ORDER MEAL KITORDER WINESHOP MARKETSHOP E-GIFT CARDS About Us Blue Apron launched in 2012 as the first meal-kit company in the United States. With a mission to spark discovery, connection, and joy through cooking, Blue Apron offers 60+ weekly options on its menu and delivers seasonally fresh, chef-designed recipes right to your door. Options for Everyone Blue Apron has options for everyone at the table. Sign up for the 2-serving or 4-serving plan and select preferences among its Chef Favorite, Wellness, Family, Fast & Easy, and Vegetarian options to gain access to its wide selection of meals. Menus include top-rated customer favorites, WW Recommended options, Carb Conscious offerings, Heat & Eat meals, Premium dinners, and more. You can add even more options to your tables with Blue Apron’s Add-ons which include appetizers, sides, and desserts. 100% GMO-free Blue Apron believes in Better Living Through Better Food™, which is why its pantry is 100% GMO-free and its dairy products are free of artificial growth promoters. Additionally, Blue Apron’s animal welfare policy was developed in partnership with Compassion in World Farming, a leading expert in animal welfare, and it was the first meal kit to disclose its seafood sourcing through the Ocean Disclosure Project. Incredible Wines Complete your meal experience with Blue Apron’s wine subscription, curated by the team’s world-class chefs to pair perfectly with its meals.
Written by the business, not verified by us.Blue Apron (blueapron.com) has a 3.3 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Restaurants & Bars and its reputation is mixed. Opinions are polarized: 55% rate it 4 stars or higher while 27% give 1 star; The business has replied to 52% of negative reviews; 35 of them were added in the last 12 months. Last updated 2026-08-31.
The meal kit was one of the best ideas for the holidays. I was able to make an amazing dinner for my guests and I had everything at my fingertips. It was so easy, so delicious and just absolutely an A+ all around. Please keep doing these and maybe could even buy two for a larger crowd I really really think this is a great idea. Thank you, Blue Apron.
I was able to personalize the preparation of the courses to create at least three meals for two! I still have some cooked, but uneaten roast, potatoes, triffle, and carrots and lettuce. I sliced the roast and wrapped the slices so I could re-heat them by a sear in the skillet. I had plenty of the saue left over, so that reheated nicely to finish up the "steaks". The one slice that is left go in a panini!
The Holiday Meal kit was a great idea! I would definitely do it again. My only concern was that it took several hours, which I did not expect, and the sides were very “heavy”. A future option might be a “lighter” holiday feast. Thank you for helping me feed my family! It was a big hit!
It made my family feel special and it was a real treat for everyone. The prep was very manageable and the convenience allowed for more time shared with family and friends.
The food was really good, but I could really have used some kind of chart or timeline for preparation and when to cook which thing. Also, without using our outside grill, we would not have had the oven space to cook everything.
Everything was delicious and easy to make. It was a hit with the whole family!
Good menu variety for dinner and a blueberry French toast casserole for next morning to serve with leftover ham.
Food was very good, but honestly, I am not sure about the overall value. Blue Apron's prices are getting to the point where it is no longer a no brainer to place orders.
Good quality ingredients and nice recipes that were manageable to do but still interesting
This is our 2nd year ordering a holiday meal. My family requested a repeat! It did not dissapoint and the menu updates with the salad and dessert were improvements to an already amazing variety from last year.
The beef tenderloin was tender and good. The potatoes were good, too But we didn't get any directions for the chocolate dessert.
Food was delicious. We gave each of our grown up kids a recipe to prep and cook. It was an enjoyable time in the kitchen. Each dish was a hit.
The beef tenderloin was probably the best that I've ever had!
Blue Apron canceled my delivery the night before our holiday dinner with our entire family. It was absolutely horrible and disappointing. It was the worst kind of business fumble I’ve ever experienced and ruined our holiday, leaving us in a desperate state with no family holiday dinner (and we were hosting our family of 10 from out of town). I also spoke with a supervisor who was rude, uncaring, and unhelpful. They had NO explanation other than "it never made it out of our warehouse for delivery, we don't know why".
Hi Rena, I’m sorry to hear about your experience, but thank you for taking the time to share it with me. It’s important to me that you have a positive experience with every box, and I’m sorry that wasn’t the case this week. Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you! Warm regards,
2 of the items (french cheeses) were spoiled which was for the main course and the potatoes. The rest was very good though the salad seemed to need more dressing than what was provided.
Wonderful holiday dishes ! Creative and very tasty - not your typical holiday fare. Guests loved the food. The dishes each take a bit of time to make, but then we did not need to shop during the craziest time of the year so a great relief to reduce store time and we did not need to craft a holiday menu. this was our second year and we will do it again. Maybe change a dish or two for us repeaters ?!
This holiday meal kit made for a lovely dinner party! My guests were delighted and impressed, and I enjoyed the ease of it all.
Everything we needed to have an outstanding holiday meal. Easy to follow instructions and high quality ingredients. I was able to prepare several dishes in advance which made it much easier to get everything on the table on time. Plus, I didn't have to fight holiday crowds at the grocery store. The only item that didn't quite get a 5 star was the dessert. It was the most difficult and without small trifle dishes presentation was an issue. But it still tasted delicious!
Missing ingredients in a few of the dishes was the only issue
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