Action Direct (Powered by North Shore Commercial Door) sells a full line of garage door parts including; weather seals, hardware, openers, remotes and more. Seal, secure, and operate with confidence, shopping the same parts trusted by pros.
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Is Action Direct legit?
Action Direct (www.northshorecommercialdoor.com) has a 3.6 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Construction & Manufacturing and its reputation is mixed. Opinions are polarized: 66% rate it 4 stars or higher while 32% give 1 star; The business has replied to 6% of negative reviews; 16 of them were added in the last 12 months. Last updated 2026-09-01.
How is this company still in business? Their customer service is wildly unhelpful and gives wrong information and then stops responding. I wish I'd looked up their reviews before I spent hours trying to get a simple answer to a question.
I do not...NOT...recommend this company! They don't follow through on their promises and are IMPOSSIBLE to reach. ZERO customer service. They do not return calls, ignore email messages, and don't respond to snail mail letters. This has gone on for months. I'm giving up.
STAY AWAY from this company…the worse customer service we have ever experienced..wrong parts sent..had excuses for everything..eventually it wasn’t worth the time to deal with them..rude people..and that’s even too good to describe them
I would give the NSCD team a "0" if allowed... Total disregard for customer service, they care less about responding to your e-mails (10 total), when I finally was allowed to talk with someone, he (Mark) told me I would get a return shipping voucher because they shipped me the wrong parts - but then rudely denied it later and said I was incorrect in what "I thought I heard". NSCD's customer service is horrible! Also, do NOT buy their "branded" products. You will be stuck buying from them forever and will pay double what the manufacturers charge.
Ordered 2 Pantheon Mini door controllers and immediately after installation one faults out every 10 minutes. i have to reset to get the door to operate . I moved the controller to the other door and it does the same thing. The 2nd unit works fine on either door . Messaged North Shore and got back a condescending one line response that read "I would contact the company." I did contact the company that I purchased it from but will never use North Shore again.
Paid more in shipping and restocking fees than the cost of the product.
I ordered a garage door bottom seal, I paid $20 for shipping. The item arrived and did not fit my door. I requested a return but you first have to have a RMA number first which North Shore provided a week later. It cost me $20 to ship it back. Then they charged me a 10% restocking fee. So the shipping and restocking fee cost me more than the original product that I never used. Waste of time , lots red tape and add charges. Save your money and order from Amazon ..no hassles.
DO NOT DEAL WITH THIS COMPANY! They refuse to support products they sell after one year. They are only concerned with the initial sale. They refused to supply a warranty part even though Liftmaster had pre-approved the replacement. You might save a few bucks initially but you are on your own after one year and you can forget warranty service! Go with a local dealer with integrity!
Do not order anything from this website…unless you want to be ripped off.
Do not order anything from this website unless you want to be scammed. E-commerce site didn't indicate some items were on backorder for 6 weeks. They went ahead and shipped the partial order. I cancelled the backordered items and they still billed me for all the sales tax and shipping charges of entire order.
Ended up paying $50 for $15 garage rollers......
Lesson learned...I rarely write reviews but in this case I'm hoping this would prevent this from happening to someone else.
The recent reviews about company were spot on! Terrible customer service, they will not return calls, answer emails or provide timely service. They do try to dispute bad reviews right of way however. Here's a tip NSCD, do what you claim on your website or update your policies to reflect your lackadaisical "our customers are suckers" attitude so you don't have to spend time disputing bad reviews. Never again!
Update12-13 - Yep, just like I said "spend their time disputing bad reviews rather than answering the phone." I tried all three contact methods listed on their website on different days and got NOTHING! Two weeks to box an item that your website states "next business day" is unacceptable. Just be honest about your shipping/ customer service and life will be easier for everyone.
Reply from Action Direct2022-12-09
If you truly have an issue please provide an order number and stop hiding behind a fake user name. Customers of ours can detect fake reviews like this a mile away. If you truly have an issue which I doubt, You do give me a call at 440-366-6112. I will Be happy to help.
Update: 12/13 this is borderline harassment. Using a fake name and continuing to slander the company is ridiculous and most likely illegal. As I said, if you have a real issue, provide an order number so we can resolve the issue.
Matt
Calling what I received 'support' would be like comparing a bumble bee with a 747. I called 5 times, at different times of the day, and never got anything but a voicemail saying to leave a number and the call would be returned the next day. It was not so I tried the other options (email or chat) mentioned. I sent a chat with a detailed question. I got an email saying 'i nee an order number and ship to address to look up your order' but did not attempt to answer my question or even acknowledge I had asked one. (He couldn't even spend the time to see if he had spelled everything correctly.) I replied asking for a phone call to discuss my inquiry. The response was 'get me the order number and the shipping address and let me know what you need.' Still not even bothering to address my original question and totally ignoring my request to speak to someone. This is the height of laziness and has cost you a customer for life. I found what I needed at another online business where someone answered the phone and spent the 3 minutes it took assist me with my problem and make the sale. I have been in business for almost 40 years and would not have made it to 2 years if I treated customers in this manner.
The garage door seals arrived coiled in a box. After following their directions explicitly I could never get the seal to unroll so it could be cut and installed. My email request for assistance went unanswered, although I did get an automated acknowledgement of receipt if my request. $75.64 down the drain! I would never recommend a North Shore product to anyone. I ended up buying the seals from a local garage door shop, which I should have done in the first place, at half the cost, and it was perfectly straight and installed perfectly.
After ordering and paying for parts was told they were out of stock . When I asked if that meant days or months the reply was one sentence all lower case - “it means I don’t know.” No Offer to refund . I asked them to refund and send verification of doing so. No replies. After numerous attempts I got someone on the phone and it had been refunded .
Avoid this company completely. Difficult to deal with -poor communication and wise guy answers. My personal opinion after my personal experience but I see I’m not the only one and wish I had checked first.
Ordered almost 800.00 wort of parts only to have them shipped to who knows where by FedEx. Someone somewhere signed so they said it's not their problem.
possible garage door co customer because of bad reviews i decline any business thanks former ex customers
Actually I have ordered i bought sensors from your co and a good experience I can apologize [b/c of your reply ]possible garage door co customer] Now I believe your co and I Would trust your co again over a few negative reviews thank you i stand corrected I Started in 1982 40 years wow tom
Reply from Action Direct2021-11-10
Interesting that someone that never ordered from us would leave a review like this. For real reviews visit https://www.resellerratings.com/store/North_Shore_Commercial_Door
On August 12/2021 I did order springs for garage door and order has to be delivered in 3 days. The problems begin... It was impossible to get anyone on the phone and I sent email about status of my order and I got answer "The situation is very fluid which makes giving a specific ship date at this point in time impossible." I canceled the order and I didn't get any money back. Long story short Very dishonest company. Avoid any business with them.
I ordered to garage door openers. Neither one would connect to the garage itself. I requested a return and was sent where to send it too and what not got to the shipping FEDEX and they had me pay $12.15 to return what a crime.
Bought a door Spring from them. Got no information on when it would ship although it said they had it n stock. After I emailed them they told me they have no idea when they're gonna be able to manufacture it so I tried canceling the order. They told me I could not cancel the order. Very dishonest company don't deal with them!
those guys are something they resist to not give refund door spring out of stock .nobody has time to wait back in stock . website states clearly item ships in 5-7 business days but never shipped never let me know item is out of stock waiting for them to keep money .i have to pass to credit card handle the situation . save yourself sometime buy somewhere else