“For Every Memorable Day.”SOUFEEL was founded in 2009, since then we have been delivering the best shopping experience for customers all over the world. Soufeel's direct-to-customer model enables Soufeel to create the most beautiful jewelry, accessories and other personalized gifts at a very competitive price. For now, Soufeel Personalized Gift has over 262K followers on Facebook, 587K followers on Instagram, 5K followers on Tiktok.
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Is Soufeel legit?
Soufeel (www.soufeel.com) has a 3.9 out of 5 rating on OK.one, based on 203 user reviews collected here. It is listed under Home & Garden and its reputation is mixed. Opinions are polarized: 72% rate it 4 stars or higher while 25% give 1 star; The business has replied to 98% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-12.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers genuinely praise the wonderful quality of the personalized gifts and find the entire online ordering process exceptionally smooth and easy to navigate. People frequently mention that customer service is very helpful and responsive when sorting out prompt replacements or answering questions quickly.
Though some reviewers were not happy with their purchases, mentioning specific issues like cheap build quality, manufacturing defects, or damaged items arriving in the mail. Some people were also dissatisfied with delayed shipping times, unhelpful tracking updates, and unresponsive support teams when trying to resolve delivery problems. Consumers also noted that obtaining refunds for defective products often took longer than expected.
Auto-generated from all reviews of this business. For reference only.
Save your time and money, and never, ever order the squishy doll! It took ages to receive mine, and it looks like a voodoo doll - horrendous, awfull color, awfullllll!!!!
Reply from Soufeel 2026-06-03
We sincerely apologize for the inconvenience. We understand how frustrating this must be, and we truly appreciate your patience. Please know that we’ve already contacted you directly via email to address this. Your satisfaction is our priority, and we’re committed to making this right for you.
Took over a month to arrive and the product was nothing like as advertised. In the advert it says the squishy doll will be made up with the likeness of the submitted photograph. What arrived a rubber bag full of sand that doesnt regain its shape when squashed. Instead of being moulded to look like the picture of the person in the picture (which it says it will do on the advert) a faint unrecognisable picture of a face is printed onto the item which runs off after one use. Disgusting and an absolute scam. Wish id read the reviews on here before ordering
Reply from Soufeel 2026-06-02
We apologize for the inconvenience caused. Your satisfaction is important to us, and we are sorry that we fell short of your expectations. After checking, our customer service team has contacted you by email, please kindly check. We apologize again for the inconvenience caused to you and we will make improvements.
It was perfect on everything. Price lettering and all. Love it.
It was great price and arrived the exact day of the graduation and its gorgeous. All words n stone was perfect. Im so happy now. I live in Virginia, USA and will definately share Soufeel with others.
Appalling customer service – sent an incomplete custom order, then tried to charge me to fix it.
I ordered a customized 5-piece nesting doll set (Order #JHSL918442). When the package arrived, the set was incomplete and only contained 4 dolls, rendering the entire integrated item useless as a family gift.
When I reached out to customer support, the agent explicitly admitted to the mistake, confirming that the shipment was incomplete and should have contained five pieces. However, instead of offering a free replacement for their production error, they unilaterally applied a useless $4.00 partial refund to my account against my wishes.
When I insisted on receiving the actual 5-piece product I paid for, the agent refused a free replacement and instead sent me a live PayPal invoice link demanding additional payment to process a remake. Their support team told me, "We cannot resend you a 5 nesting dolls for free," completely ignoring the fact that they never sent what I originally paid for in the first place.
Sending an incorrect, incomplete custom order and then demanding the customer pay extra to fix your factory's mistake is unacceptable and deceptive business behavior. Avoid this company if you expect to actually receive what you order. The company eventually replaced the order for free but only after I opened a dispute with PayPal. They would not fulfill the order until I closed the dispute. The order was extremely late as it was a gift.
Reply from Soufeel 2026-05-29
We sincerely apologize for the inconvenience caused by the product you received. We value your feedback and take your concerns seriously. We are committed to providing the best possible shopping experience for our customers, and we regret that we have fallen short of your expectations this time. After checking, our customer service team has contacted you by email, please kindly check. We apologize again for the inconvenience caused to you and we will make improvements.
The stress reliever dolls are nice, only that the dolls demonstrated in the ads do not have a hood and the colors show much more; however, these are great gifts!
Once my order was placed, I realized that I had forgotten to request an engraved message on my item. I reached out for help via email, and they assisted me very quickly and kindly, which made my product turn out even better than expected.
What a waste of money, within 30 seconds of the product arriving the face has rubbed off
Reply from Soufeel 2026-05-29
Thank you for bringing your concerns to our attention. We apologize for any inconvenience it may have caused you. After checking, our customer service team has contacted you by email, please kindly check. We apologize again for the inconvenience caused to you and we will make improvements.
The product I received was nothing like was advertised. The picture on the stress doll had different colour hair let alone not look anything like the picture that was sent. The advertisement material gives you the impression you would see a likeness. I would advise nobody to use this company, disgraceful especially for the price that was paid
Reply from Soufeel 2026-05-29
We sincerely apologize for the inconvenience. We understand how frustrating this must be, and we truly appreciate your patience. Please know that we’ve already contacted you directly via email to address this. Your satisfaction is our priority, and we’re committed to making this right for you.
I ordered the automatic cat drawing device. This is a knockoff of a piece done by an artist. It took quite a while to receive the device. It is made of all plastic parts. Mine had a few issues. One of the plastic washers was missing, but I was able to find it loose in the box and put it back. At first, the device wasn't drawing a cat. I then figured out that one of the cams was installed incorrectly, so I fixed that and was able to get the device to draw a cat. That said, the device is quite finicky. The plastic washers they use to hold things on place can loosen or completely come off. Therefore, I recommend gluing these washers in place. The alignment of the plastic cams with the levers that ride on the cams can he a little off. What do you expect with plastic parts? Bottom line is to not expect this device to operate reliably without some rework using glue to hold things in place. You can however get it to draw a cat face.
Reply from Soufeel 2026-05-28
We would like to extend our sincerest apologies for the disappointment and inconvenience caused by the recent shopping experience you received. Your satisfaction is of utmost importance to us, and we deeply regret that we have failed to meet your expectations on this occasion. Our customer service team is actively working to address your concerns. Please check your email for further updates and assistance regarding your order.
Excellent communication and very friendly staff. One of my products arrived damaged and when I emailed about organising a replacement the team was extremely helpful. Would definitely purchase from this company again
I Had a Great Experience while working with their Customer Service Staff. They were "Very Prompt" in response to my Inquiry, & consistently provided me with "Outstanding Customer Support"! I plan on working again with them in the near Future because the Item I wanted to purchase is currently out of Stock. * Ref: "My Son Personalized Coin w/Case"
Order says delivered but it never arrived. Impossible website to file complaint. Photos of delivery are in the dark and it doesn't look like my house color.
Reply from Soufeel 2026-05-28
Thank you for bringing your concerns to our attention. We apologize for any inconvenience it may have caused you. After checking, our customer service team has contacted you by email, please kindly check. We apologize again for the inconvenience caused to you and we will make improvements.
Lindsay was incredible! Providing quick feedback with solid explanations as I was a little confused about the musical fridge magnet. Lindsay even added a video with instructions! I will definitely order several of them soon now that I know they are child-friendly
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