Not your average clean beauty - Vegan ingredients combined with high end actives for long lasting, real results. We use the best of fresh, nutritious, plant-based ingredients in their range of serums, scrubs, cleansers and more.
Written by the business, not verified by us.
Is Truly Beauty legit?
Truly Beauty (trulybeauty.com) has a 4.3 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 83% of reviews are 4 stars or higher and 13% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality, User experience. Last updated 2026-08-11.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the amazing skincare products for their delightful scents, clean ingredients, and wonderful ability to keep skin beautifully hydrated and smooth. People note that the website is extremely easy to navigate, making the ordering process seamless, while the support staff is consistently helpful and friendly.
Some people were dissatisfied with unexpected subscription orders, billing issues, or unwanted charges appearing on their accounts after a purchase. Reviewers also noted genuine frustration when popular items were suddenly discontinued, leaving them unable to find their favorite skincare products on the website.
Auto-generated from all reviews of this business. For reference only.
I received a half empty bottle of the antiaging serum and they sent a replacement with 48 hours!
Reply from Truly Beauty2025-03-03
Sorry to hear about the half empty product. We are glad that the team was able to help. If you need anything else, we are here to help! Thanks for being a Truly babe!
I wish I could give this company zero stars, but unfortunately, that’s not an option. My experience with Truly Beauty has been incredibly frustrating.
It all started with a body butter product I purchased in-store, which I had previously enjoyed. But this time, the product was rotten. It had a terrible smell—something like chemicals mixed with sour milk. The texture was completely off, with a hard crust on top and a PlayDough-like consistency underneath. It was unusable and clearly not fit for sale.
I provided detailed photos, proof of purchase, and even the product's serial number in hopes of getting this resolved. Instead, I was met with long delays and a lack of follow-up. Each time I reached out, I had to explain my issue to a new representative who seemed unaware of the situation. This made the process incredibly frustrating.
Eventually, I was given a discount code for a replacement, but I had to pay over $30 for shipping on a product that was already defective. Not only was I expected to pay for this shipping, but it also took over two weeks for the replacement to arrive with no updates or tracking information.
When the package finally arrived, I found that it was damaged. As I opened it, I ended up with cuts on both of my hands from the broken glass. This is not only disappointing but also dangerous, and it’s unacceptable for a company to allow this kind of issue to occur.
I also reached out about the $32 shipping fee, which I believe should have been refunded, considering the situation. Unfortunately, I received no response, and the silence just added to my frustration.
Truly Beauty has shown a complete lack of responsibility when it comes to customer service and product quality. The lack of communication, the dangerous packaging, and the disregard for customer satisfaction have left me feeling completely let down. I won’t be buying from Truly Beauty again, and I will make sure to warn others about this experience.
I would strongly advise thinking twice before spending your money here. Truly Beauty has failed on multiple levels, and I would not recommend their products or service to anyone.
Reply from Truly Beauty2025-02-19
Hi there! We sincerely apologize for your experience and want to assure you that the shipping fee has already been processed. Your feedback is valuable, and we will address the packaging issue to prevent this from happening again. If you need anything else we are here 24/7 to help!
Hi there! Your subscription to the Body Butter Collection has been renewed, which is why you were charged. If you'd like to make any changes to your subscription, please email us at [email protected].
At this point I’ve used several products from the shave cream, to the serums, body butters and oils. They have all been wonderful! My skin has looked so healthy, hydrated and felt so good! Truly has been a life saver this winter! The razors are amazing and I’ve had to shave less often than others I’ve used in the past. I would recommend this brand to anyone wanting hydrated, soft, beautiful looking skin!
Reply from Truly Beauty2025-02-02
That's awesome to hear! More goodies are coming this 2025 so stay tuned! If you need anything else we are here 24/7 to help! Thanks for being a Truly babe!
Received a product that was broken. Reached out to customer service. They responded and shipped a replacement product immediately. Great customer service.
Reply from Truly Beauty2025-02-01
Sorry to hear about the damaged product. We are glad that the team was able to help. If you need anything else, we are here 24/7 to help! Thanks for being a Truly babe!
That's awesome to hear! More goodies are coming this 2025 so stay tuned! If you need anything else we are here 24/7 to help! Thanks for being a Truly babe!
The website was so easy to use, no pop ups every time I clicked on a product, everything was easy to find
Reply from Truly Beauty2025-02-02
Self-care should be easy! More goodies are coming this 2025 so stay tuned! If you need anything else, we are here 24/7 to help! Thanks for being a Truly babe!
Sallie with your customer service team was wonderful I had not received one of my products and she kindly is resending. Your products are amazing and I use them all the time and they smell lovely and feel luxurious.
Thank you, Carla
Reply from Truly Beauty2025-02-02
That's awesome to hear! More goodies are coming this 2025 so stay tuned! If you need anything else we are here 24/7 to help! Thanks for being a Truly babe!
That's awesome to hear! More goodies are coming this 2025 so stay tuned! If you need anything else we are here 24/7 to help! Thanks for being a Truly babe!
I tried Truly before by buying from Ulta, but recently I ordered online for the first time. Unfortunately, three of the glass jars in my package came shattered. I reached out to Customer Service and had a kind reply within 10 minutes of sending the email. They resent out the three broken products at no charge, and I am really liking every product I've tried so far! Kudos to this company; they are doing customer service right.
Reply from Truly Beauty2025-01-31
Thanks for the kind words! That's how we value our customers! If you need anything else, we are here 24/7 to help! Thanks for being a Truly babe!
I just got the shaving kit and glazed donut after shave, unicorn fruit butter and I must say the razor kit and the aftershave and everything is amazingggg!!! I’ve used SOO many razors and this stuff just is incredible close and soft shave! My legs have NEVER been smoother using the aftershave as well and I’ve never smelled better! So far everything I’ve gotten I just love so much!!! My 2nd order just got here and I’m so excited to try it! Will definitely be ordering again!
Reply from Truly Beauty2025-01-17
That's awesome to hear! More goodies are coming this 2025 so stay tuned! If you need anything else we are here 24/7 to help! Thanks for being a Truly babe!
I love all of the Truly products I've used. They have all worked very well, and they smell absolutely amazing.
Reply from Truly Beauty2025-01-18
That's awesome to hear! More goodies are coming this 2025 so stay tuned! If you need anything else we are here 24/7 to help! Thanks for being a Truly babe!
My order arrived with one of my items broken. Truly was quick to apologize and send a replacement for my damaged product.
Reply from Truly Beauty2025-01-18
Sorry to hear about the damaged product. We are glad that the team was able to help. If you need anything else, we are here 24/7 to help! Thanks for being a Truly babe!
I contracted customer service as my order seemed late. They responded immediately and have sent a replacement!
I’m amazed at how quick they were! I order a lot online living so rural.
Reply from Truly Beauty2025-01-18
Thanks for the kind words! That's how we do business because customer satisfaction is our top priority. Thanks for being a Truly babe!
It's always a great experience shopping at Truly!!
It's always a great experience when shopping with Truly Beauty, HOWEVER, I do wish the app sold all the exact same products & routines. There's at least one or two items or routine of items that I can't find listed on their actual APP, it's only found in their website. I like using the app better, & it feels more saver to purchase things on & it saddens me that today I couldn't buy the Vegan Collagen Booster Set on their app earlier... 🫤 I did buy other things, but I would have spent more if I could have bought this set on the app too. Oh well, maybe it'll update or something & by the next time, I can buy it then... 😁 Hmmm..🤔 Either way, the service & the Truly team members on the service chat are ALWAYS extremely helpful, they were especially helpful with my purchase from today. Thank you, again, Truly Beauty Team member, Abbey!! 😊🙏🏼
Reply from Truly Beauty2025-01-18
Hi there! Thanks for the feedback and the kind words! But I'll forward this to the team as they are being tracked for us to learn and see how we can serve you better. In the meantime, if you need anything else, we are here 24/7 to help!