Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone.
Is Apple legit?
Apple (www.apple.com) has a 1.7 out of 5 rating on OK.one, based on 207 user reviews collected here. It is listed under Shopping & Fashion and its reputation is poor. 72% of reviews are 1 star, a relatively high share; The business has not yet replied to negative reviews; Reviews mostly discuss Product, Customer service, User experience. Last updated 2026-08-12.
What reviewers say
AI generated
Most reviewers were let down by their experience overall. Customers frequently complained about poor customer support, mentioning unhelpful representatives, extremely long waiting times, and constant difficulties resolving various technical issues. People also expressed deep frustration with hardware quality issues, unexpected device malfunctions, and restrictive software limitations that eventually rendered their items completely useless.
Though some customers faced significant challenges, a small group of reviewers were genuinely happy with the helpful store staff and smooth hardware performance. These consumers deeply appreciated the friendly assistance received during direct store visits and praised the impressive overall quality of the product design.
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Purchased Apple AirPods 3 in March. Problems with one of the AirPods started occurring in June and after many resets and endless amounts time problem solving the issue I tried returning them to Argos for an exchange, to be informed I had to contact Apple customer services. I was then Informed by Apple that despite my purchase being less than 3 months ago I would need to travel to my nearest Apple store 15 miles away with an appointment? What a load of nonsense!!! I will think twice about buying another Apple product. I was then offered a postal service as an alternative. This is not great Customer support.
Gave them my IPad for repair under a paid for subscription (AppleCare) the repair is meant to take 2-3 days
It’s been 20 days and still no update
I’ve chased them multiple times and they still can’t tell me what’s happening with my iPad
Poor service
Apple used to be really good back in the day don’t know what’s happened to it down but definitely gone down hill over the years
Apple states that its watches are water resistant to 50 metres.
Apple states that its watches are water resistant to 50 metres. In my case, the watch has only ever been worn in a shallow swimming pool, yet Apple detected liquid inside the watch and advised that the repair would be extremely expensive.
The battery life is also disappointing. I found that the watch needed charging overnight, which meant I was unable to use the sleep-tracking features consistently. For a device marketed as a health and fitness companion, this is a significant drawback.
My frustration with Apple continues. Between the poor battery life and the lack of warranty support for water damage on a supposedly water-resistant device, I will now be looking at alternatives such as Samsung or other fitness trackers that offer longer battery life and better value for money.
I am extremely disappointed with both the product and the support I have received.
My iPhone suddenly lost all network connectivity and, after taking it to an Apple Store, I was told that the issue is caused by a hardware failure. What is particularly frustrating is the timing: this happened just one month after my AppleCare coverage expired. What a coincidence.
Before purchasing the phone in the United States, one of the first things I did was ask specifically what would happen if I experienced a hardware issue while living in Spain. I was reassured that there would be no problem receiving support or service through Apple, regardless of where the device had been purchased.
Now, however, I am being told that because my iPhone was originally bought in the United States, Apple Spain cannot repair the faulty component. The only option offered is a complete device replacement at a significant cost. No repair, no component replacement—just an expensive full-device swap.
As a customer, this feels completely unreasonable. A hardware failure occurring just one month after AppleCare expires, combined with the inability to repair a premium device simply because it was purchased in another country, creates a very poor customer experience. It is difficult not to feel that this situation encourages unnecessary device replacement rather than repair.
For a company that promotes sustainability, quality, and customer satisfaction, I expected a much fairer and more practical solution. Instead, I am left with a defective phone and an extremely costly replacement as my only option.
This experience has seriously damaged my trust in Apple and gives the impression that long-term customer support is not as global or as customer-focused as advertised.
iOS 27 feels surprisingly smooth for a first beta — animations and overall performance are impressively fluid right out of the gate. Battery life holds up well too, lasting through a normal day without major drain. That said, it's still clearly early: there are plenty of bugs, from occasional crashes to UI glitches. A promising start, but definitely not ready for a daily driver yet.
Compared to Microsoft and other big companies out there, Apple customer service is GOD! I had purchased a 365 subscription via apple but as always MS office is never seamless - does not work on third party purchase even though they offer it!! (no clue why) Apple got to the root of the problem quickly - their customer service rep was helpful, patient and professional. MS on the other hand was beyond $$$$$$$ ridiculous. no humans just bots and I am still waiting for a response. Prefer Apple any day.
I couldn't remember my password for my iPad, an was locked out.I'm 62 years old and now have dozens of passwords written down, filed in my phone, etc. I went to the Apple store for assistance but, they needed an invoice with the serial number on it for verification. I had the original box with matching S/N. But, bought from Amazon online, no invoice with S/N. I will never buy Apple again!!
Extremely disappointed – Lost 6,000+ messages and Apple doesn't care
I’ve been a loyal iCloud+ subscriber for 4 years, trusting Apple to keep my data safe. Now, thanks to a major sync error, I’ve permanently lost thousands of important messages. My settings show 6,319 messages in the cloud, yet my phone shows only 4. Apple Support (Case 102894138710) admitted this is a known internal error but told me there is no way to recover my data and that I should just 'wait' for a future software update that might not even fix it. I’m done. Losing years of personal and professional communication because of their service failure is unacceptable. They have officially lost me as a customer. Do not trust them with your critical backups
My phone was stolen. I paid insurance so I had to wait four days before I receive a new phone through the mail. I forgot my Apple iCloud password now it’s been 12 days. I don’t have my backup files because they’re still trying to figure out how to verify my identification
I use my phone for work and I have all my contacts I have to wait till they call me.
I cannot believe that this company doesn’t have a faster process. They verified my phone. They’ve called me. I’ve called apple support six times. They verified me through my email several times and I was still waiting. I am extremely disappointed with this company. They really don’t care about customers.
I am so disappointed in Apple leaving all our expensive phones open to government and crime I suggest boycott they don’t care about us was going to buy latest model but am not now
money was withdrawn from my account every week for the past month etc i have tried to find out why but they keep on asking for my mobile ending in 134 which i have never owned ! SO THIS COMPANY IS STEALING THE MONEY ON THE PRETEXT I AM NOT ABLE TO PASS SECURITY , this ploy is used by scammers to steal money fom anyones bank and simply respond to police etc that they did ask for the mobile number etc which of coarse does not exist for security purposes . of coarse apple will give the usual PLEASE GET IN TOUCH SO WE CAN HELP YOU etc etc .... the truth is the have STOLEN MONIES FROM THOUSANDS OF PEOPLE AROUND THE WORLD !
Worst customer Service possibly ever, They deceive you into thinking your going to chat with a real person through tgeur live chat but it turna out that it’s only a AI chatbot doing the job and giving pre fed answers avout a problem you might be going through rendering it completely unable to help you move forward with your phone
The switch over to android has never felt this good before, btw I recommend it
like all these big corporations, Apple abuses it's power, notably on the apple store. Stupid autorenewal scam game. We can only hope "how the mighty fall" will eventually come true for this company
They charge heavy amount for storage in iCloud and then even after paying, it takes eternity for photos to sync. I have a 2tb plan and it's empty because photos never sync, whereas my iphone storage is full and still I have to pay them monthly for nothing. Bulshit
New siri 27 i always like to try and be positive by giving positive feedback, but it’s really hard to give Apple any good feedback as we waited two years for this new Siri they’ve given us this new update on the beta and I still can’t get it to work and no one in Apple can help. I just find it a bit of a joke and very disappointed with Apple who I’ve been faithful customer for years now.
Worst company exactly like KGB
If we refresh the iPad by bags
Apple doesn’t allows to use the seem apple account
Pushing to buy a new iPad even is not more than 6 months old
Why we can not use the seem apple account we use before factory reset of iPad ?
Just criminals
This is becoming by far one of the worst products I’ve ever owned it can’t even do the basic functions right. And I’ve been with Apple for over 20 years not worth it anymore it’s junk. And my God the dictation is terrible. And can’t get basic grammar right either
No very good I went to Apple Store to buy apple pie but when i go to worker when I see no Apple I he said “no sir this is an electronic store not a supermarket” so I start screaming at him because he name shop Apple Store but no sell Apple horrible !
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