ORDER MEAL KITORDER WINESHOP MARKETSHOP E-GIFT CARDS About Us Blue Apron launched in 2012 as the first meal-kit company in the United States. With a mission to spark discovery, connection, and joy through cooking, Blue Apron offers 60+ weekly options on its menu and delivers seasonally fresh, chef-designed recipes right to your door. Options for Everyone Blue Apron has options for everyone at the table. Sign up for the 2-serving or 4-serving plan and select preferences among its Chef Favorite, Wellness, Family, Fast & Easy, and Vegetarian options to gain access to its wide selection of meals. Menus include top-rated customer favorites, WW Recommended options, Carb Conscious offerings, Heat & Eat meals, Premium dinners, and more. You can add even more options to your tables with Blue Apron’s Add-ons which include appetizers, sides, and desserts. 100% GMO-free Blue Apron believes in Better Living Through Better Food™, which is why its pantry is 100% GMO-free and its dairy products are free of artificial growth promoters. Additionally, Blue Apron’s animal welfare policy was developed in partnership with Compassion in World Farming, a leading expert in animal welfare, and it was the first meal kit to disclose its seafood sourcing through the Ocean Disclosure Project. Incredible Wines Complete your meal experience with Blue Apron’s wine subscription, curated by the team’s world-class chefs to pair perfectly with its meals.
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Is Blue Apron legit?
Blue Apron (blueapron.com) has a 3.3 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Restaurants & Bars and its reputation is mixed. Opinions are polarized: 55% rate it 4 stars or higher while 27% give 1 star; The business has replied to 52% of negative reviews; 35 of them were added in the last 12 months. Last updated 2026-08-31.
I want to start by saying that the food itself is very good, and I’ve enjoyed the meals when they arrive. However, I’ve experienced repeated issues with missing meals—almost every week. In many cases, I’m either notified of the missing item only at the time of delivery or not notified at all.
I’ve asked if a substitute meal could be sent when shortages are identified, but that hasn’t been offered as an option. While the company does issue credits for the missing meals, I’ve reached out weekly to ask what is being done to resolve the underlying issue, and the only response I continue to receive is that “they’re working on it.”
After giving the service more than a month to correct the issue, I’ve seen no meaningful improvement. Because of the ongoing inconsistency and lack of resolution, I unfortunately cannot recommend this service at this time.
they are the worst!!!!!
Their website is extremely frustrating — I constantly had issues logging in, even when using the correct password. plus I took the time to edit and select the meals I wanted, but they completely ignored my preferences and sent whatever they wanted.
Customer service was even worse. When I reached out for help, I was met with arrogance and a lack of care.
It’s unacceptable to pay for a service that promises customization and support, only to be ignored and treated poorly. I will not be using Blue Apron again and do not recommend them to anyone.
Reply from Blue Apron2025-07-22
Hi Isaac,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
Totally agree with Amy K and others here about this company not caring. They think simply refunding a box that shows up late and can't be used is enough. In reality it messes up an entire week of planned meals for those that live alone and plan their shopping around meal delivery services. Notice all the negative reviews get the same cookie cutter copy and paste responses. My box that was supposed to arrive on Tuesday 6/3 is scheduled to arrive here on Saturday. It will be going straight to the dumpster. I'm done screwing with Blue Apron.
UPDATE to one star: Notice the reply is just a copied reply, same wording as the review before mine. My box that was supposed to arrive Tuesday showed up today, about an hour after reading an email from Blue Apron that at least one if not two of my meals needed to be discarded due to plastic in the beef. If my product would have arrived on time, this notice would have been too late. You can't even make this stuff up.
Reply from Blue Apron2025-06-06
Hi Alan,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
My mother recently had heart surgery and because I am 3,000 miles away from her, I had no way to help her with meals. I thought Blue Apron would be the perfect way to make sure she is eating. I placed my first order and my mom was so excited to receive it. It never got delivered due to a “handoff error” with the shipper. So now my mom has no meals for the week and another meal service can’t deliver for another 5 days. I am beyond furious. My mom has no prepared food and I’m out of luck. I hope this company goes bankrupt and that everyone working there loses their jobs.
Reply from Blue Apron2025-06-03
Hi Amy,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
Set my mom up for their prepared meals. The prepared meals have a "use by" take of about 4 days after receiving them and they make you get a minimum of 4 meals ($45 minimum) to ship it. They also DO NOT recommend the meals be frozen. Then my mom said the meals were not good. Said the beef was so tough she could not chew it. Do NOT waste your time with them if you want them for prepared meals.
Reply from Blue Apron2025-05-31
Hi Kristin,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
Terrible service. Took forever to find the type of food I'd like (bad UI) and then their automated fraud check canceled my subscription (!). Emailing customer service didn't help. Negative stars out of ten.
Reply from Blue Apron2025-05-05
Hi there,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
New to Blue Apron and have tried others, Home Chef, for years. Second shipment stayed in Fedex hub for 3 days. It finally arrived, opened, and completely thawed. Customer service did refund my money but did not offer any other service, like your next shipment will be at no charge. He was in a hurry to answer the next complaint, I guess.
Reply from Blue Apron2025-05-01
Hi tom,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
Quality has really fallen off lately.
The last few orders were missing an ingredient and one was delivered a day late. They usually are good with customer support but just getting a discount on the next order doesnt really solve my problem now.
Reply from Blue Apron2025-05-01
Hi Lettie,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
I have tried numerous meal kits but oftentimes while using others I find myself missing Blue Apron. I think their ingredient quality, recipe variety, and also nutritional values exceed other similar services I've tried. In my multiple boxes, I've only ever had 1 missing ingredient and never had anything arrive spoiled. The website and app are clear to use and it's easy to skip deliveries as needed. Love Blue Apron!
Received my last preset today, which was missing ingredients. My option was to reopen my account or reopen my account. They do not ship ingredients separately and they do not apply credits back to your account. Beware
Reply from Blue Apron2025-04-04
Hi Linda,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
If you’d like to share your feedback on Trustpilot.com, please feel free to head back to the email you received and click on the link to rate your Blue Apron experience.
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
Doesn’t let u fix your payment method to send the food out same week even if you fix in advance. Tried to call to fix it of course they are closed so once again don’t get my food. Not a reliable company
Reply from Blue Apron2025-03-31
Hi Erikah,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
I’ve been subscribing to Blue Apron for approximately three months now. For the first three weeks, Blue Apron failed to ship every single meal that I ordered. I also received the meals a day late. In fact, there have only been a few weeks where I’ve received every single meal that I’ve ordered on the correct shipping date. I’ve contacted their customer service department several times and was refunded the shipping cost or the fee for the missing meals; however, the last straw was this week when I, yet again, received the meals a day late. I contacted customer service and was told that the best thing I could do was just change my delivery date altogether. That’s not a solution. I’ve used other meal prep services in the past and have never had an issue with getting the meals delivered timely. If others can deliver on time, Blue Apron should be able to as well. I cancelled my subscription.
Reply from Blue Apron2025-03-06
Hi Kristin,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
I got a gift card for 2 weeks of Blue Apron for my baby shower last year. When I went to use it, I put it in and apparently it never existed according to customer service and my regular card was charged. I attempted to add my new address using the platform before the first delivery. Their website did not change my info. I never got the first box. I went on the website again and was very, very sure that the address had changed. The new box STILL went to my old address. We never got to try either. Then I thought I had cancelled and got changed weeks later. They don’t let you cancel online even though it seems like it. It is a pause and you need to contact customer service! The website maneuverability and customer service options leave much to be desired. I never got to try the food so…
ETA- since Blue Apron replied the way they did and there is not a way to respond to them, I’ll clarify that I did contact customer service several times and they “couldn’t see I had ever used my gift card” and really gave me no help or apologies at all. I went on my account and it clearly shows the amount that was a gift card and the amount taken from my debit card for each week I tried to get. No solutions were offered. Still an $80 gift card and healthy chunk of my own money down and no food to try for it. I only came here to leave a review after several bad customer service experiences. I usually don’t leave reviews.
Reply from Blue Apron2025-02-17
Hi Hannah,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
This company’s promotions are unreliable and won’t always work. Out of the four times I ordered from them, the delivery was at least one day late every single time, and the fourth time I never even received it. After reaching out for a refund for the box I never received, they proceeded to not refund the $100 I had paid and then charge me $100 a second time after my account was already deleted. This whole company seems like a scam. I’m still reaching out trying to get a refund with no luck so far.
Reply from Blue Apron2025-02-03
Hi Elaine,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks! Please reach out to us at [email protected] and we can assist with your issue as well!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
I have spent thousands of dollars over several years with Blue Apron - but in 2025 it all went down hill. First I received a message that my payment didn't go through and that I needed to update my cc information - only to find out that it was a computer glitch on BA's part and not a payment rejection on my card. I have ordered boxes every other week for years, but for some unknown reason neither one of my Jan. 2025 boxes made it to my doorstep. Of course I get the email..."we're sorry that your box is delayed, but we were unable to deliver your meals". I contacted customer service to see how quickly I could receive a box and the service rep said the best they could do is to move my next delivery date forward to Tuesday instead of Friday. They made the change on their end, however I received an email that my account was temporarily canceled and that I would have to change my password; select my meals for the month of February; AND re-enter my payment information. I just went through all of this at the beginning of the month and somehow errors on BA's part become my problem to resolve. I'm inconvenienced to the point of canceling my long term subscription. Good riddance Blue Apron!
Reply from Blue Apron2025-01-28
Hi Amy,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
I received a delivery box with absolutely nothing in it that is edible. I received one text Monday to say one meal wasn’t available and yesterday I received three separate emails to say a meal wasn’t available not available.
Reply from Blue Apron2025-01-18
Hi there,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] (mailto:[email protected]) is the best way to report the issue and allow us to make it right for you.
Warm regards,
It worked well for a while. Some interesting meals that were well thought out. Then something happened - they set the wrong meals, partial meals, and finally a bunch of stuff that was basically random: a couple heads of broccoli, no instructions, a bunch of condiments. Needless to say, we quit and found another service.
Reply from Blue Apron2025-01-15
Hi there,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
Awful don’t order from them!
I’ve tried twice. First time my box was late. No apology when I contacted customer service. Second time my box was 3 days late! Good arrived spoiled and the box was missing half of the meals I paid for. Do yourself a favor and order from a company who cares. There is a reason they don’t have a spot for customer reviews.
Reply from Blue Apron2025-01-14
Hi Samantha,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,
First order was great. Second order came in and ordered 10 meals they all expired the next day, which makes zero sense if they are supposed to last a week. Had to trash all but 1. When I canceled my membership it kicks you out and resets your password, so you cant see you current order. Wack, not good business practice. Will not return and will not tell other to use this service.
Reply from Blue Apron2024-12-23
Hi Savannah,
I’m sorry to hear about your experience, but thank you for taking the time to share it with us. It's hearing from customers like you that helps us work to provide the best possible product for our community of home cooks!
Thanks again for your honesty. If there's ever an issue with your order, reaching out to our Customer Experience team at [email protected] is the best way to report the issue and allow us to make it right for you.
Warm regards,