ORDER MEAL KITORDER WINESHOP MARKETSHOP E-GIFT CARDS About Us Blue Apron launched in 2012 as the first meal-kit company in the United States. With a mission to spark discovery, connection, and joy through cooking, Blue Apron offers 60+ weekly options on its menu and delivers seasonally fresh, chef-designed recipes right to your door. Options for Everyone Blue Apron has options for everyone at the table. Sign up for the 2-serving or 4-serving plan and select preferences among its Chef Favorite, Wellness, Family, Fast & Easy, and Vegetarian options to gain access to its wide selection of meals. Menus include top-rated customer favorites, WW Recommended options, Carb Conscious offerings, Heat & Eat meals, Premium dinners, and more. You can add even more options to your tables with Blue Apron’s Add-ons which include appetizers, sides, and desserts. 100% GMO-free Blue Apron believes in Better Living Through Better Food™, which is why its pantry is 100% GMO-free and its dairy products are free of artificial growth promoters. Additionally, Blue Apron’s animal welfare policy was developed in partnership with Compassion in World Farming, a leading expert in animal welfare, and it was the first meal kit to disclose its seafood sourcing through the Ocean Disclosure Project. Incredible Wines Complete your meal experience with Blue Apron’s wine subscription, curated by the team’s world-class chefs to pair perfectly with its meals.
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Is Blue Apron legit?
Blue Apron (blueapron.com) has a 3.3 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Restaurants & Bars and its reputation is mixed. Opinions are polarized: 55% rate it 4 stars or higher while 27% give 1 star; The business has replied to 52% of negative reviews; 35 of them were added in the last 12 months. Last updated 2026-08-31.
Holiday meal from Blue Apron was delicious! Good variety and unique combinations of ingredients in the side dishes. Everyone loved them and we will definitely use Blue Apron again next year for Holiday meals.
The downside was they were so good, there were very little leftovers :))
Great meat! I think I cooked it perfectly too.
I wasn’t that crazy about the chocolate desert.. just seemed like too much cream in a bag but the carrots and potatoes were great. The pear salad and charcuterie board made a great second meal.
It never arrived so I can’t say if it was good or not.
Reply from Blue Apron2024-01-12
Hi Sarah,
I’m sorry to hear about your experience, but thank you for taking the time to share it with me. It’s important to me that you have a positive experience with every box, and I’m sorry that wasn’t the case this week.
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you!
Warm regards,
The holiday meal kit was excellent. The kit costs $180, which is near the cost of a nice beef filet. All the sides were easy to make and added to the color of the plate, as well as the taste.
The holiday kit is an excellent way to take something off your plate at a busy time of the year!
Ordering the Holiday Box was a wonderful experience, from the quality of the food, the menu, the ease of cooking and pulling off a wonderful and pretty Christmas dinner! It made me look like I knew how to cook!
Food was good! The only issue was that I received the wrong recipe cards so I didn't have a nice booklet to follow and had to print out all the recipes myself.
Our family shared in the preparation of each part of this meal, following your excellent directions and hints for time saving. The packets contained everything we needed for each dish, so no additional shopping was needed. We had the Christmas ham meal with delicious side dishes and dessert and the box arrived as scheduled and loaded with fresh produce. I highly recommend your Holiday meals for their attention to detail and complete contents. We will definitely order again.
Hi Veronica,
I’m sorry to hear about your experience, but thank you for taking the time to share it with me. It’s important to me that you have a positive experience with every box, and I’m sorry that wasn’t the case this week.
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you!
Warm regards,
It was nice not to worry about shopping for a holiday meal, however, the box didn't include the potatoes and I didn't notice until right before I was going to make them. So, I had an emergency run to the grocery store.
We decided to spend Christmas out of town and had the holiday box delivered to our destination. We brought all the tools and other necessities with us. the staff at the hotel had our box in the fridge when we arrived. We planned on making a couple of dishes the day before, so the day we cooked our feast was easy! I've had the box redirected before, and it's always fun to cook away from home. The food was delicious. Every singe dish was paired well.
We enjoyed the main beef tenderloin but were disappointed with the carrots, potatoes, and the dessert. These dishes did not feel special given the occasion. The presentation ideas for the carrots and potatoes were also kind of odd. They looked messy and unappetizing. For the cost, it was also disappointing.
Reply from Blue Apron2024-01-12
Hi Michelle,
I’m sorry to hear about your experience, but thank you for taking the time to share it with me. It’s important to me that you have a positive experience with every box, and I’m sorry that wasn’t the case this week.
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you!
Warm regards,
The meal was delicious esp. the beef tenderloin. Its was enjoyed by the whole family.The cooking instructions were straight forward and took me seamlessly through the process.
I had tried the Thanksgiving box and enjoyed it so decided to try the Holiday box. Thought this made a great meal, and the prep was quite reasonable. Good quality meat and plenty of everything to go around. Would do again.