, understand what happened, and see how we can help. Your feedback is taken very seriously, and we want to ensure this is addressed 💛
I ordered from the Monat Gratitude site (2 of the More Than A glow kits, which should in my opinion be one of the regular items on the Monat main site as they were before). The order appeared online to be processed in Cnd funds and I was aware of the hefty $26.00 shipping fee, however I did not count on a $55.00 additional fee upon delivery by UPS for duty. Had I been made aware of this I would not have made the purchase. My question would be why would you not make this available on your Cnd site to avoid duty charges and outrageous shipping costs?? Love the product but not at that cost. If it was offered as a regular item on the main Monat site for Canada then all of these fees and duty would be avoided??
Reply from MONAT2025-09-05
Thank you for your message. We are sorry to hear you had issues with ordering. Could you please let us know what specific issues you encountered? We have reached out to you for a resolution. We'd love to help resolve this for you and make the process smoother going forward.
Tegan Smith helped me from the beginning find the best products for my hair, and with constant check-ins along the way. The products go along way and have made my scalp and hair feel healthier.
I absolutely LOVE this skincare line. My skin feels soft, fresh, and rejuvenated.
The rejuvenating hair conditioning masque is also amazing, as well as the berry facial scrub. It’s like having a spa in your own home!