HoneyBook is a clientflow management platform built for independent service businesses, including photographers, venues, virtual assistants, wedding planners, and creative freelancers. It brings together every stage of the client journey in one place, from the first inquiry to the final payment, so business owners can spend less time on admin and more time doing the work they love.Unlike juggling multiple tools for contracts, invoices, scheduling, and communication, HoneyBook consolidates everything into one streamlined platform. It includes AI-powered automation and deep customization so the platform works the way each business does.With HoneyBook, businesses can:Capture leads with branded forms, online scheduling, and automated follow-upsGet paid faster with online invoices, e-signature contracts, and customizable proposalsManage every client with a visual pipeline, CRM, branded client portal, and automated workflowsHoneyBook integrates with over 40 tools including Squarespace, Google Ads, Mailchimp, Zoom, and QuickBooks, and is available on web and mobile.Over 100,000 independent businesses trust HoneyBook to run their operations. A 30-day free trial is available with no credit card required.
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Is HoneyBook legit?
HoneyBook (honeybook.com) has a 4.2 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Electronics & Technology and its reputation is good. 78% of reviews are 4 stars or higher and 12% are 1 star; The business has replied to 82% of negative reviews; Reviews mostly discuss User experience, Customer service, App. Last updated 2026-08-24.
What reviewers say
AI generated
Reviewers had a great experience with this company, noting that it completely transformed their daily operations. Customers often praise how easy it is to manage multiple business tasks, send professional documents, and keep clients organized in one place. People truly love the helpful customer service team and the seamless integrations that make running a creative business much smoother.
However, some people mentioned that the platform can occasionally load slowly, show error messages, and experience annoying bugs during daily use. A few other people also felt that the initial setup takes a considerable amount of time, making it hard to master the tools right away.
Auto-generated from all reviews of this business. For reference only.
Their customer service was outstanding. They were understanding and caring and although I had to cancel my subscription for now, I would highly recommend and go back to them when I need it. Great customer service has been limited with other systems and I am still shocked at how fast, transparent and caring their representative was.
Reply from HoneyBook2026-06-29
This genuinely means so much, especially knowing the circumstances 💛 Whenever you're ready to come back, we'll be right here. So glad our team showed up for you.
HoneyBook has completely transformed the way I run my wedding and event design business. From sending proposals and contracts to collecting payments and keeping all client communication in one place, everything is organized and incredibly easy to manage.
The platform is intuitive, professional, and saves me so much time with automation and workflows. My clients also love how seamless the booking process is, which creates an amazing first impression from the very beginning.
As the owner of a busy wedding and event design company, having a system I can truly rely on is invaluable. HoneyBook helps me stay organized, deliver a professional experience, and focus on creating beautiful events instead of worrying about paperwork.
I highly recommend HoneyBook to any creative entrepreneur or service-based business looking to streamline their workflow and elevate their client experience. It’s one of the best investments I’ve made for my business!
Reply from HoneyBook2026-06-29
Running a wedding and event design business on HoneyBook and your clients feeling the difference too 🤩🤩🤩🤩 That's really everything. Thank you for this, Sheren!!! 💛💛💛
Honey Book has been all around helpful and useful over the years. I do not particularly like not having a contact help phone # to call, but once you figure out how to explain issues and do screenshots for the email communication, they are very helpful and quick to respond.
Reply from HoneyBook2026-06-29
Helpful and useful over the years, that's what we're here for 💛 The feedback about wanting a phone number is heard, thank you for that. And so glad the team has been quick to help when you need it!
The collaboration feature makes keeping everyone updated so easy. And I love the text feature that I can program ahead of time to send my team and vendors reminders. HoneyBook has made communication with my team and vendors very easy.
Reply from HoneyBook2026-06-29
Team reminders, vendor reminders, all set ahead of time so nothing slips 🤩 Love hearing this. Thank you, Rena 💛
The AI automation is very basic and wires still get crossed and things randomly end up in the wrong lead buckets. Created and assigned automations sometimes work and sometimes don't. Not being able to talk with someone directly on the phone is annoying and waiting for the chat to be picked up by a person can also take time. I have had several instances where my issues require further review and I am told that they will follow up with me and they never do. I feel that the service is very expensive for what I get, poor value. Someone who actually knew and understood AI could easily improve upon this platform, but this is very basic.
Reply from HoneyBook2026-06-29
Thank you for taking the time to leave your feedback. We'll make sure our team reaches out.
This is really a phenomenal platform. My major issues are the planning process. This was originally developed by photographers is my understanding and for planning purposes. But the forms are not living documents. Neither I or my clients can modify answers in a form in a live manner. I would much rather have their forms have a lockout date during our planning process. It would take this from what I'm saying is only four stars to a six star option. Better yet because I am a DJ and coordinating service. It would be amazing if we had the ability to capture songs with song links to either Spotify, Apple music or YouTube YouTube. Fake but I definitely need the forms to be living documents. Please make the forums on living documents.
Reply from HoneyBook2026-06-21
Thomas, the song request idea linked to Spotify, Apple Music or YouTube is genuinely so smart for what you do 🤩 And the living documents point makes total sense for event planning. Thank you for taking the time to share this, it's exactly the kind of feedback that helps us understand how different businesses use the platform 💛
I am extremely disappointed with my experience using HoneyBook, especially as a business owner who relies on a clean, professional client experience.
I use HoneyBook to manage client inquiries, scheduling, payments, invoices, and consultation workflows. The issue I am running into is that the client flow is confusing, repetitive, and not nearly as customizable as it needs to be for a professional service-based business.
After a client completes a form, schedules a consultation, and pays, they are shown a thank-you screen, receive a payment receipt, and then receive a separate scheduled session email. The problem is that the same information is being repeated in multiple places, and some of the instructions do not even make sense depending on where they appear.
For example, the thank-you screen after payment was showing instructions that only made sense in the scheduled session email. It referenced clicking an underlined project name above, but that underlined project name did not appear on the thank-you screen. That creates confusion for the client immediately after they have paid.
The scheduled session email also includes a “File” button/link that I was told cannot be removed or renamed. When clicked, it takes the client back into an area with scheduling, payment, and receipt information they have already completed or received. From the client’s perspective, this feels redundant and confusing instead of polished and streamlined.
As an interior designer and business owner, I need my client experience to feel elevated, clear, and intentional. I should be able to control what my clients see after they book and pay, what the automated emails say, and where buttons or links take them. If a button cannot be removed or renamed, there should at least be a way to control the destination so it serves a useful purpose, such as taking the client directly to their project portal or upload area.
The support experience has also been frustrating. I spent a significant amount of time explaining the same issue in detail, sharing screenshots, and trying to get direct answers about which settings, templates, smart file sections, or automation steps control the thank-you screen, scheduled session email, and file button. Instead of being able to quickly schedule a live support call and show the issue in real time, I had to type everything out in chat and wait between responses. For a platform that serves busy business owners, this is incredibly inefficient.
HoneyBook has useful features, but the lack of control over important client-facing details and the difficulty getting fast, specific support answers makes the platform frustrating to use. When clients are paying, scheduling, and receiving automated communication, the process should feel clean and professional — not repetitive, confusing, or limited by features that cannot be customized.
I hope HoneyBook improves the ability to customize client-facing booking/payment screens, automated emails, and required buttons or links. Business owners need more control over the client journey, especially when we are paying for a platform that is supposed to simplify and elevate our workflow.
Reply from HoneyBook2026-06-21
Thank you so much for taking the time to write all of this out in such detail. It genuinely helps us understand exactly where things broke down and how to make it better, both for you and for the clients you're working so hard to impress.
As an interior designer, a seamless and elevated client experience isn't a nice to have, it's everything. We want to help you get there. We're reaching out to you directly through Trustpilot 💛
Easy to use, powerful offerings. My revenue has increased tremendously this year, and it is in part because of how easy it is to interact with my clients.
Reply from HoneyBook2026-06-21
Revenue up and clients easier to work with 🤩 That's everything. Thank you, Richard 💛
It was an investment for sure, but well worth it if the business is growing! I love having everything organized for each client/project, and the payment reminders are a huge bonus for me, who hates awkward conversations lol. Also, the ease of signing contracts and such for clients is one of the things I hear most from them. Thanks Honeybook!!
Reply from HoneyBook2026-06-17
Payment reminders saving you from awkward money conversations, same tbh 😂 So glad HoneyBook is making that easier for you and your clients. Thanks for the love, Emily 💛
I have been using HoneyBook for over a year now and it's my favorite part of my business. I have been able to create proposals, contacts, and payment walkthroughs with ease and I always wow our clients with the customizations and professional look this gives our business. Not to mention, payments always come through on time, evertime! Never an issue here. I can't see myself leaving HoneyBook any time soon. Their customer service is on point as well. It's always been simple to message them and get an answer back. I love it and really think it's made a HUGE difference in my business and my workflow.
Reply from HoneyBook2026-06-17
Ok we love to hear that 🤩 Over a year in and still wowing your clients... that's everything. Thank you, Brittani 💛
It covers everything I need as a small creative business owner. The new ai integrations are super helpful to access information quickly and improve the user experience. There are still a few improvements that would be great but the team is actively working on it and you can see regular updates on the platform. Would definitely recommend Honeybook!
Reply from HoneyBook2026-06-17
So happy the AI integrations are clicking for you! 🤩 More updates are always in the works. Thank you for the recommendation, it means a lot 💛
Honeybook is a great CRM for small business owners. It allows you to stay on top of your leads, send out beautiful proposals, and book new clients with ease and professionalism.
Reply from HoneyBook2026-06-17
Leads organized, beautiful proposals, new clients booked with ease... that's the whole package 🤩 Thank you!
I could really use help with using the software. I don't believe I am using Honeybook to its full potential.
Reply from HoneyBook2026-06-17
We've got you! Reach out to us at [email protected] and our team will walk you through everything. There's a lot in there and we want to make sure you're getting the most out of it 💛
For a start up business in event planning, the platform has been easy and very seamless to for new clients, creating projects and the Ai support and customer service is great for a newbie. You can create and use your branding for all communications and I love the email synch to receive messaging in real time. The forms and projects are a great tool for real time updates and it gets sent straight to clients and I love how you can see when the client has read, approved and paid, its been great for me to so far and thank you. I think when we grow we may upgrade the current plane and see how things go in the future.
Reply from HoneyBook2026-06-17
Starting a new business and already running it this smoothly! Love that you can see exactly when clients read, approve, and pay 🤩 We'll be here when it's time to upgrade. Thank you, Keisha 💛
Honeybook has changed the way I handle my business and deal with clients. I used to create spreadsheets, write notes on papers that I'd lose. It was just messy. Now I'm able to streamline all my operations into one place and nothing gets lost. Gamechanger for sure
Reply from HoneyBook2026-06-10
Spreadsheets, paper notes, things constantly getting lost... we know that feeling all too well 😅 So happy HoneyBook could change that for you! Nothing falling through the cracks is the goal 🤩💛
You are constantly changing this and there are errors all the time - almost every time you update it messes something up on our end.
Reply from HoneyBook2026-06-17
That's really frustrating and we hear you. Updates should make things better, not create new problems on your end. Please reach out to [email protected] so we can look into what's been happening specifically 💛
We love HoneyBook! It makes our organization and communication with our clients and podcast guests so much smoother, easier and white-glove. the designs are gorgeous, easily customizable, and the automations are a breeze (for our operations manager, who is the real HoneyBook "whiz"). Every time we've wished there were a particular feature, I swear they come out with it and make it easy to implement. I'm personally a big fan of the HoneyBook notetaker for Zoom. It comes in handy for keeping everything organized, and for particular projects where there are a lot of details to manage. Can't recommend highly enough for any small service-based business.
Reply from HoneyBook2026-06-17
"Every time we've wished for a feature, they come out with it" 😭🤩 And a big shoutout to your operations manager for being the real HoneyBook whiz 😂 So glad the notetaker is keeping everything together. Thank you for this 💛
The customer service rep was patient, thorough, and clear in her guidance to resolve a technical issue on their end. She then followed up with a message that the issue had been resolved, and asked me to check it on my end. Perfect customer service experience.
Reply from HoneyBook2026-06-10
This genuinely made us smile 🥹 Patient, thorough, clear AND followed up to make sure everything was good on your end? That's exactly who we want on our team. So glad you had that experience 💛
I HATE HONEYBOOK.
I've been with them for 5 years. Their pipeline is great, and they used to be okay, but all the new "smart files" are confusing and messy.
Contracts take forever to load, and often you're unable to send contracts or invoices to clients because of glitches. So I'm loosing clients.
Their app is the worst, with limited functionality.
The scheduler doesn't allow clients to sign contracts and make payments at the same time, which creates extra steps and confusion.
The prices have doubled, and so VERY HIGH right now which makes no sense to me.
My clients hate the system. I've received so many complaints recently.
I used to recommend them to other businesses. Not anymore! The worst user experience so far.
And when I read some of the recent 5-star reviews here, they honestly feel fake.
I'm switching to something else.
Reply from HoneyBook2026-06-11
Hi there, we requested more information via Trustpilot to understand more about your experience. We'd love to connect and hear the details directly. Hope to hear from you 💛
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