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Restaurants & Bars

Blue Apron

Claimed

200 reviews

3.3200 reviews
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About Blue Apron

Data updated
Website
blueapron.com
Category
Restaurants & Bars
Location
United States
Status
Unclaimed
Last 12 months
35 reviews
Replies to negative
52% (39/75)
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About this business

ORDER MEAL KITORDER WINESHOP MARKETSHOP E-GIFT CARDS About Us Blue Apron launched in 2012 as the first meal-kit company in the United States. With a mission to spark discovery, connection, and joy through cooking, Blue Apron offers 60+ weekly options on its menu and delivers seasonally fresh, chef-designed recipes right to your door. Options for Everyone Blue Apron has options for everyone at the table. Sign up for the 2-serving or 4-serving plan and select preferences among its Chef Favorite, Wellness, Family, Fast & Easy, and Vegetarian options to gain access to its wide selection of meals. Menus include top-rated customer favorites, WW Recommended options, Carb Conscious offerings, Heat & Eat meals, Premium dinners, and more. You can add even more options to your tables with Blue Apron’s Add-ons which include appetizers, sides, and desserts. 100% GMO-free Blue Apron believes in Better Living Through Better Food™, which is why its pantry is 100% GMO-free and its dairy products are free of artificial growth promoters. Additionally, Blue Apron’s animal welfare policy was developed in partnership with Compassion in World Farming, a leading expert in animal welfare, and it was the first meal kit to disclose its seafood sourcing through the Ocean Disclosure Project. Incredible Wines Complete your meal experience with Blue Apron’s wine subscription, curated by the team’s world-class chefs to pair perfectly with its meals.

Written by the business, not verified by us.

Is Blue Apron legit?

Blue Apron (blueapron.com) has a 3.3 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Restaurants & Bars and its reputation is mixed. Opinions are polarized: 55% rate it 4 stars or higher while 27% give 1 star; The business has replied to 52% of negative reviews; 35 of them were added in the last 12 months. Last updated 2026-08-31.

What people say

The quality of food I received was…terrible

The quality of food I received was horrible. Veges "ok" but not all of them fresh. The meats; steak, chicken and salmon were tough, lacked flavor and I could not eat the salmon.

Reply from Blue Apron2024-01-20

Hi Sue, I’m sorry to hear of your experience, but thank you for taking the time to share it with me. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks! Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you! Warm regards,

This was just what I hoped it would be!

We ordered this for a family gathering and we’re generally pretty happy with it. The ingredients were all very good. I did substitute the mushrooms with turkey Italian sausage because one of the guests was allergic to mushrooms. Everyone loved the squash! Even those that were very hesitant to even try it. The Brussels sprouts were good as well. As far as the pasta casserole, to me, the least successful. We could not use the truffle butter but the biggest issue was the consistency of the sauce. Rather than creamy, it was stringy. I will consider ordering a family box in the future. It was fun to cook with my granddaughter who made the pie.

Deliciously Awesome Holiday Roast Box

I didn't rate it 5 stars because some of the ingredients were missing. The meal was amazing and a big hit at my small Xmas dinner party. Everyone raved about meal. The roast was juicy and tender - it mealted in your mouth. One of the guests, who doesn't care much for vegetables, went back for a second helping of the glazed carrots.

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