“For Every Memorable Day.”SOUFEEL was founded in 2009, since then we have been delivering the best shopping experience for customers all over the world. Soufeel's direct-to-customer model enables Soufeel to create the most beautiful jewelry, accessories and other personalized gifts at a very competitive price. For now, Soufeel Personalized Gift has over 262K followers on Facebook, 587K followers on Instagram, 5K followers on Tiktok.
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Is Soufeel legit?
Soufeel (www.soufeel.com) has a 3.9 out of 5 rating on OK.one, based on 203 user reviews collected here. It is listed under Home & Garden and its reputation is mixed. Opinions are polarized: 72% rate it 4 stars or higher while 25% give 1 star; The business has replied to 98% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-12.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers genuinely praise the wonderful quality of the personalized gifts and find the entire online ordering process exceptionally smooth and easy to navigate. People frequently mention that customer service is very helpful and responsive when sorting out prompt replacements or answering questions quickly.
Though some reviewers were not happy with their purchases, mentioning specific issues like cheap build quality, manufacturing defects, or damaged items arriving in the mail. Some people were also dissatisfied with delayed shipping times, unhelpful tracking updates, and unresponsive support teams when trying to resolve delivery problems. Consumers also noted that obtaining refunds for defective products often took longer than expected.
Auto-generated from all reviews of this business. For reference only.
I love everything about this company. The quality of the work, the awesome items they have to offer. The price is right, very inexpensive and the time it took for them to ship me my items, everything came right on time. This is my new favorite company to order from. I'm looking now to order some more personalized items. Thanks so much Soufeel
Hello ,
I am extremely dissatisfied with the condition in which I received my package. The parcel arrived already opened and the contents were in very poor condition. This is completely unacceptable.
I paid for this order and I expected to receive it properly packaged and in good condition. Instead, I received a damaged and tampered package, which shows a clear lack of respect for your customers.
I am therefore demanding a full refund immediately. I should not have to pay for an item that arrived in such an unacceptable state. I expect this issue to be resolved without delay.
Thank you for your prompt attention to this matter
Reply from Soufeel 2026-06-20
Thank you for bringing your concerns to our attention. We apologize for any inconvenience it may have caused you. After checking, our customer service team has contacted you by email, please kindly check. We apologize again for the inconvenience caused to you and we will make improvements.
The site is a scam. I don’t know how many bots they must pay for reviews but I’m trying to get my money back from my credit card. They will constantly push back the delivery date and never actually mail it.
Reply from Soufeel 2026-06-20
We are sorry to cause you concern. Our customer service has sent you an email and provided a more detailed explanation. Please check your email.
The song on the device WAS NOT the one I wanted. I wanted Lahaina Luna from The Makaha Sons, instead it was Lahaina by Masami Satou. I had to order another one and I am hoping everything is correct, as this is a present. I tried to change the song myself but unfortunately there's not enough space on the device and I had no choice but to order another one.
Reply from Soufeel 2026-06-22
We sincerely apologize for the inconvenience. We understand how frustrating this must be, and we truly appreciate your patience. Please know that we’ve already contacted you directly via email to address this. Your satisfaction is our priority, and we’re committed to making this right for you.
Extremely disappointed with my experience with Soulfeel. Order arrived defective, and resolving the issue with customer service has been frustrating. The product quality did not match expectations, and communication/support has been poor. I would not recommend purchasing from this company based on my experience.
Reply from Soufeel 2026-06-20
We apologize for the inconvenience caused. Your satisfaction is important to us, and we are sorry that we fell short of your expectations. After checking, our customer service team has contacted you by email, please kindly check. We apologize again for the inconvenience caused to you and we will make improvements.
Thank you for your greaaat customer service department. Wow! Haven't seen or had an honest company online in a while besides your basics and even then sometimes things still go wrong and nobody makes it right. Well , to say the least this company SOUFEEL was amazingly helpful and answered back within minutes had my problem fixed within hours and had a new product within days. And, this wasn't even something that the company did on their end it was my fault how I ordered my personalized my order. They didn't care who's fault they were on it and bent over backwards to satisfy my family and I for Mother's Day!! So, thank you again SOUFEEL from our family to yours. I would recommend this company over any half honest company out their.
I rarely leave reviews, but I felt compelled to share my experience with Soufeel.
Unfortunately, my parcel was marked as delivered by the courier but never arrived. The item was a personalised gift purchased by my son with his own pocket money, so the situation was particularly upsetting for both of us.
Although the delivery issue was outside of Soufeel’s control, their response was exceptional. Lindsay and the wider customer service team were compassionate, understanding and professional throughout. They took my concerns seriously, responded promptly, and worked quickly to resolve the issue.
What impressed me most was that Soufeel did not hide behind the courier’s investigation or leave me waiting indefinitely. Instead, they focused on helping their customer and offered a replacement while the matter was being investigated.
Problems can happen with any delivery company, but the true test of a business is how it responds when things go wrong. Based on my experience, Soufeel genuinely cares about its customers and stands behind its products.
Thank you to Lindsay and the entire Soufeel team for turning a very disappointing situation into a positive customer service experience.
just got my product... after nearly a month.... the bunny is horrendus all photos are not good quality the print is horrible and on top of that the customer service company contacted me for a $5 refund.... $5 refund for a overpriced bunny and overly delayed shipping in this economy.... i emailed them back and got no response at all very upset
Reply from Soufeel 2026-06-17
We sincerely apologize for the quality issue you encountered. Your feedback is highly valuable to us, and we’ve already reached out to you via email to resolve this matter. Please check your inbox and reply at your convenience. We’re committed to making this right for you.
This is a father's day gift for friend. I wanted something meaningful and something that he could cherish. I would like to thank you for such an awesome gift. I loved it. I just pray he shares the same sentiment.
This company is such a disappointment. Their products are so falsely advertised it is silly. They present images of these high quality, nice looking designs while charging a decently premium price. When it came, it was a total failure. Cheap wood, rubbish product, cheap prints. It honestly ruined my expectations and my mums birthday. Not only that, it came too late. It stated that there was only a delivery date, hiding a production date. I ordered it 3 weeks before her birthday with it saying delivery date was 5-7 days. That seemed reasonable so I went with it, just for it to exceed the expected delivery date by two whole weeks after charging me an extra £8 for quicker shipping.
This company is a big money waste and a big time waste. My mums day is ruined.
Reply from Soufeel 2026-06-17
We sincerely apologize for the inconvenience. We understand how frustrating this must be, and we truly appreciate your patience. Please know that we’ve already contacted you directly via email to address this. Your satisfaction is our priority, and we’re committed to making this right for you.
I had a small incident with one of my ordered items and I send them an email indicating the problem. They answered very quickly and absolutly satisfying with the handling and support they offered.
Thank you for bringing your concerns to our attention. We apologize for any inconvenience it may have caused you. After checking, our customer service team has contacted you by email, please kindly check. We apologize again for the inconvenience caused to you and we will make improvements.
I don't know who's out here putting these fake ass reviews but I'm going to tell you I ordered one of the little stretchy plush things and what I saw versus what I got was crazy. It was nowhere near like the picture like nowhere near it was stretchy and it had a face on it that's about as close as I'll give it if I could attach a photo here I would cuz you need to see it
Reply from Soufeel 2026-06-15
Thank you for bringing this to our attention. We’re truly sorry that the product didn’t meet your expectations—this isn’t the experience we want for our customers. Our team has contacted you directly to address the issue and offer a solution. Please check your messages, and we’ll do our best to assist you promptly.
I ordered the Custom Photo Flipbook Frame as a gift for my wife, and it exceeded all my expectations.
The quality of the craftsmanship is beautiful, and the personalized flipbook animation creates such a unique and emotional experience.
Seeing our memories come to life by simply turning the handle was truly special and brought a big smile to both of us.
The photos were clear, the customization process was easy, and the finished product looked even better than the pictures on the website. It feels like a premium keepsake that we will treasure for many years.
Shipping was smooth, the item arrived well packaged, and the attention to detail was excellent.
If you're looking for a meaningful, romantic, and unforgettable gift for a loved one, I highly recommend Soufeel. Thank you for helping turn our memories into something so beautiful.
Horrible! Would give zero stars because they sent us a damaged product and will not refund it fully.
First, they offered us a small store credit, when we’re never gonna use it again. Then they offered us three dollars for the $25 product. (Total was over $45 with shipping and taxes.) Now they’re offering us only 30% so less than $8! I wish I could post all the pictures that I sent them and the emails of their response.
It was a wood product, the Anxiety Bookshelf, and there was a crack in it that you could tell they put the piece back in and glued it together because there’s even a finger indent where they held it down to be sure that it would glue tightly, and you could barely see the cracks. Aside from the damage, it was poorly, made with parts, not lining up, and it not being painted where it needs to be painted to be true to the advertisement. This was just a few things. It was a present for my daughter and now she doesn’t have a good present for her birthday. I also paid for faster shipping so it could arrive in time for our birthday but it wasn’t any faster and I’ve never even bothered to complain to them about that because they don’t even care about the fact that they sold a damage product!
Going to see about reporting them to the Better Business Bureau as well.
Reply from Soufeel 2026-06-12
We apologize for the inconvenience caused. Your satisfaction is important to us, and we are sorry that we fell short of your expectations. After checking, our customer service team has contacted you by email, please kindly check. We apologize again for the inconvenience caused to you and we will make improvements.
Terrible experience! Don't buy it, it's a scam! I bought a gift intended as my partner's first Father's Day present, a meaningful occasion that cannot be repeated. I spent considerable time searching for something special and unique, which is what initially attracted me to Soufeel's products. In total, I paid nearly £60 for the gift, plus £4 for a "VIP Service," expecting a high-quality product and customer experience.
Instead, I received a product of extremely poor quality that is not only disappointing but also defective.
Soufeel does not take responsibility for ensuring that products are adequately packaged to withstand transportation. Instead, they place the burden on customers by providing videos explaining how to reassemble a damaged product after delivery. I paid a premium price for what was advertised as a finished, high-quality gift.
I have provided them with photographs clearly demonstrating the poor condition and quality of the item I received, but they refuse to refund me.
Customers shouldn't be expected to absorb the financial loss resulting from Soufeel's failure to deliver the product as advertised.
Reply from Soufeel 2026-06-15
We sincerely apologize for the inconvenience. We understand how frustrating this must be, and we truly appreciate your patience. Please know that we’ve already contacted you directly via email to address this. Your satisfaction is our priority, and we’re committed to making this right for you.