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Is Thrive Market legit?
Thrive Market (thrivemarket.com) has a 3.7 out of 5 rating on OK.one, based on 177 user reviews collected here. It is listed under Events & Entertainment and its reputation is mixed. Opinions are polarized: 66% rate it 4 stars or higher while 26% give 1 star; The business has replied to 98% of negative reviews; Reviews mostly discuss Product, Customer service, Price. Last updated 2026-08-29.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently mention that the product selection is extensive, featuring wonderful healthy items and grocery options that are otherwise difficult to locate locally. Additionally, people truly appreciate the remarkably helpful customer service team, noting that representatives quickly resolve any shipping mishaps and always provide pleasant assistance.
Some people experienced unexpected subscription charges and automated renewals for memberships. Others also mentioned that certain grocery products, such as specific specialty meats, felt overly expensive and less affordable for regular household shopping budgets.
Auto-generated from all reviews of this business. For reference only.
What people say
L
Laura Dixon · 1 review · Experienced 2026-06-30 ·
★★★★★
Is it a scam?
It isn’t worth the membership for people with access to decent food stores. Additionally, they will not refund the yearly membership when even though you thought you cancelled it last year, they charge you again. You have to cancel over the phone or in a chat so there isn’t a record. I feel like it’s a scam.
Reply from Thrive Market2026-07-01
Hi Laura, we're very sorry to hear about your frustrating experience with our membership and cancellation process. We aim to make every aspect of Thrive Market seamless, and it is clear this was not the experience you had. If you are open to it, we would love to look into this for you to ensure your account is handled correctly. Please reach out to us at [email protected]. Thank you for your feedback and for giving us a try!
M
Mike Sampson · 1 review · Experienced 2026-07-01 ·
★★★★★
They'll sign you up for a membership…
They'll sign you up for a membership without consent. I did a one time purchase as a gift for a friend and explicitly selected a one time purchase option. Now they've been charging me $60 for the past two years and repeating the purchase once a year. On top of that it was really hard to cancel the membership and they haven't refunded my two years of subscriptions and purchases that I didn't signup for.
Reply from Thrive Market2026-07-02
We are truly sorry to hear about your frustrating experience with our membership and cancellation process, Mike. Our goal is to make every aspect of Thrive Market seamless, and it’s evident that we fell short in your case. We would appreciate the opportunity to look into this for you and make this right. Please feel free to reach out to us at [email protected]. Thank you for your feedback!
K
Kate Rongey · 2 reviews · Experienced 2026-06-28 ·
★★★★★
Amazing customer service
I have been a Thrive customer for years. I love the quality of products available, the convenience of being able to subscribe to monthly deliveries, and how quick their deliveries are. Most of all I love the great customer service. I’ve only received a damaged delivery once and it was quickly and completely replaced with absolutely no work on my part. This is a quality company with integrity and great customer service!
Reply from Thrive Market2026-07-01
Thank you so much for your kind words and for being a part of the Thrive Market community for so many years, Kate! We are thrilled to hear that you enjoy our product quality, convenience, and delivery speed. We truly appreciate your support and look forward to serving you for many more years to come!
They don't allow you to cancel your membership in the account settings. They make you contact support to cancel it for you. I'll be canceling soon and I'm sure they'll try and pressure me to change my mind. I'm not at all happy about that.
Reply from Thrive Market2026-06-29
Thank you for sharing your feedback with us. We're sorry to hear about the trouble you had trying to cancel. We hope you’ll find value in our membership benefits, but if you decide to cancel, please know you can do so at any time by contacting Member Services at [email protected] or chatting with us on our site 24/7. We appreciate you giving Thrive Market a try!
V
Vincent Palermo · 1 review · Experienced 2026-05-15 ·
★★★★★
Thrive Market...more like Trap Market
I purchased a water bottle cleaner and some dish soap in May, 2026 on Thrive Market. I made clear that this was a one-time-purchase and DID NOT sign up for any membership or rewards program. One week went by (I had already received my cleaner and soap) and I looked at my Santander account and it had a charge from Thrive Market of $59.95. To my surprise I unknowingly signed up for a one year membership.
I am disabled and receive a fixed income monthly from SSDI. I don't have $60 to spend on a membership monthly when I have to get breakfast, lunch and/or dinner. As a matter of fact that $60 charge put me into overdraft territory. I immediately called fraud services. Not only did I have to get a new card BUT they could not immediately remove that $60 charge. It needed an investigation. Now I would need to figure out a way to eat for the following 2 days.
Next, I emailed Thrive Market. They didn't respond for 2 days. So I went ahead and logged in to this supposed membership I purchased EXACTLY one week after I bought the water bottle cleaner. I read that you can cancel your membership within one month if you are not satisfied (I imagine this happens a lot), so I did just that.
About a week and a half went by and the bank finally returned my money. I would not do business with Trive Market ESPECIALLY if you are on a fixed income like I am. I was reading the reviews on this site and they have had a CLASS ACTION LAWSUIT from customers who stated they lied to them and deceived them all for a quick buck.
I have blocked all contact from Thrive Market and will never use them or their services again. I strongly suggest you do so as well.
Reply from Thrive Market2026-06-26
Thank you for sharing your feedback with us, Vincent. We sincerely apologize for the frustration and stress this unexpected charge caused you. We have reviewed your account and can confirm that your membership has been canceled and your refund was successfully processed by your bank.
We appreciate your patience while this was resolved. If you have any further questions or if there is anything else we can assist you with, please do not hesitate to reach out to [email protected].
S
Suzanne Carter · 6 reviews · Experienced 2026-06-26 ·
★★★★★
they offered me great customer service…
they offered me great customer service in every way!
Reply from Thrive Market2026-06-29
Thank you for taking the time to share your feedback, Suzanne! We love hearing that you are enjoying all we have to offer on our site and you had a positive experience with our member services team. We appreciate your support!
B
Brandy · 3 reviews · Experienced 2026-06-14 ·
★★★★★
I have only done 1 order with Thrive so…
I have only done 1 order with Thrive so far, but have been impressed with their selection of items. I received an item that had been cut open in my box that made a huge mess, I reached out just wanting a replacement or refund of that particular item but since it affected my whole order (big mess), they refunded the whole thing, no questions asked, I didn't need to send pictures or anything. The whole process has been relatively easy. With them having their own app also, it's even easier to shop.
Reply from Thrive Market2026-06-26
Welcome to the Thrive Market family, Brandy! We are so glad to hear you are enjoying our selection and the convenience of our app. We sincerely apologize for the damaged item in your first box, but we are absolutely thrilled that our support team was able to make it right for you quickly and without any hassle. We look forward to packing your next order!
I love Thrive Market! I’ve been a member basically since they started, and they never let me down. The selection of items is amazing and the prices can’t really be beat (at least where I live). Healthy eating is getting harder in this economy and Thrive makes it more manageable. Not to mention their outstanding customer service! The only issues I’ve had were mail damage but they’re fast to act & it’s always a pleasant experience to deal with their customer service agents (even the virtual one)
Reply from Thrive Market2026-06-26
Hi Maya, thank you so much for being a member with us since the very beginning! We truly appreciate your loyalty and long-time support. It is wonderful to hear that we can help make healthy eating more manageable and affordable for you. Thank you for choosing Thrive Market!
P
Patsy · 1 review · Experienced 2026-06-24 ·
★★★★★
How do you cancel your membership
How do you cancel your membership? I've tried 3 times!! and they said you have been cancelled but yet they charge me again and again!
Reply from Thrive Market2026-06-25
Hi Patsy, we are very sorry to hear about the trouble you've had with your cancellation. This is not the experience we want for our members. We would like to resolve this for you immediately. Please contact us directly at [email protected] so we can personally ensure your membership is cancelled and any incorrect charges are addressed. Thank you for giving us a try!
Both times I ordered I received molded fruit sauces. 1x I just threw it away. 2x I'm just mad I wasted money again on this crap. Canceled order. Their chat bot is stupid. Never got to speak to anyone. My advice, stay far away.
Got pictures to prove.
Reply from Thrive Market2026-06-23
Hi Christie, we are very sorry to hear about your recent order experience and the difficulties you encountered while trying to get help through our chat system. We would like the opportunity to make this right for you. Please reach out to our team directly at [email protected] so we can assist you more effectively. We appreciate you bringing this to our attention, and thank you for giving us a try!
Thrive carries hard-to-find healthy products that meet my dietary needs. Prices even beat out Amazon. If there are ever any issues, Thrive provides excellent customer service and resolves any issues completely to your satisfaction. Great company!
Reply from Thrive Market2026-06-23
Hi Heather, thank you for your feedback! We're thrilled that you've been able to find products that fit your dietary needs at great prices. Providing excellent service is a top priority for us, and we're so glad to hear we hit the mark for you. Thanks for being a part of the Thrive Market community!
A
Andrew · 3 reviews · Experienced 2026-06-18 ·
★★★★★
I wanted to love Thrive Market
I wanted to love Thrive Market, but it’s a total trap. First off, they force you to commit to a membership before you can even browse their inventory—huge red flag.
Once you’re locked in, the disappointment keeps coming. Their "free gifts" are absolute trash that you'd never actually buy. If you’re looking to get grass-fed meats, look elsewhere; they are ridiculously overpriced. Instead of a full grocery store experience, the selection is way too snack-oriented, leaving you stranded for actual meal ingredients. Save your money and buy your organic groceries somewhere else.
Reply from Thrive Market2026-06-23
Hi Andrew, we appreciate you giving Thrive Market a try and for sharing your feedback. We're sorry to hear that our membership model and selection didn't meet your expectations. We are always working to expand our catalog to ensure we offer a full grocery experience, and we'll certainly take your notes regarding our grass-fed meats and gifts into consideration. If you need any assistance managing your membership, please feel free to reach out to our support team at [email protected].
C
Corrine · 1 review · Experienced 2026-06-19 ·
★★★★★
Thrive is my go-to grocery store
Thrive is my go-to grocery store, because I can depend on the quality of the clean food they offer. The organic selection is huge, and all I know there will be no unnecessary chemicals. And to top it all off, the prices are great and the customer service in great!
Reply from Thrive Market2026-06-23
Hi Corrine, thank you for making Thrive Market your go-to grocery store! We are so glad to hear that you are loving our clean, organic selection and finding great value in our prices. Your support means the world to us!
S
Sandra · 2 reviews · Experienced 2026-06-19 ·
★★★★★
I like the products and delivery at…
I like the products and delivery at home- and I have had good results with customer support.
Reply from Thrive Market2026-06-23
Hi Sandra, thank you for taking the time to share your feedback! We love hearing that you are enjoying our product selection, the convenience of home delivery, and your positive experiences with our member services team. We appreciate your support!
D
DHMD · 1 review · Experienced 2026-06-14 ·
★★★★★
Don’t believe their marketing
I don’t believe the nonsense that they claim they don’t show their products and prices BEFORE you pay for a membership because manufacturers don’t want the low low prices available for public view versus standard prices elsewhere. That’s nonsense. Firstly, I don’t see how they have the gall to claim that their prices are lower than others. After paying for a membership (where there’s no option to NOT make it auto renewing) and finally seeing what they have to offer, the few things that I comparison shopped were waaay more expensive on Thrive. Like 30% more expensive. I stopped wasting my time at that point. And the selection is not great either. But here’s the worst. When I requested a refund and cancelation the same day via the stupid AI chatbot (the only option they provide to reach them) the chatbot told me a refund would be processed. 5 days later, no refund. Went back and requested a human through the chat feature (which is now going to be my default process. I’m so sick of AI Chatbots) who says that they would ACTUALLY put the refund through. So I’m guessing the chatbot just lied to tell me what it thought I wanted to hear? Either that or delaying processing a refund is standard company procedure because it means they earn interest on the money the longer they hold it. I am convinced that Thrive’s business isn’t selling food. It’s tricking people into paying membership fees and hoping that they don’t have the determination or attention to get their money back and cancel their membership before it auto renews at an inflated price. What a racket.
Reply from Thrive Market2026-06-23
Thank you for sharing your experience. We are sorry for the frustrating experience you had with our membership model and your cancellation process. It is never our intention to make the process confusing or cause frustration through our automated chat system. We want to make sure this is completely resolved for you. If you are open to it, please reach out to our team directly at [email protected]. We appreciate you giving Thrive Market a try!
R
Robin Finney · 10 reviews · Experienced 2026-06-18 ·
★★★★★
Problem resolved quickly and to my…
Problem resolved quickly and to my complete satisfaction.
Reply from Thrive Market2026-06-23
Hi Robin, thank you so much for the 5-star rating! We're thrilled to hear that our team was able to resolve your issue quickly and entirely to your satisfaction. We truly appreciate your membership and look forward to serving you again soon!
Had concern about a product. Thrive dealt with it immediately to my satisfaction.
Reply from Thrive Market2026-06-23
Hi Gena, thank you for leaving a review! We're so glad to hear that our team was able to address your product concern immediately and to your full satisfaction. We truly appreciate your membership and look forward to your next order!
Quality goods at a premium price. Selection is wide and varied. Shipping is reliable and the packaging amazing.
Reply from Thrive Market2026-06-18
Hi Judy, thank you so much for the wonderful review! We're thrilled to hear that you are enjoying our wide selection of quality goods and that your orders are arriving safely and reliably. We appreciate you being a part of the Thrive Market family!
WARNING- if you cancel your membership be sure to remove your billing information. If you don't and log in again in the future, they will bill you an annual membership fee just for logging in. They've had a class action lawsuit for fraudulently billing membership fees to people who have cancelled.
Reply from Thrive Market2026-06-18
Hi Dan, thank you for your feedback. We apologize for any confusion or frustration regarding our membership renewal process. To clarify, while an active membership is required to shop our site or view our catalog, we do not charge members simply for logging into an account. We want to make sure your account is completely taken care of, so please reach out to us directly at [email protected] so we can look into this for you. We appreciate you giving Thrive Market a try!
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