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Is Thrive Market legit?
Thrive Market (thrivemarket.com) has a 3.7 out of 5 rating on OK.one, based on 177 user reviews collected here. It is listed under Events & Entertainment and its reputation is mixed. Opinions are polarized: 66% rate it 4 stars or higher while 26% give 1 star; The business has replied to 98% of negative reviews; Reviews mostly discuss Product, Customer service, Price. Last updated 2026-08-29.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently mention that the product selection is extensive, featuring wonderful healthy items and grocery options that are otherwise difficult to locate locally. Additionally, people truly appreciate the remarkably helpful customer service team, noting that representatives quickly resolve any shipping mishaps and always provide pleasant assistance.
Some people experienced unexpected subscription charges and automated renewals for memberships. Others also mentioned that certain grocery products, such as specific specialty meats, felt overly expensive and less affordable for regular household shopping budgets.
Auto-generated from all reviews of this business. For reference only.
What people say
Z
Zeb's Mom · 3 reviews · Experienced 2026-07-16 ·
★★★★★
Lost Package Replaced ASAP
The service Thrive used for delivery of my package, lost my parcel and posted that on the tracking page. I called Thrive customer service and not only did they process a replacement, but also provided a credit to use toward my next shipment, which is highly appreciated. I actually got to speak to a real human and Siphamandla provided excellent service.
Reply from Thrive Market2026-07-20
Hi there, thank you for sharing your experience! We're so sorry to hear that the carrier lost your original parcel, but we are thrilled that our team was able to step in, get a replacement sent out right away, and issue a credit for your next order. We always want to make sure you're taken care of. Thanks for shopping with us!
M
Martha · 4 reviews · Experienced 2026-07-16 ·
★★★★★
Great selection of products and…
Great selection of products and customer service is the best!
Reply from Thrive Market2026-07-16
Thank you so much for the review, Martha! We are thrilled to hear that you are enjoying our wide selection of products and that our team has provided you with the best experience. We truly appreciate your support and for being a part of the Thrive Market community!
E
Elsea Cee · 1 review · Experienced 2026-07-14 ·
★★★★★
Great food and fantastic customer service
I've used Thrive Market for a year and really enjoy the variety of healthy food options, but what really gets a 5/5 review from me is their customer service. I had a problem with an accidental duplicate account and an agent solved the problem for me quickly and without any judgement or run-around. So refreshing these days!
Reply from Thrive Market2026-07-16
Hi Elsea, thank you for being a valued Thrive Market member for the past year and for leaving such a fantastic review! We are so glad you are enjoying the variety of healthy food options we offer. It is especially wonderful to hear that our was able to resolve your concern quickly and seamlessly. We appreciate your kind words and look forward to continuing to serve you.
Not great for health-conscious (plant based, whole food) vegans IMHO.
I wanted to love Thrive Market, but it wasn't for me. You have to commit to a membership before you even get to see what they have and they came up on a search for a product I really wanted (as if they have it) and they didn't. I had to pay $60 to find that out. I decided to give it a go anyway but found it disappointing. The "free gifts" are things I would not buy. As a vegan, the selection is snack-oriented and not really that healthy (despite the claims of healthy). Getting freezer items requires a high minimum to avoid a big shipping cost. Getting chocolate requires a high minimum despite the fact that chocolate chips (which require a cold pack) are also in the order. Some things are cheaper than the local store, but with a $60 membership fee and limited things, it's not worth it for me. Finally, their AI assistant Olive will run you in circles, wasting your time. Arg.
Reply from Thrive Market2026-07-14
Hi Katty, thank you for sharing your feedback. We are so sorry to hear that your experience didn't meet your expectations, especially regarding our product selection and membership model. We strive for a seamless experience for our members and want to make things right. Please reach out to us directly at [email protected] so our team can look into your account and assist you further. Thank you for giving us a try!
L
Laura Hess-Hay · 12 reviews · Experienced 2026-07-13 ·
★★★★★
This Company has Wonderful Customer Service
This company has wonderful customer service and their packaging of goods is exceptional!
Reply from Thrive Market2026-07-14
Hi Laura, thank you so much for the great review! We are thrilled to hear that you enjoyed our member services support and that your goods arrived perfectly packaged. We truly appreciate your support and look forward to serving you again!
Thrive Market is predatory towards the poor and most vulnerable. The accept EBT and wave a subscription but then after canceling because they keep trying to force orders they fill an order charging your credit card instead of EBT and don't alert you for 2 hours that they've done this, because the windoe to cancel is 30 minutes.
Reply from Thrive Market2026-07-14
Hi Kimberly, thank you for sharing your experience with us. We are deeply sorry for the frustration caused by the unexpected credit card charge. We want our service to be accessible and supportive for all our members, and we would love the opportunity to look into this. Please reach out to us directly at [email protected] so our team can look into your account and help make things right. Thank you for bringing this to our attention.
S
Sara Haas · 2 reviews · Experienced 2026-07-12 ·
★★★★★
Customer Service was outstanding
Customer Service was outstanding! Thank you Thrive Market!
Reply from Thrive Market2026-07-13
Hi Sara, thank you for sharing your experience with us! We're so glad our team could help you out. We appreciate your choice to shop with us.
M
Marty H. · 2 reviews · Experienced 2026-07-10 ·
★★★★★
I really like the service
I really like the service. There were issues initially with my account, but Thrive Market resolved them quickly.
Reply from Thrive Market2026-07-13
Thank you for taking the time to share your feedback, Marty! We're thrilled to have you as part of the Thrive Market community!
J
Julie · 2 reviews · Experienced 2026-07-11 ·
★★★★★
They are misleading. They did offer me Thrive Cash in the amount of $40 if I would change my mind
They are misleading. I canceled my membership once I had a chance to review it. I was not interested. I was under the impression that no funds were removed until I had a chance to review the website. You are asked for debit information up front. I should have known better. Now I am out 60.00 for 3 to 5 business days!!! I don’t recommend their website and the way they get your money
Reply from Thrive Market2026-07-14
Hi Julie, thank you for sharing your feedback with us. We are so sorry for the confusion and frustration regarding the initial membership charge. We want our sign-up process to be as seamless as possible, and we understand how waiting 3 to 5 business days for your bank to process a refund can be stressful. We appreciate your feedback as it helps us improve. Please feel free to reach out to us at [email protected] whenever you need; our team is always here and happy to help. Thank you for giving us a try!
K
Keith Wilson · 9 reviews · Experienced 2026-07-09 ·
★★★★★
Not a Good Value and Poor Service
I joined Thrive after an Internet search for sources for specific nutrient supplements and was confident I found a good source at a good price. The subscription price is barely covered by the savings and half the time my orders are destroyed in shipping due to very poor packaging with zero padding. Thrive’s first solution is to offer a credit which expires in 30 days. I got busy and lost track of the credit and lost the cost of an entire order as a result.
Deceptive renewal practices are also a pain. I was charged without warning for a renewal and they only gave me a discount on the subscription as compensation.
After the last destroyed shipment I canceled my subscription but they were Unwilling to give me a prorated refund on the balance. I can do better at retail shops than I can online with Thrive.
The only redeeming quality is their website/app, which is easy to navigate and search for products you need.
Be wary and shop around for pricing before you commit yourself with Thrive.
Reply from Thrive Market2026-07-13
Hi Keith, we sincerely apologize for the recurring issues with damaged shipments and your frustration regarding the renewal and cancellation process. This certainly not the experience we want for any of our members and want to make this right. If you are open to it, please reach out to us directly at [email protected] so our team can further assist you. Thank you for bringing this to our attention!
J
Jennifer Ross · 1 review · Experienced 2026-07-09 ·
★★★★★
I haven't bought any food yet
I haven't bought any food yet, but the customer service agent Jasmine was attentive to my concerns and offered a solution I didn't even know existed.
Reply from Thrive Market2026-07-10
Thank you so much for taking the time to share your experience with us, Jennifer. We pride ourselves on our member support, and it’s always rewarding to hear when our team hits the mark. We can't wait for you to try your first food order with us!
0 stars would be my honest evaluation. I decided to try it out as it was stated that I could cancel within 30 days. I was not excited about the service - especially as they have a high minimum on general orders for free shipping and a $120 minimum for frozen foods. I tried to cancel my membership, but it kept sending messages about my upcoming orders. I chatted with someone over a month ago (still within the 30 days) and requested that my account be canceled and the refund issued. Well, it's been a few weeks - and I forgot to check for my refund - but today I get a text about my upcoming order again. I got back on chat and had a bot send me the same messages over and over again. When I requested to speak to someone - I just sat on "Waiting for an agent" forever.
Finally got to speak to someone and they claim my account is "canceled" because it is not going to auto-renew. This is not the same things as canceling my account because they have "recurring" orders so I would continue to get charged for a service I don't want.
Why is it so difficult for them to cancel a membership and refund the money as they say they will??? I might have renewed at some point, but after this I will never deal with Thrive Market again. What a damn hassle & lousy customer service.
Reply from Thrive Market2026-07-09
Hi Joanna, we are so incredibly sorry to hear about your frustrating experience. This is certainly not the experience we want for our members when reaching out via chat, and we apologize for the hassle it caused you. We would love the opportunity to make this right. Please reach out to us directly at [email protected] so we can ensure your account is fully taken care of, and address any additional concerns you may have. Thank you for giving us a try!
K
Kimwa · 2 reviews · Experienced 2026-07-08 ·
★★★★★
Very customer centric
Very customer centric. Willing to listen and offer refund or accommodations to make things right. Excellent quality products and great customer service.
Reply from Thrive Market2026-07-08
Thank you so much for sharing your feedback with us! We're thrilled to hear you're enjoying our products and our support. We appreciate you shopping with us!
J
Jennifer Wilen · 1 review · Experienced 2026-07-08 ·
★★★★★
Thrive is thriving because they are…
Thrive is thriving because they are true to their words and commitments to customers. They offer amazing prices, the deliveries come well boxed and protected and within two days of ordering. The customer service is outstanding.
We could not be happier with this service and the amazing items they carry.
Reply from Thrive Market2026-07-09
Hi Jennifer, thank you so much for sharing your experience! We are absolutely thrilled to hear that you are enjoying our prices and that your boxes are arriving safely and quickly. We appreciate your choice to shop with us. Thank you for being a part of the Thrive Market community!
c
customer · 3 reviews · Experienced 2026-07-07 ·
★★★★★
Thrive Market has quality food and…
Thrive Market has quality food and products at the best prices!
Reply from Thrive Market2026-07-08
Thank you so much for sharing your thoughts with us! We’re genuinely glad to hear that you’re enjoying our products you've received. Your experience means a lot to us, and we truly appreciate you choosing to shop with us!
M
Marguerite · 4 reviews · Experienced 2026-07-02 ·
★★★★★
Helpful
Helpful, friendly knowledgeable staff who responded properly promptly
Reply from Thrive Market2026-07-07
Hi Marguerite, thank you so much for the kind words! We’re thrilled to hear that our team was able to provide you with such helpful and prompt support. Thank you for choosing to shop with us!
S
Sir Grimmy · 1 review · Experienced 2026-07-04 ·
★★★★★
Sadly melted customer service experience
My frozen box arrived completely melted, even the ice packs were just water. Additionally, the package was thrown aggressively against my front door - why make me add delivery instructions and send a whole message out about their great “delivery partner” when this is the service? When I contacted them, they did refund the grocery order but would not refund the annual fee, so basically I paid a $60 fee for one grocery delivery. Their petty fee policies have ensured that I will never ever give them another chance, and I will make sure I spread the word as far and wide as possible - this company has terrible customer service. Also - want to call them? Get through an AI chat bot first. Try to chat instead maybe? AI chat bot gatekeeper. Prepare to be told the same useless information over and over and over again before you can reach a human.
Reply from Thrive Market2026-07-07
Thank you for sharing your feedback with us. We’re so sorry to hear about the melted items and the delivery experience you had. This definitely isn't the experience we want for our members, and we’d love the chance to make it right for you. Please reach out directly to our Member Services team at [email protected] so we can assist you right away. We appreciate you bringing this to our attention.
It was good for awhile and then they stopped packing the frozen order correctly. No ice anymore , melted ice cream, total opposite of they way they were packing it. called/emailed regarding the lack of cold and nothing changed. The same melted ice cream the next two orders. Giving a credit is not fixing the problem yes we deserve the credit but fix the problem! I don't know what changed, it appears it's money saving policies but not caring about the quality or the customer. The packing went downhill and unacceptable. The customer service seems outsourced now too. I asked if the company had been sold and the answer was no but we are constantly evolving. Well I don't consider that evolving I consider that devolution.
Another problem is the fact that they were letting my order sit there for a week not sending it out even though they had taken my money I would have to send emails saying where's my order and they always used the same excuse we have a lot of orders at this time while I'm sure you have a lot of orders all of the time but why all of a sudden the week wait? Also the surf box with the lobster has not been available in one year not one time and I always click the reminder for when it comes in I've never gotten a notice. Why even have it on the list if it's never been available in one year. I don't know why $60 would be charged for membership it's definitely not worth $60 some of the items there you can buy in the store for cheaper. You need to fix these issues instead of just lame responses that don't change anything. They want to date of when this happened while the date is actually several dates and I don't know the exact dates there was at least three orders with no ice and the other issues so I just picked a date otherwise it wouldn't allow me to complete the comment
Update 6/9/27
Next order two days ago, not a frozen box arrived damaged wet and holes in the box. It looked as if it had been used as a soccer ball. The all purpose Rosey cleaner bottle had a dent in the side with the top off and all the liquid drained out. It's obvious on one of the hits it bent the bottle which the pressure blew the top off and all the liquid drained, because the top had been taped on so that's how much pressure from throwing the box or throwing something on top of the box. There used to be protective packing in the boxes a year ago it's obvious they have gone to saving money in the shipping and packing Department. Instead of crediting my credit card back they put a credit on the account for my next order which doesn't work for me because I don't plan to order it again too many issues for too many months with them acting like they care but change nothing. Too bad because some of the products are good but many are overpriced even when you have a expensive subscription you still have to pay shipping if you don't order the amount they want. Too bad they went downhill, I'm not the only one complaining about the no ice in the Frozen box and it didn't just happen once, it happened three times over months on every order
Reply from Thrive Market2026-07-07
Hi Earlene, we're truly sorry to hear about your recent experience with your order. We've shared this feedback with our operations team for further improvement. If you are open to it, please reach out to our Member Services team at [email protected]. We’re here to help and want to ensure you have a positive experience moving forward. Thank you for sharing your feedback with us.
automatic membership AND subscription to item-NO THANKS
Items I ordered were fine BUT I was signed up for a $59.95 membership unbeknownst to me. Thank goodness I read the email they sent "On July 9, 2026, we make it official. Your card will be charged a Membership fee of $59.95".
I went to their site and found out I was automatically enrolled in a subscription for the product I ordered too.
NUTS!
I finally found a bot that helped me cancel the membership but not until it asked me 5 times if I was sure.
This is so off-putting. I would never order from this company again.
Reply from Thrive Market2026-07-08
Hi Darcy, we sincerely apologize for the frustration and stress caused by this unexpected charge. This is not the experience we want for our members, and we would like the opportunity to make it right for you. If you need assistance managing your membership, please don't hesitate to reach out to our support team at [email protected].
N
Nancy King · 2 reviews · Experienced 2026-06-30 ·
★★★★★
Great Customer Service!
I recently subscribed to the annual plan and placed my first order with Thrive Market. I selected a few items to try and received free shipping. My box arrived within a few days, but didn’t include the free gift which had a $60 value. I believe it was my error for not checking to see if it was in the cart prior to checkout. Even so, I emailed them and they immediately created an order and have already shipped a box with my free gifts! I’m very impressed thus far with the service I received fromThrive Market, and will continue to enjoy their healthy alternatives for my family!
Reply from Thrive Market2026-07-02
Hi Nancy, thank you so much for your kind words! We’re so happy to have you as part of the Thrive Market community and look forward to continuing to provide you with healthy alternatives for your family!
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