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Restaurants & Bars

Blue Apron

Claimed

200 reviews

3.3200 reviews
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About Blue Apron

Data updated
Website
blueapron.com
Category
Restaurants & Bars
Location
United States
Status
Unclaimed
Last 12 months
35 reviews
Replies to negative
52% (39/75)
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About this business

ORDER MEAL KITORDER WINESHOP MARKETSHOP E-GIFT CARDS About Us Blue Apron launched in 2012 as the first meal-kit company in the United States. With a mission to spark discovery, connection, and joy through cooking, Blue Apron offers 60+ weekly options on its menu and delivers seasonally fresh, chef-designed recipes right to your door. Options for Everyone Blue Apron has options for everyone at the table. Sign up for the 2-serving or 4-serving plan and select preferences among its Chef Favorite, Wellness, Family, Fast & Easy, and Vegetarian options to gain access to its wide selection of meals. Menus include top-rated customer favorites, WW Recommended options, Carb Conscious offerings, Heat & Eat meals, Premium dinners, and more. You can add even more options to your tables with Blue Apron’s Add-ons which include appetizers, sides, and desserts. 100% GMO-free Blue Apron believes in Better Living Through Better Food™, which is why its pantry is 100% GMO-free and its dairy products are free of artificial growth promoters. Additionally, Blue Apron’s animal welfare policy was developed in partnership with Compassion in World Farming, a leading expert in animal welfare, and it was the first meal kit to disclose its seafood sourcing through the Ocean Disclosure Project. Incredible Wines Complete your meal experience with Blue Apron’s wine subscription, curated by the team’s world-class chefs to pair perfectly with its meals.

Written by the business, not verified by us.

Is Blue Apron legit?

Blue Apron (blueapron.com) has a 3.3 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Restaurants & Bars and its reputation is mixed. Opinions are polarized: 55% rate it 4 stars or higher while 27% give 1 star; The business has replied to 52% of negative reviews; 35 of them were added in the last 12 months. Last updated 2026-08-31.

What people say

It was a horrible experience

It was a horrible experience. I ordered the box to arrive the day before I was having a party with my family (any one ordering this is likely having an event) and it showed up 2 hours into my party the following day. The box was broken, battered and un-useable. Was planning to make a tradition out of it but now I see your holiday box service as unreliable so will have to order elsewhere next year.

Reply from Blue Apron2024-01-12

Hi Thomas, I’m sorry to hear about your experience, but thank you for taking the time to share it with me. It’s important to me that you have a positive experience with every box, and I’m sorry that wasn’t the case this week. Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you! Warm regards,

I'm extremely happy it arrived on time…

I'm extremely happy it arrived on time this year. I loved all the sides, surprisingly the squash side the best. Great flavor! The ham was perfect. I removed a star for the salad. It's huge, we ate two servings and threw the rest away. Not a fan of arugula and there was a lot. The dressing had little flavor and the orange wasn't sweet enough, big enough or flavorful enough the help out. Need to change up the salad next year.

Terrific meals!

Blue Apron is our go-to for amazing meals! Everything is included and everything is delicious. We ordered the holiday meal kit for Christmas dinner with family, and it did not disappoint. The recipes were easy to follow, the results were amazing, and the portions left us with leftovers for later in the week. Great value too!

I got four holiday meal kits (two…

I got four holiday meal kits (two turkey, one roast, and one vegetarian. They were all fabulous. The directions were great, especially the recommendations on what order to cook and how to prepare the day before and reheat the next day. The flavors meshed well within each kit. These gave me the excuse to have friends over--keep it up!!!!

Did not include my requested shrimp and…

Did not include my requested shrimp and substituted mushrooms. NO explanation, nothing to inform me about why the shrimp wasn't included. After contacting customer service and finally hearing back (holiday weekend) they explain the substitution and... will credit the shipping charge on a future order. REALLY? That's simply NOT good enough.

Reply from Blue Apron2023-12-27

Hi Heidi, I’m sorry to hear of your experience, but thank you for taking the time to share it with me. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks! Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you! Warm regards,

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