It made my dad cry
It made my dad cry. He loved it. Its a great pick me up to just flip through a few precious moments without looking at a screen.
About Soufeel
Data updated- Website
- www.soufeel.com
- Category
- Home & Garden
- Location
- United States
- Status
- Unclaimed
- Last 12 months
- 203 reviews
- Replies to negative
- 98% (53/54)
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About this business
“For Every Memorable Day.”SOUFEEL was founded in 2009, since then we have been delivering the best shopping experience for customers all over the world. Soufeel's direct-to-customer model enables Soufeel to create the most beautiful jewelry, accessories and other personalized gifts at a very competitive price. For now, Soufeel Personalized Gift has over 262K followers on Facebook, 587K followers on Instagram, 5K followers on Tiktok.
Written by the business, not verified by us.Is Soufeel legit?
Soufeel (www.soufeel.com) has a 3.9 out of 5 rating on OK.one, based on 203 user reviews collected here. It is listed under Home & Garden and its reputation is mixed. Opinions are polarized: 72% rate it 4 stars or higher while 25% give 1 star; The business has replied to 98% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-12.
What reviewers say
AI generatedReviewers had a great experience with this company. Customers genuinely praise the wonderful quality of the personalized gifts and find the entire online ordering process exceptionally smooth and easy to navigate. People frequently mention that customer service is very helpful and responsive when sorting out prompt replacements or answering questions quickly. Though some reviewers were not happy with their purchases, mentioning specific issues like cheap build quality, manufacturing defects, or damaged items arriving in the mail. Some people were also dissatisfied with delayed shipping times, unhelpful tracking updates, and unresponsive support teams when trying to resolve delivery problems. Consumers also noted that obtaining refunds for defective products often took longer than expected.
Auto-generated from all reviews of this business. For reference only.What people say
very helpful on support and I got the…
very helpful on support and I got the product with good quality fast
Wonderful box of memories
Wonderful box of memories, with the right song it immediately becomes magical
Good customer service
So, after complaining as the first print/order was absolutely awful, not as described very low quality, the customer service was brilliant! They showed me the reprint step by step when creating, and finally I got what I ordered. Cannot fault the effort they put in to fix the issue. I have now received exactly what I was expecting in the first place. Thank you for fixing it.
Horrible
Super horrible! Ordered on 5/10 about a month in a half enough time to receive product before Father’s Day and I received it June 6/29/26!! It’s all so cheap too & Sent with no instructions! Won’t order from Them Again! I have pics I’d like to add too but it doesn’t give me the option.
Reply from Soufeel 2026-07-01
We sincerely apologize for the inconvenience. We understand how frustrating this must be, and we truly appreciate your patience. Please know that we’ve already contacted you directly via email to address this. Your satisfaction is our priority, and we’re committed to making this right for you.
The finishing of the product is…
The finishing of the product is horrible, alignment of photos is bad
Reply from Soufeel 2026-07-01
Thank you for bringing this to our attention. We’re truly sorry that the product didn’t meet your expectations—this isn’t the experience we want for our customers. Our team has contacted you directly to address the issue and offer a solution. Please check your messages, and we’ll do our best to assist you promptly.
Horrendous complete scam of a company
Horrendous complete scam of a company. 2nd time dealing with them, 2nd time having problems with quality & damage issues. Sent me a personalised wallet they they admitted was damaged before they even sent it & they still printed my photo over the damage & sent it to me anyway! Clearly no quality control & certainly no customer care. Ridiculous. Paid more to order a wallet claiming to be leather but said imitation leather on the paperwork once arrived. Poor quality plastic coated wallet with coating already peeling. Engraving very poor quality even though they told me in the proof that it was good. Delivery delayed too. Just everything a complete sham. Then took 11 emails from me to get a refund for the damaged item! Completely ignored their own published ts&cs to try to scam me out of a refund. I offered to return but they didn't want it back. I was polite & patient throughout but just ignored constantly. Only finally sorted it out, a month down the line after I told them that I would be reporting them to Trading Standards. Avoid! Worth paying more to order from a legit company instead.
Reply from Soufeel 2026-07-01
We deeply regret the inconvenience caused by the quality issue. To address this effectively, we kindly ask you to provide your order number so we can track your purchase and offer a suitable solution.
Do not trust them
Do not trust them. I got a defective product and they refuse to replace it without me paying for additional shipping cost. I have to pay more money for them to fix their mistake. Never purchasing from this company again.
Reply from Soufeel 2026-07-01
We apologize for the inconvenience caused. Your satisfaction is important to us, and we are sorry that we fell short of your expectations. After checking, our customer service team has contacted you by email, please kindly check. We apologize again for the inconvenience caused to you and we will make improvements.
Poor service
I ordered 2 music photo, 1 came damaged. Waited 2 weeks for delivery and customer service is very poor still waiting for my refund. They make you delete klarna disputes and wont process a return refund etc until you cancel the dispute. Ill never buy from here again.
Reply from Soufeel 2026-06-30
We apologize for the inconvenience caused. Your satisfaction is important to us, and we are sorry that we fell short of your expectations. After checking, our customer service team has contacted you by email, please kindly check. We apologize again for the inconvenience caused to you and we will make improvements.
Great customer service!
SCAM
This was a scam. I ordered a rememberance ring to wear comemorating my son who passed 2 years ago this month in June. It was supposed to have his birthstone which was the month of August. It came with the stone of January. When I contacted customer service, they said that's what I ordered. Why would I order January? They offered no resolution and so the ring goes in the trash and I am just out the money. This is what you get when you order from Soulfeel...NOTHING!!! Buyer beware. They have answered this review and vow to make it right but that is not what their email to me said.
Reply from Soufeel 2026-06-29
We sincerely apologize for the inconvenience. We understand how frustrating this must be, and we truly appreciate your patience. Please know that we’ve already contacted you directly via email to address this. Your satisfaction is our priority, and we’re committed to making this right for you.
Ordered from Soulfeel May 19th for Fathers Day.....
Ordered from Soulfeel May 19th for Father's Day. Still not here today June 25th Ridiculous and very poor service. What use are the gifts now when Father's Day has been and gone.? ‐----------------------------------------------------------- Thank you for your response. On the basis Fathers Day has been and gone and on the back of your heart felt review - I take it you will be offering a full refund.? Please advise and show me what type of company you actually are.? Regards.
Reply from Soufeel 2026-06-27
We would like to extend our sincerest apologies for the disappointment and inconvenience caused by the recent shopping experience you received. Your satisfaction is of utmost importance to us, and we deeply regret that we have failed to meet your expectations on this occasion. Our customer service team is actively working to address your concerns. Please check your email for further updates and assistance regarding your order.
Great customer service
Buyer Beware: Delayed Order and 30% Cancellation Fee
I ordered a US Men’s National Team baby onesie on June 13. At the time of purchase, the estimated ship date was June 18. However, every day I checked my order, both the production date and delivery date kept getting pushed back further and further. Now the estimated delivery date is July 9. This is a single baby onesie. There is no reasonable excuse for it to take nearly a month to produce and deliver. Had the true timeline been disclosed up front, I never would have placed the order. What makes the experience even worse is Soufeel’s cancellation policy. They want to charge a 30% “restocking fee” for an item that was never stocked in the first place and hasn’t even been produced yet. Charging customers a restocking fee on an unmade item feels misleading and unfair. Poor communication, constantly changing delivery estimates, and an unreasonable cancellation policy. I will not be ordering from this company again.
Reply from Soufeel 2026-06-27
We sincerely apologize for the inconvenience. We understand how frustrating this must be, and we truly appreciate your patience. Please know that we’ve already contacted you directly via email to address this. Your satisfaction is our priority, and we’re committed to making this right for you.
Excellent customer service
Excellent customer service and supported me throughout a mistake I made and corrected it and even combined my orders to save me extra shipping fees - really great communication. Very happy with the service I received.
Awesome product & Memorable gift
Awesome product & Memorable gift - this is my 2nd time I've ordered the fridgebeats v4. Quick and helpful customer support!!!! 🤎🤎🤎🤎
I dont like the item so simple
Reply from Soufeel 2026-06-24
We sincerely apologize for the issue you encountered with our product. To help resolve this quickly, could you please provide your order number? Once we receive it, we’ll investigate and offer a solution. You can reply here or contact us directly through email. Thank you for your patience, and we look forward to making this right for you.
Ordered a picture bracelet for my…
Ordered a picture bracelet for my partner. It arrived and the picture is not visible which was the whole point of the gift. Emailed customer service who asked for additional videos. I sent them over just to receive a message that my complaint has been closed with no resolution. Absolutely not worth the money and customer service is rubbish. AVOID!!!
Reply from Soufeel 2026-06-23
We sincerely apologize for the inconvenience. We understand how frustrating this must be, and we truly appreciate your patience. Please know that we’ve already contacted you directly via email to address this. Your satisfaction is our priority, and we’re committed to making this right for you.
Excellent product
Excellent product, I loved it, and thank you for being here.
This was RIDICULOUS! DO NOT PURCHASE
This was RIDICULOUS! I had to assemble it myself, and the light hardly works. Along with that, the flip book does not even work accurately, and sounds like it needs WD40. No photo stays in place. This whole thing SUCKS! I wish I never ordered this. I expect all my money back for this disaster.
Reply from Soufeel 2026-06-23
Thank you for your feedback, and we’re truly sorry that the product didn’t meet your expectations. To assist you better, could you kindly share your order number? This will help us locate your purchase and take the necessary steps to resolve the issue. We’ll ensure a prompt resolution. We appreciate your understanding!
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