ORDER MEAL KITORDER WINESHOP MARKETSHOP E-GIFT CARDS About Us Blue Apron launched in 2012 as the first meal-kit company in the United States. With a mission to spark discovery, connection, and joy through cooking, Blue Apron offers 60+ weekly options on its menu and delivers seasonally fresh, chef-designed recipes right to your door. Options for Everyone Blue Apron has options for everyone at the table. Sign up for the 2-serving or 4-serving plan and select preferences among its Chef Favorite, Wellness, Family, Fast & Easy, and Vegetarian options to gain access to its wide selection of meals. Menus include top-rated customer favorites, WW Recommended options, Carb Conscious offerings, Heat & Eat meals, Premium dinners, and more. You can add even more options to your tables with Blue Apron’s Add-ons which include appetizers, sides, and desserts. 100% GMO-free Blue Apron believes in Better Living Through Better Food™, which is why its pantry is 100% GMO-free and its dairy products are free of artificial growth promoters. Additionally, Blue Apron’s animal welfare policy was developed in partnership with Compassion in World Farming, a leading expert in animal welfare, and it was the first meal kit to disclose its seafood sourcing through the Ocean Disclosure Project. Incredible Wines Complete your meal experience with Blue Apron’s wine subscription, curated by the team’s world-class chefs to pair perfectly with its meals.
Written by the business, not verified by us.
Is Blue Apron legit?
Blue Apron (blueapron.com) has a 3.3 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Restaurants & Bars and its reputation is mixed. Opinions are polarized: 55% rate it 4 stars or higher while 27% give 1 star; The business has replied to 52% of negative reviews; 35 of them were added in the last 12 months. Last updated 2026-08-31.
I keep getting deliveries in which the meals expiration dates are within a few days after delivery. I’ve complained many time and nothing has changed.
As a result I had to cancel my account which is a shame because the meals are good.
Reply from Blue Apron2024-11-26
Hi Anthony,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
I have received two actual boxes from the last SIX orders and one of them came 11 days late! I spoke with representatives numerous times and no one seemed to really care or give me any options to rectify the situation. One rep told me FedEx had a behavioral problem with that driver and perhaps if I changed my delivery date it would help. I changed it to Saturday and guess what? Another complete no show. Having a food delivery service that can't actually deliver you any food is a problem. DO NOT USE BLUE APRON!!
Reply from Blue Apron2024-11-12
Hi Denise,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
Unfortunately stuck with a Saturday delivery day. 5:30, it’s dark and box hasn’t arrived. Obscure ship service and tracking # provided is invalid.Also, temperature dropping and some items perishable: lettuce, tomatoes. Told by customer service I had to give them until the end of the day, but ship center in Jersey and I live in Rhode Island.Immediately canceled subscription. Too bad, the meals were much better than Factor, but you can’t eat frozen spinach and greens. Very disappointed. Try harder, Blue Apron, seriously.
Reply from Blue Apron2024-11-11
Hi there,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
I like Blue Apron, however it is pretty expensive and every delivery I have received there has been at least one item missing! Even if I try to reach out to them with this concern it is never addressed by anyone!
Terrible - drivers leave food at driveway without knocking
Low quality and not safe to eat - Blue Apron cannot deliver food that needs to stay cold. Deliveries with chicken were getting left at the street and driveway, drivers would just throw it out at the driveway and leave without knocking.
Blue Apron didn't both to even trying to address this, instead sent me a form email that I need to have someone at home for the delivery or to have a friend waiting. Clearly Juvay B. from Blue Apron didn't even both to read the problem of drivers leaving food on the driveway or not even bothering to knock on the door.
With drivers leaving packages out for hours, you can't trust the food that Blue Apron delivers is safe.
EDIT: The Blue Apron reply below is what you can expect from them. They are delivering you food that you cannot safely eat. When you try to reach out to their email address, they'll send you a form letter reply like the one below instead of actually addressing the issue.
Reply from Blue Apron2024-10-07
Hi Drew,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
We received an email from Blue Apron telling us that an order was being shipped. We NEVER signed up for Blue Apron. Some how there was an account set up in our name with our credit card info. The customer service person kept telling us we had to cancel. I went on to the site and had to reset password because I had no clue what the password was since we never set up an account. Ridiculous! I had to cancel an account that I did not even set up.
Reply from Blue Apron2024-09-25
Hi Ellen,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
Epic disappointment….we never received our second order! How does it happen where your order actually never arrives!?!?? First impression….terrible, will not ever give this company another try! Run from Blue Apron and find a dependable company that will actually deliver! Would give zero stars!
Reply from Blue Apron2024-09-21
Hi Jacque,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
Food has good taste, but arrives looking like slop in a tray due to tray design and shipment handling. Also latest order had three of 8 meals with “use by” dates within 2 days. But what made me pause all future orders —pending canceling service— is delivery company Veho’s handling of my delivery: they are terrible!
Reply from Blue Apron2024-09-17
Hi James,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
I loved cooking Blue Apron meals. I don't think I was ever disappointed and in fact, the more I got used to the way the recipes were set up the better my meals were. The only reason I stopped was because now I'm cooking for one person (me) instead of two and I cannot justify the price. I thought the ingredients were incredibly delicious. If I had to buy them separately they would cost a small fortune. I know they have meals for one but they are already cooked and don't care for them.
I signed up and got a 50% discount. They conveniently cancelled the first order and proceeded to charge me full price for the next order. What a scam.
Reply from Blue Apron2024-08-13
Hi Allen,
I’m sorry to hear about your experience, but thank you for taking the time to share it with me. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
In 5 shipments, two had multiple items with expiration dates in a day or two. Customer service said it should be 4 - days. I also had missing items in 2 shipments. At first they gave me credit, but they are refusing to just give me a refund for this last order with two items I did not receive. Credit for a future order does me no good as I am discontinuing their service. It looks like I am going to have to dispute the charge with my credit card company tor two meals never received. Edit: I won't have to do this as they issued a full refund after I wrote them again. Their customer service is very polite.
I wanted to have stress-free prepared meals for my work week, instead I am constantly having to write them to fix issues. It has not been a good experience.
Reply from Blue Apron2024-08-12
Hi Jules,
I’m sorry to hear about your experience, but thank you for taking the time to share it with me. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
The ingredients arrive supermarket fresh, and the food is delicious. The salmon in one of my recipes was good and fresh and cooked up deliciously! Even the pasta in another recipe came pre-cooked and ready to add to the skillet. Best of all, I feel great after eating the Blue Apron meals. I do not get that lousy feeling you get after eating fast food or highly processed meals. It could be that I chose a healthy Blue Apron meal plan but still this is the best meal kit I've tried by far.
Food is Meh. With no "this side up" on packing the meals come all mixed up. They are high in sodium just like all prepared meals. Cost is high.
I think one is better off with either market prepared foods or even Healthy Choice.
They are dragging their feet on American Airlines reward. You have to commit to menu a week in advance. More PITA.
UPDATE:
They denied the American Airlines reward. Customer service does not seem to know that their marketing department (that is not contactable) has noting to do with it. They just do not want to pay any commission for their business. SLIMEY.
Suggestion buy prepared food (heat and eat) at supermarket.
UPDATE: Response from Blue Apron is utter crap. They respond Thank you for your honesty. They SHOULD HAVE responded "We apologize for our DISHONESTY, and will correct the issue."
Reply from Blue Apron2024-07-22
Hi Rick,
I’m sorry to hear about your experience, but thank you for taking the time to share it with me. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
Ended up cancelling due to delivery and meal packaging issues.
I ended up cancelling due to delivery issues. Once I had cancelled, I was unable to check any delivery updates from open shipments unless I reactivated my account. This company is trash and buyers beware of their tactics.
Reply from Blue Apron2024-07-08
Hi Jarrett,
I’m sorry to hear about your experience, but thank you for taking the time to share it with me. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
Food arrived in a soaking box so food wasn't really cold. They sent me their choice instead of the menu I selected. Six out of the eight meals were too hot and spicy for me to eat. The vegetables were like canned vegetables and the portions were extremely small. Never ever would I recommend this to anyone. I'm talking about the prepared meals that you pop in the microwave. Absolutely horrible
Reply from Blue Apron2024-07-01
Hi Sue,
I’m sorry to hear about your experience, but thank you for taking the time to share it with me. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
My husband and I have actually been Blue Apron customers off and on for about 7 years. We opt for 2 servings and 4 meals each week. The vast menu choices are absolutely delicious! I love the creativity with the spices used and various vegetable pairings. We enjoy cooking these dishes together and the serving sizes are always generous. The ingredients are continually fresh and everything needed to make your meals (other than cooking utensils and olive oil) are included.
Blue Apron is a great value, even in this tough economy. I could not buy all the healthy ingredients for these amazing meals at the grocery store for the price I pay to this service. We are actually seeing an overall savings each month by using Blue Apron. Customer service has been top notch for any question or issues. They've responded within a few hours via email and there is an 800 number if you need faster service.
I recently visited this website, and everything was good until I decided to use the chat option right-hand side, I showed Sue Chef, it looked old, but I tried to get some meal recommendations as I was lost on the site. I typed my message and tried to deliver it, but the chat didn't work I was disappointed and left the site. the company should fix the customer support first.
Overall, the food is always good. There's no problem with that. What's gone wrong lately is the customer service and quality control. This year in our Thanksgiving box, we received the knick-knack bag for the Smoky Delicata Squash with Pepitas & Almonds instead of the Roasted Brussels Sprouts with Fried Rosemary & Pumpkin Seeds. I emailed in a panic asking *what to do.* The response was the standard "sorry" and here's a refund. That's not what I asked and wasn't really all that helpful. I figured it out, but was pretty resentful that I didn't get any help in the middle of prepping (by myself) a huge holiday dinner.
Next issue is the recipe cards. I've sent this feedback every single year. It is *not* helpful to have four different recipe cards. No one can cook a holiday meal like that. I end up sorting through everything and figuring out the timings and then taping the cards to the wall so I can refer to them quickly without dealing with cards on top of hundreds of ingredients in a small kitchen. Give me a timed out schedule that puts the entire meal in order of what needs to be done. I appreciate the prep the night before list, but it's not close to enough organization that I would expect from a company like Blue Apron. Or like make an app that lets you pick the box and the addons you chose and let's you set when everything needs to be ready and then calculates the timing. How hard would that even be?
Just sayin'.
So disappointed at this point. Shrimp has been substituted in two separate dinners, the last time with no explanation. Contacted BA and was told a credit would be done for the shipping. Never showed up. Contacted again and was given (double) credit. Okay-good, until we tried to eat the steak we had ordered. The meat was so tough and gristly that we threw it out and ordered pizza. We have been with BA for years, but with the way 2024 is going it looks like 2023 will be our last.
Reply from Blue Apron2024-02-14
Hi Janet,
I’m sorry to hear of your experience, but thank you for taking the time to share it with me. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you!
Warm regards,
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