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Is Thrive Market legit?
Thrive Market (thrivemarket.com) has a 3.7 out of 5 rating on OK.one, based on 177 user reviews collected here. It is listed under Events & Entertainment and its reputation is mixed. Opinions are polarized: 66% rate it 4 stars or higher while 26% give 1 star; The business has replied to 98% of negative reviews; Reviews mostly discuss Product, Customer service, Price. Last updated 2026-08-29.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently mention that the product selection is extensive, featuring wonderful healthy items and grocery options that are otherwise difficult to locate locally. Additionally, people truly appreciate the remarkably helpful customer service team, noting that representatives quickly resolve any shipping mishaps and always provide pleasant assistance.
Some people experienced unexpected subscription charges and automated renewals for memberships. Others also mentioned that certain grocery products, such as specific specialty meats, felt overly expensive and less affordable for regular household shopping budgets.
Auto-generated from all reviews of this business. For reference only.
This company went above and beyond to make things right. I put in an order for food that comes frozen (ordered many times before no problem) when it arrives it's stopping wet and barely cold, there's no ice packs anymore and they were leaked all over the whole inside, ruined everything. I get in touch with there team and they said no worries, toss it and a new box is on its way. And they included a gift for the inconvenience. So easy took 3 minutes. They are so nice and I have been ordering now for a while. Makes shopping easier and the food has ingredients you actually have heard of! I suggest anyone to try them, you'll be happy 😁
Reply from Thrive Market2026-08-27
Hi Jessica, thank you for this amazing review! We were so bummed to hear your frozen box didn't survive the trip, but we're absolutely thrilled our team could quickly make it right with a fresh order (and a little something extra!). Making healthy shopping easy, reliable, and stress-free is exactly what we're here for. Enjoy your groceries! Thanks for choosing Thrive Market!
Since I do not own a car, I rely on online shopping. I recently placed an order with Thrive Market that could not be delivered. I asked them to cancel the order, which they did, issuing me a full refund. The matter was resolved very quickly, and I was very satisfied with how they handled it.
Reply from Thrive Market2026-08-27
Hi Nancy, thanks for sharing your experience! We know how much you rely on online shopping, so we're really sorry your recent order couldn't be delivered. We are so glad our team was able to step in and get you a full refund right away. We appreciate you giving us a try and hope we can successfully deliver to your door in the future!
The measure of how a company deals with issues tells me a lot about what kind of company they are.
I have always had a concern with the high price of improving my family's diet. I'm rather thrifty in that area, sometimes at the expense of healthy items. After decades of the same purchasing patterns, my first exposure to thrive market was eye-opening.
I can get better for you items at prices that have been consistently lower than what I can buy from the other healthy grocery store chains. The other component that I have moved towards is having all my groceries delivered to my house. Sometimes it's evident that these suppliers are a little behind the curve of what makes for a good delivery. So far thrive has seated my expectations in this area.
I had an issue yesterday on the 26th of August where a can of liquid had ruptured and managed to damage several boxes of product. With a quick chat I was able to get those items credited and with a $5 extra credit. That goes back to how I define a reliable partner.
Reply from Thrive Market2026-08-27
Hi James, thank you so much for the stellar review! We are so sorry about that ruptured can—that is definitely not the unboxing experience we want for you. However, we're thrilled our team could quickly step in, make it right, and get you sorted. We truly value being a reliable partner for you and your family's healthy grocery needs. Thanks for choosing Thrive Market!
Membership is canceled, and they continue charging my credit card. When I contacted them about this, they say there is no account and the credit card has not been charged. They've made fraudulent charges along with my actual orders since I first joined, and they have atrocious customer service. I have no idea how they can stay in business. The exasperating customer service is worse than the theft itself. Avoid them like the plague, unless you have too much money and not enough stress in your life.
Thrive market would benefit from improving their customer service the sell seems more important than the people. I am a 66 year old woman who canceled my membership one year ago not with a chat bot but with a live person. I have not purchased one item. Yet they took money out of my account this week after I cancelled my membership one year ago. I plan to call again but I’m angry about it.
Reply from Thrive Market2026-08-21
Hi Ms. J, we completely understand how frustrating it is to see an unexpected charge after believing your account was successfully cancelled, and we are so sorry for the trouble this caused. That is certainly not the experience we want for our members.
We want to look into what happened with your cancellation from last year. Please reach out to our member support team directly at [email protected], and we will make this right. Thank you for bringing this to our attention.
I resorted to thrive market because I couldn’t find the beyond ground meat alternative any anywhere else. They have been a complete pain in the neck. They’re incredibly slow for frozen orders. Normally, when I buy frozen goods from companies, they are delivered within a couple of days this is taking close to a week and I needed the item before then. There’s no customer service that I can see. They sent me to a chat bot that was shut down. I tried to find multiple other products to see if it was going to be worth it just stick with them and they had nothing else that I buy regularly. They also tried to push a bunch of junk food on me that my family would never purchase and claimed it was based on my preferences. That was completely fault since they tried to push meat products on me and I’m vegetarian and stated so when I set my preferences. This has been a terrible experience. The only reason I’m getting two stars is because they were the only ones where I could find this product.
Reply from Thrive Market2026-08-20
Thank you for sharing your feedback with us. We are so sorry to hear that your frozen delivery took longer than expected and that you ran into dead ends while trying to reach support. We also apologize for the inaccurate product recommendations—as a vegetarian, you should definitely not be receiving meat suggestions, and we want to look into why your preference settings failed. We appreciate your patience and would love to investigate your shipping and account preferences further. Please contact us at [email protected] so we can assist you directly. Thank you for giving us a try!
I purchased food item 08/12/26 for $28.88. Then few days later receive an email saying I'm subscribed for auto-renewal of 8/12 order, which I never wanted. I cancelled auto-renewal that day. Then on 08/20/26, I receive email that I'm subscribed for membership for $59.95 that I never agreed to. When I tried to cancel membership and get a refund, I could not find "cancel membership" anywhere??? I contacted chat box and tried to cancel membership and get refund. For refund, they told me to contact credit card bank. Once they have my credit card, they keep it on file and am charging it for unauthorized uses. I'll never do busines with them again.
Reply from Thrive Market2026-08-20
Hi Mary, thank you for bringing this to our attention, and we sincerely apologize for the frustration and confusion regarding your auto-renewal and membership charges. This is certainly not the seamless experience we strive to provide. We would love the opportunity to look into your account to ensure your membership and recurring shipment feature are fully cancelled and to resolve any billing concerns. Please reach out to our support team directly at [email protected], and we will make this right for you.
Thrive Market: I've been very happy with my orders so far, one small glitch was addressed quickly, There's quite an assortment of products to chose from, always something new. The $60 a year is ok, you get it back in savings after a couple orders. The savings continue after that. I wish the meats weren't so expensive but you pay high for organic unfortunately. Happy with their service.
Reply from Thrive Market2026-08-18
Hi Deb, thank you for the wonderful 5-star review! We're so glad to hear you're enjoying the product assortment and that our team was able to address your glitch quickly. We appreciate you being a member!
They do not tell you details about their program until you have signed up and paid a fee. Then when you try to cancel they do not cancel and keep sending boxes and charging you every month. I cancelled three times on their “Chat “ and they still did not cancel. I had to block payment to stop it and they are still trying to get me to “fix” my payment option. Buyer beware!😡
Reply from Thrive Market2026-08-13
Hi Teresa. We sincerely apologize for the difficulties you experienced while trying to cancel your membership. This is absolutely not the seamless standard of service we strive to provide. We understand your frustration and are actively sharing your experience with our team to improve our chat and cancellation processes. If you need further assistance ensuring your account is fully closed and resolved, please reach out to our member services team directly at [email protected]. Thank you for giving us a try!
I have been in contact with Thrive Market twice regarding an issue with my order. It was handled expediently and kindly.
I get a thrive order every month and will continue to do so because their products are a healthier option
Reply from Thrive Market2026-08-13
Hi Sb! Thank you for sharing your experience. We're so glad our team could quickly and kindly resolve the issue with your order. Thank you for trusting us with your healthy monthly staples!
(This is April, not sure why it comes up 'John').
Customer service is always pleasant and super helpful. I have been a Thrive Market Customer for many years, through moves across the country even. Their price points are fantastic and more affordable. I highly recommend Thrive Market!
Reply from Thrive Market2026-08-13
Hi April! Thank you for being such a loyal member for so many years—even through all your moves! We're thrilled that you love our prices and that our member services team has always been helpful. Thanks for the fantastic recommendation!
Thrive Market offers good, clean food and health care options as well as beauty items. I find that their attention to customer service and their consistent pattern of taking care of their customers is very reassuring and refreshing!
Reply from Thrive Market2026-08-13
Hi TS! Thank you for the wonderful review. We're thrilled that you're enjoying our healthy options and that our member services team has taken great care of you. Thanks for being a valued member of the Thrive Market community!
I received an unexpected shipment of exactly what I had ordered last time, but I was not even close to finishing the food. When I went to try to cancel it ahead of time all I could find was an old account. I called customer service, they immediately remedy the situation to my satisfaction. Very rare these days.
Reply from Thrive Market2026-08-05
Thank you so much for taking the time to share your experience. We completely understand how unexpected shipments can be stressful, but we are absolutely thrilled to hear that our team was able to step in and quickly resolve the issue to your satisfaction. If you ever need help navigating your account or future orders, please know we're always here for you!
D
DAVID HANNEMAN · 2 reviews · Experienced 2026-08-01 ·
★★★★★
The website is confusing and doesn’t…
The website is confusing and doesn’t make it obvious that if you don’t subscribe to membership that you can’t order anything and then when you do order something you end up finding yourself with a subscription you can’t get rid of
Reply from Thrive Market2026-08-04
Hi David! We are so sorry for any confusion regarding our membership model and the checkout process. Thrive Market is built on a membership model to provide you with exclusive benefits like discounts, special sales, free gifts, and more! We certainly don't want you to be stuck with a membership you don't intend to use. Please reach out to our Member Services team at [email protected] or visit the chat feature on our website, and we would be more than happy to help you manage your account and sort out any unwanted charges. We look forward to making this right for you!
A
Abhi · 1 review · Experienced 2026-08-04 ·
★★★★★
subscription fees
How do you expect me to pay for the membership without looking at your products! Like duh? And how is this membership fee different than paying extra couple of bucks more at whole foods or trader joes?
Reply from Thrive Market2026-08-04
Thank you for sharing your feedback, Abhi. We understand your hesitation and apologize for any frustration! As a membership-based marketplace, we are proud to offer benefits like discounted prices, free gifts, and exclusive sales. We want you to feel comfortable with your membership, so annual members have a 30-day risk-free period to try us out. If you have any questions or would like assistance managing your account, please reach out to our Member Services team at [email protected] or via our 24/7 chat on the website. We'd love the chance to help you explore the savings!
B
Beth Willis · 1 review · Experienced 2026-08-04 ·
★★★★★
Great products at good prices with…
Great products at good prices with excellent customer service!
Reply from Thrive Market2026-08-04
Hi Beth! Thank you so much for taking the time to leave us a 5-star review! We are absolutely thrilled to hear that you are enjoying our product selection, competitive prices, and our member services team. Providing healthy essentials at a great value is what we are all about. Thanks for being a valued member of the Thrive Market community!
J
Jessica · 2 reviews · Experienced 2026-08-04 ·
★★★★★
Excellent customer service
Their customer service is excellent and easy to contact. One is able to get past the AI easily when need to speak with a human being. Issues are solved very quickly.
Reply from Thrive Market2026-08-05
Hi Jessica, thank you for sharing your experience with us. We know how frustrating it can be when you need to speak with a real person, so it is fantastic to hear that you found our team easy to reach and that your issues were resolved quickly. We truly appreciate you choosing Thrive Market and look forward to continuing to provide you with excellent service!
J
Jeff Kepnes · 1 review · Experienced 2026-08-03 ·
★★★★★
great service
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Reply from Thrive Market2026-08-03
Hi Jeff, thank you so much for the 5-star rating! We are thrilled to hear that you experienced great service with us. Thank you for choosing Thrive Market!
D
Debi · 1 review · Experienced 2026-07-28 ·
★★★★★
Wholesome and fresh products at very competitive prices.
Products are wholesome and plenty of organics available. Pricing is very competitive. Customer Service readily available when have questions
Reply from Thrive Market2026-08-03
Hi Debi, thank you for the wonderful review! We're so glad you are enjoying our selection of wholesome, organic products and finding great value in our pricing. It’s also fantastic to hear that our team was able to assist you when you had questions. We appreciate you being part of the Thrive Market community!
Thrive Market is a very good company, who tries their best to help their customers. They price match too, which is very helpful! As with every company, there's always room for improvement, but I definitely recommend Thrive Market!
Reply from Thrive Market2026-07-30
Hi Janet, thank you so much for sharing your experience with us and your recommendation! We're thrilled you're enjoying our customer service and price matching.